VICKI L.

WESTERGARD
Email: vwestg2@gmail.com SUMMARY Award winning Sales Professional with broad experience working for Fortune 500 Companies. Demonstrated capacity in consumer products industry to develop and implement account business plans positioning organization for long-term profitability, utilizing brand and category management through merchandising schemes. Managed, nurtured and solidified customer relationships to flawlessly execute KPIs. Core competencies: Territory Management Key Account Development Personalized Program Development Financial & Sales Analysis Targeted Presentations Strategic Account Planning Product & Sales Training Cross-Functional Collaboration Tel: 402-614-3713

PROFESSIONAL EXPERIENCE PEPSICO, INC., Omaha, NE 2000 - 2012 World leader in convenient snacks, foods and beverages with revenues of more than $60B. Market Development Manager, PepsiCo Foodservice Develop and execute programs, promotions, new items, contracts and category management platforms to decision makers to assure sales effectiveness, volume goals and maximize trade spending. Managed a $10M territory encompassing a large geographical area. Updated and maintained monthly volume reports and presentations to monitor market activity at distributor, national, regional and top operator accounts with data analysis. Capitalized on opportunity to research, propose and implement business proposition for product geographic expansion. Facilitated the development and implementation of sales campaign for product expansion to other market channels generating annual volume $400,000. Recognized with the 2011Fast Start Performance Award. Promotional program designed and implemented to increase customer intimacy; resulting in volume growth of 12% in four months. Selected by management to construct new hire resource training guide of position competencies. Created consultative sales proposition securing dedicated space for new product offerings; measurable volume growth of 158% (2011) and 130% (2010). Established and facilitated execution of directives for 3rd party to achieve increased product placement, 15% volume upside. Received the 2005 Outstanding Achievement Award and the 2005 North Star Leadership Award. Partnered with customer to recommend effective-innovative solutions to business challenge; increased sales space 18% and revenue accordingly. Utilizing category management and sales analysis; results: $750,000 retention of business. Task force team member authoring manuals to educate customers of category/sku management resulting in positive financial impact congruently. Developed and led team Diversity training activity demonstrating different behavioral styles being adapted to create an optimal work environment. Achieved the 2003 Pump Up the Volume Awards for Q1 and Q2.

VICKI L. WESTERGARD
Email: vwestg2@gmail.com PROFESSIONAL EXPERIENCE (Continued)

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QUIPSOUND, Omaha, NE 1999 International company, VAT recovery specialist to recover VAT-taxes on a contingency fee basis. National Sales Executive Newly created position for the sales and marketing and sales of value added tax service (VAT) to US based Fortune 500 companies. Designed client list to initiate cold call personal contact to identify Fortune 500 decision makers. Provided sales and customer service liaison between US and United Kingdom office and facilitated troubleshooting for customers. Identified needs for communications tools tailored in American format and designed US Marketing brochure and PowerPoint presentation defining services and benefits targeted to US markets. Developed and implemented sales strategy for targeted accounts resulting in securing two new accounts for VAT service recovery with new revenue of $50,000. HEINZ FOODSERVICE USA, Omaha, NE Heinz is a $10.7 billion global food company. 1991-1999

Territory Manager Managed sales and marketing for 20 Foodservice distributors and 2 manufacturing accounts, Consistently exceeded sales targets in territory. Delivered sales results culminating in numerous rewards for sale excellence. Increased territory sales through strategic operator programming; resulting in 20% volume increase within last three years Recognized and established new key accounts; integrating product line through tailored programming Introduced and developed new market program; representing 47% of overall regional sales within eight state region ADDITIONAL EXPERIENCE Sales Representative, Con Agra Deli Company, Omaha, NE Sales Representative, Hockenberg Rubin, Des Moines, IA EDUCATION Iowa State University, Ames, IA Bachelor of Science: Education Ellsworth Community College, Iowa Falls, IA Associate of Arts: Merchandising PROFESSIONAL DEVELOPMENT Inclusion / Diversity Training 1 and 2 - Dallas, Texas Exercising Influence/Building Relationships and Getting Results Dallas, Texas Getting Past No Chicago, Illinois Strategic Selling Denver, Colorado