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VinPerfect Opens Series A Searching for the Dollar Preferred Stock Offering Signs in Social Media
NAPA, CA On April 25, 2012 Tim Keller, Founder & CEO, announced that the company has opened a Series A Preferred stock round, seeking $1 million in funding. Having raised $885,000 from 38 investors in the Seed Preferred financing round, the company achieved all of its major milestones, brought the product to market and is now experiencing healthy sales growth. During the first quarter of 2012, we made a big transition from our development and beta testing phase into one of aggressive sales growth. We have proven that we created the highest-quality wine closure on the market. Its now our responsibility to ensure we can grow robustly enough to meet demand as well as to serve all of our customers at the highest level. - Tim Keller, Founder & CEO The new capital will allow the company to increase production capacity, expand its sales force, and finance inventory to meet strong demand from wineries. Additional goals over the next 6 months include establishing outsourced global production
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By Marcia Macomber
Can I make money from it? This is usually the first question I hear from a client when asked about joining the social media revolution. The second question is: Whats it gonna cost me? Lets flip around the equation: How much money will you be leaving on the table if you dont join Facebook, Twitter, Pinterest and other platforms? You already know your customers are out there using these communications tools. So how much money will they be spending with your competitors who are on these sites? (Good memory is a fickle thing which is why marketing messages are repeated over and over: We simply forget everything that isnt directly in front of our faces.) Making sales on social media sites is very much a do-able goal. But like any successful business, reaching that goal requires careful, well-thought out business planning. I know of several businesses that have made
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Bank of Marin Silverado Resort and Spa Napa Valley Marketplace Magazine Exertec Health & Fitness Napa Recycling & Waste Services Home Depot Republic Services Hawthorn Suites by Wyndham
Travis Credit Union Golden State Warriors Mark Coleman, State Farm Napa Planner Financial Group
VENDORs on page 5
INSIDE
Twitter Report for 2012 Ways to Improve Your SEO on Google Members Making News: Safari West
Beginners Guide to Instagram Community Awards Recap Wine, Women & Shoes!
comes with several built in search optimization tools. Its features and functions guide a search engine through the posts, pages, and categories to help Google gather the information it needs to include your site within its database. You can
Even if you dont use Instagram, were guessing youve encountered an Instagram image somewhere on the web even if you didnt realize it. Instagrams calling card is the photo filter, a digital layer that, when added to a standard photo, gives it the appearance of professional editing. Some filters enhance the colors in a photo, while other dull the light to a soft glow for an aged, vintage appearance. But while Instagrams filters revolutionized mobile photo editing, theyre only a portion of the appeal. The mobile app boasts over 50 million users, despite only living in iOS and Android devices. Instagram launched on Android just this year it quickly earned 5 million downloads in six days. Its success caught the eye of
the most valuable social network in the world. Facebook acquired Instagram in April for $1 billion. Although weve only
just begun to witness Facebooks plans for the photo sharing app, the social giant recently launched its own filter-friendly
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photo app, dubbed Facebook Camera. Instagram has surely come a long way, business-wise, since co-founders Kevin Systrom and Mike Krieger introduced the app in 2010. But on the whole, the app has remained simple, straightforward and social since its inception. Were here to share the Instagram basics, whether youre new to the network or need some additional tips. Better hurry, though Instagram has undergone such changes in the past few months, who knows what else is in store. To get the beginner steps, follow the link below. Wed love to learn about your Instagram experiences. How do you use the app? Can you share any helpful advice or anecdotes for new users? Any predictions for the future of Instagram? http://mashable.com/2012/05/29/ instagram-for-beginners/
June 2012
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to invest, I became even more enthusiastic about VinPerfects business prospects and its game-changing potential to transform the wine closure market, so I was eager to get more directly involved in helping the company succeed. - Chris Gutek, Director of Investor Relations About VinPerfect, Inc. VinPerfect intends to revolutionize the wine industry. World demand for wine closures exceeds 21 billion units annually. Natural corks allow for an essentially random amount of oxygen transfer into wine bottles, suffer from cork taint and higher purchase price, while synthetic corks let in too much oxygen. Screwcaps are rapidly gaining market share, with 15% penetration, despite having a flaw of allowing essentially no oxygen into the bottle, even though most wines benefit from modest, controlled oxygen transfer. The VinPerfect patent-pending Screwcap combines a micro-perforated screwcap and
custom-engineered liners that allow for optimal levels of oxygen transfer to suit any wine varietal. With this optimal oxygen transfer rate, the wine is kept in top condition, can age and will taste as the winemaker intended. Solving the oxygen problem removed the last quality-based argument against these closures and means that VinPerfect Screwcaps are capable of replacing corks as the preferred, highest-quality wine closure. VinPerfect was founded in 2008 by Tim Keller, A UC Davis trained winemaker with over a decade of experience crafting fine wines in Napa and Sonoma Counties. The Company aims to give winemakers and wine lovers what they have always deserved: the perfect wine closure, appropriate for any wine style.
VinPerfect: Wines First Perfect Closure VinPerfect, Inc. 2650 Napa Valley Corporate Drive Napa, CA 94558 707.252.2155 vinperfect.com
The Meritage Resort and Spa Opens $40 million Expansion! The Meritage has expanded! They have more than doubled the number of guest rooms, held eight job fairs to hire 100 new staff/ team members and remodeled its main lobby to accommodate the additional guests, making it one of Napas largest employers.
Carneros Ballroom: At 7,300 square-feet, the Carneros Ballroom is the second largest ballroom in the Napa Valley.
Crush Ultra Lounge- featuring a bowling alley, pool table, dart boards, shuffleboard, fire places and delicious snacks and cocktails. Open til 2 a.m.
A grand re- opening celebration will be held on Wednesday, June 13 from 5pm to 8pm at The Eye Works Optometrys new location 1328 Pearl Street.
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big dollar sales through Twitter connections alone. Pinterest is already racking up big sales for many companies through posts of product photos. And many third-party developers offer tools for engaging e-commerce galleries and sales carts on Facebook fan pages. If youd like to jump on the bandwagon, here are a few tips to put you on the road to social media success: 1. DO create a strategic marketing plan specific to each social media platform. Its okay to start with just a few sentences in your plan instead of a multi-page essay. But the more specific your plan is, the better your results will be. 2. DO actively seek out fans and followers who match the demographics and psychographics (how they think) as exactly as possible of your best, existing customers. 3. DO map out each campaign of fan page updates and tweets with a calendar, tracking results and adjusting each campaign for maximum effect. On the other hand, just because you can create a fan page or a Twitter account in ten minutes doesnt mean you should. Why? There are no shortcuts to long-term business success. The key to converting social media buzz into dollars in your pocket is precision planning and execution. Here are a few mistakes to avoid so you dont turn off followers and fans:
4. DONT start your Facebook fan page and then visit only once a month (or less) to update. Youll give the impression youre forgetful in running your business and uninterested in your customers. Its like hanging up a CLOSED sign on your store front door ninety percent of the time.
5. DONT assume now that youve built your fan page that everyone will be beating down your door, er, Timeline to gush about your fantastic products and services. Just like every other marketing tool you have to earn your Likes. Actively seek out fans through page sharing, inviting friends to Like, and searching for new fans through contests and ads to grow your audience. 6. DONT tweet once a week about your latest sale item and expect your followers to immediately place orders. Do you like being
barraged with Buy Me! advertising? I doubt it. Keep the promotions to ten percent or less of your tweets. The remainder of your tweets should share valuable content and help your followers. Draw them in like the Pied Piper, er, Tweeter! Remember, marketing is simply the process of making it easy for your customers to find and buy from you in the most efficient and cost effective manner possible. The more efficient your marketing efforts are, the more profits you will make. If your search for social media dollars feels more like an endless quest for a lost treasure, perhaps we can help you understand the treasure map. The Napa Chamber of Commerce is providing a series of Wake Up Your Business Wednesday events about Social Media Marketing. They are held at the Napa Chamber Board room at 1556 First Street in Napa from 7:30-9:30am, and the cost is a reasonable $20 for each event. Space is limited so contact the NVC Small Business Development Center at 707.253.3210 to reserve your seat. June 20th Using Your Smart Phone To Gain Revenue Marcia Macomber is Creator-in-Chief at Cornucopia Creations, where she crafts social media marketing campaigns, designs ads and writes client promotional literature for clients ranging from the North Bay to the east coast. For more information, visit www.cornucopiacreations.com.
internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 1824), fully 31% are Twitter users. Urban and suburban residents Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts. Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trendnearly one third of internet users in this age group now use Twitter, up from 18% in May of 2011 and 16% in late 2010.4 Twitter use by those in their mid-20s to mid-40s largely leveled off in the last year after roughly doubling between late 2010 and mid 2011. In addition to increasing on an overall basis, the proportion of young internet users who use Twitter on a typical day also doubled over the last year. Fully one in five internet users ages 18-24 (20%) now use Twitter on a typical day, up from 9% in May 2011.
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Notably, typical day usage among slightly older adults (those ages 25-34) also doubledfrom 5% of such internet users in May 2011 to 11% in February 2012even as overall usage levels within this group remained stable over that time period. Twitter and the Mobile Difference We can also see this relationship between youth, mobility and Twitter use when looking specifically at Twitter use on mobile phones. Twitter usage is highly correlated with the use of mobile technologies, especially smartphones. One in five smartphone owners (20%) are Twitter users, with 13% using the service on a typical day. By contrast, internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (9% do so), and just 3% of these more basic phone owners are typical day users. Indeed, this correlation between Twitter adoption and smartphone ownership may help to explain the recent growth in Twitter usage among young adults. Those ages 18-24 are not just the fastest growing group when it comes to Twitter adoption TwITTER continued on page 5...
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letters and an eight- or ninedigit number, for example: SR-KHE-12-345678 or SRAR-100-987654). Although it is not required, you may wish to obtain a copy of each vendors sellers permit for your files. Sellers who are not required to hold a sellers permit: Certain sellers at your event may not be required to hold a sellers permit. Those sellers must: Provide you, in writing, their name, address, telephone number, and driver license number (or state ID number), along with the name of the issuing state; and State, in writing, that they do not need a sellers permit because: 1. They are an occasional seller; 2. All of their retail sales are tax exempt; 3. They sell only items purchased from section 6015 retailers; or 4. They are a qualified itinerant vendor.Sellers who fall under conditions 2, 3, or 4 must describe the items they sell and state that they do not have to pay tax on those sales.
Vendors who make only exempt sales: Some sellers are not required to hold a sellers permit because all of their sales are exempt from sales and use tax. For example, vendors who sell only fresh produce or other cold food products to go do not need sellers permits. However, cold food vendors do need a sellers permit if they sell. We may ask you to provide copies of a BOE-530-B, Local Tax Allocation for Temporary Sales Locations and Certain Auctioneers, to registered sellers whose businesses are registered outside the city where you are holding your event. While you are not required to distribute this form, doing so helps ensure that the city or county where your event is held receives the local sales tax it is due. Lack of compliance may result in penalties: If you do not comply with the state law summarized in this publication (Revenue and Taxation Code section 6073), you may be required to pay a penalty. Please check the website for more info: http://www.boe.ca.gov/ Download documents:
http://www.boe.ca.gov/pdf/boe530b.pdf
WE WON!
The Napa Chamber of Commerce won BEST EVENT in the 2012 NorthBay biz Readers Poll for the fifth year in a row! Cherie Knox, NCC Board member & Chair-Elect accepts the award from Joni Rosinski of NBB.
Chamber Members receive 30% off when purchasing tickets if you call and mention you are a Napa Chamber Member! 925.280.2490
TwITTER...
over the last yearthey also experienced the largest increase in smartphone ownership of any demographic group over the same time period. In addition to asking internet users whether they ever use Twitter (regardless of the platform or device used) in our February 2012 tracking survey, we included a question in our April 2012 tracking survey in which we asked adult cell phone owners if they use Twitter specifically on their mobile phones. Overall we found that 9% of cell owners use Twitter on their phones, with 5% doing so on a typical day.
As with general Twitter usage, smartphone owners are much more likely than average to use Twitter on their phones (overall 16% of smartphone owners use Twitter on their phones, and 10% do so on a typical day). As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and Latinos (both of whom have high rates of smartphone ownership) also stand out as heavy mobile Twitter users.
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W elcome N eW m embers!
Artists
Furniture Dealers
St. Pierre Massage and Spa Michelle Perotli-kline, 707.255.1640 info@stpierremassage.com www.stpierremassage.com
Beauty Salons - Services & Retail
Cushman & Wakefield, Inc. Glen Dowling, 707.421.2900 Laura.duffy@cushwake.com www.DBREA.com The Shops At Napa Center Kelly Moore, 707.257.6800 shopnapacenter@zapolskire.com www.shopnapacenter.com
Restaurants Real Estate - Property Management
Modern Renovations Jeff Berger, 707.326.8754 bjbergers@gmail.com Neptune Builders Jim Doyle, 707.349.2027 jdoyle@napanet.net www.neptunebuilders.net
Dentists
Il Posto Trattoria Justin Graffigna, 707.251.8600 justin@ilpostonapa.com www.ilpostonapa.com Yo Belle Becky Berger, 707.326.6535 bjbergers@gmail.com
Retirement Residences
Blue Dog Events North Bay Jim Mog, 510.417.5775 jim@bluedogevents.biz www.bluedogevents.biz
VISIT THE CHAMBER STORE FOR COMPLIANCE PRODUCTS, BOOKS AND GUIDES, EVENT REGISTRATION, MAPS, MEMBERSHIP, SAVINGS PROGRAMS, AND INFORMATION PACKETS.
June 2012 | COMMERCE | Page 6 | NapaChamber.com
Register online at N a p a Ch a m b e r. co m
of Commerce. Yet try as we might to select just one nonprofit, we found these organizations to be so compelling and inspiring that we had to Lisa recognize both. Anderson, Napa Napa, CA, May 24, 2012 Anderson, who Junction For the first time in its six-year history, has been teaching 11 Elementary two organizations tied for Nonprofit yearsfive of them in took home Napawas cited for her Teacher of Drene Johnson in shock the Year! CANV took home one of exceptional classroom the Non Profit of the Year skills including a Awards! project-based learning strategy that engages students in real-world problem solving. She also coaches other teachers in the district about how to create a classroom that is buzzing with questions, collaboration, and the use of 21st century technology. We are so appreciative of the opportunity Organization of the Year in the Napa to support a program that highlights what Community Awards, presented today makes Napa Valley such a special place, at the Napa Valley Marriott Hotel & said Michael Downer, vice chairman of Spa. Community Health Clinic Ole and Mechanics Bank and a Napa resident of 23 Community Action of Napa Valley (CANV) years. Were honored that our partnership jointly received the prestigious award, with the Chamber has helped create a selected from nine nominees submitted by forum to recognize the contributions of the community. Napa Valleys extraordinary people and Also announced at the sold-out event was organizations. Community Health Clinic Ole took home the the winner of the 2012 Outstanding Teacher other Non Profit of the Year Award! Award. Lisa Anderson of Napa Junction Elementary School earned the honor. Anderson, CANV and Community Health Clinic Ole were honored along with six other previously-announced winners whose commitment, creativity and accomplishments were saluted by over 200 attendees.The Napa Chamber Foundation and Mechanics Bank have sponsored these awards since 2007, celebrating heroes who help transform our area into a genuine community. The six other previously announced Nonprofit CANV was honored for nearly honorees included: half a century of programs to boost the self Outstanding Public Safety Person sufficiency of low-income, disadvantaged Timothy Borman, who after 28 years of and senior citizen residents of the Napa service to the City of Napa Fire Department, Valley, including providing nutritious meals set a profound example of sacrificial and companionship to elderly residents, dedication by working his last 18 months operating four unique homeless shelters, without compensation. To the end of his offering affordable full-day care for children tenure, fire engines remained staffed, up to 6 years of age, providing housing and equipped and ready for action. other financial assistance, and helping area Outstanding Hospitality Tourism residents avoid or quit smoking. winner Don Shindle, general manager of the Forty-year-old Community Health Clinic Westin Verasa Napa. Widely regarded as a Ole, recognized nationally as a model for caring boss and hotelier with acute attention community health centers, is a thriving, to detail, he also was one of the first vocal comprehensive health center with eight supporters of the creation of the Napa locations throughout the Napa Valley and a Valley Destination Council and the tax that staff of nearly 200. It delivers medical and/ supports that organization. or dental care to one out of every six Napa Outstanding Community Booster Rick Valley residents. Enos, co-founder and general partner of What are the odds of a tie? Chris Compadres Rio Grille in Napa, who has Messina, President & CEO, Napa Chamber donated and discounted food and drinks to
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an array of nonprofit fundraisers and other community events. Outstanding Nonprofit Employee Celine Regalia, a social worker who directs the adult day program at Napa Valley Hospice and Adult Day Services. She not only oversees day care for about 100 frail and elderly people in the Napa Valley, but she headed the fierce statewide fight to rescue such centers from state budget cutters. Outstanding Napa Valley Community College Student Marissa Castaneda, who sows the seeds of higher education through her co-founding and leadership of Sembrando Semillas en la Educacion. Noting that she felt underprepared for college, Marissa speaks to local schools, mentors younger students and tries to ensure that other Latinas envision themselves as college material. Outstanding Healthcare Professional Lisa Lewis-Javar, a Kaiser Permanente nurse who heads Sane/Sart, a nonprofit providing immediate and compassionate care to sexual assault victims in Napa and Solano counties. She also took her passion for protecting victimized children to Zambia, where she mentored other doctors and nurses and even met with Zambias chief justice to begin the process of rewriting laws to better safeguard children. These committed individuals make the Napa Valley not merely a place, but a vibrant and supportive community, said Chris Messina, President & CEO Napa Chamber of Commerce The Napa Valley Community Awards have become an important opportunity to celebrate the
Marissa Castaneda, Student of the Year accepts her award.
contributions of our extraordinary citizens. We hope everyone will start thinking about next years awards today, and be ready to nominate those who serve as role models for all of us. For more information, contact the Napa Chamber at 707-226-7455 or online at napachamberfoundation.org.
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Well
June 7
E veNt c aleNdar
June 20
Wake Up Your Business Wednesday
June 21
Napa Chamber of Commerce As the membership organization for business, we promote our communitys economic vitality and quality of life through leadership development, advocacy, facilitation and education.
MISSION
MIXER
Bank of Marin 600 Trancas
5:30 p.m. - 7:00 p.m.
Invest In Your Community, Become A Sponsor Of The Best Benefit Golf Tournament in the Valley!
Thursday July 19, 2012
@Eagle Vines Vineyards & Golf Club
wear Your Best Island Gear This Year! Island-themed Tournament
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June 2012 | COMMERCE | Page 8 | NapaChamber.com