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Defining Our C o r e Va lu e s

L i v i n g ou r C o r e Va l u e s

I n t roduc t ion
In A.P. Moller - Maersk our Values serve as an integrated part of the way we do business. Values guide our behaviour and ensure that we make ethically sound decisions that are aligned with our company culture. A.P. Moller - Maersk has great strengths and opportunities. We have what it takes to build on our foundation to make something truly extraordinary. But with constantly changing market conditions, we need to adapt and seek out new opportunities continuously. Our values provide a strong anchor for this. The values Constant Care and Humbleness imply that we must prepare for the future and look to our customers as well as competitors for inspiration on how we can continuously improve our practices. Uprightness requires transparency and accountability in everything we do. This goes hand in hand with Our Employees and Our Name that entail striving to make our company an inspiring and challenging place to work, and a valuable and credible business partner. The values are, by nature, open to interpretation. Therefore, I encourage you to consider and discuss with your colleagues and leader what our values mean for your particular role in our company. With this in mind, I hope you will take the time to familiarise yourself with our core values as you join us in the exciting and challenging journey ahead. Nils S. Andersen
L i v i ng our C or e Value s

Group Core Values


C onsta n t C a r e

Take care of today, actively prepare for tomorrow

Hu m bl e n e s s
Listen, learn, share, give space to others

Upr igh t n e s s
Our word is our bond

Ou r E m pl oy e e s
The right environment for the right people

Ou r Na m e
The sum of our values, passionately striving higher

L i v i ng our C or e Value s

C onsta n t C a r e

Take care of today, actively prepare for tomorrow

What Constant Care means as a core value


Forward thinking, planning and execution Being informed, innovative and seeking out new ideas Looking for changes in the environment Proactively moving forward, striving for higher levels Benchmarking against the best-in-class Timely and appropriate attention to detail at the appropriate level of the organization Thoroughness Acting with sense of urgency Balancing opportunity and risk management Appropriate risk identification and management Learning from successes and mistakes Pursuing continuous improvements in health, safety and environment (HSE) and security

What Constant Care does not mean as a core value


Avoiding risks Avoiding making decisions or taking actions Unnecessary bureaucracy Mindlessly pursuing no detail too small, no effort too great

L i v i ng o u r C o r e Valu e s

Hu m bl en e s s

Listen, learn, share, give space to others

What Humbleness means as a core value


Showing trust and giving empowerment Having an attitude of continuous learning Never underestimating our competitors or other stakeholders Acknowledging our limits and mistakes Managing our ego Putting We before I Having an understanding and respect for others Listening to and understanding our customers Listening, sharing and being open Sharing success

What Humbleness does not mean as a core value


Not being strong, competitive and confident in our potential Being complacent, arrogant, or over confident Being submissive or indecisive False modesty Not celebrating success Lacking personal ambition Being invisible Not being confident

L i v i ng our C or e Value s

Upr igh t n e s s

Our word is our bond

What Uprightness means as a core value


Honesty and accountability Openness about the good and the bad Speaking your mind in the debate, but backing the decision Having the personal courage and integrity to take the tough right decisions High ethical standards Being trustworthy Fairness, decency and respect for others Focus on the companys agenda first, not our personal agenda Our reliabilitycan rely on us doing the right thing

What Uprightness does not mean as a core value


Not re-evaluating decisions Second guessing decisions Blaming others Being smart in the negative sense Being self righteous Being nave Not standing up for what you think Asking or paying people to do what they are not supposed to do

L i v i ng o u r C o r e Valu e s

Ou r E m pl oy ee s

The right environment for the right people

What Our Employees means as a core value


Attracting and retaining the right people, building the right team Providing opportunities for continual development Rewarding performance, promoting for potential Fairness and mutual respect Responsibility and care Loyalty and commitment to our Group Two-way communication Embracing diversity Creating a motivating environment where our people enjoy working and having fun together

What Our Employees does not mean as a core value


Guaranteed employment or promotions Taking the easy option Employees as just an asset Clones

L i v i ng our C or e Value s

Ou r Na m e

The sum of our values, passionately striving higher

What Our Name means as a core value


The embodiment of our values Passion and pride for what we do and how we do it Our image in the eyes of our customers and the external world The identity for our employees Respecting and building on our strong heritage Focusing on both the short- and long-term Professionalism and dedication International in leadership and mindset

What Our Name does not mean as a core value


Acting rich and arrogant Old fashioned and complacent Creating a cult-like environment

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