Name of Student: PRADNYA KORLEKAR

Roll Number: 22

Specialisation: MARKETING

Programme: MMS

Div. A

Name of the Organisation: BUSINESS STANDARD LTD

Date of Joining: 03/05/2012

Title of Project: Importance and utility of economic newspaper amongst various target groups

QUESTIONAIRE

Name Age Address/Place Gender Contact No.

: : : : :

1. What is your profession? a) Marketing Professional b) Finance Professional c) Consulting Professional d) Stock Market Professional e) Legal Professional f) HR Professional g) Student h) Others specify _______________________________________________________ 2. Which Economic daily do you read? a) The Economic Times b) Business Standard c) Business Line d) HT Mint e) DNA Money f) Financial Express g) Others specify ________________________________________________________ 3. How did you decide upon which economic paper to read? a) Availability b) Recommendation by people from same profession c) Based on subscription offer d) Others specify _________________________________________________________ 4. How frequently do you read a business newspaper? a) Daily b) Thrice a week c) Twice a week d) Once a week e) Never

5. How much time you spend reading an economic newspaper? a) 0-30 minutes b) 30-60 minutes c) 60-90 minutes d) More than 90 minutes 6. What is the utility of a business newspaper to you? a) To know which new brands and advertisement campaigns are launched b) To understand funds management, investments, mergers & acquisitions c) To decide investments in the stock market d) To help gain insights of the corporate world 7. Rate the following sections of a business newspaper as per their utility to you on a scale of 1 to 5 ( 1 being most important and 5 least) Rating a) Stock market _________ b) National news _________ c) International news _________ d) Editorial __________ e) Economy __________ f) Personal finance ___________ g) Politics ___________ h) SME ___________ i) Others specify_________ ____________

8. Please rate the following attributes of business newspapers: (1 being strongly support and 5 being least) Attribute Business Economic HT Financial Hindu Others Standard Times Mint Express Business (specify) Line

Language Detailed Analysis Unbiased coverage of news Credible information Editorials by experts Stock Market coverage Useful Supplements

Promotional offers International news Local news

9. Rate the following Business standard supplements as per their utility on a scale of 1 to 5. Rating a) The Smart Investor __________ b) The Strategist __________ c) BS-200 __________ d) BS Weekend __________ e) Take Two __________