ITALIAN STYLE

An example of Restaurant and Concept Store typically made in Italy all over the world.
Realizzato dalla PROVINCIADIASCOLIPICENO con il contributo del MINISTERODELLEPOLITICHEAGRICOLE ALIMENTARIEFORESTALI
Assessorato alle Politiche del Turismo e del Marketing Territoriale Politiche per il Porto e per la Marineria Commercio e Attivit Produttive Assessorato all'Agricoltura - Attivit Estrattive Parchi - Genio Civile Protezione Civile

a cura del CIRCUITOWIGWAMITALIA

The concept

ITALIAN

STYLE

The good Italian taste in the world

Italy is the supreme gastronomical Country. The good taste at table and the friendly acceptance are the result of a long tradition which is as known as appreciated all over the world. From the north to the south of the country gastronomical places characterize this land because of its variety and particularity of alimentary products that the artisan wisdom, joined to the creativity of great cooks, has developed to the ingredients of one of the most internationally loved and exported cookery.

The good Italian taste in the world

The appreciation of the Italian traditional cooking and its cultural valence goes also through new exportable models typically Italian for taste, style and trade offer.

The good Italian taste in the world

The model of Restaurant/Concept Store proposed has been conceived as a strongly characterized unique space that includes an area dedicated to the restaurant activity and one other dedicated to the sale of typical alimentary products, one inner to the other. Both spaces are complementary and connected and this aspect responds to the idea of a place where the experimentation of the Italian gastronomical tradition goes through the tasting, the knowledge and the purchase of the typical made in Italy products.

The restaurant

ITALIAN

STYLE

The restaurant

restaurant

concept store

Alimentary tradition and made in Italy acceptance

A pleasant atmosphere, of medium dimensions and from the familiar atmosphere and collected with the characteristics of the typical Italian restaurant that proposes home-maker cooking.

Alimentary tradition and made in Italy acceptance

A traditional style that expresses itself through constructive elements and furniture that `typical and `familiar (stone/sight bricks, wood, checked tablecloths, etc.).

Alimentary tradition and made in Italy acceptance

Alimentary tradition and made in Italy acceptance

Alimentary tradition and made in Italy acceptance

Alimentary tradition and made in Italy acceptance

Alimentary tradition and made in Italy acceptance

The presence of modern decorative/promotional supports (as photographic panels, informative depliants, etc.) that underline the Italian character of this place and create the atmosphere of the restaurant proposal inside of a wider gastronomical-cultural path.

Alimentary tradition and made in Italy acceptance

A space where experiencing the typical Italian cooking and its history in a laid-back and informal way through the most famous dishes of the tradition.

Alimentary tradition and made in Italy acceptance

Photographic black and white panels us to be hanged to the walls of the place, representing the image of Italy and its alimentary traditions through particular pictures about the making of the product, people faces and landscapes that belong to the geopgraphic area where the product was born.

Alimentary tradition and made in Italy acceptance

Alimentary tradition and made in Italy acceptance

Customized menu that graphically resume the traditional of the place and of the proposed service.

Alimentary tradition and made in Italy acceptance

Free short issues already disposed on the tables that shortly introduce the Italian cooking and the characteristics of the place. An informative issue that at the same time is proposed like a business card.

The corner shop

ITALIAN

STYLE

The concept

ITALIAN

STYLE

Where the product becomes sensory experience, culture, entertainment

The corner shop, disposed at the entrances of the place like an ideal antechamber to the restaurant, is proposed like an introduction to the sensory experience that waits for the customer in the restaurant hall.

Where the product becomes sensory experience, culture, entertainment

One small but winning space inside of the place that jogs and lets the customer be curious using visual, olfactory and gustative sollicitations and that let him pleasantly entertain until the incoming to the restaurant.

Where the product becomes sensory experience, culture, entertainment

An informative space in order to promote the typical Italian product culture through the deepening of the working knowledge, the artisan tradition and the possible employments in the making of the more typical dishes.

Where the product becomes sensory experience, culture, entertainment

A place where watching, tasting, know and buying.

Where the product becomes sensory experience, culture, entertainment

Refrigerator benches and exhibitors who guarantee the perfect conservation of the product and offer the maximum visibility of the same one, immediately underlining the characteristics and the attractions.

Where the product becomes sensory experience, culture, entertainment

Where the product becomes sensory experience, culture, entertainment

Where the product becomes sensory experience, culture, entertainment

Product cards that accompany every alimentary product exposed and for sale with short nutritional, historical and useful information (e.g. bringing back one or two prescriptions of typical Italian dish made with that product).

Where the product becomes sensory experience, culture, entertainment

Where the product becomes sensory experience, culture, entertainment

A corner with bench tasting and information for a deepening that goes through the direct experimentation of the alimentary product and the eventual request for greater information to the specialistic staff assigned to the sale.