Our updated Terms of Use will become effective on May 25, 2012. Find out more.

Green marketing
From Wikipedia, the free encyclopedia

Jump to: navigation, search

Marketing
Key concepts

Product marketing

Pricing Distribution Service Retail

Brand management Account-based marketing

Ethics Research

Effectiveness Segmentation Strategy Activation Management Dominance

Marketing operations

Promotional contents

Advertising Branding

Underwriting spot Direct marketing Personal sales Product placement Publicity

Sales promotion Sex in advertising Loyalty marketing Mobile marketing

Premiums Prizes

Promotional media

Printing Publication Broadcasting Internet Point of sale Merchandise

Out-of-home advertising

Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassador Drip marketing Visual merchandising

v t e

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.[1] Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.[1] Other similar terms used are Environmental Marketing and Ecological Marketing.

Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.[2] The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims.[3] This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.[4]

Contents
[hide]

1 History 2 Framework o 2.1 Ecological Marketing o 2.2 Green/ environmental marketing 3 Greenhouse gas reduction market 4 Popularity and effectiveness o 4.1 Ongoing debate o 4.2 Confusion 4.2.1 Greenwashing o 4.3 Benefit Corporations o 4.4 Statistics 5 Adoptability o 5.1 LOHAS 6 The Green Marketing Mix 7 Eco Labels 8 Life Cycle Assessment o 8.1 Example for LCA 9 Green marketing cases o 9.1 Phillips's "Marathon" CFL lightbulb o 9.2 Car sharing services o 9.3 Electronics sector o 9.4 Products & Services o 9.5 Introduction of CNG in Delhi 10 See also 11 References 12 External links

[edit] History

The term Green Marketing came into prominence in the late 1980s and early 1990s.[5] The American Marketing Association (AMA) held the first workshop on "Ecological Marketing" in 1975.[6] The proceedings of this workshop resulted in one of the first books on green marketing entitled "Ecological Marketing".[7] The Corporate Social Responsibility (CSR) Reports started with the ice cream seller Ben & Jerry's where the financial report was supplemented by a greater view on the company's environmental impact. In 1987 a document prepared by the World Commission on Environment and Development defined sustainable development as meeting the needs of the present without compromising the ability of future generations to meet their own need, this became known as the Brundtland Report and was another step towards widespread thinking on sustainability in everyday activity. Two tangible milestones for wave 1 of green marketing came in the form of published books, both of which were called Green Marketing. They were by Ken Peattie (1992) in the United Kingdom and by Jacquelyn Ottman (1993) in the United States of America.[8] According to Jacquelyn Ottman, (author of "The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding" (Greenleaf Publishing[9] and Berrett-Koehler Publishers, February 2011)) from an organizational standpoint, environmental considerations should be integrated into all aspects of marketing new product development and communications and all points in between.[10] The holistic nature of green also suggests that besides suppliers and retailers new stakeholders be enlisted, including educators, members of the community, regulators, and NGOs. Environmental issues should be balanced with primary customer needs.[citation needed] The past decade has shown that harnessing consumer power to effect positive environmental change is far easier said than done. The so-called "green consumer" movements in the U.S. and other countries have struggled to reach critical mass and to remain in the forefront of shoppers' minds.[11] While public opinion polls taken since the late 1980s have shown consistently that a significant percentage of consumers in the U.S. and elsewhere profess a strong willingness to favor environmentally conscious products and companies, consumers' efforts to do so in real life have remained sketchy at best.[1] One of green marketing's challenges is the lack of standards or public consensus about what constitutes "green," according to Joel Makower, a writer on green marketing.[citation needed] In essence, there is no definition of "how good is good enough" when it comes to a product or company making green marketing claims. This lack of consensusby consumers, marketers, activists, regulators, and influential peoplehas slowed the growth of green products, says Makower, because companies are often reluctant to promote their green attributes, and consumers are often skeptical about claims.[citation needed] Despite these challenges, green marketing has continued to gain adherents, particularly in light of growing global concern about climate change. This concern has led more companies to advertise their commitment to reduce their climate impacts, and the effect this is having on their products and services.[12][13]

[edit] Framework
[edit] Ecological Marketing

Ecological marketing was based on the idea that environmental protection and resource conservation can be better advanced through less regulation by the public sector and more enterprise in the private sector. This idea, in turn, is based on the premise that the ecologically concerned consumer is a legitimate but largely unused market segment one that is identifiable, accessible and measurable.[14] In the 1970s the importances of a small number of environmental issues like oil use or pollution for a narrow range of industries (for example cars and chemicals) was framed as something that was relevant to engineers, lawyers and marketers within companies.[2] Originally proposed at the American Marketing Association first conference on ecological marketing in 1975,[15] the idea was compatible with the antiregulatory mood of these days in the U.S. It found support at the 1979 conference, who felt that government and business should strike a better balance in the division of responsibility for the management of negative social externalities.[16]

[edit] Green/ environmental marketing

Unfortunately, a majority of people believe that ecological (green) marketing refers solely to the promotion or advertising of products with environmental characteristics. Terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are some of the things consumers most often associate with green marketing. While these terms are green marketing claims, in general green marketing is a much broader concept, one that can be applied to consumer goods, industrial goods and even services. Thus, green marketing incorporates a broad range of activities, including product modification, changes of the production process, packaging changes, as well as modifying advertising. Green marketing came into prominence in the late 1980s and early 1990s, it was first discussed much earlier. The American Marketing Association (short: AMA) held the first workshop on Ecological Marketing in 1975.[15] The proceedings of this workshop resulted in one of the first books on green marketing entitled Ecological Marketing. According to Dainora Grundey and Rodica Milena Zaharia Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal harmful impact on the natural environment .[17]

[edit] Greenhouse gas reduction market

The emerging greenhouse gas reduction market can potentially catalyze projects with important local environmental, economic, and quality-of-life benefits. The Kyoto Protocols Clean Development Mechanism (CDM), for example, enables trading between industrial and developing nations, providing a framework that can result in capital flows to environmentally beneficial development activities. Although the United States is not participating in the Kyoto Protocol, several US programs enable similar transactions on a voluntary and regulatory basis.[1] While international trade in greenhouse gas[18] reductions holds substantial promise as a source of new funding for sustainable development, this market can be largely inaccessible to many smaller-scale projects, remote communities, and least developed localities. To facilitate participation and broaden the benefits, several barriers must be overcome, including: a lack of

market awareness among stakeholders and prospective participants; specialized, somewhat complicated participation rules; and the need for simplified participation mechanisms for small projects, without which transaction costs can overwhelm the financial benefits of participation. If the barriers are adequately addressed, greenhouse gas trading can play an important role supporting activities that benefit peoples lives and the environment.[1]

[edit] Popularity and effectiveness

[edit] Ongoing debate
The popularity of such marketing approach and its effectiveness is hotly debated. Supporters claim that environmental appeals are actually growing in numberthe Energy Star label, for example, now appears on 11,000 different companies'[19] models in 38 product categories, from washing machines and light bulbs to skyscrapers and homes. However, despite the growth in the number of green products, green marketing is on the decline as the primary sales pitch for products. (NEEDS CITATION) On the other hand, Ropers Green Gauge shows that a high percentage of consumers (42%)[20] feel that environmental products dont work as well as conventional ones. This is an unfortunate legacy from the 1970s when shower heads sputtered and natural detergents left clothes dingy. Given the choice, all but the greenest of customers will reach for synthetic detergents over the premium-priced, proverbial "Happy Planet" any day, including Earth Day. New reports, however show a growing trend towards green products.[21]

[edit] Confusion
One challenge green marketers -- old and new -- are likely to face as green products and messages become more common is confusion in the marketplace. "Consumers do not really understand a lot about these issues, and there's a lot of confusion out there," says Jacquelyn Ottman(founder of J. Ottman Consulting and author of "Green Marketing: Opportunity for Innovation.")[21] Marketers sometimes take advantage of this confusion, and purposely make false or exaggerated "green" claims. Critics refer to this practice as "green washing".[citation needed] [edit] Greenwashing Corporations are increasingly recognizing the benefits of green marketing, although there is often a thin line between doing so for its own benefit and for social responsibility reasons. The term greenwashing refers to all industries that adopt outwardly green acts with an underlying purpose to increase profits. The primary objective of greenwashing is to provide consumers with the feeling that the organization is taking the necessary steps to responsibly manage its ecological footprint. In reality, the company may be doing very little that is environmentally beneficial[22] The term greenwashing was first used by environmentalist Jay Westerveld when objecting to hotelier's practice of placing notices in hotel rooms which asked their guests to reuse towels to save the environment. Westerveld noted that there was little else to suggest that the hoteliers were interested in reducing their environmental impacts, and that their interest in washing fewer towels seemed to be motivated by a concern to save costs rather than the environment. Since then greenwashing has become a central feature of debates about marketing

communications and sustainability, with awards for greenwashing established and numerous campaigns, law and advices developed in an attempt to reduce or curb it.[2]

[edit] Benefit Corporations

In January of 2012, Patagonia became the first brand to register for "Benefit Corporation" status.
[23]

A benefit corporation is an alternative to its standard counterpart as it operates under the legal premise of 1) creating a positive impact socially and environmentally in its materials, 2) uphold Corporate Social Responsibility in terms of considering its workers, its community, and the environment as well as challenge its current boundaries in those areas, and 3) report its activity as a company as well as its achievements in social and environmental areas publicly using a nonpartisan third party source.

[edit] Statistics
According to market researcher Mintel, about 12% of the U.S. population can be identified as True Greens, consumers who seek out and regularly buy so-called green products. Another 68%[21][24] can be classified as Light Greens, consumers who buy green sometimes. "What chief marketing officers are always looking for is touch points with consumers, and this is just a big, big, big touch point that's not being served," says Mintel Research Director David Lockwood. "All the corporate executives that we talk to are extremely convinced that being able to make some sort of strong case about the environment is going to work down to their bottom line."[21]

[edit] Adoptability
In 1989, 67 percent of Americans stated that they were willing to pay 5-10 percent more for ecologically compatible products.[25] By 1991, environmentally conscious individuals were willing to pay between 15-20 percent more for green products.[26] Today, more than one-third of Americans say they would pay a little extra for green products[27] An important challenge facing marketers is to identify which consumers are willing to pay more for environmentally friendly products. It is apparent that an enhanced knowledge of the profile of this segment of consumers would be extremely useful. Everett Rogers, communication scholar and author of Diffusion of Innovations, claims that the following five factors can help determine whether a new idea will be adopted or not, including the idealism of the shift towards green: 1. Relative advantage: is the degree to which the new behavior is believed to accrue more beneficial outcomes than current practice. 2. Observability: is how easy it is to witness the outcomes of the new behavior. 3. Trialability: is the ease with which the new behavior can be tested by an individual without making a full commitment.

4. Compatibility: is the degree to which the new behavior is consistent with current practice. 5. Complexity: is how difficult the new behavior is to implement.[28]

[edit] LOHAS
LOHAS stands for Lifestyles of Health and Sustainability, and describes an integrated, rapidly growing market for goods and services that appeal to consumers whose sense of environmental and social responsibility influences their purchase decisions. The Natural Marketing Institutes (short: NMI) estimates the US LOHAS consumer market of products and services to be USD 209 billion sold across all consumer segments.[29] The five LOHAS segments as defined by NMI include:

LOHAS: Active environmental stewards dedicated to personal and planetary health. These are the heaviest purchasers of green and socially responsible products and the early adapters who influence others heavily. Naturalites: Motivated primarily by personal health considerations. They tend to purchase more LOHAS consumable products vs. durable items. Drifters: While their intentions may be good, DRIFTERS follow trends when it is easy and affordable. They are currently quite engaged in green purchasing behaviours. Conventionals: Pragmatists who embrace LOHAS behaviour when they believe they can make a difference, but are primarily focused on being very careful with their resources and doing the right thing because it will save them money. Unconcerned: Either unaware or unconcerned about the environment and societal issues mainly because they do not have the time or the means these consumers are largely focused on getting by.

The distribution of the different types of LOHAS.[29]

[edit] The Green Marketing Mix

A model of a green marketing-mix should, of course, contain all 4Ps:

Product: A producer should offer ecological products which not only must not contaminate the environment but should protect it and even liquidate existing environmental damages. Price: Prices for such products may be a little higher than conventional alternatives. But target groups like for example LOHAS are willing to pay extra for green products. Place: A distribution logistics is of crucial importance; main focus is on ecological packaging. Marketing local and seasonal products e.g. vegetables from regional farms is more easy to be marketed green than products imported. Promotion: A communication with the market should put stress on environmental aspects, for example that the company possesses a CP certificate or is ISO 14000 certified. This may be publicized to improve a firms image. Furthermore, the fact that a company spends expenditures on environmental protection should be advertised. Third, sponsoring the natural environment is also very important. And last but not least, ecological products will probably require special sales promotions.

Additional Social Marketing "P's" that are used in this process are as followed:

Publics-- Effective Social Marketing knows its audience, and can appeal to multiple groups of people. "Public" is the external and internal groups involved in the program. External publics include the target audience, secondary audiences, policymakers, and gatekeepers, while the internal publics are those who are involved in some way with either approval or implementation of the program. Partnership-- Most social change issues, including "green" initiatives, are too complex for one person or group to handle. Associating with other groups and initiatives to team up strengthens the chance of efficacy. Policy--Social marketing programs can do well in motivating individual behavior change, but that is difficult to sustain unless the environment they're in supports that change for the long run. Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program. Purse Strings-- How much will this strategic effort cost? Who is funding the effort?[30]

The level of greening-strategic, quasi-strategic, or tactical dictates exactly what activities should be under-taken by a company. Strategic greening in one area may or may not be leveraged effectively in others. A firm could make substantial changes in production processes but opt not to leverage them by positioning itself as an environmental leader. So although strategic greening is not necessarily strategically integrated into all marketing activities, it is nevertheless strategic in the product area.[17]

Green marketing activities[17]

[edit] Eco Labels

An individual's belief that an environmental claim lacks honesty can have a negative effect on attitude toward a brand. If, on the other side, the consumer grants credibility to the claim, the

individual will behave more respectfully toward the environment. The problem in extending that credibility to a brand is that consumers interested in ecological products generally are skeptical of commercial advertisements. This skepticism is due to various factors such as lack of language, the absence of scientific knowledge necessary to interpret advertising meaning, and, in particular, the falsehoods and exaggeration of some advertising techniques. To resolve this problem, independent organizations may choose to guarantee messages on the environmental benefits of brands with environmental labeling systems sponsored by independent organizations. This practice tries to diminish perceived biases in environmental information by promoting standardization of the information with the aim of improving confidence in the evaluation of environmental benefits of productsall of which should positively affect the purchase intention.[31]

Overview of the different types of eco-labels used to indicate credibility to consumer.[32]

[edit] Life Cycle Assessment

During the late 1980s, new instruments such as life cycle assessment (short: LCA) were invented which allowed ecological considerations to be introduced into marketing decisions.[2]

The life cycle assessment model seeks to identify the main types of environmental impact throughout the life cycle of a product. LCA was developed according to ISO 14040. The main goal of the LCA is to define the energy and environmental profile of the finished products. The reasons to use LCA arose from the need to have a precise process accounting and to highlight potential improvements that could be used in order to increase the environmental, energy and economic efficiency and overall effectiveness of the processes. In addition, the purpose was to quantify the environmental advantages deriving from the use of recycled raw material.[33]

Example for LCA

LCA is used for example in the building sector. Buildings today account for the 40% of the worlds energy use. The resulting carbon emissions are substantially higher than those of the transportation sector. New buildings using more energy than necessary are being built every day, and millions of today's inefficient buildings will remain standing until at least 2050. Its therefore necessary to start reducing energy use in new and existing buildings in order to reduce the planet's energy-related carbon footprint. Growing interest, space, and attention in the architecture sector are directed to environmental issues according to the principles of green building. Mineral, vegetable, or animal materials such as perlite, vermiculite, rock wool, glass wool, cork, plant fibers (cotton, flax, hemp, coconut), wood fiber, cellulose, and sheep's wool can be used for the production of insulation panels.[33]

[edit] Green marketing cases

[edit] Phillips's "Marathon" CFL lightbulb
Philips Lighting's first shot at marketing a standalone compact fluorescent light (CFL) bulb was Earth Light, at $15 each versus 75 cents for incandescent bulbs.[34] The product had difficulty climbing out of its deep green niche. The company re-launched the product as "Marathon," underscoring its new "super long life" positioning and promise of saving $26 in energy costs over its five-year lifetime.[34] Finally, with the U.S. EPA's Energy Star label to add credibility as well as new sensitivity to rising utility costs and electricity shortages, sales climbed 12 percent in an otherwise flat market.[35]

[edit] Car sharing services

Car-sharing services address the longer-term solutions to consumer needs for better fuel savings and fewer traffic tie-ups and parking nightmares, to complement the environmental benefit of more open space and reduction of greenhouse gases.[citation needed] They may be thought of as a "time-sharing" system for cars. Consumers who drive less than 7,500 miles a year and do not need a car for work can save thousands of dollars annually by joining one of the many services springing up, including ZipCar (East Coast), I-GO Car (Chicago),[36] Flex Car (Washington State),[37] and Hour Car (Twin Cities).[38]

[edit] Electronics sector

The consumer electronics sector provides room for using green marketing to attract new customers. One example of this is HP's promise to cut its global energy use 20 percent by the year 2010.[39] To accomplish this reduction below 2005 levels, The Hewlett-Packard Company announced plans to deliver energy-efficient products and services and institute energy-efficient operating practices in its facilities worldwide.

[edit] Products & Services

Now companies are offering more eco-friendly alternatives for their customers. Recycled products for example, are one of the most popular alternatives that can benefit the environment. These benefits include sustainable forestry, clean air, energy efficiency, water conservation, and a healthy office. One example, is the E-commerce business and office supply company Shoplet which offers a web tool that allows you to replace similar items in your shopping cart with greener products.

[edit] Introduction of CNG in Delhi

New Delhi, capital of India, was being polluted at a very fast pace until Supreme Court of India forced a change to alternative fuels. In 2002, a directive was issued to completely adopt CNG in all public transportDefinition

of Green Marketing

Green marketing definitions can be a little confusing, since green marketing can refer to anything from greening product development to the actual advertising campaign itself. Going by alternative names such as sustainable marketing, environmental marketing, green advertising, eco marketing, organic marketing, all of which point to similar concepts though perhaps in a more specific fashion, green marketing is essentially a way to brand your marketing message in order to capture more of the market by appealing to peoples desire to choose products and services that are better for the environment. There are many environmental issues impacted by the production of goods and rendering of services, and therefore there are also many ways a company can market their eco-friendly offerings. Green marketing can appeal to a wide variety of these issues: an item can save water, reduce greenhouse gas emissions, cut toxic pollution, clean indoor air, and/or be easily recyclable. When put side by side with the competition, the more environmental marketing claims your product or service can make, the more likely it is the consumer will select it, provided the price point isnt too much higher than the alternative.

What Makes Marketing Green?

But you cant really market your business or your product as green without managing how your company functions with respect to the environment. Green marketing can take many forms. For instance, you may market eco-friendly aspects such as:

Operational sustainability: Service companies and manufacturers can improve operational sustainability by reducing everyday energy and water consumption,

minimizing pollution, using greener materials and processes, and properly managing waste. Green products: Companies producing products can do many things to improve the green factor of their offerings, including choosing sustainable materials, designing products to save energy and water, and making products that are less toxic and more natural than competitors goods. Greener products will also be packaged in an ecofriendly manner and will be made to be easily recycled or composted. Sustainable marketing: Youll also want to ensure that the actual marketing systems you use are green, which is really distinct from your operational sustainability which focuses on manufacturing and production. For instance, when printing marketing materials, use 100% post-consumer recycled paper made without chlorine (called processed chlorine free) and printed using plant-based dyes (like soy inks). You could also investigate tools like green web hosting, carbon offsets for any marketing emissions you may cause, recycling any unused materials from billboards and signage, ecological packaging, and so on. Environmental causes: Any organization can choose to promote environmental causes. Nonprofits and NGOs will engage in green marketing to get the word out about their activities, but for-profits can also suppose environmental causes by making donations and advertising for these environmental do-gooders as part of a green marketing campaign.

Targeting Green Consumers

Knowing your audience is certainly a necessity if you want to have an effective environmental marketing campaign. In general, there will be at least three levels of green consumers in any industry. Deep green consumers are serious about their choices and will be looking for hard proof of the eco-friendliness of your claims. This group requires verifiable proof that youre providing products and services that will truly benefit the environment. The second group includes people genuinely interested in helping the planet, but not as current on the biggest environmental issues. This group may also be less willing to pay a premium for your green offerings. The third group includes people who are either apathetic or antagonistic toward green marketing efforts. Regardless of your target market, an eco marketing campaign should have several important factors in order to ensure long-term sustainability in the green space:

Your green claims should be genuine and verifiable. Above all, be transparent and explicit about any environmental claims you make. Informed consumers are loyal consumers, so educate your consumers about the benefits of your product or service for the environment. Make it possible for your customers to give back to the environment by choosing your service or product.

How to Appeal to Green Consumers

Thankfully, organizations such as the Federal Trade Commission (FTC) regulate some of the more popular green marketing claims in order to provide some way for consumers to compare apples to apples when considering one product against another. The FTC exists to prevent greenwashing and will ensure that claims of environmental benefits are not overstated or misrepresented. In addition to the FTC regulations, there are numerous third-party organizations and government bodies that serve to test and structure green marketing claims, including such things as the US National Organic Program, the Canadian EcoLogo certification program, and the certified Vegan standard.

Great Examples of Green Marketing Campaigns

To give you a sense for some good green marketing campaigns, here are three exceptional examples of how eco-friendly messages can draw customers and profitability to your company:

Method: With a whole line of cleaning and personal care products, Methods straightforward yet clearly green message has been hugely successful in gaining ground in these mainstream markets. US Green Building Council: This organization which invented the Leadership in Energy and Environmental Design building program for energy-efficient construction and renovations is now the leading standard for green buildings. Theyve effectively cornered the market as a green standard against which all buildings are now measured. Toyota Prius: Their brilliant marketing campaign has brought them great acclaim and a huge boost in sales theyre currently the leader in gas-electric hybrid vehicles. That said, their recent highway florascape ad campaign to celebrate their 2010 model which will require daytime watering during drought season in California while creative and beautiful is perhaps less eco-friendly than their vehicles.

Regardless of your companys offerings, there are ways you can use green marketing to increase your profitability and enjoy greater business success if youre willing to truly address environmental issues.
About Green Marketing TV

Green Marketing TV a business blog for green and social entrepreneurs entrepreneurs who care about people, profits, and the planet. Our mission is to provide socially responsible entrepreneurs with marketing strategies, tips and tools that help them grow their small to medium sized businesses. We offer insightful entrepreneur interviews, news coverage of inspiring organizations, actionable marketing advice, and useful guides on how to start and grow a triple bottom line business, without going crazy.

Follow Us On Twitter Two Fantastic Container Reuse #Green #Business Ideas http://t.co/NkQDYrXl 6 days ago Q&A Friday: How Do I Find A #Business Partner / Soul Mate? http://t.co/VPS1dp1G 6 days ago People, Planet & Profit - #Green #Biz #Entrepreneurs Success Summit begins 4/16/2012 http://t.co/wVFmWfLa #GBESS #socent 6 days ago What the new #Facebook Timeline features mean for your marketing w @AndreaVahl 4/19 http://t.co/wVFmWfLa #GBESS 6 days ago Careers in #Green Construction Show High Wages and Salaries http://t.co/ipieZCfw 6 days ago A Shout Out To Our Friends

Green Marketing 2.0 Text Ads Here You will rock our world! Get Featured on Green Marketing TV

Tags

advertisingbloggingbusiness plancrowdfundingcrowdsourcingdesignecommerceFacebookfundinggeolo cation marketinggoing greengreen business ideasgreen certificationgreen consumersgreen entrepreneurgreen jobsgreen stimulusgreenwashinginterviewmarketing planorganicSEOsocial

networkingstartuptoolsTwitterwomen entrepreneursYouTube
systems to curb pollution.[40]