2012

Spring National Meeting Summary Cincinnati, OH | May 17-18, 2012

Notes from Day One- 5/17:

Conversation about Startup America Startup America, a White House initiative, is a unique partnership working with the public, private, and philanthropic sectors to help young companies succeed in order to generate job growth in America. Led by Chairman Steve Case, and partnering with the Case and Kauffman Foundations, and many businesses and entrepreneurs, this is the most comprehensive cross-sector venture in the nation focused on innovation and entrepreneurship. Moderated by Lee Fisher, President and CEO, CEOs for Cities Panelists include: Jean Case, CEO, The Case Foundation Steve Case, former Chairman & CEO, AOL; Chairman & CEO, Revolution LLC; and Chairman, The Case Foundation Don Graves, Director of the White House U.S. Jobs and Competitiveness Council Jean Case: Investing in people and companies that can change the world, bringing communities together, giving citizens a voice Viewing the change in communities in the past 15 years of Case work o Still daunting challenges at macro level Efforts this year focused on Being Fearless o Not accepting incremental change, but setting out for big change o Acceptance that youre going to take risk and have to try new things Old ways arent working Embrace failure Too often attempts of innovation start with fear o There are far more communities that are risk adverse: worried about why it wont work than worried about the potential for greater success Recognizing that major breakthrough is going to require some risk and that some failure will come with the territory Don Graves: There are a critical set of issues facing our country; this is the make or break point The greatest resource that our country has is its people o Must give the people access to information, partners, leaders

If you dont have a transportation system, if you dont have the infrastructure for our small business to succeed, we wont be able to compete internationally Economic development driven by ability to be fearless o Dont be defensive, be fearless Cities are the hotbed of innovation; it takes the coordination of leaders to affect community change All community members must have the opportunity to succeed and recognize their dreams

Q&A: Q: Do you have any wisdom about breaking through the gridlock? A: As citizens you must engage in the conversation. Jump into the conversation by participating in social media. This isnt particularly a partisan issue Individuals and groups can get things done. It isnt about tackling the entire issue; target a small aspect to transform. Q: How can Universities take action? A: Be a magnet for talent, attract and connect people. Pick your targets and double down on locating talent. Q: What is the importance and role of education attainment in communities? A: There is no more important issue that this. Our people are the most important resources and education is the most important tool to develop skills and prepare our citizens. It takes scholarships, internships, and coordination. We need to make sure we enhance the way that we support students: k-secondary school Provocation: City Vitals II: Benchmarking City Performance Joe Cortright, Senior Advisor, CEOs for Cities Defining feature: no rank indicator o More important to see if you have potential to make change over time o Not about praising or criticizing cities for rank where they are City Vitals Framework: o Connections: voting, community involvement, economic integration, transit use, international students, foreign travel, internet connectivity o Innovation: measuring patent, flow of venture capital, the number of entrepreneurs, number of small businesses o Talent: college attainment, creative professional occupations, well educated young adults, trade and sector talent export related activates Attracting and obtaining talent o Your Distinctive Assets: weirdness index, cultural HDTV ratio, restaurant variety, comparative Google search variety Understanding your cities particular strengths is important to enhancing performance

 Panel: The City As A Start-Up Great urban leaders must respond to growing demand for vibrant places and economic opportunities while attracting and retaining the talented workforce that is most critical to a citys success. In a January opinion piece in TechCrunch, entrepreneur Jon Bischke suggests urban leaders who will be most successful are those who view cities like startups. This panel will explore how startup tactics can be employed to take on urban challenges. Panelists include: Kim Walesh, Director, City of San Jose, Office of Economic Development (Moderator) Ray Leach, CEO, Jumpstart Inc. Shannon Spanhake, Deputy Innovation Officer, City of San Francisco Andrew Yang, President and Founder, Venture for America Kim Walesh: Currently a lot of concern about ability to generate jobs o 40% of new jobs comes from the start up of new companies Q: What is one trait of a startup that youre seeking to emulate in you work? Andrew Yang: Hardest part is attracting talent- need to make it as easy to work in urban development as it is to work in consulting, medicine, law, finance Shannon Spanhake: Must work on being willing to disrupt Ray Leach: Role of philanthropy Q: Advice on partnering with tech startups? A: Shannon Spanhake: Seeing people as an asset- not only seeing from the supply side, but also from the demand side; how do we create demand through users of city services and buyers of the technologies that enable city services? o Must reduce some of the barriers that prevent cities from working with startups o Create a government marketplace for these startups Q: Talent attraction: Why would students be attracted to these programs and what are the chances that theyll stay? A: Andrew Yang: Take example from TFA- dont need to make a lifetime commitment, just a 2- year commitment o The success and popularity of TFA shows that money isnt the only motivating force Put them into the environments that gives them the experience and nurtures them to becoming the leaders of tomorrow

o Core Vitality: the health of cities depends on how well the urban core functions- income, education, and poverty levels

 Q: What about your business plan ensures that this process will be executed in the future? A: Ray Leach: No single segment of any region (private, public) has enough resources to move the needle as quickly as needed; no one is organized about how to form a systematic, collaborative network o Bring together leadership from all different sectors together Traditional economic development isnt defending, they actually dont know what to do because theyve never been focused on small startups Q: How are you creating space for innovation inside the entire city government? A: Shannon Spanhake: We make innovation OK With the establishment and creation of the role, creates political capital Creating culture where failure is OK and disruption is cheered on Reward city agency Q: What is the nature of entrepreneur leadership from your experience: A: Andrew Yang: The pursuit of an opportunity without attention to the resources available that is out of ones control Leadership cant be credentialed; must be developed over time, often through adversity Q: What success has Jumpstart had in breaking that capital barrier? A: Ray Leach: Originally thought we had an innovation problem o Ideas were there, but how to generate enough capital to help enough of these ideas to be able to grow? Been able to create an ecosystem of investors that can support a significant number of ideas o Have yet to lose a company How do you aggregate enough early capital to help the catalytic activity to begin? o Collaboration component is critical o Find like minded individuals o Partnerships to share resources, but also to share risks Q&A: What do you think that we should be doing to help our city generate innovation, starting with first-year college students? o Andrew Yang: Create an innovation work space where students can go to work on their own ideas in addition to their school work; provide mentors o Shannon Spanhake: Create multidisciplinary situations

Engage with the artistic community, but set some constraints How can we increase partnerships and resources in the cities and be able to grow in the urban market? o Ray Leach: Case studies Must understand models at a deeper level There are great models out there, but they are hidden, people need to be able to gain access and understanding of those models How much of your projects have exposed students to cities in need? o A: The places to create jobs are the cities that need it (Detroit, New Orleans, etc.) We think that theyre the right place to introduce to students and new professionals > funnel in innovation and job creation to cities that need development

Songdo: The Smartest City on the Planet? This distinguished panel will discuss the exciting, cutting-edge development of New Songdo City in South Korea, an international business hub being built on reclaimed land near Incheon International Airport. The first international real estate investment in South Koreas history, the new city will house 65,000 residents and is intended to be a model of environmentally, economically, and socially sustainable design. Panelists include: Nancy Zimpher, Chancellor, SUNY (Moderator) Stan Gale, Chairman and CEO, Gale International Cliff Thomas, Managing Director, Global Enterprise practice, Cisco The Honorable Song Young-gil, Mayor, Incheon, South Korea The Honorable Song Young-gil: Planning global campuses o Gaining perspective by making a unified campus with the convergence of global viewpoints Stan Gale: Role of Gale Int. was to take sea water that had not yet been reclaimed; put the airport out in the ocean on an island, connect by bridges SK went from the poorest nation in China to the 11th biggest economy is the world Cliff Thomas: Works to create a joint venture Trying to be the foundational technology to connect disparate systems o Its going to be small entrepreneurial systems that actually work to tackle the problems, but a foundation is needed Q&A:

Is it easier to start from scratch? Or is it easier to revitalize an existing city? o Stan Gale: It was much easier to start clean without legacy of issues and to be able to start fresh with the newest technologies But also as a byproduct, using information and techniques gained from Songdo to renovate existing cities o Cliff Thomas: Absent of government support, a project never gets done Need a government and a group of developers that are all on board Were there any out-of-bounds? Did anyone say, Thats too far? o Stan Gale: Wanted it to be market driven; needed to be globally attractive Was there anything built into the national plan about the culture of the city changing over time? o Cliff Thomas: Philosophy of design plan is that Sondo an evolving culture- so institutions designed to accommodate for continual change What mistakes were made in the planning and how did you respond to those mistakes? What were lessons learned from planning? o Stan Gale: Working to be sure the national tax system and the incentives with local governments Make a master plan- take the best advantages your cities have and hire the best master planner you can find; must have all the lifestyle ingredients included Many sites lack the overall lifestyle component o Cliff Thomas: Education for both the young and old is critically important; concept of continual learning

Lighting Round: Partner Provocations Dave Knox, Rockfish Interactive The Brandery, A Top-Ten Seed-Stage Accelerator, Cincinnati Style The Brandery: a startup accelerator o Plays off natural resources of who we are as a city First floor v. Second floor companies o First floor: restaurants, businesses- make a city lively o Second floor: the Facebooks and Googles- innovative ideas that will change the name of the game This is who the Brandery is focused on Mentorship program, demo day In todays world, design is often more important or just as important as consumer acquisition and user experience- design and brand identity o If you dont get people there, youre going to die on the vine Julia Taylor, Greater Milwaukee Committee Innovation in Milwaukee (MiKE) Talent is the big problem- high paying jobs remain unoccupied

 Jeannette Thompson, HOK GOOD Ideas for St. Louis Brings urban leaders together with the creative talents to help come up with solutions to a citys greatest challenges Karen Gagnon, Michigan State Housing Development Authority Reinventing Michigan Through Placemaking You cant do this alone- you need partnerships Reinventing the Problem City Place making- attracting talent, encouraging local businesses My Place Partnership Initiative: goal is prosperity Doesnt see the difference between place making and economic development Creating a Place Making Curriculum Jim Walker, Big Car, and Tamara Zahn, Indianapolis Downtown Inc. The Legacy of the Livability Challenge Goal: Access to art, nature, and beauty everyday Celebrate city centers For people to encounter art everyday we must ensure that art exists in all parts of the city o Bringing murals to city building fronts and bridges o Visible reminders that art is an important part of everyday life Reconnection cities waterways Built connectivity o Walking and bike path that connect downtown with neighborhoods Tom Banta, Corporex Howd a Daniel Liebskind-designed condo tower end up in Covington, Kentucky? Why was the condo built in KY? Comes down to relationships Feasibility study said project was impossible; built it anyway, great results Marisel Losa, Health Council of South Florida Miami Matters Tool to consolidate, display, and analyze information and present it to communities in an understandable way Changes and updates in real-time Able to look at trends Jackie Acho, The Acho Group The Currency of Empathy the Missing Link to Innovation and Inclusion The currency of empathy: missing link to innovation and inclusion Innovation drives prosperity and transforms cities and regions

o Talent and research needed Connects talent to startups and startups to companies User interface isnt the future, its the now Relationships matter

Empathy allows us to move past fear and frustration associated with innovation

Notes from Day Two- 5/18:

Want to change the world? Start with your city. Want to change your city? Start with your vision. Lee Fisher, President and CEO, CEOs for Cities Cities are the biggest driver of economic growth Problems to focus on: economic opportunity, poverty, equity Great leaders are the biggest driver of cities The single greatest value a city could have is humility If you change the way you look at things, the things you look at change Wayne Dyer If you cant imagine it, you cant create it 58% of a city's success is related to college attainment Conclusion: The future belongs to those cities who can: see it, plan it, design it, execute it, and reinvent it 5 Ways CEOS for Cities helps cities: o Frame your opportunities and challenges o Act in ways that demonstrate measurable progress o Connect and engage with the smartest people and smartest ideas o Cross sectors, borders, disciplines, and generations o Think and act like a startup Panel: Attracting Talent Going beyond place making and marketing to attract young, talented people, cities today must provide opportunities for talented people to influence, lead and create change. This panel will include corporate leaders who are employing unique strategies to attract talented people to their cities. Panelists include: Josh McManus, Chief Innovation Officer, Little Things LLC A Social Innovation Laboratory (Moderator) Rebecca Ryan, Principal, Next Generation Consulting Jon Cropper, Founder of Futurlogic Chris Ostoich, Founder of Blackbook Q: Why is the panel necessary? Why are we talking about talent? A: Jon Cropper: Fundamental idea of human connection and intimacy is a question we havent been able to figure out in our personal life (52% divorce rate); looking to keep people connected and maintain cohesion o Talent requires collaboration

A: Rebecca Ryan: Investing in and increasing the number of talented individuals makes cities win every time A: Chris Ostoich: We all have a challenge in every region- keeping talented people here Q: Explain to us the idea behind Futurlogic A: Jon Cropper: Need hyper-practical skills; Theme-based learning through corporations not schools; we can redefine what college actually is Q: What are you doing at Madison? A: Rebecca Ryan: We dont have a quality of life taxonomy o Handprint- over 60 measures that evaluate the quality of life in a city Q: What is happening with Blackbook? A: Chris Ostoich: If you beat your drum loud and hard enough, people will listen For organizations and regions, retention of key talent is a systematic business challenge Designed specifically for employees to establish a deep and meaningful connection with the place they live, while improving the relationship with the place where they work o Look at the total picture of an employs life- at work and at home o Necessary for retention of talent o Smoke Detector: a picture of how connected a person is to their job and community at a given time o Yocal (you + local): matches employees with points of interest in their communities Q: What is the role of authenticity and talent strategy? A: Chris Ostoich: Dont apologize for anything A: Jon Cropper: The first rule of branding is self definition and self clarity A: Josh McManus: When cities try to be something other than what they are they fail miserably and lose a lot of money; its about matching authenticity to audience Q: What is the relationship of this issue to generations and what is the relationship between the boomers and talent? A: Rebecca Ryan: We need to turn down the volume on baby boomers and turn up the volume of GenX-ers o Its generationally disingenuous that the GenX-ers have to swallow the changes made by the baby boomers A: Chris Ostoich: Must embrace the relationship with the next generation; we should be spending time and energy in not just being mentors and teaching new generations but in coordinating with past and future generations

Q: If you had $1M to impact talent in your city what would you do? A: Rebecca Ryan: Match good ideas with brilliant makers, builders, and entrepreneurs A: Chris Ostoich: Start the fail fund; fund early ideation stage companies to create innovative ideas A: Jon Cropper: Covert it into singles- create a visual; have donors match; turn $1M into $15M A: Josh McManus: compensation of connectors and non-profits; paying someone to spend their days making connections and making deals- this does not happen in cities Panel: Storytelling: Sharing the Successes in Cities When CEOs for Cities was founded more than ten years ago, cities were widely viewed by the press to be collections of liabilities crime, poverty and despair dominated the popular narrative. Today, mainstream publications are focusing on cities as locations of choice for talented workers, while innovative collaborations are being formed to collect data on urban life using social media and technology. This panel will feature journalists, storytellers, technologists and other provocateurs telling the stories of success in cities. Panelists include: Neal Peirce, Citistates Group and Washington Post Writers Group (Moderator) Alissa Walker, Design Editor, GOOD Dacia Snider, Publisher, Soapbox Media Sommer Mathis, Editor, Atlantic Cities Diana Lind, Executive Director & Editor in Chief, Next American City Neal Peirce: Today the story is going global o Innovations, new ways of dealing with problems internationally Having local journalists write stories and distribute them using social media Diana Lind: 60s, 70s, 80s, there was a generation of urban thinkers talking about cities, but then a gulf of interest; organization working to reestablish a group of urban activists Media industry radically changed with internet; in past year decided to stop publishing magazine, and rather focus attention on website (daily blog- original content and stories from partner sites) Chooses stories that can be related to on a national level o Also focus on For Front: large investigative work provided to paid subscribers o On target to have same amount of revenue as made with magazine, but dont have production/delivery costs

Host events around the country o In person reflections about topics being discussed online Storefront for urban innovation: office space and exhibition space

Sommer Mathis: In DC residents disenfranchised from the local government; theres an entire culture in DC that few really pay attention to or think of o Began viewing cities from a community based viewpoint The Atlantic wanted to launch a single topic website; believed there was a market for a niche site like this o Going to be moving into the live event space o Readers less interested in deeply local stories, more interested in wider lens challenges that cities face collectively; city lessons o Internet is allowing them to collaborate with people they otherwise wouldnt have connection to- shared content with expanded distribution Theres more stories than they can possibly cover; its a resource constraint to have enough money to pay reporters and have enough man hours to write them Dacia Snider: One of the 19 publications across the nation that make up Issue Media Group o Bringing national issues down to a highly localized level o Change, raise, and continue the conversation o Promote off-line activity through online resources 40% of traffic comes from search engines; people searching for news on Cincinnati o People coming to Soapbox because theyre looking for that content o Soapbox has filled the gap of information that traditional publication sources were missing New media platform of collaboration Not reporting on those small entrepreneurs and startups Working to bring transparency to word-of-mouth to show other developers and attract talent o Knocked as the good news publication Old fashion local newspaper does not recognize what theyre doing o But there is a media reform within an innovative team that has a blog that recognizes their work Alissa Walker: Likes to write about solutions, whats working in the world; ideas about how cities could work Launched the event series that connects urban leaders proposes challenges and can connect with designers and innovative thinkers Impact Seen: o Citizens are hungry for this information

o Great solutions-based content establish for the publication, for the website, for follow-up stories Social media is used to leverage stories and to find out whats next; collaboration and networking created; a story from one publication sparks a further story picked up from another publication

Q: What are your thoughts on the way we portray the population in deep economic distress? A: Diana Lind: Need to think harder about how we position stories so more people become interested in the issue; its important to engage people in a more holistic approach of cities A: Sommer Mathis: These stories are less popular on the internet; the reliance of social media to spread stories allows quirky stories to rise to the top, while disheartening stories dont gain as much leverage o Same thing with international stories- dont gain same momentum A: Alissa Walker: Take out the jargon and the wonkiness of the story; cleansing the story to make the news more approachable o Stories can reach much farther if people can understand them Using the Collective Impact Approach to Catalyze Social Change: Idea Flash The concept of Collective Impact was first described in an acclaimed article in the winter 2011 issue of the Stanford Social Innovation Review. It is premised on the excellent work of Strive, based in Cincinnati, that has brought together local leaders to support the success of every child from cradle to career. This session will explore how large-scale social change requires broad cross-sector coordination rather than isolated interventions of individual organizations. Note: that also is the underlying premise of CEOs for Cities. Mary Stagaman, Executive Director, Agenda 360, and Shiloh Turner, Vice President for Community Investment, The Greater Cincinnati Foundation "Alone we can do so little. Together we can do so much" -Helen Keller Things get done when leaders work together. When they do, order evolves from chaos. Pillars: o Common agenda A shared desire for social change o Shared Measurements Effective data is necessary o Mutually reinforcing activities o Continuous communication o Backbone support Vehicle for social change; often unseen Goals: o Guide vision and strategy o Support aligned activity: create the momentum

o Establish clear measurement of success o Build public will and support Often includes grassroots efforts o Construct and advance policy directives o Mobilize funding by building confidence among funders Funders now expect collective alignment Working to make the model more understandable and more clear Many small changes can add up to large product Keynote Lunch: Cities in A Global Economy IBM has developed the expertise and capabilities to help cities of all sizes to become smarter. From government efficiency to public safety to energy, health care, and transportation, this exciting IBM initiative is helping cities reimagine their futures. Anne Altman, General Manager, Public Sector, IBM In the 20th century economic success is derived by those with access to scarce information; in the 21st century, it is about who can deal with the abundant sources of data- to tap into it, condense it, analyze it, and extract information Answers will no longer be the definition of success; questions will be the definition of success o Defined by problem solving and questions o Significantly enhanced by progress in technology Were entering a new entering cognitive systems era -moving from counting & decision making to questioning and learning. o Defined primarily by productivity, and secondarily by scale and security o Defined not by counting, programming, or decision trees, but rather by learning and knowledge o New challenge that will force us to redefine value The challenge: the answer will no longer be the definition of success, rather the question will define success With the enhancement of technology and the ability to cross boundaries, we are able to see the world as the complex and evolving systems that it truly is We can predict micro phenomena We can ask questions, adapt, and intervene into civic and natural processes- we continually learn 67% of the worlds data has been created in the past two years Questions for consideration: o How big is your (competitive) deficit? o What is your value proposition? You have to be better at something. How do you differentiate? Why would industry invest? o What is your value proposition? Technology today can make it all possible.

Q&A: Q: What talent do you see as meeting the technology evolution of the future? A: Analytics: creating the workforce that knows how to ask questions and is confident enough to ask questions Some of this comes from cross-disciplinary, higher education Stem skills with social abilities around it Q: What advice might be useful in engaging with the data produced by the talent dividend? A: Engage early on in following a student so intervention is possible before the child is lost. Help school systems lower the cost of their education, reach more students, and have a higher success rate Q: Memphis is the poorest city in America- how can we address the topic of poverty? A: You have to look at the whole city and understand what makes up that city; what is your value proposition; what will attract people to the city and how will you stimulate that proposition?

o Are you tapping into all the information out there? Are you keeping up with the technology Application Examples: o How students are educated in K-12 defines a citys economic competitiveness; will determine prosperity of a region Teachers need to better understand adverse patterns and apply them prevent losing a student at a young age Technology like Mobile which tracks students and makes sure they get home safely o When you think about buildings, think about it as a respiratory system of the locality in which it breeds o What about smart parking technology? Allows cities to install low power censors that can identify open parking spaces o Health Care Research $110B in research in the past year Less research will be conducted unless it can be made more efficient and effective How do we gather more information and instill more confidence in prescribing the best care package for a patient? Are we asking the right questions? All the information is out there, but are we engaging with that information correctly to provide us with the insight we seek? Social media is a catalyst for change o New lines of communication and collaboration that are so important for citizens and government Be more opinion seeking than opinion offering

Remarks by Senator Rob Portman U.S. Senator Rob Portman A region is only as strong as its core The nation is only as strong as its cities are strong o Just as we need a strong core, we need a strong nation Relating to the talent dividend- Substance abuse o Talented youth are the job creators of the future o BUT we shouldnt leave anyone out of that future Drug prevention and intervention Ultimately our cities are baring the brunt of substance abuse Now we see an increase in drug abuse in the country Drug problem connects to crime Vacant property o Problems materialize making demolition difficult o Lowers property value because of all the surrounding vacant property Energy efficiency o As a conservative, Im for conserving o Every city in the country is focused on it, but could use help from the federal government o This is a bipartisan issue o Incentive based o Will help in terms of efficiency and job creations Without a healthy core we will not have a healthy country