AC KNOWLEDGEMENT

I would like to express my gratitude to all those who gave me the possibility to complete this project. Therefore, I want to offer my heartiest thanks to those people who made it possible for me to complete the project work successfully. First and foremost, my intellectual debt is to DEPARTMENT OF

MANAGEMENT NORTH BENGAL UNIVERSITY and entire mentors cum coordinator of the visit and project. I am thankful to our Head of the Department of management NORTH BENGAL UNIVERSITY Dr. DEBABRATA MITRA who gave our 2010-2012 batch of Management this valuable opportunity to visit HCCB PVT. LTD. RANINAGAR plant JALPAIGURI and complete this project, by which I came in contact with the organization and its culture during my one day industrial visit. Secondly, I would like to give my thanks to our group mentors and visit coordinator Mrs. PARAMITA CHOUDHARY, Mr. SUBHRATA RAY, Mr. DEBASIS BISWAS, Ms. NANDITA PRADHAN who guides me during the visit help me lot how to complete the project successfully After this, I would like to give my heartiest thanks to Ms. Kamalika Chakra borty Human resource .manager of HUNDUSTAN COCA COLA BEVERAGES Pvt. Ltd. who helped and guide me very much to complete our project. He taught me about the company and how to deal with the customers. Adding to the above I would like to give my thanks to Mr. BIPLOB GHOSE manager(PLANT) of HCCBPL who gave me permission for conduct and complete our visit.

CONTENTS

INTRODUCTION TO PROJECT

INTRODUCTION ABOUT VISIT

INTRODUCTION TO COMPANY

ABOUT HCCB PVT. LTD. FUNCTIONAL AREAS ADMINISTRATION PRODUCTION CONCLUSION

INTRODUCTION ABOUT PROJECT

This is the project related to industrial visit to the HUNDUSTAN COCA COLA BEVERAGE PVT. LTD. This project help to understand the reader about the industry and its concerned firm, its administrative cum operational mechanism, production process, machineries, quality control mechanism, safety systems. It gives the detail idea about following mentioned points. : - About the industry and its firms. : - About COCA-COLA. : - About HCCB Pvt. Ltd. : - Administrative frame work : - Production process. This project also includes the most important part i.e.; machineries quality control, safety systems and last but not the least operational in HCCBPL RANINAGAR, JALPAIGURI. HINDUSTAN COCA-COLA BEVERAGES RANINAGAR JALPAIGURI,WEST BENGAL :PRIVATE LIMITED,

The plant of Hindustan Coca-Cola Beverages Private Limited located in Raninagar Industrial Growth Centre on NH-31 near Jalpaiguri, is one of the major bottling plants among the eight plants located in northern region of India.The Hindustan Coca-Cola Beverages Private Limited has set up its plant in Raninagar because of the availability of ground water, availability of labor at comparatively lower cost, good environment condition and also the location of the plant. The location of the plant not only provides good transport facility since it is located on NH 31, but also the Raninagar plant is the supply line for the whole eastern region and also for Nepal and Bhutan. This is very near to Siliguri, which is no doubt one the most enthralling business places in

Eastern India.The Raninagar plant produces all the coca cola products except Maaza and Kinley Soda. According to the survey done by the Hindustan Coca-Cola Beverages Private Limited, the product Sprite is their most popular brand. Hindustan Coca-Cola Beverages Private Limited, Jalpaiguri unit in Raninagar was also conferred the environment appreciation ce4toificate. The Chief Minister presented the award at a seminar organized by the WB cleaner production centre in collaboration with the population control board and the Indian chamber of commerce.Hindustan Coca-Cola Beverages Private Limited here in Raninagar produces soft drinks on returnable glass bottles i.e. RGB as well as on pet bottles. In case RGB the company produces 200 ml and 300 ml bottles, and in case of PET bottles the company produces 500 ml, 600 ml, and 1.5 lt bottles. The RGB are used for filling up of beverages again and again after proper washing but on other hand PET bottle s are not used again for filling up of beverages rather the raw materials of the PET bottles are recycled and used for making different kinds of goods like T-shirt, toys etc.

NON-ALCOHOLIC BEVERAGE INDUSTRY

SOFT DRINKS INDUSTRY
For years the story in the non alcoholic sector centred on the power struggle between Coke and Pepsi. But as the pop fight has topped out, the industrys giants have begun relying on new product flavours and looking to non carbonated beverages for growth - Barbara Murray. Three leading companies have prominent presence in the soft drink industry. The leaders include the Coca-Cola Company, PepsiCo, and Cadbury Schweppes. According to the Coca-Cola annual report, it has the most soft drink sales with $32 billion. The Coca-Cola product line has several popular soft drinks including Coca-Cola, Diet Coke, Fanta, Barqs, Sprite, Maaza etc selling over 400 drink brands in about 200 nations. PepsiCo is the next top competitor with soft drink sales grossing $28 billion for the two beverage subsidiaries, PepsiCo Beverages North America and PepsiCo International. PepsiCos soft drink product line includes Pepsi, Mountain Dew, Miranda, Slice etc which make up more than one quarter of its sales. Cadbury Schweppes, the third major player had soft drink sales of $13 billion with a product line consisting of soft drinks such as A&W Root Beer, Canada Dry, and Dr. Pepper. These companies' products occupy large portions of any supermarket's shelf space, often covering more territory than real food categories like dairy products, meat, or produce. The prototype of all marketing and branding struggles, the "Cola Wars" keep expanding. The Pepsi and Coca Cola keep rolling out the big guns: duelling pop stars, and new branded products in the form of Vanilla Coke" and Pepsi Blue. They are fighting on the TV, in the fast-food restaurants, and in the supermarkets; they are also duelling in the schools. One of the biggest pushes of the last few years has been convincing school districts, universities, and other institutions to go all-Coke or all-Pepsi, in return for a (small) cut of the gross sales. Selling costly sugared water and building an increasing demand for it, even in Third 5

World countries, involves marketing in its purest form, unsullied by any preexisting need or local tradition. Markets in Eastern Europe, China, India, and Mexico, among others, are expanding fast, and both Coke and Pepsi are finding local partners (bottlers) in these countries to keep extending their reach. And while the American market may be mature, there's still an opportunity worldwide to replace hot beverages like coffee and tea that require some preparation with these cold, iconic ready-to-drink brands.

BEVERAGE INDUSTRY IN INDIA

India is home to one of the most ancient cultures in the world dating back over 5000 years. Beverages industry in India plays an important role in the Indian FMCG market. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more market share and to satisfy the existing consumers.

BEVERAGE S

Alcoholic

Non-Alcoholic
NonCarbonated Non-Cola

Carbonated

Cola
it are as follows:

Non-Cola

The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person. The different ways of segmenting

Alcoholic, non-alcoholic and sports beverages Natural and Synthetic beverages In-home consumption and out of home on premises Age wise segmentation i.e. beverages for kids, for adults Segmentation based on the amount of consumption i.e.

consumption. and for senior citizens high levels of consumption and low levels of consumption. If the behavioral patterns of consumers in India are closely noticed, it could be observed that consumers perceive beverages in two different ways i.e. beverages are a luxury and that beverages have to be consumed occasionally. These two perceptions are the biggest challenges faced by the beverage industry. In order to leverage the beverage industry, it is important to address this issue so as to encourage regular consumption as well as and to make the industry more affordable. Four strong strategic elements to increase consumption of the products of the beverage industry in India are: The quality and the consistency of beverages needs to be enhanced so that consumers are satisfied and they enjoy consuming beverages. The credibility and trust needs to be built so that there is a very strong and safe feeling that the consumers have while consuming the beverages. Consumer education is a must to bring out benefits of beverage consumption whether in terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category. Communication should be relevant and trendy so that consumers are able to find an appeal to go out, purchase and consume.

The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brand.

COMPANY OVERVIEW

COCA COLA
Coca-Cola was created in 1886 by John S Pemberton, a pharmacist in Atlanta, Georgia, who sold the syrup mixed with fountain water as a potion for mental and physical disorders. The formula changed hands three more times before Asa D. Candler added carbonation and by 2003, Coca-Cola was the worlds largest manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with more than 500 widely recognized beverage brands in its portfolio.

With the bubbles making the difference, Coca-Cola was registered as a trademark in 1887 and by 1895, was being sold in every state and territory in the United States. In 1899, it franchised its bottling operations in the U.S., growing quickly to reach 370 franchisees by 1910. Headquartered in Atlanta with divisions and local operations in over 200 countries worldwide, Coca-Cola generated more than 70% of its income outside the United States by 2003 INTERNATIONAL EXPANSION Cokes first international bottling plants opened in 1906 in Canada, Cuba, and Panama. By the end of the 1920s Coca-Cola was bottled in twenty-seven countries throughout the world and available in fifty-one more. In spite of this reach, volume was low, quality inconsistent, and effective advertising a challenge with language, culture, and government regulation all serving as barriers. Former CEO Robert Woodruffs insistence that Coca-Cola wouldnt suffer the stigma of being an intrusive American product, and instead would use local bottles, caps, machinery, trucks, and personnel contributed to Cokes challenges as well with a lack of standard processes and training degrading quality. Coca-Cola continued working for over 80 years on Woodruffs goal: to make Coke available wherever and whenever consumers wanted it, in arms reach of desire. The Second World War proved to be the stimulus Coca-Cola needed to build effective capabilities around the world and achieve dominant global market share. Woodruffs patriotic commitment that every man in uniform gets a bottle of CocaCola for five cents, wherever he is and at whatever cost to our company was more than just great public relations. As a result of Cokes status as a military supplier, Coca-Cola was exempt from sugar rationing and also received government subsidies to build bottling plants around the world.
THE WORLDS MOST POWERFUL BRAND

Interbrands Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World and estimated its brand value at $70.45 billion . The rankings methodology determined a brands valuation on the basis of how much it was likely to earn in the future, distilling the percentage of revenues that could be credited to the brand, and assessing the brands strength to determine the risk of future earnings forecasts. Considerations included market leadership stability, and global reach, incorporating its ability to cross both geographical and cultural borders. From the beginning, Coke

understood the importance of branding and the creation of a distinct personality. Its catchy, well-liked slogans (Its the real thing (1942, 1969), Things go better with Coke (1963), Coke is it (1982), Cant beat the Feeling (1987), and a 1992 return to Cant beat the real thing) linked that personality to the core values of each generation and established Coke as the authentic, relevant, and trusted refreshment of choice across the decades and around the globe.

PATENTS, COPYRIGHTS, TRADE SECRETS AND TRADEMARKS Company owns numerous patents, copyrights and trade secrets, as well as substantial know-how and technology, which we collectively refer to as technology. This technology generally relates to Companys products and the processes for their production; the packages used for products; the design and operation of various processes and equipment used in business; and certain quality assurance software. Some of the technology is licensed to suppliers and other parties. Companys sparkling beverage and other beverage formulae are among the important trade secrets of Company.Company own numerous trademarks that are very important to business. Depending upon the jurisdiction, trademarks are valid as long as they are in use and/or their registrations are properly maintained. Pursuant to companys bottlers agreements, company authorize bottlers to use applicable Company trademarks in connection with their manufacture, sale and distribution of Company products. In addition, we grant licenses to third parties from time to time to use certain of companys trademarks in conjunction with certain merchandise and food products. HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED COKE IN INDIA: Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands and

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bottling network. Cokes acquisition of local popular Indian brands including Thums Up (the most trusted brand in India21), Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets. Leading Indian brands joined the Company's international family of brands, including Coca Cola, diet Coke, Sprite and Fanta, plus the Schweppes product range. In 2000, the company launched the Kinley water brand and in 2001, Shock energy drink and the powdered concentrate Sunfill hit the market. From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of the countrys top international investors. By 2003, Coca-Cola India had won the prestigious Woodruf Cup from among 22 divisions of the Company based on three broad parameters of volume, profitability, and quality. Coca-Cola India achieved 39% volume growth in 2002 while the industry grew 23% nationally and the Company reached breakeven profitability in the region for the first time. Encouraged by its 2002 performance, Coca-Cola India announced plans to double its capacity at an investment of $125 million (Rs. 750 crore) between September 2002 and March 2003. Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven wholly owned bottling operations supplemented by seventeen franchisee-owned bottling operations and a network of twenty- nine contract-packers to manufacture a range of products for the company. The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process. The complexity of the consumer soft drink market demanded a distribution process to support 700,000 retail outlets serviced by a fleet that includes 10ton trucks, open-bay three wheelers, and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of the cities. In addition to its own employees, Coke indirectly created employment for another 125,000 Indians through its procurement, supply, and distribution networks. MARKETING STRATEGY 11

Coca-Cola CEO Douglas Daft set the direction for the next generation of success for his global brand with a Think local, act local mantra. Recognizing that a single global strategy or single global campaign wouldnt work, locally relevant executions became an increasingly important element of supporting Cokes global brand strategy. In 2001, after almost a decade of lagging rival Pepsi in the region, Coke India re-examined its approach in an attempt to gain leadership in the Indian market and capitalize on significant growth potential, particularly in rural markets. The foundation of the new strategy grounded brand positioning and marketing communications in consumer insights, acknowledging that urban versus rural India were two distinct markets on a variety of important dimensions. The soft drink categorys role in peoples lives, the degree of differentiation between consumer segments and their reasons for entering the category, and the degree to which brands in the category projected different perceptions to consumers were among the many important differences between how urban and rural consumers approached the market for refreshment. -home thirst-quenching and the Coca-Cola India no. 1. Soft drink category was undifferentiated in the minds of rural consumers. Additionally, with an average Coke costing Rs. 10 and In rural markets, where both the soft drink category and individual brands were undeveloped, the task was to broaden the brand positioning while in urban markets, with higher category and brand development, the task was to narrow the brand positioning, focusing on differentiation through offering unique and compelling value. This lens, informed by consumer insights, gave Coke direction on the trade-off between focus and breadth a brand needed in a given market and made clear that to succeed in either segment, unique marketing strategies were required in urban versus rural India. BRAND LOCALIZATION STRATEGY: THE TWO INDIA INDIA A: Life ho to aisi India A, the designation Coca-Cola gave to the market segment including metropolitan areas and large towns, represented 4% of the countrys population.33 This segment sought social bonding as a need and responded

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to aspirational messages, celebrating the benefits of their increasing social and economic freedoms. Life ho to aisi, (life as it should be) was the successful and relevant tagline found in Coca-Colas advertising to this audience. INDIA B: Thanda Matlab Coca-Cola Coca-Cola India believed that the first brand to offer communication targeted to the smaller towns would own the rural market and went after that objective with a comprehensive strategy. India B included small towns and rural areas, comprising the other 96% of the nations population. This segments primary need was out-of an average days wages around Rs. 100, Coke was perceived as a luxury that few could afford. In an effort to make the price point of Coke within reach of this highpotential market, CocaCola launched the Accessibility Campaign, introducing a new 200ml bottle, smaller than the traditional 300ml bottle found in urban markets, and concurrently cutting the price in half, to Rs. 5. This pricing strategy closed the gap between Coke and basic refreshments like lemonade and tea, making soft drinks truly accessible for the first time. At the same time, Coke invested in distribution infrastructure to effectively serve a disbursed population and doubled the number of retail outlets in rural areas from 80,000 in 2001 to 160,000 in 2003, increasing market penetration from 13 to 25%. Cokes advertising and promotion strategy pulled the marketing plan together using local language and idiomatic expressions. Thanda, meaning cool/cold is also generic for cold beverages and gave Thanda Matlab Coca-Cola delicious multiple meanings. Literally translated to Coke means refreshment, the phrase directly addressed both the primary need of this segment for cold refreshment while at the same time positioning Coke as a Thanda or generic cold beverage just like tea, lassi, or lemonade. As a result of the Thanda campaign, Coca-Cola won Advertiser of the Year and Campaign of the Year.

RURAL SUCCESS

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Comprising 74% of the country's population, 41% of its middle class, and 58% of its disposable income, the rural market was an attractive target and it delivered results. Coke experienced 37% growth in 2003 in this segment versus the 24% growth seen in urban areas. Driven by the launch of the new Rs. 5 product, per capita consumption doubled between 2007 - 2008. This market accounted for 80% of Indias new Coke drinkers, 30% of 2008 volume, and was expected to account for 50% of the companys sales in 2008. HCCBPL STRUCTURE Coca-cola is a world class company in "low margin, high volume" business which means sales of high volume for the product in order to be profitable and complete in the global market. * * Company Owned Bottling Operation (COBO) Franchisee Owned Bottling Operation (FOBO)

COBO : COBO stand for company owned bottling operations; COBO has been of Coke Company's biggest strategy, which has proved to be winner. A bottling operation is a capital intensive business, particularly so the returnable bottle market like in India and the investment is the forth level. Apart from the capital cost of plant and equipment the bottles has to invest in bottles and crates, truck and cooling structure (Visi. Coolers and ice boxes) at the retail point industry estimates @Rs. Crate which is equivalent to the price at which the crate enters the distribution system Bottlers operates on margins around 10% with the bulk of the killing (between Rs. 24 and Rs. 30 per crate or about 20%) being made by the retailer. Excise and other taxes amounting Rs. 40 per crate. The going for a COBO is the risk of coke Company and it is also implied a big attitude change from a totally marketing orientation to an operation mindset. COBO'S IN INDIA COBOs are present across the nation, the locations are given below:

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 FOBO

Mumbai, Bangalore, Ahemadabad, Chennai, Calcutta & Jalpaiguri

unit also

FOBO stand for franchise owned bottling operation, in India Pepsi has franchise. In the case the company supplies its soft drink concentrate to its franchies (bottle syrup). Coca-cola has taken a more capital - intensive route of the owning and running its own plants along side those of its franchises. Coca-cola pumped in money to upgrade plants of franchises, which were weaker did not have financial worth were given massive support in form of interest free loans to upgrade their operations. Getting into FOBO has helped Coke Company on several fronts. First, it has enabled Pepsi to focus on marketing operations as much as it has on operation fronts. Another gain of going FOBO is that since the franchises have to invest in plants and machines glass bottles, trucks, and infrastructure, the cost burden has been reduced. FOBO IN INDIA: FOBO are located at the following places: Part of Delhi, Punjab, Part of Andhra Pradesh, Calcutta and south bengal.

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PRODUCTION PROESS OF COCA-COLA

REFINED SUGAR WATER TREATMENT CARBON DIOXIDE

FILTARATI ON

SIMPLE SYRUP

CONCENTRATI ON FINAL SYRUP

DE-CREATOR PROPOTIONER COOLER FILTER CROWNER EMPTY BOTTLE IMDEPECTIO N BOTTLE WASH WAREHOUSE CASE CLEANING 16 PREE-INFEED INSPECTION

FULL PRODUCT INSPECTION

PACKING

UNCASHE R

MANUFACTURING UNIT OF HCCBPL :-The manufacturing unit of HCCBPL, situated at Bidadi, is the third largest plant and one of the bottling operations owned by the company. The Plant has one PET line which has the capacity of yielding 209 bottles, per minute, two RGB (Returnable glass bottles) lines which yields 600 bottles per minute each and one Juice line which yield 155 bottles per minute. It caters to the whole of South Karnataka through a network of more than 80 distributors. There are three depots in Bangalore; North Depot, East Depot and Mega Depot.

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ORGANISATION STRUCTURE
Organizations are shifting from steep hierarchy of the industrial era to flatter network organizations based on dynamic teaming and virtual enterprising.

By CHARLES M. SAVAGE

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Fig: Employees structure in RANINAGAR plant

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PRODUCTION DEPARTMENT:Process of Production: If we start our discussion on production, then at first we will find that the water they use for the production for the beverages is ground water which they pumped from 330ft below the earths surface. This ground water is treated and purify in a plant called WATER TREATMENT PLANT. This water treatment plant can purify water at a rate of 10000 lt/hr. First the water which is pumped from the bore-well is collected in a huge tank of capacity 340x2 KL. This tank is known as RAW WATER TANK. Also there are six inter connected huge tanks of capacity of 10000 lt each. At first, lime and bleaching powder is mixed with water and it is filtered with a normal filter. After that the filter water is passed through a micron filter where the particles having size of 1U,2U & 3U (U=Micron) are completed removed. The filtration process is not completed yet, the treated water is finally passed through a U.V filter. It used to kill any kind of micro organization and bacteria present in the water. They also give importance to the purification to the tanks where the water is kept and the beverage is prepared. The process is called CIP (Cleaning in place). They adopt five stages while cleaning it. At 20

first, it is washed with chlorine water, then caustic water (NaOH) is spread then this is washed with water, then the tanks are washed with hot water and lastly with cold water. QUALITY CONTROL DEPARTMENT:Then with the carbonated water, sugar, different kinds of government permitted flavored, preservatives and if it is a colored drink then different colours are mixed to prepare the beverage and it is stored in a safe place. Again while producing the beverages the quality of the liquid is given importance and for that they have a separate quality laboratory. In every half an hour two bottles are picked and the authority checked the quality whether there are any lapses in the test or in the bottles or anything. They have a machine called GAS VOLUME MACHINE which checks the pressure and temperature, then the sugar concentration is checked in a machine called DENSITY METER, two or three people take a sip of the liquid to be sure of the test. Lately, whether the bottles are made properly or not is checked. For that the bottles is dipped in a liquid for 30 minutes to check the durability PRODUCTION OF BOTTLES AND FILLING OF BEVERAGES:While the production of the beverages is going on, on the other side, the production of the PET bottles and its cleaning is also going on. But in case of glass bottles only the beverage is filled into them as the bottle are made in some other places. In case of PET bottles the Raninagar plants buys the raw material on the bottle from Hyderabad and Chennai and it is called perform. The send of raw material into a machine called BOTTLE BLOWING MACHINE. There in temperature in 40 bar air pressure the small sized perform takes the shape of the bottles which we used to see in the market as in the machine it moulds like a balloon. Then it comes to the machine called RISER where the washing of the bottles are done. The PET and RGB bottles are washed for 30 minutes through five steps: Washed with chlorine water. Caustic soda water. Caustic in washed out with pure treated water.

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Washed with hot & cold water.

Then the bottle is ready for the for the filling of the liquid. In the machine at a time 600 glass bottles can be washed. Now the bottle reaches the place where the liquid to be filled in them is kept. WORKER SAND THE EMPLOYEES:An estimation number of the production department employees. DISTRIBUTION NETWORK:HCCBPL has a wide and well managed network of salesmen appointed for taking up the responsibility of distribution of products to diverse parts of the cities. The distribution channels are constructed in such a way that the demand of customers is fulfilled at the right place and the right time when it is needed by them. A typical distribution chain at HCCBPL would be: Production Plant Warehouse Depot Warehouse Distribution Warehouse Retail Stock Retail Shelf Consumer The customers of the Company are divided into different categories and different routes, and every salesman is assigned to one particular route, which is to be followed by him on a daily basis. A detailed and well organized distribution system contributes to the efficiency of the salesmen. It also leads to low costs, higher sales and higher efficiency thereby leading to higher profits to the firm.

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Learning Outcome
The learning outcome that I have experienced by doing this project is invaluable. This helps me to understand entire marketing situation of coke in Siliguri market. The strategies adopted by coke to increase its market share are unique in nature. And the entire organization structure is different from its main competitor Pepsi. The main difference is in the case of market developers. Instead of market developers Pepsi has only sales man. This is considered as the main reason that makes coke unique from Pepsi. I am confident that, I will be able to implement these acquired skills in my future.

References

www.google.com www.thecoca-colacompany.com www.coca-colaindia.com http://www.drinks-businessreview.com/news/mango_beverage_market_reportedl y_attracts_new_players_in_india

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Observations and Conclusion

The

Coca-Cola Company has one global standard.

Coca-Cola India follows the same international quality standard across all the bottling operations within India. Every ingredient use in the manufacturing of beverages meets all the local regulatory, Company and International standards. All ingredients undergoes extensive testing and inspection prior of being released for use. On periodic bases external validation and testing is performed by independent and accredited laboratory in all our ingredients used in the manufacture of beverages. Coca-Cola India procures the ingredients from pre-selected lots approved from authorized suppliers. The Coca-Cola Company has only one quality system around the world.

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