Strategic Management (MGT 658) MEGA Project Written Requirements and Score Sheet

Form a group of four (4) students maximum. Elect a group leader. The group leader must divide the work equally among group members. Group leader must also ensure the project as well as the report is well executed, with continuity and flow.

Assignment

a small business as a client company for the group to provide advice on strategic management. The report format is up to the group's creativity and the report must be as 'real and as informative' as possible. Students have to interview the company's management to gather information and data and scan the newspapers for relevant articles, particularly on the
Choose environment that affect the industry. The following is the grading breakdown for the 20Yo written
report.

Maximum marks
Body of Report - Introduction: Company's background and revised
30

organizational chart/structure Develop/refine the client company's (i) vision and (ii)

mission
Determine the client company's (i) long term and (ii) short term objectives (aligned with vision and mission) Analyse and discuss in detail each of the Internal factors for strengths (at least 5) and weaknesses (at least 5). Identifu the actions already taken currently to capitalize on strengths and overcome weaknesses Develop IFE Matrix. Interpret the total weighted score. Analyse and discuss in detail each of the External factors for opportunities (at least 5) and threats (at least 5) Identify the actions already taken currently to take advantage of opportunities and overcome threats Develop EFE Matrix. Interpret the total weighted score Prepare SWOT Matrix and come up with at least 2 SO
strategies, 2 WO strategies, 2 ST strategies and 2 WT strategies Analyse the company's competition using Porter's 5 Forces

Financial Analvsis

- From the SO,WO, ST, or WT strategie, O.u.top"O in SWOT Matrix, identiff 2 or 3 potential alternative strategies. - Use QSPM to choose the best among the alternative strategies for
the company. - Elaborate/explain the rationale of the chosen strategy. Be company sp eci fi c/real i stic/practical BUT not to el abor ateI r epeat the theori es.

25

Ways to implement strategy - Show detail planning, time and cost to realize this chosen

l5

A a

strategy

Summarize this in a Gantt Chart

Ways to control and overcome potential problems, during and after

15

implementation

Creative abilities (examples: proposed redesign of company's website,/trome page, sign board, business cards, letterhead design, etc)

10

Overall presentation (example: effort, typing, language, format,

appendices)

Due date: 28May 2012

What makes an

'Af ' report:

o o o o r . o o . o r r r o e .

Free oftypo error Free of grammar error

Full ofcreative yet practical ideas

the company Explanation show significance, impact and consequences Hand in time A piece of work that you feel proud to bring to an interview Ensure that your report is properly edited for language and contents before submitting to

All pages are paginated References are quoted properly Appendixes have a purpose and not simply to make the reporl thicker than it really is There is alignment between problem - type of strategy - to overall vision and mission

of

client

Get a friend to read and see if he understands what you are trying to convey Able to exhibit an honors degree level of maturity Give extra 'elements' that other groups do not have In other words - create a competitive advantage for your group Prepare a budget for your client, so that he knows how much to set aside for the strategy if he wishes to implement it The group must give a presentation of the project at end of semester and you are to defend your
report.

(Updated: 21112012)