Bridging the Gaps with a Unified Product Platform

Spring 2012

Webinar Overview
The Problem: Gaps between product teams lead to lost data, inefficiency and poor market alignment Meet The Silos: extended product team roles Current Solutions: overly simple vs. overly complex The Collaborative Gaps: The pain points The Solution: A Unified Product Platform (Demo)

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The Problem
The most critical value contributor for product companies

THE PRODUCT
is still managed by disconnected, non-integrated silos
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Meet The Silos

Enginee ring Product Manage ment Idea & Innovatio n Manage ment
Sales & Marketi ng

Helpd esk

Project Manage ment

Why the Dysfunction?

Product Lifecycle Management (PLM) has been slow to the plate in creating, easy, integrated, Web 2.0 type solutions. CRM is moving in. A widening array of point solutions exist covering all the bases (helpdesk, issues, ideation, requirements, projects etc.) but they arent integrated. Enterprise solutions that do exist generally dont mirror the 2.0 standard of simplicity, ease of use and integration Enterprise buyers use social media and expect that simplicity
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The Result?
Buyers have the choice between overly simple point solutions that are easy to use but arent integrated or custom solutions that are overly complex, costly and dont take advantage of new social and collaborative capabilities
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Gap 1: Innovation Team Problem

I need to gather all of the ideas for new products and enhancements, analyze, vet and score them, and turn that into a set of recommendations for executive management TYPICAL PROCESS:
Activity
Team data gathering Vetting, Running Polls Run Analysis

Tools
Notes, Spreadsheets, Emails Surveys, Speadsheets, emails Speadsheets

Prepare Proposal for Exec PowerPoint, Word doc

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Gap 2:

Product Management Problem(s)

I need to translate the selected ideas from customers, partners, sales, marketing, innovation and execs, and propose requirements for the next release and somehow maintain ownership.

TYPICAL PROCESS:
Activity Idea inventory/gathering Vetting, Running Polls Analyze results Prepare & present proposal Tools Notes, Spreadsheets, Emails Survey app, Speadsheets, emails Survey app, Speadsheets PowerPoint, Spreadsheet
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Gap 3: Engineering Management Problem

I need to ensure that I have all of the necessary requirements, plan and assign tasks to my team and ensure that all defects/tickets are tracked TYPICAL PROCESS:
Activity Technical review of requirements Planning & assigning tasks Import tickets into Issue Tracker Deliver user stories Tools Requirements App, Excel PM app Spreadsheets, project app Project app
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Gap 4: Helpdesk Team Problem

The latest release has produced a wave of tickets and I need to communicate priorities to engineering asap, and I need to know as soon as they are resolved TYPICAL PROCESS:
Activity Gather all related tickets (HD) Export tickets (HD) Import to issue tracker (Eng.) Follow up with Eng. Tools Helpdesk app Speadsheets, Emails Issue Tracker app Emails
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Gap 5: Project Management Problem

Im over time and over budget on my project due to unforeseen issues and scope creep, and I need to account for the discrepancies to the executive TYPICAL PROCESS:
Activity Review all requirements Validate assignments Run forecast Prepare & Submit report Tools Product Management app Emails, interviews Spreadsheet PowerPoint, Spreadsheet
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The Opportunity
To bring siloed teams together through a user experience that reflects the simplicity, ease of use and social connectedness of consumer apps, with the depth and integration of an enterprise suite.

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The Solution: A Unified Product Platform

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Thank-you
Catherine Constantinides Marketing Specialist catherine@OneDesk.com 514-731-6878 ext. 151 Brendan Walsh Marketing Manager brendan@OneDesk.com 514-731-6878 ext. 112