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INNOVATION MANAGEMENT WBB 10202 Organization Infrastructure NURULIZA RASLAN UniKL - RCMP

INNOVATION MANAGEMENT

WBB 10202

Organization Infrastructure

NURULIZA RASLAN

UniKL - RCMP

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 CONTENTS Organizational Infrastructure:  Vision 

CONTENTS

Organizational Infrastructure:

Vision

Mission

Objectives

Strategy

Structure

WBB 10202 CONTENTS Organizational Infrastructure:  Vision  Mission  Objectives  Strategy  Structure

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 OBJECTIVES Upon completion of this lesson, student willable

OBJECTIVES

Upon completion of this lesson, student

willable to:

1. Describe the dimensions of Organizational

Infrastructure which is provides the

catalyst that allows innovation occur.

> Vision

> Mission

> Objectives

> Strategy

> Structure

University Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATIONAL VISION  Vision – outlines

University Kuala Lumpur RCMP

Innovation Management WBB 10202

ORGANIZATIONAL VISION

Vision outlines what the organization want to be or how it wants the world in which it operates to be. It is a long-term view and concentrates on the future.

Visions without actions and without resources to accomplish them build expectations that are not realized.

For example, a charity working with the poor might have a

vision statement such “A World without Poverty”

“A vision is the preferred future, a desirable state, and ideal

state. It is an expression of optimism. A vision is a general

statement encompassing the direction an agency wants to take and the desired end result once it gets there. It is the vision of

what those involved what their organization to become.”

the desired end result once it gets there. It is the vision of what those involved
University Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATIONAL MISSION  An organization's

University Kuala Lumpur RCMP

Innovation Management WBB 10202

ORGANIZATIONAL MISSION

An organization's mission is its reason for existence.

It speaks to the questions: Why does this organization exist? Whom does it serve? By what means does it

serve them?

Mission Defines the fundamental purpose of an organization or enterprise, describing why it exists and

what it does to achieve its vision.

For example, the charity might have a mission statement as “providing jobs for the homeless and unemployed”

“A mission is more focused on the specifics of what an organization is to accomplish.”

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 EXAMPLE: ORGANIZATIONAL MISSION For example: PROTON M’SIA

EXAMPLE: ORGANIZATIONAL MISSION

Management WBB 10202 EXAMPLE: ORGANIZATIONAL MISSION For example: PROTON M’SIA VISION To become a successful

For example: PROTON M’SIA

VISION To become a successful Malaysian Automotive manufacturer globally by being customer oriented

and producing competitively priced and innovative

quality products.

MISSION To delivering competitive quality products & services,

total customer satisfaction and shareholder value by

building on our competencies.

quality products & services, total customer satisfaction and shareholder value by building on our competencies.

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 EXAMPLE: ORGANIZATIONAL MISSION For example: McDonald’s

EXAMPLE: ORGANIZATIONAL MISSION

For example: McDonald’s Restaurant

VISION

To be the world’s best quick service restaurant experience by providing outstanding quality, service, cleanliness, and value to make every customer in every restaurant smile.

MISSION To be our customers’ favourites place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every

time.

to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value
to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value
to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value

University Kuala Lumpur RCMP

Innovation Management WBB 10202

University Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATIONAL VISION & MISSION

ORGANIZATIONAL VISION & MISSION

University Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATIONAL VISION & MISSION

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATIONAL OBJECTIVES  Objectives define what the

ORGANIZATIONAL OBJECTIVES

Objectives define what the organization hopes to achieve in the short and long term and by what means in relation to growth, products, technologies and market.

Setting objectives for introducing new technologies

obsolete some of the old seldom receive the desired attention.

Marketing objectives must be clearly stated and people

with the required competencies assigned to meet the

objectives.

Marketing objectives must be clearly stated and people with the required competencies assigned to meet the

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATIONAL OBJECTIVES  Objective and aims establish

ORGANIZATIONAL OBJECTIVES

Objective and aims establish where the business would like to be in the future, helping to control their plans, motivate staff and give everyone a sense of direction. Any decision

made within the organisation should be in line with their

aims and objectives.

The objectives are influence by various stakeholders, as well as the nature of the business.

aims and objectives.  The objectives are influence by various stakeholders, as well as the nature

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATIONAL OBJECTIVES  More specific goals based on

ORGANIZATIONAL OBJECTIVES

More specific goals based on the aims of the organisation

They tend to be more quantifiable and state what the organisation needs to do to get what they want.

OBJECTIVES

be more quantifiable and state what the organisation needs to do to get what they want.
STRATEGIC TACTICAL
STRATEGIC TACTICAL

STRATEGIC

STRATEGIC TACTICAL

TACTICAL

STRATEGIC TACTICAL

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATIONAL OBJECTIVES  Strategic Objectives or

ORGANIZATIONAL OBJECTIVES

Strategic Objectives or Long-term are achieved using

strategies. Such objectives tend to go over a few years

and may include profit maximisation, growth, image and reputation and market standing.

Strategies are actions that facilitate the organisation

to meet it’s objectives.

For example in operational strategies.

objectives.  For example in operational strategies .  Offer new package – foods & beverage
objectives.  For example in operational strategies .  Offer new package – foods & beverage

Offer new package foods & beverage

Packaging use paper bag etc.

Fast Delivery services. Enjoy foods in 24 hours. Drive thru services. Kids’ Zone –playground, party etc.

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATIONAL OBJECTIVES  Tactical Objectives or

ORGANIZATIONAL OBJECTIVES

Tactical Objectives or Short-term are achieved using tactics. These are specific to a department or segment of the organisation and more concerned with the day-

to-day running of the business.

For example in sales.

segment of the organisation and more concerned with the day- to-day running of the business. 
segment of the organisation and more concerned with the day- to-day running of the business. 
segment of the organisation and more concerned with the day- to-day running of the business. 
segment of the organisation and more concerned with the day- to-day running of the business. 
segment of the organisation and more concerned with the day- to-day running of the business. 
segment of the organisation and more concerned with the day- to-day running of the business. 
segment of the organisation and more concerned with the day- to-day running of the business. 

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATION STRATEGY  Very little strategic planning

ORGANIZATION STRATEGY

Very little strategic planning evolves into strategy.

Research on the benefits of strategic planning is

limited.

For example: Strategic Planning in Food Industry

Incremental in Food Safety.

Food Styling -Packaging

Franchising

Comply with Government & Regulatory

Ingredients reviews

Food processing Manufacturing

Market Research

Training & Advertising

Distribution Supply Chain

 Food processing Manufacturing  Market Research  Training & Advertising  Distribution Supply Chain
 Food processing Manufacturing  Market Research  Training & Advertising  Distribution Supply Chain
 Food processing Manufacturing  Market Research  Training & Advertising  Distribution Supply Chain

University Kuala Lumpur RCMP

Innovation Management WBB 10202

Kuala Lumpur – RCMP Innovation Management WBB 10202 ORGANIZATION STRUCTURE Structure depends on people. 

ORGANIZATION STRUCTURE

Structure depends on people.

People come to the organization from different disciplines with different level of education and professional

experience, different business experience & orientation,

different physical and emotional needs, different purposes and goals and all of the different characteristics that make them unique human beings.

So, organizational structures need to be designed taking

into account the available people with all talents, prejudices and interests.

structures need to be designed taking into account the available people with all talents, prejudices and
structures need to be designed taking into account the available people with all talents, prejudices and
structures need to be designed taking into account the available people with all talents, prejudices and

University Kuala Lumpur RCMP

Innovation Management WBB 10202

University Kuala Lumpur – RCMP Innovation Management WBB 10202 THANK YOU FOR YOUR ATTENTION

THANK YOU FOR YOUR ATTENTION

University Kuala Lumpur – RCMP Innovation Management WBB 10202 THANK YOU FOR YOUR ATTENTION