Arab Academy Graduate School of Business (AAGSB) Master of Business Administration program (MBA) Academic year (Spring 2012)

Strategic Management (Dr. Hesham Abd-Elhamid) Prepared by: Ahmed Mohamed Alasdaik Mohamed Alazab (Group:4th Fin).

Creating a Mission and Vision Statement For any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large. A Business Vision What do we want to become? If you don't know where you are heading, then you can make any choice and go in any direction (including backwards). The value in knowing your final destination (your vision) is that you can choose to take the specific paths that lead you there. Your action is intentional and keeps you pointed in the right direction. Vision statements can take many forms. They answer the question: "What will success look like?" Their main purpose is to articulate the "dream" state of the business. If your business could be everything you dreamed, how would it be? To help you to craft your vision statement, try writing your answers to the following questions:

Why did I start this business? When I move on from this business, what do I want to leave behind? What am I really providing for my customers beyond products and services? If my business could be everything I dreamed, how would it be?

Here are a few examples of vision statements from the cement industry real world 1- Albadia Cement 1/7

Arab Academy Graduate School of Business (AAGSB) Master of Business Administration program (MBA) Academic year (Spring 2012) Strategic Management (Dr. Hesham Abd-Elhamid) Prepared by: Ahmed Mohamed Alasdaik Mohamed Alazab (Group:4th Fin).

To be a highly reputable company in our industry & the most preferred cement brand in the markets we serve.

2- NCC Become a specialized renowned company in Cement Production using the best technology and quality of product and services to contribute in the development of Jordan and other countries in the region.

3- Fauji Cement To be a role model cement manufacturing Company, benefiting all stake holders and fulfilling corporate social responsibilities while enjoying public respect and goodwill.

4- Al Qassim Cement To be a leading regional Cement & Building Materials company recognized for customer focus, high quality and operational excellence.

5- Hills Cement Company Limited (HCCL) To be the best in our industry, especially in terms of

Services by nurturing talent, fostering team work, enhancing leadership capability; Quality by becoming the supplier of choice and creating a value for our customers;

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Arab Academy Graduate School of Business (AAGSB) Master of Business Administration program (MBA) Academic year (Spring 2012) Strategic Management (Dr. Hesham Abd-Elhamid) Prepared by: Ahmed Mohamed Alasdaik Mohamed Alazab (Group:4th Fin).

Environment by respecting the environment and caring for our communities; Safety by providing a safe working place; Innovation through leading edge technology in processes and products; Corporate Governance emphasising the need for full transparency and accountability in all its transactions, in order to protect the interests of its business partners.

6- Tokyo Cement Group To be the preferred brand of cement for all types of construction. 7- UniCem Building a better future A Clear Mission that describes what you do For any business to succeed, even a business consisting of one individual, it (he/she) needs to know what they're about - what, precisely, it is that they do. The mission statement describes the "what" of your business. It states why your organization is in business and what you are hoping to achieve. Characteristics of Mission Statement: 1- Broad in Scope. 2- Less than 250 words. 3- Inspiring. 4- Identifies the utility of the firm's products. 5- Reveals that the firm is socially responsible. 6- Reveals that the firm is environmentally responsible. 3/7

Arab Academy Graduate School of Business (AAGSB) Master of Business Administration program (MBA) Academic year (Spring 2012) Strategic Management (Dr. Hesham Abd-Elhamid) Prepared by: Ahmed Mohamed Alasdaik Mohamed Alazab (Group:4th Fin).

7- Enduring. 8- Includes nine components: customers, products/services, markets, technology, concern for survival/growth/profit, philosophy, self-concept, concern for public image, concern for public employees. 1- Albadia Cement To create value by serving the needs of the building materials sector for the benefit of all our stakeholders.

2- NCC To make high quality products by specialized skilled Jordan staff and maintain good relation with our clients and vendors and to provide our market with selective product and service.. 3- Fauji Cement

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Arab Academy Graduate School of Business (AAGSB) Master of Business Administration program (MBA) Academic year (Spring 2012) Strategic Management (Dr. Hesham Abd-Elhamid) Prepared by: Ahmed Mohamed Alasdaik Mohamed Alazab (Group:4th Fin).

While maintaining its leading position in quality of cement maximize profitability through reduced cost of production and enhanced market share. 4- Al Qassim Cement To provide consistent high quality cement & building materials in the most efficient and environment friendly manner, and maximize value for all stakeholders. 5- Hills Cement Company Limited (HCCL)

Building the future through sustainability, people, knowledge, relationship and value. Enhancing the value of our customers, shareholders and employees through creation of an environment of empowerment with respect for companys values leadership and integrity.

Corporate Social Responsibility through uplift programmes initiated in the areas of income generation, health and medical care, education and relief. 6- Tokyo Cement Group

To produce high quality cement at an affordable price and be the leading partner for nation-building in Sri Lanka 7- UniCem To be the leading cement company in Nigeria by:

Optimizing shareholder value Being the employer of choice Being recognized as the most socially responsible company in Nigeria

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Arab Academy Graduate School of Business (AAGSB) Master of Business Administration program (MBA) Academic year (Spring 2012) Strategic Management (Dr. Hesham Abd-Elhamid) Prepared by: Ahmed Mohamed Alasdaik Mohamed Alazab (Group:4th Fin).

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Arab Academy Graduate School of Business (AAGSB) Master of Business Administration program (MBA) Academic year (Spring 2012) Strategic Management (Dr. Hesham Abd-Elhamid) Prepared by: Ahmed Mohamed Alasdaik Mohamed Alazab (Group:4th Fin).

Custom ers

Produc ts or Servic es

Marke ts

Concern for Survival/ Growth/ Profitabilit y

Technol ogy

Philoso phy

SelfConce pt

Concern for Public Image

Concern for Employees

Total out of 9

Albadia Cement NCC Fauji Cement Al Qassim Cement Hills Cement Company Limited (HCCL) Tokyo Cement Group UniCem

X X X

X X X

X X X X X

X X

X X X X X X X

X X X X X

X X X X X X

X X X X X X

X X X

4 2 3 4 5 2 3

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