[TITLE OF DISSERTATION] CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING

Submitted to Lovely Professional University In partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION

Submitted by: Group No_QM-63_____

Supervisor: Name of faculty advisor Mr. Krishan Gopal

Name of the student - MOHIT Contact number 9780943634

Roll No.- RQ3702B17

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA

ACKNOWLEDGEMENT

A successful completion of job is based upon the chain of factors combining together to make an integral outcome. The cooperation of the factors mixed with sincere effort can lead to best performance. Our project is also no exception to this. So it becomes necessary to mention this before we start writing the study report. We take this opportunity to express our deep sense of gratitude to all those who have contributed significantly by sharing their knowledge and experience in the completion of this project work. We would like to place on record, our sincere gratitude to Mr. Krishan Gopal for giving us support, guidance & opportunity to do our capstone project Last but not the least, our wholehearted thanks goes to the retailers and wholesalers and consumers with whom we interacted and all those people who indirectly or directly helped us.

Executive Summary:
The sharp increase of Internet usage, as well as, the systematic progress of information technology has transformed the way goods are bought and sold, resulting to the exponential growth in the number of online shoppers. However, a lot of differences regarding online purchases have been revealed due to the various consumers characteristics and the types of provided products and services. Therefore, understanding who are the ones consuming and why they choose to use or avoid the Internet as a distribution channel, is a vital issue for both e-commerce managers and consumer theorists. Online Shopping has been a growing phenomenon in all four corners of the world. The scope of this paper is to examine the perceptions of Consumers adopters and non-adopters of online shopping in terms of demographic profile, expectations of online stores, advantages and problems related to online purchases. Moreover, the reasons for using or avoiding online shopping, as well as, the types of preferred products were studied. The research provides interesting insights on the online consumer behaviour. The report is an earnest endeavor made to understand the present market scenario of people using Internet services and those who are going for Online shopping. The purpose of this study is to examine the shopping and buying behaviour of consumers and their attitudes towards online shopping. Another purpose is also finding out critical factors or drivers of online businesses to be successful and being able to compete in global environment. We have completed the survey regarding their online shopping and buying experiences and attitudes towards online shopping. We also used Questionaire with peoples to learn more about attitudes of consumers toward online shopping. The data shows that customers are still hesitating to shop online. The most important reasons for consumer not to shop online are online security, preference to shop traditional way, prefer to buy by touching and feeling and willing to use products immediately. The results of the study also show that although consumers either buy or plan to buy books, tickets, CDs, software online, they dont want to buy groceries online.

The most important reasons to shop online are being able to get detailed product information, home delivery, convenience, product quality and lower prices. Overall results regarding the attitudes of consumers toward online shopping are positive. So, they either would like to buy online or continue to buy. This paper sets out to examine the factors influencing customer perception towards online shopping. A total of 400 consumers were randomly selected. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumer perception towards online shopping. Suggestive Chapter Plan

TABLE OF CONTENTS
S.N O 1 1.2 1.3 1.4 1.5 2 3 3.1 3.2 3.3 4.1 4.2 4.3 4.4 5 5.1 5.2 5.3 6 7 8 9 10 PARTICULARS INTRODUCTION INTERNET ONLINE SHOPPING ADVANTAGES DISADVANTAGES REVIEW OF LITERATURE NEED and SCOPE OF STUDY NEED OF STUDY SCOPE OF ONLINE SHOPPING SCOPE OF STUDY 4 RESEARCH METHODOLOGY RESEARCH OBJECTIVES RESEARCH DESIGN SAMPLE DESIGN DATA COLLECTION METHOD ANALYSIS QUESTIONNAIRE ANALYSIS OF QUESTIONNAIRE ANALYSIS OF SPSS TOOLS LEARNING and FINDINGS RECOMMENDATION AND SUGGESTION BENEFITS CONCLUSION REFERENCES PAGE NO. 1-4

5-6 7-8

9-10

11-32

33 34 35 36 37