A PROJECT REPORT On

Consumer Perception Towards pantaloon

Submitted to:
Ujjal sandhu (Lect. Dept of Management)

Submitted by: Bhanu partap

Masters of Business Administration (2nd semester)

DR. I.T. GROUP OF INSTITUTES

Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh
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Affiliated to Punjab Technical University, Jalandhar.

2011-13

CERTIFICATE

Certified that this project report A Study of ratio analysis on sahajanand laser tech. pvt ltd. is the original work, bhanu partap, who carried out the project work under my supervision as a part of Assignment of Research Methodology.

_______________________

Ms. Ujjal sandhu

(Lect. Dept of Managemen

DECLARATION

We hereby declare that the project entitled Consumer perception Towards pantaloon submitted for the Assignment of Research Methodology is our original work and the project has not formed the basis for the award of any degree, associateship, fellowship or any other similar titles.

Signature of the Student:

_____________________ Bhanu partap.

Place: Date:

ACKNOWLEDGEMENT

Heartfelt thanks to the following people.

A Few typewritten words of thanks can-not really express the sincerity of my gratitude. But I am still trying to put into words my gratefulness towards all who have helped & encouraged me in carrying out this project.

I would like to thank Prof.P P ARYA (Director, DR.IT.) to give me guidelines and my worthy thanks to my teacher Ms. Ujjal sandhu (lect. Of department) for their valuable contribution during the academic session and guidance in preparation of this project report.

This report conveys my heartiest thanks to my lecturer for giving me this project & helping me in completion of this project. No praise is ample for the never tiring efforts of my colleagues whose constant support feedback, guidance & practical suggestions helped me in completing this Project successfully.

Name of Students, Bhanu partap

TABLE OF CONTENT

SR.NO
1.

TOPIC
CERTIFICATE

PAGE NO.
2

DECLARATION

3.

ACKNOWLEDGEMENT

4.

CH-1 INTRODUCTION

COMPANY PROFILE

CH-2 REVIEW OF LITERATURE CH-3 RESEARCH METHODOLOGY CH-4 RESULT AND DISCUSSION CH-5 FINDING AND CONCLUSION REFERENCE APPENDIX QUESTIONNAIRE

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14-15

8.

16

9 10 11 12

31 32 33-34 35-36

TABLE NO.
TABLE 1.1 TABLE 1.2 TABLE 1.3 TABLE 1.4 TABLE 1.5 TABLE 1.6 TABLE 1.7 TABLE 1.8 TABLE 1.9 TABLE 1.10 TABLE 1.11 TABLE 1.12 TABLE 1.13 TABLE 1.14 TABLE 1.15

TABLE NAME
OCCUPATION INCOME EDUCATION PREFER TO THEIR DAILY WEAR TAKER OF DECISION RESPONSIBILITY OF CHILDREN GO TO SHOPING USE OWN CREDIT CARD DEPENDED ON HAUSBAND SALARY WORKING CARRER AFTER MARRIGE TRAVELED ABROAD PREFERENCE BUY ACCESSORIES AT PANTALOONS LIKE BOUGHT IN PANTALOONS LIKE AT REPURCHES IN PANTALOON

PAGE NO.
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

CHAPTER-1

INTRODUCTION:The Project was carried out for the understanding the movement of the product at PANTALOON and do customer are aver about different types of product and services and different offers provide at PANTALOON. The total sample size taken was 50 from varies customer . The research shows that the customer perception towards PANTALOON is very good. One the other hand we have also existing customer of PANTALOON who are satisfied with the working style of retail store.

CoNSUMER:An individual who buys products or services for personal use and not for manufacture or resale is know as cunsumer A consumer is someone who can make the decision whether or not topurchasean item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchase toy, shirt, beverage, or anything else, they are making that decision as a consumer.

CONSUMER PERCEPTION:Perception is how information is collected and categorized. Perception is affected by the amount of exposure to a stimulus and by individual interpretation. For example, a consumer who hears--once--that dairy herds contribute to greenhouse gas would not take the statement seriously. If the same consumer encountered that information often and from many sources, then the consumer's attitude toward dairy products might change enough to influence how often the consumer chose yogurt as a breakfast food

INTRODUCTION
RETAIL IN INDIA
Retailing in India is growing at the rate of about 18-20 per cent per annum. As part of its strategy to gradually open it up to foreign competition, the government is also in the process of increasing foreign direct investment in the retail sector. At the same time, the urban consumer is becoming more discerning and demanding as far as the lifestyle is concerned. Urban Indian household income and purchasing power are also on the rise. Under such circumstances, the success of organized retailing in India mainly depends on delivery of services through quality improvements. In service organizations, customer-perceived service quality is considered as one of the key determinants of business performance. So far, in the Indian context, there is a dearth of tested instruments which can measure customer-perceived service quality of a retail store. At the same time, instruments developed in other countries have not been tested for their applicability in the Indian retail industry. The retail sector in India is highly fragmented and organized retail in the country is at a very nascent stage. There are about 12 million retail outlets spread across India, earning it the epithet of a nation of shopkeepers More than 80% of these 12 million outlets are run by small family businesses which use only household labour. Traditionally, smallstore (kirana) retailing has been one of the easiest ways to generate self-employment, as it requires limited investment in land, capital and labour. Consequently, India has one of the highest retail densities in the world at 6% (12 million retail shops for about 209 million households).Indias peers, such as China and Brazil, took 10-15 years to raise the share of their organized retail sectors from 5% when they began, to 20% and 38% respectively. India too is moving towards growth and maturity in the retail sector at a fast pace.

PANTALOONS PROFILE

Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 5 million square feet of retail space, has over 350 stores across 40 cities in India and employs over 18,000 people. The companys leading formats include Pantaloons, a chain of fashion outlets, Pantaloon, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain.A subsidiary

company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and E-zone focused on catering to the consumer electronics segment.Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona.Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.

Pantaloon Retail is the flagship company of Future Group. The lines of business of Future Group are:
E-commerce: Pantaloon's website Futurebazaar.com has revolutionized the e-commerce
business in India. It offers a wide range of products at affordable prices. It has been named as Best Indian Website 2007 in the Shopping category by PC World.

Food: In food business, the group offers a host of options. Food Bazaar - a chain of large
supermarkets; Brew Bar - a beer bar; caf Bollywood - a national chain of eateries; Chamosa - a pan-Indian chain of snack counters, and Sports Bar - a bistro focused on the world of sports.

Fashion: The group offers a variety of options in fashion. Its brands include aLL, Blue Sky, Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top 10.

Home & Electronics: Options include: Collection i - a lifestyle furniture store; Electronics Bazaar - offers branded electronic goods and appliances; e-zone - trendiest electronics items; Furniture Bazaar - entire range of Home Furniture; Home Town - one stop destination for all the home needs.

Leisure & Entertainment: Options are: Bowling Co. - state-of-the-art premium family entertainment centre, offering multiple, novel and unique leisure and entertainment options; F 123 - offers a wide range of gaming options ranging from bowling and pool to redemption and interactive video games to bumper cars.

Wellness & Beauty: Options are: Health Village - a state-of-the art spa and yoga centre; Star & Sitara: Beauty salon for men and women; Tulsi - provides access to the best allopathic, ayurvedic and homeopathic medicinal products; Turmeric - offers beauty products like colour cosmetics, fragrances, herbal and specialty skin items, hair products and bath accessories.

Books & Music: Future Group's brand - "Depot" offers Books, CDs, and stationery items.

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COMPANYS JOURNEY
1987: Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, Indias first formal trouser brand. 1991: Launch of BARE, the Indian jeans brand. 1992: Initial public offer (IPO) was made in the month of May. 1994: The Pantaloon Shoppe exclusive menswear store in franchisee format launched across the nation.The company starts the distribution of branded garments through multibrand retail outlets across the nation. 1995: John Miller Formal shirt brand launched. 1997: Pantaloons Indias family store launched in Kolkata. 2001: Pantaloon, Is se sasta aur accha kahi nahin - Indias first hypermarket chain launched. 2002: Food Bazaar, the supermarket chain is launched. 2004: Central Shop, Eat, Celebrate in the Heart of Our City - Indias first Seamless mall is launched in Bangalore. 2005: Fashion Station - the popular fashion chain is launched 2006: Future Capital Holdings, the companys financial arm launches real estate funds Kshitij and Horizon 2007: Retail format Home Town is launched in Noida. 2008: Retail format Home Town is launched in Lucknow.

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Stores of Pantaloon in India

Ahmedabad Allahabad Banglore Bhopal Bhabanshwar Bilasspur Chennai Coimbatore Delhi Durgapur Gurgaon Guwahati Howrah Hyderabad Indore Kanpur

Major Achievements of Pantaloon Retail

Chosen as International Retailer for the Year 2007 Chosen as Emerging Market Retailer of the Year 2007 Best Employers in India (Rank 14th) in the Hewitt Best Employers 2007 survey. Best Managed Company in India (Mid-cap) for the year 2006. Won Images Retail Awards 2006 for Best Value Retail Store, Best Retail Destination, and Best Food & Grocery Store

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CHAPTER-2 REVIEW OF LITERATURE

LOVELOCK, WRITZ & KEH

The customer perception: Production of services involved a relatively higher ratio of fixes cost to variables costs. Thus the cost based pricing formula commonly used in manufacturing , in which Slowing down insure that the customer perception is of an organized systematic company that can handle their project .getting it done right and own time consistently.

By Unique customer perception : according to Soumen ,unique customer perception is what required company instead of unique selling proposition .it is ultimately that customer look for satisfaction based on the picture of perception derived from various sources .if this perception of customer can be analysed than promotion would be easier for customer centric marketing. This has lead to concept customer perception is the rule and not customer satisfaction.

Satisfy customers perception is the biggest challenge: In meeting customer requirements and measuring customer satisfaction indexes, customer perception should be definitely a key consideration. Qualified services in the operation execution layer, technical management and business development layer are necessary. It is more important to understand customion management, expectations and make efforts to exceed their expectations. In customer satisfaction management, the biggest challenge is customer perception management. The major characteristic of service is intangible; hence the value of services is notlike a physical product but the spiritual experience and perception of customers. The final aim and ideal effect of services provisioning is to have customer perceive and enjoy the services.

Creating the right value perception for your customers: According to TRENT LEYSHAN value perception is the opinion your potential and current perception have of your product or service. This perception determines the value it adds to them in line with the problems it needs to solve or aspiration they want it to fulfill.irrespective of your customers opinion being right of wrong in your mind, their opinion matters none the less, in fact critically so. Some may suggest; but the customer have it wrong. A breakdown on any level can be determental to a companys success. The customer positive perception, along with an effective sales process will help the customer make the appropriate buying decision.

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CHAPTER-3

RESEARCH METHODOLOGY

This chapter describes the methodology of the study. Research methodology is a way to systematically solve the research problem.Research is thus, an original contribution to the existing stoking of knowledge making for its advantage. The study of research and particularly the research methodology provides you skills and knowledge to solve the problems and meet the challenges of a fast paced decision making business environment.
Systematized effort to gain new knowledge. REDMAN AND MORY

This project is based on informationcollected from primary sources. After the detailed study, an attempt has been made topresent comprehensive analysis that customer perception towards pantaloon is better than other outlets. Thus, this research is an original contribution to the existing stoking of knowledge making for its The data had been used to cover various aspects likeconsumption, consumers preference and customers satisfaction towards Pantaloon.

Objectives of the Study:1. 2. 3. 4. 5. To find out the buying behavior of the customer coming into Pantaloon. To determine the current status of Pantaloon. To find out the customer response towards Pantaloon. To study the satisfaction level of customer in different attributes Pantaloon. To identify main completion of Pantaloon.

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Research design:The study is a Descriptive research design because the study provides why customer visit pantaloon ,which type of factor effecting the customer perception .Thus in this study use why, when, where, etc. gave detailed information about the customer perception, customer satisfaction and attitude of customers which is helpful for study. This work is carried out through self-administered questionnaires which are closed ended questions.

Sampling technique:For the purpose of present study a related sample of population was selected on thebasis of convenience.

Sample Size:A sample of 40 people was taken on the basis of convenience.

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CHAPTER:-4
RESULT AND INTERPRETATION This data was collected by questionnaire and has been analysis by use of software spss with the help of graphs and tables.

TABLE NO:-1.1

Occupation :

OPTIONS Student Professional Home Maker

No. of Respondents 28 8 4

%age 70% 20% 10%

Interpretation :From the above graph1.1 it is evident that 70% respondents occupation of student and 20% profession and 10% home maker are go to pantaloon.

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TABLE NO:-1.2
OPTIONS 50000-10000 10000-20000 20000-30000 30000 to above

Income :?
No. of Respondents 4 10 10 16 %age 10% 25% 25% 40%

Interpretation:From the above graph1.2 it is evident that 40% respondents are above to 30000 as shopping in pantaloon.

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TABLE NO:-1.3 Education :

OPTIONS 10th pass 12th pass post grudate MBA b.tech No. of Respondents 5 7 9 14 5 %age 13% 17% 23% 35% 12%

Interpretation :
From the above graph1.3 it is evident that 25% respondents go for shopping in pantaloon as mba and 17% respondent are going as post graduate .

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TABLE NO:-1.4 Which Garment Does They Prefer For Their Daily Wear at------?
OPTIONS home collage outside No. of Respondents 12 18 10 %age 30% 45% 25%

Interpretation :
From the above graph1.4 it is evident that 45% respondent are prefer wear as collage student and 30 % people are avoid as home.prefer pantaloon.

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TABLE NO:-1.5

Who Care taker of Decisions In Your Family?

OPTIONS
men women both

No. of Respondents
14 16 10

%age
35% 40% 25%

Interpretation :
From the above graph1.5 it is evident that 40% women are take the decision and 35 % men are take decision on shopping in pantaloon

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TABLE NO:-1.6 Who.Takes.The.Responsibility.Of.Childrens?

OPTIONS men women both

No. of Respondents
8 20 12

%age
20% 50% 30%

Interpretation :
From the above graph1.6 it is evident that 50% respondent are like women are take responsibility of children and 20% men are take responsibility of childrens.

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TABLE NO:-1.7 How.Would.You.Like.To.Go.For.Shopping?

OPTIONS alone with some one

No. of Respondents 7 33

%age 17% 83%

Interpretation :
From the above graph1.7 it is evident that 83 % people are go to shoping with some one and 17 % people are go to alone shoping in pantaloon .

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TABLE NO:-1.8 Do.You.Have.Yours.Own.Credit.Card

OPTIONS yes no

No. of Respondents 24 16

%age 60% 40%

Interpretation :
From the above graph1.7 it is evident that 60 % people use own credit card and 40% people are not use own credit card.

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TABLE NO:-1.9 Are you depended.on.your.husband.salary.for.shopping?

OPTIONS Yes No

No. of Respondents 30 10

%age 75% 25%

Interpretation :
From the above graph1.8 it is evident that 75% women are depending on our husband salary for shopping and 25 % are not depended.

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TABLE NO:-1.10 Are you.thinking.of.working.career.after.your.marriage?

OPTIONS Yes No

No. of Respondents 25 15

%age 63% 37%

Interpretation :
From the above graph1.10 it is evident that 63% respondent thinking of working after your marrige in pantaloon but 37% are not satisfy from this statement.

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TABLE NO:-1.11 Have.you.ever.traveled.abroad ?

OPTIONS Yes No

No. of Respondents 6 34

%age 15% 85%

Interpretation :
From the above graph1.11 it is evident that 15% respondent are favour travelled abroad but 85% respondent are not favour .

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TABLE NO:-1.12 What.your.preference ?

OPTIONS Western wear traditional wear

No. of Respondents 8 32

%age 20% 80%

Interpretation :
From the above graph1.12 it is evident that 20% respondent are favour preference wear western wear but 80% respondent are traditional wear favour .

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TABLE NO:-1.13 How.often.do.you.buy.accessories.at.Pantaloons?

OPTIONS some time regularly rarely never

No. of Respondents 8 20 8 4

%age 20% 50% 20% 10%

Interpretation :
From the above graph1.13 it is evident that 50 % respondent are buy accessories at pantaloons.
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TABLE NO:-1.14 Have.you.liked.the.accessories.you.have.bought?

OPTIONS Yes No

No. of Respondents 36 4

%age 90% 10%

Interpretation

Interpretation:
From the above graph1.14 it is evident that 90 % respondent are favour are like the accessories bought in pantaloon but 10 % respondent are dislike .
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TABLE NO:-1.15 Would.you.like.to.repurchase.accessories.from.pantaloons?

OPTIONS Yes No

No. of Respondents 36 4

%age 90% 10%

Interpretation :
From the above graph1.15 it is evident that 90 % people are like to repurchase from pantaloons and 10% people are dislike.

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Findings

1. It was found that maximum number of people Garment Does They Prefer For Their Daily Wear in pantaloon. 2. It was found that majority of respondent buy their requirement in Pantaloon on the basis of weekly and monthly. Customers realized that Pantaloon stores provide qualitative product/services with reasonable price. 3. It was found 83 % people are go to shoping with some one and 17 % people are go to alone shoping in pantaloon . 4. . In the 90 % people are like to repurchase from pantaloons 5. It was found that most of brands are available in Pantaloon 6. 90 % respondent are favour are like the accessories bought in pantaloon

CONCLUTION

IN THIS STUDY WE CONCLUDE THAT: Pantaloon offers a wide variety of products of different prices and different qualities. Price and offers in pantaloon have been one of the main attractions and reason for its popularity. Customer are more satisfied with the merchandising present in the food bazaar. Considering the fact that there are huge middle class families in India,the prices ,variety and sales strategy has helped in getting the middle income groups getting attracted towards pantaloon.

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Reference Group

http://www.pantaloon.com http://www.ezoneindia.com http://www.koryoworld.com http://www.peplo.com

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APPENDIX
DATA VIEW:

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VARIEABLE VIEW:

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QUESTIONNAIRE
PERSONAL DETAILS Name : Address : Age : Date of Birth : Gender : -Male / Female Marital status : -Single / Married Q.1:- Occupation : 1. Student 2. Professional 3. Working Woman 4 . Home Maker

Q.2:- Income : Rs. 5,000/- to 10,000/- per month Rs. 10,000/- to 15,000/- per month Rs. 15,000/- to 20,000/- per month Rs. 20,000/- to 30,000/-per month Q.3:- Education : 1. Class X pass 2. Class XII pass 3. PostGraduateEngineer 4. BTech 5 . MBA

Q.4:- Which Garment Does They Prefer For Their Daily Wear at-----1. Home 2. College 3. Outside

Q.5:- .Who Care taker of Decisions In Your Family 1. Men 2. Women 3. Both

Q.6:- Who Takes The Responsibility Of Childrens ---1. Men 2. Women 3..Both

Q.7 How Would You Like To Go For Shopping ----1. Alone 2. Withsome one

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Q.8

Do You Have Yours Own Credit Card ? 1. Yes 2. No

Q.9

Are you dependent on your husbands salary for shopping ? 1. Yes 2. No

Q.10 Are you thinking of a working career after your marriage ? 1. Yes 2. No

Q.11 Have you ever traveled abroad ? 1. Yes 2. No

Q.12 Whats your preference : 1. Western wear 2. Traditional wear

Q.13 How.often.do.you.buy.accessories.at.Pantaloons 1. some time 2. Regularly 3. Reraly 4. Never Q.14 Have.you.liked.the.accessories.you.have.bought?

1. yes

2. No.

Q.15 Have.you.liked.repurches accessories.you.have.bought? 1. yes 2. No.

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