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UNIVERSITATEA SPIRU HARET

FACULTATEA DE MARKETING
I AFACERI ECONOMICE INTERNAIONALE
SPECIALIZAREA MARKETING

CAIET DE
PRACTIC DE SPECIALITATE

Cadru didactic
coordonator

.........................................................................

Tutore

.........................................................................

Student

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Anul de studii

..................

Bucureti
- 2011 -

CUPRINS

1. Cadrul general de organizare a stagiului de practic

2. Tematica, obiectivele i competenele i competenele dobndite n cadrul


stagiului de practic .

3. Prezentarea general a partenerului de practica

3.1. Profilul de activitate, statutul juridic, dimensiunea i complexitatea


activitii
3.2. Obiectivele de dezvoltare i modernizare ale partenerului de practic
3.3. Sistemul actual de management
3.4. Fluxul operaiunilor necesare pentru produsele i/sau serviciile oferite
4. Descriere de ansamblu a stagiului de practic ..

5. Fia de observaie/evaluare a studentului de ctre tutore/cadru didactic


coordonator practic specializare ..

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6. Fia de evaluare post-stagiu de practic ....

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1. CADRUL GENERAL DE ORGANIZARE


A STAGIULUI DE PRACTIC
n sensul Legii 258/2007 privind practica elevilor i studenilor i al Ordinului
ministrului Educaiei, Cercetrii i Tineretului nr.3955/12.06.2008, privind cadrul general
de organizare a stagiilor de practic n cadrul programelor de studii universitare de licen i
de masterat, termenii i noiunile folosite au urmtoarele semnificaii:
a) Stagiu de practic activitatea desfurat de studeni, n conformitate cu
planul de nvmnt.
b) Organizator de practic facultatea a crei specializare este implicat n
implementarea proiectului.
c) Partener de practic instituia care desfoar o activitate n corelaie cu
specializarea, astfel cum este prevzut aceasta n planul de nvmnt, i poate
asigura procesul de instruire practic a studenilor.
d) Practicant studentul care desfoar activitile practice.
e) Cadru didactic supervizor persoana desemnat de organizatorul de practic,
care asigur planificarea, organizarea i supravegherea desfurrii stagiului de practic.
f) Tutore persoana desemnat de partenerul de practic s asigure condiiile
de desfurare a stagiului de practic.
g) Convenie-cadru privind efectuarea stagiului de practic acordul ncheiat
ntre facultate, partenerul de practic i practicant.
h) Student coordonator grup de lucru studentul angrenat n stagiul de
practic i delegat s realizeze o comunicare eficient ntre tutore, cadrul didactic
coordonator i grupul de studeni aflai n stagiul de practic.
i) Stagiul de practic al studenilor se va desfura n conformitate cu prevederile
planului de nvmnt al fiecrei specializri implicate n implementarea proiectului.
j) Practica se va desfura n cadrul unor instituii publice sau private cu
domeniul de activitate corespunztor specializrilor implicate n implementarea
proiectului astfel nct s permit acestora o documentare corespunztoare n
domeniile precizate n planul de nvmnt.
k) Instructajul de practic pentru studenii de la cursurile de zi va avea loc n
sptmna premergtoare nceperii stagiului de practic, slile n care se va desfura
instructajul urmnd a fi afiate la avizier.
l) Studenii ncadrai (salariai) ntr-o instituie public sau privat pot
efectua stagiul de practic n instituia n care lucreaz, n domeniul precizat n
planul de nvmnt i n condiiile prevzute n manualul de practic.
m) Fiecare grup de studeni va fi sub ndrumarea unui cadru didactic
coordonator/supervizor i a unui tutore (din partea instituiei partener de practic).
n) Programul zilnic de desfurare a practicii este de 6 ore n fiecare zi lucrtoare.
o) n urma documentrii practice, studenii vor completa caietul de practic,
cuprinznd tratarea problemelor cuprinse n programa analitic de practic.
p) La ncheierea practicii, studenii vor solicita semntura reprezentantului
legal al partenerului de practic, tampila, semntura i calificativul acordat de tutore.
r) Colocviul de practic va consta n susinerea i argumentarea informaiilor
cuprinse n caietul de practic i prezentarea fiei de evaluare poststagiu, care va
cuprinde calificativul acordat de ctre tutore.
s) Prezentele prevederi, ct i tematica de practic i coninutul caietului de
practic vor fi comunicate n detaliu studenilor la instructajul de practic, fiecare
cadru didactic supervizor fiind dator s urmreasc respectarea lor.

2. TEMATICA, OBIECTIVELE I COMPETENELE DOBNDITE


N CADRUL STAGIULUI DE PRACTIC
Stagiul de practic va viza urmtoarele aspecte:
statutul societii/instituiei unde studentul efectueaz practica de
specialitate;
obiectul de activitate al firmei/instituiei;
organigrama firmei/instituiei;
cunoaterea concret a modului de desfurare a practicii profesiunii
asociate specialistului in marketing n cadrul firmei/instituiei;
formarea prin efort direct, sistematic i dirijat a concepiei proprii de
nelegere, judecare, utilizare i valorificare a informatiilor necesare deciziilor
privind strategia de marketing, implementarea pe pia a activitilor
comerciale i de producie;
concretizarea prin efort propriu, pe rspunderea studentului, a lucrrilor
practice specifice de sintez i analiz a activitii de marketing;
utilizarea sistemului informatic al fimei n realizarea tuturor activitilor
necesare implementrii;
identificarea, colectarea i prelucrarea de informaii cu privire la activitile,
fenomenele i procesele specifice domeniului de activitate al firmei;
capacitatea de a utiliza cunotinele acumulate n situaii noi, nepredictibile
i complexe;
spirit de iniiativ n rezolvarea problemelor practice;
generaliti referitoare la resursele firmei/institutiei i la rezultatele
activitii, tehnici de organizare folosite n firma (proiectarea i formarea
structurii organizaionale, tipuri de structuri organizatorice) ;
familiarizarea cu activitatea specific de cercetare i prospectare a pieei
firmei (tehnici de analiz a conjuncturii pieei, evaluarea dimensiunilor pieei);
familiarizarea cu principalele aspecte privind implementarea mixului de
marketing la nivelul firmei:
- produsul (particulariti, politica de produs, strategii de produs,ciclul de
via al produsului) ;
- preul (factori care influeneaz preul, strategii de pre) ;
- promovarea (publicitate, promovarea direct a vnzrilor, trguri i
expoziii, relaii publice, promovarea pe internet, sponsorizri,etc) ;
- distribuia (canale de distribuie, sistemul informaional logistic);
aprofundarea aspectelor referitoare la cercetrile de marketing cantitative i
calitative necesare n activitatea firmei;
aprofundarea aspectelor referitoare la planificarea strategic n marketing la
nivelul firmei-instituiei n cauz;

3. PREZENTAREA PARTENERULUI DE PRACTIC1


3.1. Profilul de activitate, statutul juridic, dimensiunea i complexitatea activitii
3.2. Obiectivele de dezvoltare i modernizare ale partenerului de practic
3.3. Sistemul actual de management
3.4. Fluxul operaiunilor necesare pentru produsele i/sau serviciile oferite
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Aceast seciune a caietului de practic trebuie s reflecte activitatea efectiv de practic a studentului
i este obligatorie anexarea de materiale justificative (documente elaborate pe perioada practicii).

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4. DESCRIERE DE ANSAMBLU A STAGIULUI DE PRACTIC


Se va completa de ctre student: locul de desfurare, activitile desfurate,
precum i actele ntocmite.
ATENIE:
Aceast parte a caietului de practic reflect activitatea efectiv din stagiul de
practic a studentului.
Este obligatorie anexarea de materiale justificative (documente elaborate
i/sau utilizate pe perioada stagiului de practic).
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5. FIA DE OBSERVAIE/EVALUARE A STUDENTULUI DE CTRE


TUTORE/CADRU DIDACTIC COORDONATOR PRACTIC SPECIALIZARE
Nr.
crt.

Data

Ora

Observaii

Data ...............................................
Semntur tutore,........................................................................
Semntur cadru didactic coordonator,.......................................

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6. FIA DE EVALUARE POST-STAGIU DE PRACTIC


COMPETENELE OBINUTE
A. Competene instrumental - aplicative:
1. Utilizarea corect a metodelor de lucru alese;
2. Realizarea corect a lucrrilor specifice corespunztoare profilului
partenerului de practic;
3. Dezvoltarea abilitilor de relaionare(comunicare, lucru n echip)
4. Dezvoltarea altor abiliti necesare adaptrii la mediul profesional;
- utilizarea calculatorului i programelor specifice de lucru
- utilizarea limbajului adecvat categoriei de persoane de care se ocup
- utilizarea corespunztoare a documentelor folosite n instituie (legi, fie,
formulare, rapoarte, proiecte, etc.)
- utilizarea instrumentelor din dotarea instituiei (telefon, fax, copiator,
calculator, imprimant, programe informatice specifice, etc.)
- familiarizarea cu diferite circuite ale: informaiilor, documentelor,
deciziilor, raportrilor ierarhice, etc., din instituie;
- familiarizarea cu circuitele funcionale ale instituiei;

Nivelul
competenelor
dobndite
1 2 3 4 5

- utilizarea protocoalelor specifice instituiei (domeniului) locale,


naionale sau europene;
Competene atitudinale
- dezvoltarea atitudinilor empatice fa de persoanele din grupul int;
- cultivarea responsabilitii individuale, colective i sociale n instituie i
fa de grupurile int;
- manifestarea responsabilitii fa de propria persoan, prin nsuirea
bunelor practici
- promovarea bunului renume al Universitii Spiru Haret prin
comportamente dezirabile social i diseminarea pozitiv a activitilor
acesteia;
- autoevaluarea satisfaciei muncii n vederea orientrii n carier;
- valorificarea potenialelor individuale prin promovarea iniiativei i
creativitii, armonizrii climatului de lucru, optimizrii i eficientizrii
activitii n instituia partener de practic.
Data,
Semntura tutorelui,

Legenda: Nivelul competenelor dobndite: 5- foarte mare ; 4- mare; 3-satisfctor; 2- mic;


1- nesatisfctor.

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Observaii:
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Colectiv tiinific i redacional:


Aurelian A. BONDREA
Maria ANDRONIE
Florin FINII
tefan BARBLAT
Aurelian Virgil BLU
Dumitru NICA
Mariana RUDREANU
Mdlina COCOATU
Diana-Anca ARTENE
Iustin ANDRONIE

Titlul programului
Programul Operaional Sectorial Dezvoltarea Resurselor Umane 2007- 2013
Titlul proiectului
Studeni practicieni studeni activi i integrai, proiect POSDRU/90/2.1/S/64176
Editorul materialului
Universitatea Spiru Haret
Data publicrii
Decembrie 2011
Coninutul acestui material nu reprezint n mod obligatoriu poziia oficial a Uniunii
Europene sau a Guvernului Romniei.

Str.Italian nr.28, mansard, sector 2, Bucuresti; tel. 021.455.1999;


e-mail: studentipracticieni@spiruharet.ro; web: www.studentipracticieni.ro
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