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LODGING PROPeRTIeS
First in a series, including benchmarking, statements of income and balance sheets
By Tanya Venegas, MBA, MHM
ue to the economic downturn in the United States, many hospitality companies are facing troubling financial times. Therefore, company stakeholders have started to take a closer look at financial statements. In some cases, stakeholders may not have an in-depth knowledge of financial statements and financial jargon or they may be more familiar with widget accounting. This article is the first in a series of articles which will focus on explaining finance in the hospitality industry. The articles will cover the various financial statements including the balance sheet, statement of income, statement of owners equity and statement of cash flows. Additional accounting and finance topics such as GAAP, ratios, statistics, benchmarking and expense dictionary will be covered.
foreclosure because they are unable to make debt payments. Even for the organizations that are able to make their debt service, they may be defaulting on their loan covenants which are financial requirements set forth by lenders. In addition to GAAP and IFRS, the hospitality industry has several texts which provide financial accounting guidance. These publications include the following: Uniform System of Accounts for the Lodging Industry (USALI), Uniform System of Financial Reporting for Clubs (USFRC), Uniform System of Financial Reporting for Spas (USFRS), and Uniform System of Accounts for Restaurants (USAR). There are multiple other publications which address various parts of the hospitality industry including: health clubs, racquet clubs, sportclubs, timeshares and condominiums. In addition to a chart of accounts, most of these texts also include guidance on development of financial statements and an expense dictionary. The expense dictionary is a detailed listing of expense items which includes the item name, department/ schedule and account name. Even though there are certain rules pertaining to accounting in the hospitality industry, not everything is covered. Therefore, organizations must continue to rely on the expertise of accounting professionals within their companies to make the right decisions when it comes to financial reporting. Reporting in the hospitality industry is fundamentally complex compared to other industries. Most college graduates are required to take an accounting course in which examples are focused on manufacturing firms. For those familiar with this process they are used to hearing terms such as cost of goods sold (COGS) and gross income rather than
Tanya Venegas, MBA, MHM is program director of the HFTP Research Institute at the University of Houston and frequent speaker at HFTP conferences.
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revenues, expenses and income before income taxes which is the format provided in the USALI. A similar format is also used in the USFRC. It is all a matter of understanding the jargon for the hospitality industry. The Statement of Income can be referred to by many names such as the Income Statement, Earnings Statement, Statement of Operations, and Profit and Loss Statement. Basically, the Statement of Income provides information on the revenues and expenses of the company. As can be seen in Examples A and B in Table 1 at right, the two examples of the statement of income are very similar. The only difference is the way revenues and expenses are listed. Some confusion typically surrounds revenues and expenses in lodging properties and how to divide them into the appropriate categories. For example, how should revenues for the rental of cribs or rollaway beds be recorded? These items are recorded under Other Rooms Revenue and are included in the calculation of Total Rooms Revenue. Another area of debate is the recording of service charge revenues. According to the USALI, all service charge revenues must be recorded as revenue even if a portion of the service charge is paid to the wait staff. Of course, not everything is this simple, but the majority of questions pertaining to the recording of revenues and expenses can be answered by a quick look at the USALI. The examples in this article deal specifically with the USALI, but uniform systems for clubs, spas and restaurants follow a similar format.
Balance Sheet
The balance sheet presents three major sections: assets, liabilities and owners equity (find the definition of each in Table 2 and the example in Table 3, both on page 30). The balance sheet can also be referred to as the statement of financial position. In accounting courses students learn that Assets Liabilities = Owners Equity. Typical accounts include current assets, long-term assets, intangible assets, current liabilities and long-term liabilities. The structure of the balance sheet differs slightly in the USALI.
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Resources
Hotel Association of New York City, Inc. Uniform System of Accounts for the Lodging Industry, 10th ed. (2006). American Hotel & Lodging Association Educational Institute.
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n addition to managing the financial aspects of a business, financial managers are also responsible for communicating financial information to stakeholders of the business which may include shareholders, owners, managers and board members. This article is the second article in a series of articles which will provide financial explanations for non-financial managers. The first article covered questions pertaining to the statement of income and the balance sheet (The Bottomline December 2009/January 2010, pg. 28). This article will include explanation of the statement of cash flows. Look for future articles which will cover topics such as the statement of equity, expense dictionary, ratio analysis, capital expenses, accruals and depreciation.
These items can be easily described as transactions that create revenues and expenses and enter into the determination of net income (Weygandt, et al., 2008). Cash flows from investing activities include transactions such as the acquisition or disposal of property and facilities, the purchase and sale of investments, lending money and collecting loans. The final section, financing activities, includes items such as obtaining and repaying debt, issuing and repurchasing stock and dividend payments. Sometimes there may be some confusion between each of the categories. For example, some people may want to categorize interest payments to lenders under financing activities. The rule of thumb is that anything that would be considered a revenue or expense on the statement of income should be included under operating activities.
Tanya Venegas, MBA, MHM is program director of the HFTP Research Institute at the University of Houston and frequent speaker at HFTP conferences.
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Cash Outflows
Payments to suppliers for inventory Payroll disbursements Payments to government for taxes
Cash Outflows
Capital expenditures to purchase property, plant and equipment Purchase debt or equity securities Make loans to other entities
Cash Outflows
Dividends to stockholders Redeeming long-term debt Reacquire capital stock
Noncash Activities
Conversion of bonds into common stock Exchange of plant assets Issuance of common stock to purchase assets Purchase of capital assets by incurring debt Purchase of capital assets through capital lease transactions Transactions involving the sale of assets where the seller provides financing
Sources A and B
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Sources
A. Hotel Association of New York City, Inc. (2006). Uniform System of Accounts for the Lodging Industry. Lansing, MI: American Hotel & Lodging Educational Institute. B. Weygandt, J., Kieso, D., Kimmel, P., & DeFranco, A. (2008). Hospitality Financial Accounting. Hoboken, NJ: John Wiley & Sons, Inc.
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Have the Information? Now what? Uses for the data from your Statement of Cash Flow
Ability to generate cash flows It is much easier for investors and managers to analyze the organizations ability to generate future cash flows using the statement of cash flows versus the accrual basis of accounting. The statement of cash flows provides a better look at the companys cash situation because noncash items such as accounts receivable, accounts payable and inventories have been adjusted to reflect the amount of cash held by the organization. Ability to pay dividends and meet obligations The companys ability to pay employees, meet various obligations and pay dividends is also provided by the statement of cash flows. Employees, creditors and stockholders can examine this statement to determine if the organization has enough money to make its financial obligations. Determining the difference between net income and net cash provided by operating activities The calculation of net income includes all revenues and does not account for receivables which may not be collected. Many other estimates are used in developing the net income figure, which can cause some individuals to question the calculation. In the statement of cash flows, individuals can assess why there is a difference between net income and net cash provided by operating activities. This provides a better look at the organizations ability to generate cash from operations. understanding cash investing and financing activities In analyzing the sections which include cash flows from investing activities and cash flows from financing activities, individuals can better understand the companys ability to properly manage assets and liabilities. This section provides a look at why assets and liabilities changed during the time period.
Source B
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FINANCE FOR THE NON-FINANCIAL MANAGER: By Tanya Venegas, FINAL CHAPTER MBA, MHM
Third in a series: Finishing up with multiple topics, including ratio analysis, departmental payroll titles, expense dictionary, statement of owners equity and HFTP member questions
Ratio Analysis
Oftentimes, stakeholders want to see in-depth analysis of financial statements and ratio analysis as one of the ways to analyze the well-being of the organization. The following ratios provide a look at the organization and how it is operating and can be used for any type of business club, hotel, restaurant, etc. Solvency Ratio = Total Assets / Total Liabilities Debt-Equity Ratio = Total Liabilities / Total Owners Equity Debt Service Coverage Ratio = Adjusted Net Operating Income / Debt Service
Liquidity Ratios
Liquidity ratios measure an organizations ability to meet its short-term financial obligations. Examples of liquidity ratios include the current ratio, acid-test ratio and accounts receivable turnover ratio. Current Ratio = Current Assets / Current Liabilities Acid-Test Ratio = Quick Assets* / Current Liabilities Accounts Receivable Turnover = Total Revenue / Average Accounts Receivable
* Quick Assets are calculated by subtracting inventories and prepaid expenses from current assets.
Activity Ratios
Activity ratios measure managements ability to produce income utilizing the resources that they are provided. One of the primary measurements in this area is inventory turnover. Food Inventory Turnover = Cost of Food Sales / Average Food Inventory
Profitability Ratios
Profitability ratios allow organizations to compare bottom line profits against their competitors. Examples of profitability ratios include gross operating profit margin, income before fixed charges margin ratio and net operating income margin ratio. Gross Operating Profit Margin Ratio = Gross Operating Profit / Total Revenue Income Before Fixed Charge Margin Ratio = Income Before Fixed Charges / Total Revenue Net Operating Income Margin Ratio = Net Operating Income / Total Revenue
Solvency Ratios
Solvency ratios determine the operations ability to meet its long-term obligations by measuring the degree of debt financing used by the company. Examples of solvency ratios include debt-equity ratio and debt service coverage ratio. Solvency ratios have been greatly scrutinized due to the downturn in the economy. Most debt covenants require a certain debt service coverage ratio and many companies are not making the mark because their net operating income has declined.
Tanya Venegas, MBA, MHM is program director of the HFTP Research Institute at the University of Houston and frequent speaker at HFTP educational events.
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Operating Ratios
Operating ratios allow owners and managers to analyze the relationship between revenues and expenses for an operation. These calculations can be used as a control by comparing against budgeted amounts, industry standards and competitors. Operating ratios will vary depending on the type of property. For example, hotel properties would look at room rates and occupancy percentages while golf clubs would focus on rounds of golf.
Average Food Check = Total Food Revenue / Number of Covers Food Cost Percentage = Cost of Food Sales / Food Revenue Beverage Cost Percentage = Cost of Beverage Sales / Beverage Revenue Labor Cost Percentage = Total Payroll and Related Expenses / Total Revenue
Expense Dictionary
The expense dictionary is a useful tool for hospitality accounting managers. An expense dictionary is included in the Uniform System of Accounts for the Lodging Industry (USALI), Uniform System of Financial Reporting for Clubs (USFRC) and other uniform systems such as for spas and restaurants. The purpose of the expense dictionary is to assist hospitality managers in classifying expense items. Managers can look up the name of the item and the department/schedule is listed along with the account name. Unfortunately, every individual item may not be included in the expense dictionary, but it provides guidelines to assist accounting managers in account classification. It is important to appropriately classify items for comparability purposes.
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Finance for the Non-financial Manager
This series was written to serve as a resource to share with your staff. Download a pdf of the full series on the HFTP web site under the Recent Research Articles page of the Resources>HFTP Research Institute section on the site. Previous topics in the series include: Statement of Cash Flow, Benchmarking, Statements of Income, and Balance Sheets
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DEFINITIONS.
Accumulated Other Comprehensive Income
Accumulated Other Comprehensive Income represents gains and losses that have yet to be realized.
Preferred Stock
Is the difference between the par-value of a common stock and its purchase price.
Common Stock
Preferred shareholders have priority over common shareholders when it comes to earnings and assets at liquidation and typically earn a fixed dividend which is paid before common shareholders receive dividends. On the downside, preferred stockholders typically do not have voting rights and do not have as much earning potential as common stockholders.
Common stockholders own a portion of a corporation, have the ability to elect the board of directors, and set corporate policies. On the downside, common stockholders are at the bottom when it comes to claims to the companys assets at liquidation.
Retained Earnings
Retained earnings are the percentage of net earnings which is retained by the company to reinvest and grow its core business.
Dividends Declared
Treasury Stock
When dividends are declared, retained earnings is reduced because this is considered a distribution to shareholders.
Treasury stock is shares that the company currently owns which were either repurchased or were never offered to the public for purchase.
Net Income
Income that remains after subtracting costs (operating, depreciation, interest and taxes) from the companys revenues. This can also be referred to as earnings or net profit.
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A profit or loss that results from holding onto an asset rather than selling it.
Finance Basics
Hotel ABC
Revenues Rooms F&B Telecommunications Other Operated Departments TOTAL Expenses Rooms F&B Telecommunications Other Operated Departments TOTAL
The second section contains expenses as a percentage of departmental revenues, which is the reason the expense totals do not add up to 100 percent. For example, the percentage for rooms department expenses was calculated by dividing rooms expenses by rooms revenue totaling 27 percent. This allows managers to analyze what percentage of revenues is being used to create sales. Finally, when you get down to total expenses it is calculated using total sales. Then departmental profit can be calculated by subtracting total expenses (42 percent) from total revenues (100 percent) resulting in departmental profit of 58 percent. The above questions were covered in a brief manner. For further information on any of the topics in this article contact the HFTP Research Institute.
Sources
Hotel Association of New York City, Inc. (2006). Uniform System of Accounts for the Lodging Industry, 10 ed. American Hotel & Lodging Educational Institute, Lansing, MI.
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