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A Comparative study on Coca Cola and Pepsi With regards to consumer preference

Submitted in the partial fulfillment of the requirement for the Degree of Master of Business Administration of Bangalore University

Submitted by
Chandan Arora Reg no.:010RSCMA017

Under the guidance

of
Prof. Sheka

Garden City College of Science and management studies Bangalore-560049

DECLARATION

I, Chandan Arora, hereby declare that Industrial Training Report titled A

Comparative study on Coca Cola and Pepsi With regards to Consumer preference

submitted in the partial fulfillment of the requirement for the Degree of Master of Business Administration is my original work and is not submitted for the award of any Degree, Diploma, Fellowship or other similar title or awards.

Place: Bangalore

Chandan Arora

Date:

Reg no.: 010RSCMA017

Acknowledgement
I take great privilege to express my profound gratitude to my Institution, Garden City College, Bangalore, which has been instrumental in helping me in the completion of my titled A Comparative study on Coca Cola and Pepsi With regards to Consumer preference

My sincere thanks to our Chairman Dr.Joseph.V.G for giving me the opportunity to Undertake this organizational study at Hindustan Coca Cola Beverages Pvt. Ltd. (India) I would also like to thank our Principal, Prof N Bharathi for giving me this opportunity to undertake this study. I express my profound gratitude to my internal guide, Prof. Shivakami for her valuable guidance, timely support and suggestions for the successful completion of the entire Study.

It gives me immense pleasure to extend my sincere thanks to H C .C .B .P. L. (India), a deep sense of gratitude and indebtedness for giving me the opportunity to carry out the Organizational study in their unit.

My sincere thanks is also due to my family members and friends for their constant support, encouragement and motivation.

ChandanArora

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

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