FINAL EXAM

Management Information Systems Time: 90 minutes for 45 multiple choice and 5 essay questions Student Name:________________________________________________Student ID: ____________________

Students are not allowed to use any materials (calculator, books, notes, notecards, etc.) during the exam.
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following choices may lead to competitive advantage: (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real time? A) 1 only B) 1 and 2 C) 2 and 3 D) 1, 2, and 3 2) An information system can be defined technically as a set of interrelated components that collect, process, store, and distribute information to support A) communications and data flow. B) managers analyzing the organization's raw data. C) decision making and control in an organization. D) the creation of new products and services. 3) The ________ model is used to describe the interaction of external forces that affect an organization's strategy and ability to compete. A) competitive forces B) demand control C) competitive advantage D) network economics 4) From a business perspective, raw data is transformed systematically during various stages, transforming it into valuable information, in a process called A) feedback. B) information processing. C) the information value chain. D) the IT value chain. 5) The four major types of competitive strategy are A) low-cost leadership; substitute products and services; customers; and suppliers. B) low-cost leadership; product differentiation; focus on market niche; and customer and supplier intimacy. C) low-cost leadership; new market entrants; product differentiation; and focus on market niche. D) new market entrants; substitute products and services; customers; and suppliers. 6) Dell Computer's use of information systems to improve efficiency and implement "mass customization" techniques to maintain consistent profitability and an industry lead illustrates which business objective? A) improved flexibility B) survival C) improved business practices D) competitive advantage 7) Verizon's implementation of a Web-based digital dashboard to provide managers with real-time information such as customer complaints is an example of A) improved decision making. B) improved flexibility. C) customer and supplier intimacy. D) improved efficiency. 1)

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8) You manage the IT department at a small startup Internet advertiser. You need to set up an inexpensive system that allows customers to see real-time statistics such as views and click-throughs about their current banner ads. Which type of system will most efficiently provide a solution? A) extranet B) enterprise system C) CRM D) intranet 9) These systems are designed to summarize and report on the company's basic operations. A) Management information systems B) Decision-support systems C) Transaction processing systems D) Executive information systems 10) ________ systems are especially suited to situations in which the procedure for arriving at a solution may not be fully defined in advance. A) Decision-support B) Knowledge management C) Transaction processing D) Management information ESSAY. Write your answer on a separate sheet of paper. 11) 12)

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What are the main risks related to the implementation of a global IT systems? What should be the main IT issues to be tackled by the Top Management of a company?