PRINCIPAL COMPONENT

No Rotation
Component Score Coefficient Matrix
Component
1

X6 - Product Quality

.023

-.267

.011

-.236

X7 - E-Commerce

.133

.144

.212

-.327

X8 - Technical Support

.075

-.111

.417

.309

X9 - Complaint Resolution

.221

-.049

-.179

.120

X10 Advertising

.139

.127

.113

-.289

X11 - Product Line

.145

-.260

-.067

-.130

X12 - Salesforce Image

.154

.164

.217

-.280

X13 - Competitive Pricing

-.007

.278

.034

.154

X14 - Warranty & Claims

.094

-.115

.412

.276

X15 - New Products

.041

-.060

-.119

-.045

X16 - Order & Billing

.211

-.029

-.158

.112

X17 - Price Flexibility

.118

.246

-.148

.267

X18 - Delivery Speed

.234

-.030

-.182

.099

Extraction Method: Principal Component Analysis.

Total Variance Explained

Compon
ent

Initial Eigenvalues
Total

% of Variance

Cumulative %

3.835

29.503

29.503

2.675

20.577

50.080

1.722

13.243

63.322

1.544

11.876

75.198

.969

7.455

82.653

.575

4.422

87.075

.489

3.763

90.838

.421

3.242

94.080

.288

2.218

96.298

10

.190

1.462

97.760

11

.155

1.190

98.950

12

.128

.983

99.933

13

.009

.067

100.000

Extraction Method: Principal Component Analysis.

Component Score Covariance Matrix

Compo
nent

1.000

.000

.000

.000

.000

1.000

.000

.000

.000

.000

1.000

.000

.000

.000

.000

1.000

Extraction Method: Principal Component Analysis.

Dengan metode Principal Component tanpa rotasi tidak ada variabel observasi yang masuk ke semua factor(factor
1 sampai factor 4) karena nilai loading factor tidak ada yang 0.4

Varimax Rotation
Rotated Component Matrix

Component
1

X6 - Product Quality

.064

.803

-.008

.039

X7 - E-Commerce

.062

-.047

.889

.047

X8 - Technical Support

.052

.045

.010

.954

X9 - Complaint Resolution

.912

.040

.133

.105

X10 - Advertising

.183

-.041

.774

-.038

X11 - Product Line

.555

.716

.078

.132

X12 - Salesforce Image

.134

-.127

.908

.096

X13 - Competitive Pricing

-.088

-.760

.165

-.038

X14 - Warranty & Claims

.103

.084

.071

.943

X15 - New Products

.232

.172

-.025

-.112

X16 - Order & Billing

.855

.000

.158

.103

X17 - Price Flexibility

.515

-.768

.133

-.046

X18 - Delivery Speed

.943

.015

.198

.084

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.

Component Transformation Matrix

Compo
nent

.824

.036

.507

.251

-.134

-.861

.411

-.267

-.486

.029

.406

.773

.258

-.506

-.640

.517

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

Component Score Coefficient Matrix

Component
1

X6 - Product Quality

-.012

X7 - E-Commerce

-.097

X8 - Technical Support

-.046
.306

X10 - Advertising
X11 - Product Line

X9 - Complaint Resolution

3
.351

4
.058

-.037

.053

.422

-.010

-.046

-.036

.531

-.016

-.057

-.008

-.032

.046

.354

-.062

.153

.293

.023

-.013

X12 - Salesforce Image

-.073

.012

.413

.018

X13 - Competitive Pricing

-.020

-.317

.026

.030

X14 - Warranty & Claims

-.036

-.025

-.009

.516

X15 - New Products

.088

.072

-.023

-.089

X16 - Order & Billing

.284

-.029

-.041

-.004

X17 - Price Flexibility

.205

-.348

-.070

-.013

X18 - Delivery Speed

.311

-.021

-.031

-.023

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

Component Score Covariance Matrix

Compo
nent

1.000

.000

.000

.000

.000

4
.000

.000

1.000

.000

.000

.000

1.000

.000

.000

.000

1.000

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
Total Variance Explained
Compon
ent

Initial Eigenvalues
Total

% of Variance

Rotation Sums of Squared Loadings

Cumulative %

Total

% of Variance

Cumulative %

3.835

29.503

29.503

3.162

24.321

24.321

2.675

20.577

50.080

2.386

18.352

42.673

1.722

13.243

63.322

2.353

18.099

60.772

1.544

11.876

75.198

1.875

14.425

75.198

.969

7.455

82.653

.575

4.422

87.075

.489

3.763

90.838

.421

3.242

94.080

.288

2.218

96.298

10

.190

1.462

97.760

11

.155

1.190

98.950

12

.128

.983

99.933

13

.009

.067

100.000

Extraction Method: Principal Component Analysis.

Factor 1: Factor 2: X11

Factor 3: X7, X9, X10, X12
Factor 4: X8, X14
X6, X13, X15, X16, X17, X18 tidak terjelaskan.
Quartimax Rotation
Rotated Component Matrix

Component
1

X6 - Product Quality

.076

.802

-.005

.034

X7 - E-Commerce

.078

-.051

.888

.043

X8 - Technical Support

.061

.049

.013

.953

X9 - Complaint Resolution

.916

.028

.116

.097

X10 - Advertising

.197

-.048

.770

-.042

X11 - Product Line

.567

.709

.071

.123

X12 - Salesforce Image

.149

-.133

.905

.093

-.096

-.760

.163

-.034

X13 - Competitive Pricing

X14 - Warranty & Claims

.114

.087

.073

.941

X15 - New Products

.233

.168

-.029

-.115

X16 - Order & Billing

.859

-.012

.142

.095

X17 - Price Flexibility

.507

-.776

.120

-.047

X18 - Delivery Speed

.948

.002

.180

.074

Extraction Method: Principal Component Analysis.

Rotation Method: Quartimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.

Component Transformation Matrix

Compo
nent

.836

.023

.492

.242

-.141

-.863

.409

-.263

-.471

.038

.418

.776

.244

-.504

-.645

.520

Extraction Method: Principal Component Analysis.

Rotation Method: Quartimax with Kaiser Normalization.

Component Score Coefficient Matrix

Component
1

X6 - Product Quality

-.006

.350

.059

-.039

X7 - E-Commerce

-.089

.052

.424

-.011

X8 - Technical Support

-.043

-.043

-.034

.532

.305

-.020

-.063

-.010

X10 - Advertising

-.026

.044

.354

-.063

X11 - Product Line

.157

.290

.021

-.016

X12 - Salesforce Image

-.065

.011

.414

.017

X13 - Competitive Pricing

-.023

-.316

.026

.031

X14 - Warranty & Claims

-.032

-.022

-.007

.517

X15 - New Products

.088

.070

-.025

-.090

X16 - Order & Billing

.283

-.033

-.046

-.006

X17 - Price Flexibility

.199

-.350

-.075

-.012

X18 - Delivery Speed

.310

-.025

-.037

-.025

X9 - Complaint Resolution

Extraction Method: Principal Component Analysis.

Rotation Method: Quartimax with Kaiser Normalization.

Component Score Covariance Matrix

Compo
nent

1.000

.000

.000

.000

.000

4
.000

.000

1.000

.000

.000

.000

1.000

.000

.000

.000

1.000

Extraction Method: Principal Component Analysis.

Rotation Method: Quartimax with Kaiser Normalization.

Total Variance Explained

Compon
ent

Initial Eigenvalues
Total

% of Variance

Rotation Sums of Squared Loadings

Cumulative %

Total

% of Variance

Cumulative %

3.835

29.503

29.503

3.206

24.664

24.664

2.675

20.577

50.080

2.387

18.360

43.025

1.722

13.243

63.322

2.320

17.843

60.868

1.544

11.876

75.198

1.863

14.330

75.198

.969

7.455

82.653

.575

4.422

87.075

.489

3.763

90.838

.421

3.242

94.080

.288

2.218

96.298

10

.190

1.462

97.760

11

.155

1.190

98.950

12

.128

.983

99.933

13

.009

.067

100.000

Extraction Method: Principal Component Analysis.

Factor 1: X9, X16, X17, X18

Factor 2: X6, X11, X13
Factor 3: X7, X10, X12
Factor 4: X8, X14
X15 tidak terjelaskan.

Equamax Rotation
Rotated Component Matrix

Component
1

X6 - Product Quality

.054

.803

-.010

.044

X7 - E-Commerce

.047

-.043

.890

.051

X8 - Technical Support

.042

.040

.006

.955

X9 - Complaint Resolution

.909

.051

.147

.115

X10 - Advertising

.171

-.036

.777

-.033

X11 - Product Line

.544

.722

.084

.142

X12 - Salesforce Image

.119

-.123

.910

.101

X13 - Competitive Pricing

-.082

-.760

.167

-.042

X14 - Warranty & Claims

.092

.080

.068

.944

X15 - New Products

.231

.175

-.021

-.109

X16 - Order & Billing

.851

.010

.172

.112

X17 - Price Flexibility

.523

-.761

.145

-.045

X18 - Delivery Speed

.939

.027

.213

.094

Extraction Method: Principal Component Analysis.

Rotation Method: Equamax with Kaiser Normalization.
a. Rotation converged in 5 iterations.

Component Transformation Matrix

Compo
nent

.812

.046

.519

.261

-.128

-.860

.413

-.272

-.501

.021

.394

.770

.270

-.509

-.636

.514

Extraction Method: Principal Component Analysis.

Rotation Method: Equamax with Kaiser Normalization.

Component Score Coefficient Matrix

Component
1

X6 - Product Quality

-.017

.351

.056

-.034

X7 - E-Commerce

-.105

.053

.421

-.009

X8 - Technical Support

-.050

-.050

-.039

.530

.307

-.012

-.052

-.005

-.038

.047

.353

-.060

X9 - Complaint Resolution
X10 - Advertising
X11 - Product Line

.149

.295

.024

-.010

X12 - Salesforce Image

-.080

.013

.411

.019

X13 - Competitive Pricing

-.017

-.317

.027

.028

X14 - Warranty & Claims

-.041

-.029

-.012

.516

X15 - New Products

.088

.073

-.022

-.088

X16 - Order & Billing

.285

-.026

-.036

-.001

X17 - Price Flexibility

.211

-.345

-.065

-.013

X18 - Delivery Speed

.312

-.017

-.025

-.020

Extraction Method: Principal Component Analysis.

Rotation Method: Equamax with Kaiser Normalization.

Component Score Covariance Matrix

Compo
nent

1.000

.000

.000

.000

.000

4
.000

.000

1.000

.000

.000

.000

1.000

.000

.000

.000

1.000

Extraction Method: Principal Component Analysis.

Rotation Method: Equamax with Kaiser Normalization.

Total Variance Explained

Compon
ent

Initial Eigenvalues
Total

% of Variance

Rotation Sums of Squared Loadings

Cumulative %

Total

% of Variance

Cumulative %

3.835

29.503

29.503

3.119

23.995

23.995

2.675

20.577

50.080

2.384

18.342

42.337

1.722

13.243

63.322

2.382

18.326

60.663

1.544

11.876

75.198

1.890

14.535

75.198

.969

7.455

82.653

.575

4.422

87.075

.489

3.763

90.838

.421

3.242

94.080

.288

2.218

96.298

10

.190

1.462

97.760

11

.155

1.190

98.950

12

.128

.983

99.933

13

.009

.067

100.000

Extraction Method: Principal Component Analysis.

Factor 1: Factor 2: Factor 3: X7, X12

Factor 4: X8, X14
X6, X9, X10, X11, X13, X15, X16, X17, X18 tidak terjelaskan.

Promax Rotation

Component Score Coefficient Matrix

Component
1
X6 - Product Quality

.001

.341

.029

-.008

X7 - E-Commerce

-.023

.013

.398

.007

X8 - Technical Support

-.006

-.008

-.013

.518

.290

-.003

-.012

.012

X9 - Complaint Resolution

X10 - Advertising

.024

.010

.338

-.042

X11 - Product Line

.158

.292

.023

.022

X12 - Salesforce Image

.000

-.024

.397

.034

X13 - Competitive Pricing

-.018

-.315

.047

.005

X14 - Warranty & Claims

.007

.010

.013

.507

X15 - New Products

.076

.070

-.020

-.077

X16 - Order & Billing

.271

-.018

.002

.015

X17 - Price Flexibility

.182

-.335

-.016

-.026

X18 - Delivery Speed

.298

-.012

.014

-.001

Extraction Method: Principal Component Analysis.

Rotation Method: Promax with Kaiser Normalization.

Component Score Covariance Matrix

Compo
nent

1.438

-.098

2.340

.707

-.098

1.037

.248

-.016

2.340

.248

3.418

.570

.707

-.016

.570

1.454

Extraction Method: Principal Component Analysis.

Rotation Method: Promax with Kaiser Normalization.

Total Variance Explained

Compon
ent

Rotation Sums of
a
Squared Loadings

Initial Eigenvalues
Total

% of Variance

Cumulative %

Total

3.835

29.503

29.503

3.505

2.675

20.577

50.080

2.488

1.722

13.243

63.322

2.681

1.544

11.876

75.198

2.028

.969

7.455

82.653

.575

4.422

87.075

.489

3.763

90.838

.421

3.242

94.080

.288

2.218

96.298

10

.190

1.462

97.760

11

.155

1.190

98.950

12

.128

.983

99.933

13

.009

.067

100.000

Extraction Method: Principal Component Analysis.

Total Variance Explained

Compon
ent

Rotation Sums of
a
Squared Loadings

Initial Eigenvalues
Total

% of Variance

Cumulative %

Total

3.835

29.503

29.503

3.505

2.675

20.577

50.080

2.488

1.722

13.243

63.322

2.681

1.544

11.876

75.198

2.028

.969

7.455

82.653

.575

4.422

87.075

.489

3.763

90.838

.421

3.242

94.080

.288

2.218

96.298

10

.190

1.462

97.760

11

.155

1.190

98.950

12

.128

.983

99.933

13

.009

.067

100.000

Extraction Method: Principal Component Analysis.

a. When components are correlated, sums of squared loadings cannot be added to
obtain a total variance.

Factor 1: Factor 2: Factor 3: Factor 4: X8, X14

X6, X7, X9, X10, X11, X12, X13, X15, X16, X17, X18 tidak terjelaskan.