QUESTIONNAIRE For Customer (Dealer/ Engineer/ Promoter/ Masson) Name: Place:

A) brands dealing with:(Please tick) ACC UltraTech Ambuja Lafarge Birla Plus Konark Century Gold (B) App roximate sales in Metric tons(M/T)/Month of the brand dealing with: BRAND QUANTITY (m/t/Month) ACC UltraTech AmbujaLafargeBirla PlusCentury Gold (C) Please rate the following brands on the given attributes on the dimension of QUALITY: ( Rate: Exc ellent-5; Very good-4; Average-3; Bad-2; Worst-1) Brands Attributes ACC UltraTech Ambuja Lafarge BirlaPlusKonark Century Gold CompressiveStrength/GradeSetting timeDurability FinenessFreshnessColor Bag Quality

(D)Certification of QUALITY CONTROL AGENCIES :(Please tick) Brand Name ISO Certificate NCCBM-BallavgarhCertificateNO Answer H AV E H AV E NOT H AV E H AV E NOT ACC UltraTech AmbujaLafargeBirla PlusKonark Century Gold (E) Please rate the following brands on the given attributes on the dimension of SERVICE SUPPORT :( Rate: Exc ellent-5; Very good-4; Average-3; Bad-2; Worst-1) Brands Attributes ACC UltraTech Ambuja Lafarge BirlaPlusKonark Century Gold Te c

hni c al Consumer Support Continuity in Supplies fromthe Fa c tory Promptness in Order Delivery Promptness in ProblemRedresseal Visit of Company PersonsBehaviour of Company PersonsClarity in Statement of A cc ountsPromptness in Settlement of A cc ounts related IssuesSettlement of Damagerelated to Bags, Short Weight, & Other Prominent Problems

(F) Please rate the following brands on the given attributes on the dimension of SALES PROMOTIONALSCHEME : ( Rate: Very Frequently-5; Less Frequently-4; Frequently-3; Sometimes-2; Never-1 ) Brands Attributes ACC UltraTech Ambuja Lafarge BirlaPlusKonark Century Gold Quantity Dis c ount Cash Dis c ount Loyalty Dis c ount Foreign tour Masons meeting E ngineers meetingConsumers meetingPromoters meetingKey Customers meetingDealers meetingSub-Dealers meetingNon-Dealers meeting (G) Please rate the following brands on the given attributes on the dimension of SALES PROMOTIONALSCHEME : ( Rate: GivenY ; Not GivenN ) Brands Attributes ACC UltraTech Ambuja Lafarge BirlaPlusKonark Century Gold Bonanza S c heme in different O cc asion

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