Sunteți pe pagina 1din 99

A Project Report On Summer Training at SUMUL DAIRY Submitted By:RAJPUT MAHENDRA (Roll No:- 87) TAILOR KEYUR (Roll

No:- 106) TAILOR PRATIK (Roll No:- 107) Under The Guidance Of Mrs. Benaifer mam (Mentor) Submitted To, THE S.P.B. COLLAGE OF BUSINESS ADMINISTRATION

Academic Year 2009-2010.

S.P.B. Collage of Business Administration

ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the successful

completion of any task would be incomplete without the mention of the Leaders, whose constant guidance and encouragement crown all the efforts with success. I am highly obliged to the South Gujarat University for arranging the programmed Administration of practical training in Bachelor of Business in such a manner. who provided me useful

I would like to extend my gratitude to all the staff and especially to Mr. MANISHBHAI_BHATT_(sumul_dairy). information and data regarding the subject with their cent percent participation and supported in making this project report a successful task. It was a memorable experience to work with them and complete my winter training. It is my privilege to express my deep sense of gratitude to Mrs. Benaifer mam for her efforts, guidance, valuable comments and suggestions for making this project report. She helped me to complete my report on the practical study and gave contribution to improve and expand my practical knowledge. Finally, I express my intense gratitude to my parents whose blessings and helped me to translate my efforts into fruitful achievement.

S.P.B. Collage of Business Administration

CERTIFICATE This is to certify that Mr Rajput. Mahendra N. has prepared the Project Report entitled _Summer Training under my guidance & supervision. This project embodies the result of his work & is of the standard expected of a candidate for the successful completion of fourth semester in the Bachelor of Business Administration Degree.
Date: Place:

_____________________ (Faculty Guide)

________________ (Incharge Principal) Mrs. Daisy Sheby Thekkanal

S.P.B. Collage of Business Administration

CERTIFICATE This is to certify that Mr.Tailor Keyur N. has prepared the Project Report entitled _Summer Training under my guidance & supervision. This project embodies the result of his work & is of the standard expected of a candidate for the successful completion of fourth semester in the Bachelor of Business Administration Degree.
Date: Place:

_____________________ (Faculty Guide)

________________ (Incharge Principal) Mrs. Daisy Sheby Thekkanal

S.P.B. Collage of Business Administration

CERTIFICATE This is to certify that Mr. /Miss.( Tailor Pratik A. has prepared the Project Report entitled _Summer Training under my guidance & supervision. This project embodies the result of his/her work & is of the standard expected of a candidate for the successful completion of fourth semester in the Bachelor of Business Administration Degree.
Date: Place:

_____________________ (Faculty Guide)

________________ (Incharge Principal) Mrs. Daisy Sheby Thekkanal

S.P.B. Collage of Business Administration

Company profile
1) Introduction 2) History 3) Milestone of Sumul Dairy 4) Sumuls vision statement 5) Objectives of sumul 6) Strategic focus of sumul 7) Work area of sumul 8) Unit of Sumul and Their Capacity 9) Turnover of sumul

S.P.B. Collage of Business Administration

The Sumul district co-operative milk producers union ltd (SUMUL DAIRY) is a cooperative endeavor committed to help marginal farmers and down trodden tribal to lead to a healthy life and better standard of living through scientific animal husbandry practices. Todays Sumul enjoys the pride to serve milk and milk products to populous Surat city and surrounding towns of it. Sumul is holding strong brand equity in surat district and command more than 70% of the liquid milk in surat city, to make the distribute system fast and the delivered milk in time they have as many as 6ilk transportation routes and 1531 agents (1386 regular and 145 full time) The area of operation of sumul is the entire district of sumul. The present milk procurement of 160.929,736 liters of milk annually makes it the third largest union in the state after the AMUL and Mahesana dairy. The present market of Surat for liquid milk is around 4.5 lack liters per day. This has necessary active development of by product market. Products so far introduced are paneer, ghee, flavored milk, sweet, shrikhand, lassi, butter milk etc.. Sumul consist of 13 board of directors one each of 13 talukas of Surat district and they from themselves elect the chairman. The total numbers of employees are about 1100 besides the contract workers. Under sumuls activities, Surat district is now firmly established as a milk shed and is growing from strength to strength. Hence, the Surat district co-operative milk producers union ltd, SUMUL is trade name and literally meaning sound process, came in to existence on August 22, 1951 The formal commissioning of the pasteurization plant on March 17, 1968 was a turning point fro sumul.

S.P.B. Collage of Business Administration

In the year 1939 Sardar Vallabhbhai Patel went and meet the farmers of Anand and told them that for the trade of milk the dairy was necessary. At that time a person named Tribhuvandas Patel came forward to take the leadership. During that time there was only one dairy POLSUN DAIRY which belongs to Britishs and they use to give very less price for milk to the India Milkmen. In order to support the Indian farmers AMUL DAIRY was established in the year 1946 DDR. Kurien was appointed at this dairy. Dr. Kurien along with Tribhuvandas Patel took the leadership. Indian becomes independent in the year 1947. in the meantime AMUL Dairy got order from the WHO to produce milk Powder from buffalo milk. Dr. Kurien & Mr. Dalaya found the technique of producing milk from buffalo milk. After booking at this Lal Bahadur Shatri took the visit of Ajampur village and promised them to provide with more money fro the systematic development of the dairy industry. For the proper development of the dairy industry NDDB was established at Anand. NDDB started operation 1 programmer for all dairies in 1971-72 in the year 1977 operation Flood-2 started. Transportation machinery & pressmen of milk at low cost and give importance. In the year 1990-operation flood-3 started. Here the farmers were, made aware about their right & responsibilities high productivity of milk at low cost & so the co-operatic of development programs started. In the year 1998-99 two million tone of milk was produced in Indian & Indian becomes the worlds first milk producing country. Which is more then 68 million of American. So it was called White revolution SUMUL has three chilling center at Bajipura, Navi Pardi and Uchchal for ensuring safe delivery of raw milk to SUMUL where the milk is processed and pack into various type of liquid milk and by product to improved the nutritional feed given to the cattle at village level, the co-operative has establishment a cattle feed factory at chalthan. Sumul also has oil refined oil at the village of DCS level.

S.P.B. Collage of Business Administration

M IL E S T O N E S I N 5 6 Y R S 1968
1970

1951

R E G IS T R A T IO N O F S U R A T D I S T R I C E RCAOT I V E M I L K PUR NOI D U CLETRDS. -O P T ON H O N . D I V I N E P U J Y A Y O G IA IKMS H H R R A J O F H O T T A M J AA A PURUS I N A U G U R A T E D D A I R Y P L A NUTM AUNLD D.A A R YE D S N IM

IN A U G U R A T IO N O F C A T T L E F E E D P L A N T A T C H A L T H A N H A V IN G 2 0 0 M T C A P A C IT Y P E R D A Y .

1975
1979
R A W C H IL L E D M IL K

I N A U G U R A T IO N O F B A J IP U R A C H IL L IN G C E N T R E W IT H 3 L A K H L T P D
IN A U G U R A T IO N O F E X T E N S IO N W IN G O F D A IR Y P L A N T W IT H P O L Y E T H Y L E N E P O U C H P A C K IN G B Y D R . V . K U R IE N . 1982 IN A U G U R A T IO N O F M IL K C H IL L I N G P L A N T H A V IN G 3 0 ,0 0 0 L P D C A P A C IT Y A T U C H C H H A L

1985 1988
1992

E X P A N S IO N O F D A IR Y P L A N T F O R 2 L A K H L T P D C A P A C IT Y . D E C E N T R A L IZ A T IO N O F M O B IL E V E T E R IN A R Y S E R V IC E S
C O M M ISS IO N IN G O F O IL P A C K A G IN G S T A T IO N A T C H A L T H A N F O R P A C K I N G E D I B L E O I L W D T HA R R A N D N A M E IH BA

1995 1996 1996 1999

IN A U G U R A T IO N O F 1 2 .5 M T D P O W D E R P L A N T

IN A U G U R A T IO N O F N A V IP A R D I C H IL L IN G P L A N T W I T H 2 L A K H L T P D L A U N C H IN G O F T O T A L Q U A L IT Y M A N A G E M E N T P R O G R A M . L A U N C H IN G O F T O T A L P R O D U C T IV E M A IN T E N A N C E P R O G R A M . 2000 2001 2002 IS O 9 0 0 2 & H A C C P 9 0 0 0 C E R T IF IC A T IO N O F S U M U L D A IR Y IS O 90 0 2 C E R T IF IC A T IO N F O R C A T T L E F E E D P L A N T IS O 1 4 0 0 1 C E R T IF I C A T IO N O F S U M U L D A IR Y IS O 9 0 0 1 C E R T IF IC A T IO N O F S U M U L D A IR Y E T P P L A N T M O D IF IE D R E N O V A T IO N O F M IL K P O U C H C O L D S T O R E 2008 I N A U G U R A T PI O N O G O O W N A T N P C C ( 1 8 0 0 M T ) O W D F -D ER

2003 2006 2 0 0-0 8 7

S.P.B. Collage of Business Administration

^
9

^ ^^

WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITH COMMITMENT TO CONSUMER DELIGHT AND RESPECT FRO ALL. WE BELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGH TEAMWORK, TRUST & EXCELLENCE WITHOUT COMPROMISING OUR HONEDTY AND INTEGRITY It is quite obvious from the mission statement of the Sumul; the organization is committed to customer satisfaction and believes in providing the highest quality of product to them. Infect, for ensuring highest quality product, it has already put into practice TPM and TQM tools in the organization besides many Quality Circle (QC) and Small Group Activity (SGA) operating in the organization to achieve the vision and mission. SUMUL VISION 2006: Vision is a dream created in our working hours of the organization. It can be described as a living picture of future. It is inspired by the values that we cherish

Year 2006
TURNOVER MILK PROCUREMENT MILK SALE QUALITY PRODUCTION COST DISTRIBUTION SYSTEM RS.551 Corers 7,51,000 Liters 5,51,000 Liters

Year 2007
RS. 522 Corers 8,50,000 Liters 5,51,000 Liters

International std. ISO 9000 International std. ISO 9000 HAACCP HAACCP Minimum Production cost Consumers oriented, and effective Quick Minimum Production cost Consumers oriented, Quick and effective

S.P.B. Collage of Business Administration

10

To providing guaranteed remunerative milk market round the year for all the marketable surplus of number producers in their villages.

To procure milk, process it in to good quality milk/milk product and market it most economically and efficiently to give maximum overall net returns to the producers and general satisfaction to the consumers. To provide essential technical inputs and service to the producers at their step in an economic and efficient manner and also in a way most to them to increase milk production and to reduce the cost of production. To provides maximum return to producers.

Co-operative Focus: Village level development, Clean Milk Production & Veterinary Services. Customer & market focus: Relationship, Awareness & Product availability as per their need and time competitors Watch, Own agents relationship, market research. Quality Focus: Continuous Improvement in Quality defined according to Customers. Organization focus: Think globally and act locally.

S.P.B. Collage of Business Administration

11

Main Dairy Plant

Cilling Centre
km distance from surat

Taluka/ Tahsil Name

Cattle Feed Factory

SUMUL dairy is located near railway station road in Surat. It covers 15,000 acre land. Sumul provides milk collection facilities at the producers door in each village cooperative, where milk is speedily, efficiently and economically transported twice daily to its dairy plant and chilling centers for processing and marketing. Since the milk procurement system has been extended far and wide in the entire district. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved and Dediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. The chilled is then transferred to the mail plant at Surat railway station road.

S.P.B. Collage of Business Administration

12

No.

Chilling Center
Sumul dairy Bajipura Uchchhal Navi Pardi Sumuldan

Establishment

Capacity in LPD
500000 300000 100000 200000 300 mt/day

Distance from Surat (km)


0 50 105 25 20

1 2 3 4 5

1951 1975 1982 1996 1970

These 5 chilling center have provided have provided equal opportunities of milk marketing to the distantly inhabited tribal milk producers, which aids the economy of their milk production enterprise or else they would have been obliged to dispose of their milk to the middlemen at very low price. These chilling centers were established with a view to improve the quality of milk and ease pressure at its headquarters. A large plot of area was bought while establishing Navi Pardi Chilling Center keeping in mind to shift the dairy plant from city, if the need arises in future.

S.P.B. Collage of Business Administration

13

Year Turn Over

197071 0.41

198081 18.83

199091 78.11

199596 183

200203 153

200304 382

200405 425

200506 548

200607 647

700 600 500 400 300 200 100 0 70-71 80-81 90-91 95-96 2002- 2003- 2004- 2005- 200603 04 05 06 07

From the study of the above diagram, we can see that Sumul has made a continuous progress in their profit making figures. The present profit of the firm is 48 crores more than the profit of the previous year.

S.P.B. Collage of Business Administration

14

A. Product mix B. Growth path of Sumul product C. An overview of Sumuls products & sales D. Major customers E. Sales volume

S.P.B. Collage of Business Administration

15

Products Mix: The set of all products and items that a particular seller offers for sales to buyer.

Liquid Milk

Milk Products

Self Developed Products

Butter Milk Whole Milk Paneer Ghee Pasteurized Standard Milk Flavors Milk White Butter Sweets Homogenized Toned Milk Skimmed Milk Powder Shrikhand Skimmed Milk

Butter Milk

Sumul Sugar

Cow Milk

Sumul Tea

S.P.B. Collage of Business Administration

16

Milk Products

Products
Milk distribution in bottle Establishing member of GCMMF Milk distribution in polybag Butter milk distribution in polybag Whole milk (SUMUL YA) in bulk Whole milk (SUMUL YA) in 500 ml Homogenized toned milk in 500 ml Homogenized toned milk in 200 ml Flavor milk Paneer Sweets Shrikhand Masala Chaas Flavored milk in 200 ml pouch Pasteurized milk in 5 liter pack Masala chass, methi chass Pizza & Ice-cream Rasgulla, Gulab Jamun,Sugar & Cow milk Tea Glabletop Packing for Milk (Plane & Flavoured) Buttermilk in ESL Packing Cold Coco

Year
3-5-1968 9-7-1973 7-12-1978 1-6-1987 1987-88 1991 1994 1995 1993 1994 1994 1995 15-8-1999 15-8-1999 1998 2000 2001 2002 2003 2004 2005 2005

S.P.B. Collage of Business Administration

17

Milk Products
Milk is the mail product that is produced by the sumul. Milk acts as a raw material for the other products of sumul like curd, butter milk, paneer, etc. Sumul processes variety of milks such as whole milk, toned milk, cow milk, etc because the demands of milk are different from customer to customer sumul tries to fulfill all the demands, e.g. people who want Malai purchases whole milk standardize milk is used for tea. A white or yellowish fluid secreted by the mammary gland of animals. It consists of emulsion of fat in water with casein and other proteins, milk sugar and inorganic salts. The solids other that fat include protein, carbohydrates, watersoluble, vitamins and minerals.

MILK

FAT

SNF

VITAMIN A D E K

PROTEIN MINERALS IRON CALSIUM LECTORS

According to the prevention of food adulteration rules 1995,the percentage of milk, fat and SNF in different classes and designation of milk specified respectively are as follow: Buffalo milk (5%-6% and 9%), cow milk (3%-4% and 8.5%) recombined milk (3% and 8.5%) double toned milk (1.5%-9%) and skimmed milk (not more than 0.5% and 8.7%) the fat percentage for the milk of Cow and Buffalo varies from state to state and is detailed is DFA rules.

Types of Milks

S.P.B. Collage of Business Administration

18

Name
Whole Milk Toned Milk Cow Milk Skim Milk ESL Milk Standardize Milk Buffalo Milk PSM Sumulya

FAT (%)
6 3 3.5 0.07 ----4.5 5.5 4.7 6.2

SNF (%)
9 9 8.8 9.3 ----9 9 8.8 9.1

Pasteurized standardized milk

Name of Raw Material or Ingredient


1. 2. 3. 4. 5. 6. 7. Raw Milk Skim milk Powder Pasteurize white Butter Pasteurize Skim Milk Pasteurize Cream LDPE Film Water

Pure Ghee

S.P.B. Collage of Business Administration

19

P
A Product obtained from milk, cream or butter from various animal species by means of processes, which result in the total removal of moisture and SNF contents, with an developed physical structure. Clarified butter fat with a strong flavor is prepared by heating makkhan.

Name of Raw Material or Ingredient


1. 2. 3. 4. 5. 6. Pasteurize White Butter/White Butter Sour Butter Hd:Ld:Hd 3 layer Polyethylene Bag Tin (Lacquered) 15kg size 1kg/2kg Size With Corrugated Box

Panner

Milk is heating to boiling temperature and limejuice, citric acid, or sour whey. Paneer contain 70% moisture. The whole milk paneer should contain 50%, milk fat on dry matter basic. In skimmed milk paneer the fat on dry matter basic should not exceed 13%.

Name of Raw Material or Ingredient


1.

2. 3. 4. 5.

Pasteurized Standardized Mik Citric Acid Common Salt Moralized Polyester Bag Pasteurized Chilled Water

S.P.B. Collage of Business Administration

20

Flavored Milk

Milk standardized to a certain fat percentage to which some flavor such as chocolate and fruit syrup is added.

Name of Raw Material or Ingredient


1. 2. 3. 4. 5. 6. Homogenized Pasteurize Toned Milk Sugar Flavor Color Glass Bottle Crown Cork

Butter Milk

By product obtained after the removal of butter or cream from crud by churning or otherwise also known as chaas.

Name of Raw Material or Ingredient


1. 2. 3. 4. Pasteurize Skim Milk Skim Milk Powder Batch Starter Water

White Buttert
S.P.B. Collage of Business Administration

21

Name of Raw Material or Ingredient


1. 2. 3. 4. Pasteurize Cream Corrugated Box HM-HDPE Sheet Pasteurized Chilled Water

Sweets
Shrikhnd

A milk based sweets male from concentrated dahi with a sweet and sour taste. It is a semi-soft whole milk product prepared from dahi and resembles sweetened quark. Dahi is drained of its whey by hanging it in a cloth from 4 to 6 hours to producing a solid mass called chakka or maska. The resultant maska is mixed with the required sugar, condiments and flavor. Name of Raw Material or Ingredient 1.Pasteurize Whole Milk 2.Pasteurize Skim Milk 3.Surar 4.Saffrom (kesar) 5.Nuts (Kaju, Badam, Pista etc) 6.Poly-Propylene Cups 7.Sealing Foil 8.Corrugated Box Kesar Dry Fruit Shrikhnd

S.P.B. Collage of Business Administration

22

Name of Raw Material or Ingredient 1. 2. 3. 4. 5. 6. Elaichi Shrikhnd Chakka Sugar Kesar Almond Cashew nuts Kismis

Name of Raw Material or Ingredient 1. 2. 3. Chakka Sugar Elaichi (Cardamom)

Peda

S.P.B. Collage of Business Administration

23

Name of Raw Material or Ingredient 1.Pasteurize Milk (Sumulya) 2.Sugar 3.Saffrom (kesar) Powder 4.Cardamom (Elaichi) 5.Nuts (Kaju, Badam, Pista etc) 6.Paper Box 7.Oxygen Scavenger Poly Bag Elaichi Peda

Name of Raw Material or Ingredient 1.Milk 2.Cardamom 3.Sugar Kesar Peda

Name of Raw Material or Ingredient 1.Milk 2.Sugar 3.Kesar Malaipuri

S.P.B. Collage of Business Administration

24

Name of Raw Material or Ingredient 1.Milk 2.Sugar 3.cardamom 4.Ghee 5.Pista

Other Seets
Rasgulla

Gulabjabun

Sumul milk Powder


Name of Raw Material or Ingredient 1.Pasteurized Skimmed Milk 2.LOPE film 3.Kraft Paper Bag

Other Products
S.P.B. Collage of Business Administration

25

Khawa A product obtains from Cow, Buffalo or mixed milk by heat desiccation of milk to 6550% solid in an open pan. It is also called as khawa or mava. Tea

Sugar

S.P.B. Collage of Business Administration

26

The major customer of the company is the local market and other dealers in different parts of Gujarat state. And it has a major dealer in most of the cities. Distributors SR. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Code 4001 4005 Name 4012 Sumulya 4014 Delite 4016 Cow milk 4020 4021 4022 4024 4028 4031 4047 4125 4126 4114 4128 Distributors Chandrakantbhai Gheewala Kamleshbhai Patel Sales (liters) Bhagvati 1,00,000 Maisuriya Nitaben shah 1,30,000 Gurukrupa Traders 20,000 Aashirwad Agency Patel Ambalal Kikiben Patel Hashmukhbhai Mayavanshi Ambika Bakery Puja Agency Jagdamba Distributors Sunandaben Patil Super Sales Corporation Yogeshbhai Desai Ishwarbhai Rambhai Bari Location Varachha Ukai Sachin Kim Kadod Rander Olpad Bardoli Navsari Dumas Bedkuvadur Udhana Salabatpura Chalthan Navapur --Katargam -----Telephone 9824187724 02624-233079 2890493/2890023 02621-230979 246998 2484350 02621-221225 02622-226475 2482085 --02626-231251 2678518 2616715 02622-271446 ----9885390086

4011 Whole Milk Gopi Agency 1,50,000

4015 Patel Standardize Milk Bhailal 2,50,000

S.P.B. Collage of Business Administration

27

S.P.B. Collage of Business Administration

28

A. Structure of Organization B. Board of Directors C. List of developments D. Bases of Departmentation

S.P.B. Collage of Business Administration

29

Chairman

Board of Director

General Manager

Assistant Manager

Senior Executive Officer

Junior Executive Officer

Senior Assistant

Junior Assistant

Workman

Workman

Workman

S.P.B. Collage of Business Administration

30

No
1

Name
Shri Manubhai Amthabhai

Details
Chairman Representative, Nihali Dudh Utpadak S.M.Ltd, At.: Nihali, Po.:Dholikui, tal.:Mahuva.394250

Shri Sadambhai Reghunathbhai Patel Shri Chunulal Durlabhbhai Patel Shri Arvindbhai Singabhai Gamit Shri Jayeshbhai Natvarbhai Patel Shri Jitendra Dhirajlal Desai Shri Ratilal Somabhai Master Shri Manojbhai Naranbahi Patel Shri Shivabhai Babubhai Patel Shri Ramanbhai Ukadiyabhai Gamit Shri Bhupendrabhai Ratilal Desai Shri Shantilal Kalyanjibhai Patel Shri Arvindbhai Bhagvanjibhai patel Shri Parsottambhai Mundiyabhai Padvi The District Registrar,

Vice Chairman Representative, Velda Vibhag Dudh Utpadak S.M. Ltd. At velda Tal, Nizar 394370 Representative, lotarwa Dudh Utpadak S.M. JIN Ltd. At. & Po.: Lotarwa, Tal.: Vyara. 394650 Representative, Pipalkuwa Dudh Utpadak S.M. Ltd. Pipalkuwa, Po,: Piplkuwa, tal.: Songadh. 394660 Representative, Delad Dudh Utpadak S.M. Ltd. At. Delad Po.: Saya, Tal.: Olpad.394540 Representative, Uchchal Dudh Utpadak S.M. Ltd. At & Po.: Uchchal, Tal.: Uchchal. 394375 Representative, Surat Dudh Utpadak S.M. Ltd. 40-A, Patelnagar A.K.Rd, Surat Tal.: Choryasi.395008 Representative, Shekhpur Dudh Utpadak S.M. Ltd. AtShekhpur Po.: Sayan, Tal.: Kamrej. 394180 Representative, Naugama Dudh Utpadak S.M. Ltd. At Naugama (Nani) Po.: Simodra, Tal.:Mangrol.394410 Representative, Zankhala Dudh Utpadak S.M. Ltd. At & Po. Zankhala Tal.: Mandvi.394160 Representative, Valod Dudh Utpadak S.M. Ltd. At & Po.: Tal.: Valod, 394640 Representative, Bagumra Dudh Utpadak S.M. Ltd. At & Po. Bagumra. Tal. Palsana.394315 Representative, Rampura Dudh & shakbhaji U.S.M. Ltd. AtRampura. Po. Varad. Tal: Bardoli. 394602 Representative, Umarda Dudh Utpadak S.M. Ltd. C/o. At & Po. Umarda, tal. Umarpada Representative, the Registrar, Co-op. Societies, Gujarat State.

3 4 5 6 7 8 9 10 11 12 13 14 15

S.P.B. Collage of Business Administration

31

List of Departments
Marketing Department Production Department HR Department Assembling Department Quality Department Store & Purchase Department Finance Department

Basis of Departmentation
The activities of all the departments are carried out but there is no specific person each department. The same person carries out the activities of all the departments. In the world, one single man cannot handle all the problem of the business. The main theme of depatmentation is that, the only man cannot handle the problem of all the transaction related to the personnel department. Like give the placement of employees, solve the workers problem, and make the department. Like give the human resources, to arrange the training program for the new employees of the company. These all problems are related with the Personnel management of the company. First of all look on the problems of the production management like to arrange support service, production plans, Log Book/ Manpower Scheduling, material accounting procedure, daily reports. All these problems are related with the production department. Now lets the look on the problem relating to the marketing department like nature of the product, sales forecasting, marketing storage, prizing of the company, distribution network, marketing budget, important client served by the company to concerned on the competitor companies policy. The problem related to the financial department of the company like costing control system, treasury operation, computerize the accounting, procedure of the company to manage about the wastage of the order on time therefore these problems are related to the financial management of the company.

S.P.B. Collage of Business Administration

32

A. Hierarchy of HR department B. HR Objective C. Role of HR in sumul D. HR activities E. Employee records F. Recruitment & Selection process G. Training & Development system H. Performance appraisal system I. Promotion & Transfer policy J. Wage & Salary structure K. Industrial relation environment

S.P.B. Collage of Business Administration

33

A.

Hierarchy of Organization:
Board of Director

Chairman

Managing Director

Senior Executive Officer

Junior Executive Officer

Senior Assistant

Junior Assistant

Technician

Workman

Personnel department is the key department of the any business. Personnel department is the main part behind the companys success or failure. Personnel management is that part of management, which concerned with people at work and

S.P.B. Collage of Business Administration

34

with their relationship within an enterprise. Its aim is, to bring and develop into an effective organization. The men and women who make up an enterprise and having regard for the well being of individual & of working groups to working groups to enable them to make their best contribution to its success. The meaning of the personnel dept., labor management or staff management means quite simply the task of dealing with human relationship within an organization. Personnel management is a continuous process. It cannot stop. Personnel management is a never-ending process. It helps in achieving objectives of company. This is done by proper perform of personnel function like recruitment, selection, training & development, labor activity, motivation, welfare etc. it also helps to keep a smooth relationship between employers & employees. Sumul believes that the most significant resource are its Human Resource and Sumuls Success in the long run depends very much on the quality of its human resources. Human resource comprise the aggregate of employee attributes including knowledge, skill, experience and health, which are presently available to the organization for the achievement of its goal, objectives and service to the society.

B.

HR Objectives
To develop and sustain core values. To develop business leaders fro tomorrow. To provide job contentment through empowerment, accountability and responsibility. To build and upgrade competencies through virtual learning, opportunities for growth and providing challenge in the job. To foster a climate of creativity, innovation and enthusiasm. To enhance the quality of life of employees and their family.

C.

Role of HR in SUMUL
Alignment of HR vision with Corporate Vision Shift from support group to strategic in business operations HR as a change agent. Enhance productivity and performance by developing employee competency and potential. Developing professional attitude and approach Developing Global Managers for tomorrow to ensure the role of global players.
S.P.B. Collage of Business Administration

35

The main activities of this department are selection, training, recruitment, and welfare actives.

D.

Human Resources Activities


To diffuse the effect of Global Competition, Sumul has adopted the latest concepts of management practices and provided appropriate training with the help of leading institute from time to time for up-gradation & development of its Human Resource. Some of the efforts of Sumul to achieve this are: Employee Personality Development (Attitude, skill & knowledge) Self Development (Self management Leadership, Meditation) Total Quality Management, QC, SGA, Kaizen, SQC Total Productive Maintenance Meditation Hall 1995 1995 1996 1999 2000

E.

Human Resources Activities


1. Washing facilities: The facility of washing clothes is provided to all the employees 2. Store & Drying facility: The full time workers are given personnel lockers to store their things and also facility for drying clothes. 3. Canteen facility: It is providing employee to take Break-fast, Lunch and Dinner at economic price.

S.P.B. Collage of Business Administration

36

4. Rest room: It is also provided to take rest during the Lunch hours. 5. First aid facility: It is given for quick remedy of employees. When any accident occurs during the working hours of the organization. 6. Vehicle parking space: It is provide for employee, worker and visitors separately. 7. Accommodation: Organization is providing township & accommodation facilities to employees. 8. Vehicle loan: It is given to Employee / Executive only. 9. Department stores: KAMDHENU department store is in the staff ready credit society / Staff Quarters to purchase all necessary items at economic rate for employee. 10. Uniforms, Shoes and Raincoats: Uniforms, Shoes and Raincoats are provided to all employees and workers. 11. House rent recovery: House rent recovery for those employees who are live in rental house.

S.P.B. Collage of Business Administration

37

F.

Employee Records
SUMUL keeps the perfect & day-to-day employee record of the entire employee in the company. Here all the employees are given certain codes & their data are entered in the computer according to the code. All the employees record is written down accurately whether the employees are new or old. From the employees records only the company can know that to whom the company should given the promotion & to whom the company should give demotion give demotion. From all the working period of the employee, the company calculates the provident fund & the allowances of the entire employee. From the employee record, the company can know the employees honesty performance, efficiency, loyalty etc. Generally the company also needs record information pertaining employees that are as follows. 1 Employee name. 2 Employee present residual address with telephone no. 3 Employee Permanent address with telephone no. 4 Employee birth date 5 Employees education qualification 6 Year and date of joined services 7 Department in which currently works. 8To whom to contact in your absence at your residence & the nearest phone no. 9 Age 10Male / female

G.

Recruitment & Selection Process Recruitment


Sumul as such dose not has a well-defined recruitment policy. Recruitment is basically done by HRD department in consultation with the concerned department for which new employee is required. it is not a regular event as recruitment is done only when there is any vacancy or some requirement comes up in the organization. All the new employees must meet the minimum experience and qualification criteria as set by personnel department.

Recruitment Process
S.P.B. Collage of Business Administration

38

HR Department receives requisitions. Locating and developing the sources of required number and type of employees. Identifying the prospective employee. Communicating the information. Generally, two types of SOURCES are used in the Organization: 1. Internal Recruitment: It is generally done through promotion and training programs. 2. External Recruitment: Direct Interview: By giving advertisements in the newspapers Employment exchange: These agencies are providing a wide range of services, counseling assistance in getting in getting jobs, information about the labour market, labour and wage rates. Campus interview: Advertisement:

Selection Process:
The Selection Process is concerned with determining whether an applicant meets with all the qualification need to perform a particular job. It means right person a right place. It is very important because of a wrong person is selected it will cost to the company. Need of selection would be arise when vacancies are made in organization. Procedure for selection is differing from organization to organization and from job to job. For Executives Written Test Aptitude test Subject test Group Discussion Interview Final selection For Non-Executives Written Test Final interview Final selection

Induction:

S.P.B. Collage of Business Administration

39

When a new employee joins an organization, he is completely a stranger to the people, Work place and the work environment. Therefore, he is likely to feel insecure, shy and nervous. For this Sumul provides 7 days for induction.

H.

Training and Development System


To bridge the gap between job requirements and present competence of an employee Need for Training 1. 2. 3. 4. Job Requirements. Technological Changes. Organizational Viability. Internal Mobility Training is given in 3 Categories as, 1. Management Training. 2. Office Training 3. Senior Executive Training The management training is given for 6 months. Officers and senior Executives attend the management development programmed organized by the institute. Training is not uncommon in Sumul. It has an elaborate training program to make employees acquire new skills and knowledge. Both internal and external training is carried out as and when required. Following are the data of internal and external training programmed conducted by Sumul in the last five years.

Number of Training Programs

S.P.B. Collage of Business Administration

40

Programs No. of in-house Programs No. of Participants No. of External Programs No. of Participants Total Programs Total Participants

2001-02 144 1762 9 55 153 1817

2000-01 53 628 9 31 62 859

1999-00 20 415 14 43 34 458

1998-99 16 55 16 55

1997-98 22 57 22 57

In addition to this, Sumul also has the policy to sponsor employees for higher education to various institutes. The following table shows the number of employees sponsored by Sumul. No. of Employees sponsored for higher studies Particulars Employees Sponsored for Advance Study 2001-02 2 continue 2000-01 2 1999-00 1 1998-99 19997-98 -

I.

Performance appraisal System


Performance appraisal is the systematic, periodic and an impartial rating of an employees excellence in mattes pertaining to his present job and his potential for a better job. After recruitment organization gives specific project to the employee to train him. After completion of this project, it is checked by the authorized person of the department if the employee do not perform well then they are terminated from the organization. Performance Appraisal System is still in rudimentary stage in Sumul. Through Performance the top management does appraisal or reporting head, it is short on comprehensiveness and touches only few aspects. However the silver lining is that in order to make system transparent and open, evaluation is cross-checked with the employee by HRD people and in case of some differences try to solve out the problem

S.P.B. Collage of Business Administration

41

J.

Promotions and Transfer Policy


Promotion Policy The Management Trainees are given 6 month training and later on if they perform well are promoted as provisionary and after one year they are confirmed. Moreover promotion is given on the basis of education obtain by different personnel. Transfer policy: There is not any policy for transfer, but managing director of the organization generally takes the transfer decisions.

K.

Wage & Salary Structure


Dearness Allowance Additional Dearness Allowance (ADA) House rent Allowance (HRA) Some fixed amount of house rent allowance is provided for those who live in rental house. Sumul has a fixed increment system for each level of authority in the organization. Only one increment is given a year. However for calculating increment for an employee, the period of time the day of his joining. Rather month of January and July are considered as base month for the same. For instance, an employee joining the organization in second week of January in 1999 would be having his next increment due in 2000 July not in January. There is also a compulsory increment every 14 and 23 year in which, the employee becomes eligible for immediate next salary scale. Plus two increments without any change in his/her designation. However, during last agreement, upgraded employee have also been given designation as per new salary scale. Recently, Sumul has revised its pay structure to attract more young talents.

Leave Travel Allowance (LTA)

S.P.B. Collage of Business Administration

42

Every year allowance is given to employees for traveling any place. This amount is also fixed. Super Annuitant Scheme (SAS) it provided after every 3 years (BASIC+DA+ADA). Washing Allowances (WA) Rs. 20/- is provided every month as washing allowances to worker category. City & Travel Allowance (CTA) Those who live in city are given these allowances more than those are in the village. Shift Allowance (SA) Shift allowance is provided in following way: PRESENCE IN ONE-MONTH ALLOWANCE (RS.) 25 & More 24 23 22 21 20 & Below 65 60 45 30 15 00

Visiting Allowance (VA) This allowance is given to the entire field officers and veterinary officer. Bicycle Allowance (BA) It is give to all permanent employee of worker category. Driving Allowance (DA) It is giving to the drivers of tempos and trucks of SUMUL. Scooter Allowance (SA)

S.P.B. Collage of Business Administration

43

This allowance is given to all the officers and marketing executives. Other Components: a) b) Bonus (8.33% of BASIC +DA+ADA) Funeral Fund Rs.3000 to the ward and family of the dad. Every month Rs1/- of all higher executives salary is maintained for this fund

L.

Industrial Relations Environment


The industrial environment is very good the organization Union and management relation are very cordial Trade union exits affiliated to Surat District Kamdar Sabha. Settlement is done after every 3 years. Salary + other welfare activities are included in settlement.

S.P.B. Collage of Business Administration

44

A. Introduction B. Organization Structure C. Production Plan D. Activities E. Micro Motion Studies F. Production Process G. Support services H. Material handling equipments I. Monitor & Measurement J. Log books / Manpower Scheduling K. Co-ordination with other departments

S.P.B. Collage of Business Administration

45

A. Introduction
Production is defined as arranging the manufacturing resources for the purpose of conversion of raw materials to saleable produces of optimum quality and minimum cost. Thus production is the systematic step-by-step conversion of raw materials through creation of from utility in goods. Manufacturing of goods is a highly complex process. Goods in the stock which are ready to sell do not just happen they are the end results of careful planning and control. The company makes the best use of man, materials and machinery for those sole purposes of economical delivery of quality goods to customers. Production management is concerned with decision-making process related to the manufacturing process. It makes the best utilization of raw materials available and does necessary processing on it and converts it into utility. Production management is concerned with planning, organizing, controlling and co-ordination the manufacturing process, so that resulting goods or services is reduced according to the expectation, in the amount and by the cost. Thus, in a broader sense production management is concerned with coordination of men, materials, machines and money manufacturing goods. In a narrow sense it means planning, scheduling and controlling flow of materials to a plant. Sumul has produced 15,04,61,760 kg milk during the year out of which 100944886kg i.e.62.52% consulted Buffalo milk and 6,65,91,094 kg i.e. 37.50% consulted cow milk. Achievement in milk procurement is due to adoption of animal Husbandry as an effective tool for economic growth by milk producer members and their devotion to wards milk co-operative movement and also adoption of business approach by sumul. the figures of overall fat% and SNF% in both buffalo and cow milk procured Sumul during the year, match with the normal milk standards (i.e. buffalo milk 6.8% fat, 9.00%snf, cow milk 4.3%fat, 8.5%snf) which aids the union in marketing good quality milk and milk products. Sumul has paid on an average Rs. 215/- per kg its milk producers / farmers. It has attained self-sufficiency in its milk requirement. Now. Sumul is in a position to surplus milk to mother dairy of Gujarat co-operative milk marketing

S.P.B. Collage of Business Administration

46

federation limited, Gandhinagar and other district co-operative milk unions, in Gujarat.

S.P.B. Collage of Business Administration

47

B.

Production Management Structure

Managing Director

In charge Strategy Business Unit Center Packing of Shrikhand

Production manager (1)

Production manager (2)

Milk Processing

Cream Processing

Sweets

Cream Processing

Tanker Handling

Packing of Pasteurized Milk

Raw Milk Transportation

Packing of Manufacturing of Flavored Milk

Pasteurized Milk Transportation

Packing of Manufacturing of Ghee

Manufacturing Skim milk Powder

Packing of Manufacturing of Dahi

S.P.B. Collage of Business Administration

48

C.

Production Plan
1. Sales / marketing department is sending daily demand to the production department as per demand market department. 2. FROM Gujarat co-operation milk marketing federation every week sending demands of Amul products. 3. According to satisfy both production department prepare their production plane schedule. Production plan schedule generates raw material requirements packaging material & it contain utilize requirements

D.

Activities of Production Departments


1. 2. 3. 4. 5. 6. 7. Production of planning Material requirement planning Store finished goods and raw material Quality control Packaging Painting of pack product Transport to Marketplace 8.Washing and cleaning of equipments, regular maintenance of machine and other equipments.

E. Micro Motion Study


During the visit to the production plant we have done micro motion study of a worker whose work was to take the milk pouched from the machine and the keep them on crate, which uses to come serially on the belt conveyors. The position of the person was such that it to very less time. The pouches of 500 ml were filled in Polly bags, sealed and ready pouches were thrown though the pouch-filling machine. 1. First of all we caught the two pouches in one hand and again two pouches with other hand (5 sec) 2. Then he kept all the four pouches together in the crate coming over the Belt conveyor. (4 sec) 3. He again tuned and caught all the four pouches with two hands. (5 sec) 4. And again kept all the four pouches together in the crate coming over the Belt conveyor. (4 sec) The entire process was completed in 18 sec.

S.P.B. Collage of Business Administration

49

F.

Production Process

1.

Milk cycle
A machine milking the cow.

2.

Milk Producers' Cooperative LTD collects the milk from all the villages.

3.

The collected milk is tested against the set standards. That insures quality of milk being received from the root level.

S.P.B. Collage of Business Administration

50

4.

The received milk is sold locally as well as transported to the dairy for the further processing.

5.

The milk is tested in dairy lab. No compromises with the quality of milk being received.

6.

The qualified milk is received at Raw Milk Receiving Dock at Dairy.

S.P.B. Collage of Business Administration

51

7.

Cleanliness is always the top priority at any stage of the milk cycle. Can cleaning process.

8.

Milk is pasteurized, clarified, and standardized using latest technological machines & equipments.

9.

Milk again tested before being packed.

10.

Pouch filling for the end user.

11.

Packed milk stored in well-maintained cold storage.

S.P.B. Collage of Business Administration

52

12.

Milk dispatched for the sales in the market.

G. Support Services
Maintenance Packing Maintenance Maintenance is necessary for both raw materials as well as finished goods. The company has to put stress on the matter regarding the spoiling of goods due to weather or other aspects. At SUMUL, there is a strong maintenance procedure on raw materials & final products, because such milk products should be maintain in such way they maintains their quality for the long period of time. Packing Packing is one of the most important factors that management must have to consider in mind. When the raw materials are converted in the finished goods all the products are then send to the packing room. Here different machines are available for different types of packing. The firm is now going for a new type of packing called Gable top packing. The main advantage of such type of packing is in this packing milk remains fresh for about 10 days. Soon, Sumul milk will be available in such type of package.

S.P.B. Collage of Business Administration

53

H. Material Handling Equipments Used Equipment Milk Tankers: Sumul On contract Tempos (on contract) Belt Conover Crates Cans: 40 Liter. 20 Liter. Crates Trolleys Cans Trolleys Plastic Tube Glass Betties (200 ml)
I.

Quality 13 11 70 8 40,000 250 25 50 10 5 35,000

Monitoring & Measurement

Measurement 1. 2. 3. 4. Partly ledger and account verification monthly. Internal customer satisfactions quarterly. Bills payable monthly. Preparation of financial repot cash/fund utilization weekly.

Monitoring Internal document

1. 2.

Bank reconciliation statement monthly. Internal audits. External document Sales tax registers number certification. 2. Center sales tax number center.

J.

Log Book / Manpower Scheduling


S.P.B. Collage of Business Administration

54

The company also maintains the logbook in the factory. The doorkeeper of the company takes the attendance of all employees of all employees or worker of the co. during they come in the factory. From their working days the co. gives them the salary. So the company also maintains record to know the working days of the employees. The manpower scheduling is depending on the work. The production manager schedules the manpower at the time of production. SUMUL works for 24 hours a day. The work is divided onto 4 parts or shifts each of 6 hours.

K.

Co-ordination of Department
Stores and Production There are two-store department in SUMUL A. Store department for raw material. B. Store department for finished goods. For raw material Whenever the production department needs something from the stores stock it sends person with show the quality demand and will be signed by the authorized person of that department. The store in-change will provide the demanded stock and make an entry in the bin card which shows the quality received and stored.

1.

For Finished material Whenever the production process is completed, the finished goods are sent to the stores department, with the permission of production manager. The store in-charge checks the production and than manes an entry in his register about the quality received and stored. 2. Purchase and Production

S.P.B. Collage of Business Administration

55

Whenever the production department wants some goods to be purchases it sends an indent letter to purchase reference is sent to store department for verification. The store department verification the stock position and later on by giving code numbers and last purchase reference is sent to purchase department. After necessary process the purchase activity is done. When purchase procedure is completed the production department is informed and the purchase goods are stores department.
3.

Purchase and Dispatch When the production of milk products is completed they are in the store department and whenever demand arises, these products are dispatched.

Where as for three types of dispatch takes place. In morning, evening and late evening. The sale order id received through phone from distributors. Accordingly the production and dispatch procedure takes place. 4. Production and Engineering The so-ordination between production and engineering department is very informal whenever any problem occur in any machine of production department, the authorizes person of that department informs the engineering department through phone and the concerned engineer is send for repairing the machine.

S.P.B. Collage of Business Administration

56

A. B. C. D. E. F. G. H. I. J. K. L.

History Objective Marketing system Pricing policy Channel of distributors List of competitors Promotion policy System of approaching to the customers Customer satisfaction records of customer base Cash collection Reporting system

S.P.B. Collage of Business Administration

57

A.

Hierarchy of Marketing Department

Marketing Manager

Senior Executive Officer

Senior Executive

Junior Executive

Senior Assistant

Junior Assistant

Workmen

S.P.B. Collage of Business Administration

58

Human needs, human necessities have no end. The aim of business activity is to acquire wealth, then to convey it into desired forms and to make the final product available for exchange for the satisfaction of human needs. These all activities fall under industry commerce and trade. These three branches have one common function i.e. exchange function. This important and powerful function is known marketing. Marketing is a Social management Process by which individuals & groups obtain what they need & want through creating, offering & exchanging products of value with others.

B.

Objectives of Department
Increase the yearly sale of sumul products by 15 present in compression of last years same month. The monitor the internal and external customers satisfaction level. To monitor the product and the storage condition including GMP and distributors parlor retailers levels. Training and awareness to customer regarding ISO9000, ISO-14000, HACCP, GMP and Sumul products about 1000 customer per year. Appoint 5 new agents per month to make milk easily available in market. To take 25 milk awareness programs at various schools in Surat.

C.

Sumuls Milk Marketing System


Sumuls milk marketing in Surat city is monitored, eliminating costly sales-booths and though regular and assured twice a day supply of milk to 1662 concessionaires (Agent) and 198 institutional buyers, through 85 contractors route vehicles. There is guaranteed cash inflow of the sales proceeds on day-to-day basis and safe return of crates etc. to the Dairy. The standardized / pasteurizes milk is dispatched to the city twice a day to the network of concessionaires (Selling it on behalf of Sumul on a commission basis). The institutional buyers are supplied milk in sealed cans. Contractors trucks carry milk from the Dairy Plant to the places of these concessionaires who caters to the domestic demand of milk in their respective earmarked areas.

S.P.B. Collage of Business Administration

59

Both economic and operational advantages of keeping the salescounters at the residential places of the Agents are distinct as: No creation or maintenance of these sales-counters is involved. All the security of milk, material and money. Operational convenience to deliver milk and off tack of crates etc. from these permanent places at any time, including odd hours. Utilization of Agents family, labour and residential place and hence very economic operation for them and the Dairy. Familiarity of the Agents with locality and vice-versa and hence smooth dealing under mutual confidence.

The institutional buyers include hotels, restaurants, canteens, hotels, charitable institutions, milk vendors etc. who enter into contracts for purchase of milk for the entire year and receive milk as per the contract, twice-a-day, in sealed cans, through the contractors milk routs and make the full payment to the Dairy Representative just at the time of delivery of milk to them. The contractor are responsible for any shortage, breakage OR pilferage of milk and material occurring during transportation. While the Agents hold the responsibility of any such incidence occurring at their level. There is regular, assured and smooth in-flow of cash from milk sales from the Agents to the Dairys Cash Collection Centers on day-to-day basis without involving a bank for collection of sales-proceeds and maintaining individual accounts. The Agents sale milk delivered to these Agents during the day and they develop the sale-proceeds daily at the nearest Cash Collection Centers of the Dairy. The Dairy runs these Centers for all 365 days in a year for regular day-to-day receipt of cash amount. For any default on the part of the Agent, such as non-payment or short-payment of cash, the Dairy takes corrective action almost instantaneously. Sumul also encourage a small Savings Scheme for the Agents by deducting a particular amount from the commission every month and transferring the same into their deposit amount, thereby allowing the deposit to build-up every month, which gets additional security to the Dairy as well as to Agents. Any amount in excess of three times, the

S.P.B. Collage of Business Administration

60

realization from the daily sales can be withdrawn by the Agent any time during the year. Currently the commission of 40 paise per liter is paid to the Agent.

D.

List of Competitors
The raw milk section comprises local co-operative such as Choryasi, Payal etc. & Vendors. Following some of the dairy all from the district i.e. from North Gujarat & Maharashtra: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Unity dairy, Uttarsanda Jeevan Shakti, Dhuliya Vishalsagar, Dhuliya Gopi Milk Products, Puna Gautam Milk Products,Kopargoan Gayatri Milk Dairy New Suraj Dairy, vijapur Sarita Milk Producyts, Kadi Britannia (Ghee) Neslte (Milk powder, Ghee) Sardar Dairy, Mehsana Vimal Dairy, Mehsana Royal Dairy, Gandhinagar Suffal (Paneer) Satyam Dairy, Gandhinagar Sumathur dairy Mahakall Dairy, Sidhp

E.

Pricing Policy
Generally the pricing policy is not disclosed to anyone and so I was also not disclosed the pricing policy. General information regarding to setting of price is it has fixed structure followed by GCMMF at Sumul farmers are paid on the basis of kilo fat in their milk. They are paid Rs.212 per KG of kilo fat. Taking this as base the price of the product is being set. Hence the price of other product or ingredients used. In case of keser peda, kesar is used for malaipuri certain dry fruits are used to taken into consideration and accordingly their prices the price is set. Here the electricity expenses are also added to it. No additional profit is being charged. Here while setting the price the care is taken that the price of the product of Sumul is kept low equal to the precluding price of the similar product in the market.

S.P.B. Collage of Business Administration

61

Price list of Sumul Products Commodity Ghee Quality 15 kg 5 liter 2 liter 1 liter 1 liter pouch 500 ml pouch 200 ml pouch White Butter Jome Paneer Ilichy Peda Kesar Peda Primium Tea 15 kg 500 gm 200 ml bottle 200 ml pouch 1 kg 200 gr 500 gr 250 gr 500 gr 250 gr 500 gr 250 gr 100 gr Silbver Tea 500 gr 250 gr 100 gr Ilichy Shrikhand Kesar Shrikhand 500 gr 500 gr Price(Rs.) 2300 720 275 150 145 74 31 1695 60 8 5 105 22 59 30 79 40 62 33 14 71 39 16 40 45

F.

Channel of Distribution

S.P.B. Collage of Business Administration

62

Dairy
1.Direct 2.Indirect 1.Direct Distribution Channel

Agent

Customer

Sumul is handling 1900 outlets for selling their buttermilk, tea and sugar. 2.Indirect Distribution Channels Sumul is distribution various products that are milk & other than milk there are 3 major distributors in Surat city & 19 distributors in rural areas. All dairy cooperative society acts as a distributor for all Sumul products. In Surat city Sumul is creates 3400 outlets; Sumul has their own 44 milk parlors which are in direct contact with the customer. Information technology growing very fast and Sumul always ahead in technology. Customer should be got advantage of these technologies for this reason Sumul Started online shopping facility to Direct Customer as well as Distributor and parlor also net facilities like.

Direct Customer Distributor and parlor

www.sumuldairy.com www.b2bsumul.com

Distributors SR 1 2 CODE 4001 4005 DISTRIBUTORS Chandrakantbhai Gheewala Kamleshbhai Patel LOCATION Varachha Ukai TELEPHONE 9824187724 02624-233079 /233501 63

S.P.B. Collage of Business Administration

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

4011 4012 4014 4015 4016 4020 4021 4022 4024 4028 4031 4047 4125 4126 4114 4128

Gopi Agency Bhagvati Maisuriya Nitaben Shah Patel Bhailal Gurukrupa Traders Aashirwad Agency Patel Ambalal Kikiben Patel Hashmukhbhai Mayavanshi Ambika Bakery Puja Agency Jagdamba Disributors Sunandaben Patil Super Sales Corporation Yogeshbhai Desai Ishwarbhai Rambhai Bari

Sachin Kim Kadod Rander Olpad Bardoli Navsari Dumas Bedkuvadur Udhana Salabatpura Chalthan Navapur --Katargam ---

2890493 /2890023 02621-230979 246998 2484350 02621-221225 02622-226475 2482085 --02626-231251 2678518 2616715 02622-271446 ----9825390086 ---

Parlors PARLOURS Sumul Staff Society Khedut Sahkari Jin KRIBHCO Staff Society Bardoli Sugar Staff Society Swaminarayan Kariyana Stores Sagar Dairy & Provision Stores Kamrej Kela Mandli Asha Dairy Bune Catering Rajendra C. Patel Madhi Sugar Staff Society Jayshachhidananad & Dada Bhagwan SUMUL Parlor Madhuben Vyas Vasantbhai Patel Shobhaben Thakkar AMUL Pizza Parlor Jivanlal Barwalia Bhalala Madhubhai Prakashbhai Patel Janak Dalal Sanjay Gaurishankar Shah LOCATION Sumul Main gate 2 Vyara KRIBHCO Bardoli Kathor Vyara Kamrej Katargam Station Ambikaniketan Madhi Kamrej SUMUL MainGate 1 Aand Mahel Road Varachha Gopipurat Athwagate A. K. Road Katargam Kapodra Navapur Station Road TELEPHONE 252 / 274 02626-220045 8422575 02622-220418 02621-256364 02626-222401 02621-252067 2414379 --2258839 242141 --Ext # 277 2747650 2556430 --3464917 9824136802 2530815 2566162 ----64

SR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

CODE 4000 4002 4003 4004 4006 4008 4009 4010 4017 4019 4023 4025 4027 4029 4030 4121 4033 4037 4038 4039 4041 4043

S.P.B. Collage of Business Administration

23 24 25 26 27 28 29 30 31 32 33 34 35 37 38 39 40 41 42 43 44

4044 4045 4046 4048 4124 4050 4051 4052 4053 4054 4055 4059 4061 4099 4106 4108 4110 4111 4113 4115 4117

Bharatbhai Patel Dhananjay Sukhadiya Palsana Grocery Jitesh Shah Shanti Provision and Dry Fruits Sayan Sugar Staff Society Khadi Gram Udhyog Ilayasbawa Sarvajanik Kanya Vidhyalaya Kadwa Patidar Samaj Dinesh Rathod Bavchandbhai Patel Sevni Sahkari Mill Vimal Patel Amit Ghadiya Upeshkumar Patel Aahir Vamankumar Gordhanbhai Barvalia Smt. Induben Variya Kalpanaben Patel Chauhan Sailesh Fatehsingh

Amroli Bhagal Palsana Kathor City Light Area Sayan Olpad Kosamba Bardoli Navi Pardi Olpad Ayurvedic College Kamrej Kadodara Adajan Patelnagar Kim Punagam Bhagal Bardoli Sarbhog

2495867 2311517 02622-263218 9824189931 --221002 02629-232314 ----02674-286370 7548372 02621-264509 2680698 2697086 --2254527 --9825508686 ---

Area covers The distributors nad parlors cover whole Surat District including Surat City, Bardoli, Vyara, Kodod, Ukai, Chatthan, Kamrej, Kim, Kosamba, Olpad, Kathor, and Sayan. This whole district is coverd by almost 3000 retail outlets; They constanltly remain in contact with the customers. Market Share In dairy industry Sumul Dairy is wide term. We are the market leaders in almost each dairy product in Surat District. Products Ghee Paneer Shrikhand Share 70%
S.P.B. Collage of Business Administration

50% 15%

65

G.

Promotion Policy

Promotion activity mainly consists of advertisement. Sumul is a cooperative sector and so the advertisement budget is quite less. However Sumul dairy spend nearly 20 to 25 lakh on the advertisement. The contract of advertisement is with the Venus ads. Here advertising is done through hoardings, banners, wall painting, newspapers, and stickers etc. Sumul as part of promotion activity holds Sumul healthy baby contest on regular intervals. The participation is increasing every time the contest is being held. Here every one is given information about product of Sumul and their views regarding the Sumul product. What change they want? Which other product they want? Are also being asked shop painting is also promotion activity carried on by them.

H.

System of Approaching the Customers


Sumul is doing the following activities to Approach to its customers.

Advertisement By giving the advertising and to a local TV channel by hosting famous anchor advertising through during festival Seasons.

Paneer Show In this show different items made from paneer are sold at a discount rate.

Healthy Baby Contest

S.P.B. Collage of Business Administration

66

In order to popularize milk and milk products, Sumul organize every year Sumul Healthy Baby Competition. Healthy Baby Contest is unique contest of its kind in surat. It is conducted each year since 1992 successfully. Education Programs

The firm also gives information to the cool children about cow milk by visiting different type of schools in Surat city. House Visits

The companies also visit different houses and collect information about different products of the company and also take suggestion from the customer. Another Promotion Activity Changes have been done in paking and slogans of few products. Door to door advertising is done for new product. Facility of taking loan from bank for vehicle and refrigerator are given to agents. A mobile van with facility to test milk show films to customers and address public regarding the hygienic aspects of Sumul milk. Sumul Dairy Cooking Competition organized by Sumul at Hotel Holiday Inn, Surat. Rasoi Show organized by Sumul at Hotel Holiday Inn, Surat. Sumul Healthy Baby Competition. Sumul Painting Competition 2002-02 organized by Sumul & Saint Xaviers School School students visiting Sumul as a part of their education to know about production activity.

I.

Customers Satisfaction
Needs Hording & banners of Sumul products are used for advertisement. Change have been done in packing & slogans of few production Door to door advertisement is done for new products.

S.P.B. Collage of Business Administration

67

Facility of taking loans from bank for vehicles & refrigerators are given to agents. The schoolboys & girls, who are the future customer, are educated about Sumul milks & milks products & its purity. A mobile van with facility to test milk, show films to customer & address public regarding the hygienic aspects of Sumul milk. Cash center has been opened in different areas & through bank so that the agent can deposit their cash daily. Feedback After personal visit to customers & explaining the causes of complaint. Replacement is given for storage milk or low weight milk pouches. If agents changes more than MRP than they are fined & even terminated. Agents may also be terminated for his unwanted behavior. Customer satisfaction is most important for the organization. The organization goes for consumer survey to know their preferences & intended Demand. A separate wing is creating in the sales department who takes care of customer complaint. Consumer forums in different areas are formed and regular meeting are organized to address their grievances. Complains are received either by the letter or telephone. Complains are entered in to the customer complaint resister. Seeing the nature of complaint, action is taken.

Complain Curding of milk Low weight Price changed by the agent more than MRP Agents Behavior Leakage

Complain Process Steps

S.P.B. Collage of Business Administration

68

Receive the complain Complains are received either by the letter or telephone. Complaints are entered in to the customer complaint resister After the proper evaluation of complains the necessary steps or action are taken by the marketing department.

J.

Records of Customer Base


Sumul has got more than 1900 customer (approx) and Cods No. is given to each and every customers telephone / fax no., email, person to be contacted. Sumul is also maintaining file for each and every customers and copy of any correspondence exchanged between the customers by Office of Branch Office are available in the said file for reference, i.e. whenever Office is corresponding with the customers, a copy of the same will be forwarded to the respective Branch Office and Vice-versa.

K.

Cash Recovery
Dairy collects from agents through cash centers and banks. In Surat city SUMUL have ten point of collection. The dairy-manages five and five managers by bank. Agents of outside the city submit their cash in the local in the district and send pay slip to the dairy daily. Sales department prepares valuation report and send to each cash collection point report. Cash recovery department checks each agents receipt. The agent who did not submit the cash and the amount is more than its deposit than recovery asks the sales department to stop the milk supply (they are give 15 days credit)

L.

Reporting System

There is a well-documented reporting structure for each department. Each employee known well what and whom he has to report to. It is more stringent at the higher level than at lower level. It almost follows the hierarchy structure of the organization, with each employee reporting to his next senior. Nevertheless, Sumul also give freedom to employee to directing to his next senior. Nevertheless, Sumul also give freedom to employee to directly access to MD or department head. In case of emergency.

S.P.B. Collage of Business Administration

69

Executive Officer

Senior Executive Officer

Assistant Manager

Managing Director

A. Hierarchy of finance Department B. Objective


S.P.B. Collage of Business Administration

70

C. Source of Finance D. Activities of Finance department E. Cast system F. Relation of finance department with other Department G. Computerized system of Account H. MIS report generation I. Payment process J. Study of final accounts K. Treasury operation

A.

Hierarchy of Finance Department Managing Directors

Material Manager

S.P.B. Collage of Business Administration Accountant Manager

Finance Manager 71

Assistant Manager Senior Executive Senior Assistant Junior Executive Junior Assistant Workman

Finance management is that managerial activity which is concerned with the planning and controlling of the firm financial resources. Still today it has no unique body of knowledge of its own and draws heavily or economic for its theoretical concept.

Finance management means the use of such managerial function as planning and control to undertake finance function. Earnest Walker

S.P.B. Collage of Business Administration

72

Sumul is the co-operatives so it has not specific financial department. Sumul require a lot of funds for meeting its working capital needs and other obligation. It manages its working needs through internal funding only. There is regular, assured and smooth in flow of cash from milk sales from the agents to dairys Cash Collection Centers on day to day basis. The dairy runs these centers for all 365 days without fail. Infact there is a separate cash recovery department in the organization to look exclusively this aspect. Because of its excellent cash collection system, Sumul generally does not face any difficulty in dispensing amount to the procedures every month and meeting other obligations. However, for the expansion work and setting up new projects, it takes loans from NDDB.

B.

Objectctive
The main objectives of finance department is Sumul are as under
To monitor & measure debtors To prepare profit To maintain

& loss account year

working capital at minimum level compared to last year satisfaction

To prepare a balance sheet of 7th may each To monitor & measure internal customer To increase short-

term investment by 10%

C.

Sources of Finance
In the Sumul dairy requirement of finance is major into two major areas. In working capital

S.P.B. Collage of Business Administration

73

Investment on expansion These requirement fulfill by taking loan and issuing share

For Working Capital


To meet the needs of arising working capital Sumul makes transactions from the following banks:
The surat District Co-operative Bank Ltd. Sarvoday Sahakari Bank Ltd. State Bank Of India, Surat Bank Of Baroda,

Surat

Bhagatalao, Surat

Surat Mahila Nagrik Sahakari Bank, Surat Indian Bank, Surat Dena Bank, Surat Co-operation Bank, Surat

For Investment or Expansion


National Dairy Board Share capital Debenture

S.P.B. Collage of Business Administration

74

D.

Activities of Finance Department


Planning & budgeting of financial resources. When

financial resources is not that time taken loans. Issuing shares financial resources to different department. Working capital sheet & Annual general report prepared. Accounting

Issuing

managing
Balance

management
Cash management

Annual Business Plan

The annual business plan is prepared by taking the information regarding sales of every product, the sales officer compile these data taking into consideration growth rate of city population, per capital consumption so as to arrive at overall market size and targeted market sale for Sumul product. For the effectiveness of annual business plan the data regarding marketing channel, money and product mix, etc is needed.

Data Required For Annual Plan


Product mix plane Marketing channels Manpower requirement Estimated investment Institutional demand Segment wise demand estimation 5 years procurement analysis 5 years procurement capacity Urban population demand

S.P.B. Collage of Business Administration

75

E.

Cost System
Cost is one of the main factors affecting finance department. There are lots of control techniques through which companies can control their cost. Costing is the factor that affects the pricing as well as profits of the company. If the costs are controlled then the company can fix competitive prices and achieve targeted returns. If the company is able to get the cost at minimum level then they can get an additional benefit over their competitors. To control Costs Company might have to:

Replacement of worn out machineries and equipments Make or buy decisions Extension of existing production plant. By having latest technology machines and equipments By producing large quantities of products Controlling the Inventory levels. To do investments where maximum returns can be

with new ones


achieved.

Cost Structure of Product Production cost + Transport expenditure + Profit Margin + Commission Cost

S.P.B. Collage of Business Administration

76

F.

Relationship of Finance Department With


Marketing The job of marketing department is to boost up the sales and increase the profit of the company. Therefore it is essential for the marketing department because to continue with any department one surely needs finance. The main function of marketing department is to explore and research the market so that the company can develop itself. Finance is also required to train the marketing staff to perform its functions properly. Development and maintenance of new or existing products or services require finance is also required to train the marketing staff to perform its function properly. Development and maintenance of new or existing products or services requires finance. Finance assists marketing in promoting the product moreover it also helps in fixing competitive price of a product. In todays highly competitive market it becomes unavoidable to ignore finance, though finance proves to be a base for marketing they are interrelated with each other by pricing {one of the 4ps of marketing} In this company finance assists marketing activities by providing incentive schemes, free gifts, literatures, etc for promotional activities. It is useful in exploring and marking a place in the competitive market. The companies distributors have to bare the major marketing expenses as they are given the responsibility of marketing (promotion).

S.P.B. Collage of Business Administration

77

Production Production and finance department are interrelated with each other. Finance is required for the production activities of the firm. It is required to keep the cost in control so that finance is used economically and judiciously. Main functions of the Finance Department are to minimize cost of production. Production and Finance departments are to make decisions whether to buy or make a product. To increase product lines also finance is required. The company requires finance for setting up of plant, buying machineries and equipments, capital expenditures, etc. obviously the company will also made finance for day-to-day expenses like operating expenses, and variable expenses etc. Personnel Personnel department is always heavily dependent on finance department. Finance department requires personnel along with computerized systems (if any) to run department harmoniously. Even though there may be computerized systems but personnel are required manage these systems. In this company very little amount of finance functions are undertake so the requirement of personnel departments limited to an excellent but finance is required pay the personnel of the company. Hence we can say that personal and finance departments are interrelated with each other.

G.

Computerized System of Account


As finance department in SUMUL deals with various transactions of finance it always maintains computerized system of accounts.

S.P.B. Collage of Business Administration

78

Tally0.5 software is used in finance departments and mercantile is used in accounting. They maintained this system of accounting because it also helpful in forecasting the costs, expenses, income, etc Moreover, maintaining manual accounts is much time consuming and may lead to inaccurate results. The company has prepared their own costume made software for billing and other purpose. This software was specially design for the firm according to the requirement of the firm.

H.

Treasury Operation
The treasury operation of the company is panned in such a way so that it maintains purchase cost, production cost, inventory management and budgeting based on the market forecast. Treasury operation is maintained to facilitate demand and supply condition, timely payments for purchases, Meeting contingency expenses. Proper dispatching of the good on delivery dates and minimizing opportunity cost. Some unseen contingency may arise such as strike, flood, fire, etc. for this purpose also there way should be made.

I.

MIS Report Generation


MIS stand for two things that are Marketing Information System and Marketing Intelligence System. All the companies try and collect as much information as they can from the market. Marketing strategies of other competitive companies are studied and analyzed by the company. Marketing department also collects information from internal sources like reports on orders, sales, prices, costs, inventory levels, receivables, parables, etc. Order to payment cycle is considered as the heart of internal record system. Company is very useful about

S.P.B. Collage of Business Administration

79

timely delivery of products. Companys sales executives and medical representative plan tours and explore undiscovered areas. While doing this they collect a lot of information useful for marketing. Company studies the buyers wants and needs preferences behaviors and consumption the patterns of their customers to promote their products much better. The company lacks a marketing research department and so it has not been able to bring sophistication information collected. Sometimes the company might get ample information and sometimes it is limited to an extent. The company which has the most accurate information of the market has an upper hand of its competitors and may develop their place much better in the market. Thus by getting accurate and timely intonation a company can prepare a good marketing information system report.

J.

Payment Process

Collections of sales bills & sales data Data verification with sales information Feed concern data in computer Feed duration data in computer To pass duration entry to the computer

To The Milk Producers Finance department will make payment on the bases of certified & approved bills Receipts of milk collection data.

Verify the data with concern department & payment for

each dairy co-operative society.

Feed all the data in computer with oracle support

Reduction of DCSP (Dairy Co-operative Society

Purchase) & other miscellaneous

Account of net amount payable to society is prepared 80

S.P.B. Collage of Business Administration

The payment will send by MT (money transfer) by Surat

district co-operative Bank To The Transporters All bills come to the finance department for final payment. Every bill is certified by the concern department authority. They have to give justification for any expenses. & then finance department will make payment to the transporters on the bases of certified & approved bills. Study of Final Accounts From the study of the profit & loss account of the year 31-3-04, it can be measures that the net profit of the firm (income-expenses) is 69,88,826. (4,83,93, 21,787-4,40,98,17,632) also from the study of the final accounts it can be easily seen that the firm is getting more & more profit. Because this tears the profit of the firm is 48 crores more than the profit of last year.
K.

Capital Budgeting/MGT. of Fixed Assets


The investment decision of a firm generally known as capital budgeting or capital expenditure decision. A capital budgeting decision may be define as the firms decision to invest its current funds most effectively in the long term assets in anticipation of an expected flow of benefits over a series of year. The long-term assets are those, which affect the firms operation beyond the one-year period. The firms investment decision would generally include expansion, actuation, modernization and replacement of the longterm assets. The following are the features of investment decisions.

Exchange of current funds for future benefits.

S.P.B. Collage of Business Administration

81

Funds are invested in long-term assets.

The funds benefits will occur to the firms over a series

of years. There are many ways to classify investment sone of those types of classification.

Expansion of existing business. Establishment of new business. Replacement and modernization.

Fixed assets consists of land and road, factory and other building, staff quarters and hotel building, plant and machinery, vehicles, furniture and fixtures and current plastic where it has been adjusted by revaluation. Depreciation Policy Depreciation on fixed assets (other than leasehold land which is not a mortised) is provided on straight-line method and in the manner prescribed in schedule XIV of the companies act, 1956.

S.P.B. Collage of Business Administration

82

A.

Introduction to Purchase Department


B. C. D. E.

Organization of Purchase Department Activities of Purchase Department Introduction to Stores Department Activities of Stores Department Storing Process

F.

G. Inventory Management

S.P.B. Collage of Business Administration

83

A.

Introduction To Purchase Department


In a narrow sense the purchasing means going the open market, finding the lowest price at which a standard item is offered and selecting a supplier who is offering is at that price. But in a broader sense purchasing is much more than that. It can be defined as an art or science. It is art because it involves co-operation with other function like production, distribution; sales, etc. erroneous buying raises the cost of material where as, equipments and the finished product. It includes the decision like when you want the material, where you want it and in what condition you want it. It is a science because in a broader sense purchasing means buy the right quality goods, at right time, in right quantity, in right price, and from right supplier. Right quality means suitable qualities in connection with the quality of finish products. Right quantity means suitable quantity of its connection with financial resources and strong capacity of company.

B.

Organization
The purchase department organizes their purchase function in such a way so that it facilities smooth functioning of the manufacturing processes. They make timely purchase of raw materials and other required items. They organize their purchase and store function in order to reduce their costs and time.

S.P.B. Collage of Business Administration

84

C.

Activities of Purchase Department


Mainly purchase department is related with store department, finished product development (Ghee, sweets and Shrikhand) finance department, purchase department received from various departments like engineering, laboratory, auto garage, dairy plants and chilling centers. This indent first of all goes to store department, store department verifies the stock position and later by giving code number and last purchase reference being related to purchase department.

Receives in the purchase orders. Checking the present stock. Placing order of purchase on the basis of price and quality. Preparing comparative statement of party I tender.
Before

receiving raw material checking all the required

parameters.

Put order on the basis of price list of all the manufacturers.

After receiving bills from party I tenders, purchase department make four types of copies of bills with different colors: Yellow, pink, green, white They send yellow copy to the store department for informing the store order goods, pink copy sent to the to the concern department, green copy is kept for purchase department for themselves and white copy send to finance department for the purchase department auditing and finance department sends cheques to party I tendered as per terms and conditions. If the value of purchase beyond Rs. 10,000 then the

S.P.B. Collage of Business Administration

85

approval of purchase committee is necessary, otherwise the general manager can approve the purchase. Following Material Come Under Purchase Department 1. 2. 3. 4.

Packing materials Machinery spares parts Electrical equipments Stationary products Computer hardware Chemicals for Quality control lab Instruments for calibration Separate space for each type of products is made & in bin card quantity used & quality present all such entries are made. Finish goods In finished good store department two separations were made, one was an ordinary store & the other was cold storage.

In ordinary stores department ghee was stored both of In cold storage department paneer, Flavored milk,

Sumul & Amul; ghee is also prepared & packed by Sumul.

Shrikhand, Sweets etc. were stored quantity of each of them were written on bin cared.

S.P.B. Collage of Business Administration

86

D.

Introduction to Store Department


Store department plays an important part in any organization. It is a place where all the products or goods of the firm are being kept. The main advantage of the stores department is that the firm can get the necessary raw materials as well as products at the time of their actual need. All the products are kept separately according to their characteristics. Such as paneer, flavoured milk, card, sweets, milk etc. are kept separately according to their characteristics.

E.

Activities of Store Department


Storing raw material and finished goods. Providing the equipment whenever required. Maintain bin cards. Prepare indent letters. Keeping records of material used purchased and current stock.

F.

Storing Procure
When new purchase of raw material is done send to store division, store in charge will verify the quantity received and another person from concern department checks the received stock. Entry of quantity received is made on the bin card and products are stored. Finished goods store directly from production department and finished stocks send to store. About the quantity received on one day the same is entered by store in-charge with date and time.

G.

Inventory Management
Inventories constitute the most significant part of current assets of a large majority of company in India. It is very crucial component of
S.P.B. Collage of Business Administration

87

working capital, hence it is necessary to manage inventory effectively and efficiently. Profitability inventory consists of raw material, finished good etc. Raw Material

Packing material Machinery spare parts Electrical equipment Stationery products Computer hardware Edible essence and colors Chemicals for Q.C lab Instrument for calibration

Finish Goods Finished goods store department having two separations


Ordinary stores Cold storage

S.P.B. Collage of Business Administration

88

OTHER DEPARTMENT
A. Safety, Health & Environment
Types of instruments used in testing Parameters Tested Method of Calibration Quality Certificate

B.

Transportation
Penalty System Distribution System Agent Complains

C.

Dispatch
Dispatch Activity Channel of Dispatch Mode of Dispatch & Logistic Activities relate to Dispatch Cash collection

S.P.B. Collage of Business Administration

89

In the Sumul there is a special Quality Control Department for maintaining the quality for every product. This department is established in 1968 at the established time of Sumul. But quality definition at that time & this times is differ, according to department in the past customer are not that much quality conscious so company decide the standard of the product. But now a day consumer decided the quality of the product so company has to decide the quality of product according to the customer preference, company believe that we all living in competition every manufacturing would like to maintain quality of the his product so that it may be liked by the users in preference to product of his competitor. Types of instruments used in testing Analytical balance: Infrared analysis Bustinf strength measurement: Molcote stors: Hot air oven Centrifuge Incubators For measuring weight For measuring componenets of milk like; Milcosan, moisture balance, Mill scope For measuring fat

Parameters Tested
S.P.B. Collage of Business Administration

90

Following parameter are tested in the Quality control lab


Flavour Smell Colors Additives Neutralizers Acidity Fats SNF Milk proteins Moisture percentage Yeast and mold

Method of Calibration

Raw milk sample is brought to the Q.C lab before production.


Testing

Colours, flavour, smell, acidity etc. If the result done

match with the required parameters the milk is used for producing indigenous product.
After After

of analeptic test the production process is done. production again teats like Fat and SNF measurement,

Quality etc. are tested.


In

milk product tested is done through flavour and in solid product the result doesnt match with the requirement then, production

by mass acidity sucrose percentage yeast and mold etc are tested.
If

department is informed and again production process is repeated.

S.P.B. Collage of Business Administration

91

Quality Certificate

ISO-9000
ISO means international organization for standardization. It is the international level organization, which is done to keep rules and regulation of preservation. It was established in 1946 and in 1979 has been implemented contains ISO-9000 series, which standardized by providing certificate. To implement ISO license all employees contribution are essential in ISO-9000 license quality policy is considered from producing milk to sale the customers all the registered. Following points are considering for implementing:

To arrange commitment of top management and starling To decide quality policy. To make quality manual. To implement quality procedure manual. As per quality procedure manual all the system are audited. Non

Conformity report checks if it is not as per manual.

ISO-14000
This certificate is for environment control & it came in the year 2002

S.P.B. Collage of Business Administration

92

Transportation services for milk Distribution & Sales Activity of Sumul always active in all times & situation. The distribution of milk is done through contact vehicle. The vehicles are taken on contract with companys terms and conditions. The previous performance is taken in to consideration while taking vehicle for coming year. Each vehicles move 4 times daily in the route. The advance payment is done after 20th of the running month and final payment is done on 14th of the next month. Transporter pays to its deliver and loader. Through there is no fixed route for the city vehicle, the vehicle for outside route remains same throughout the year. Contracts are signed by the contractor to meet any eventuality during the dispatch. The penalty is charged in the following case:

If vehicle does not reach on stipulated time. If vehicle does not turn up. If vehicle keeps more materials that gate pass. If loader of the driver misbehave at the dispatch dock.

For the spillage of milk at the dock by the loaders and

drivers.

If there is complaint from the agents. For the supply of less materials to agents. For misbehave with the agents.

S.P.B. Collage of Business Administration

93

Distribution System For product marketing Sumul has Distributions and Parlors. In Sumul have total 20 distributors and 30 Sumul Dairy Parlors. As dairy cooperative throughout India were established to provide a ready market to poor farmers for their product, a strong and efficient procurement and distribution channel. Milk collected at DCS level is transported to chilling centre twice a day. From the chilling centre, milk is transported to sumul dairy at Surat through insulated milk tankers. All these tankers are on contract. However, sumul also owns 12 tankers to procedure milk directly from the village where Bulk Chilling Unit facility is available. As such contract tankers ferry milk twice a day from chilling centers, Sumul owned tankers go once day to fetch milk. For distributing milk to consumers, Sumul has a unique system. It distributes its liquid and flavoured milk through a network of 1700 agents through out the city. It does not have distributors for the same. However, for other products like butter, ghee, cheese and sweets; Sumul has distributors. According to officials in marketing departments, because of this agents system, they have been able to supply milk in the city unfailingly without fear of agents suddenly turning hostile in large numbers.

S.P.B. Collage of Business Administration

94

Dispatch Activity

Receiving the orders Demand preparation. Dispatch Gates

form agents.

note preparation. of route trucks.

pass preparation.

Dispatch

Conformation of milk Supplied to agents. Reason wise Return report preparation.

Channel of Dispatch Manufacture

Agent

Retailers

Customers

S.P.B. Collage of Business Administration

95

Mode of Dispatch & Logistic

There are 3 types of dispatches i.e. Morning Dispatch, Evening Dispatch and Late Evening Dispatch. The time in each dispatch is different for regular agent and full time agent. Regular Agent Time Morning 2:30 a.m. Evening 1:00 p.m. Late Evening 4:00 p.m. Activities relate to Dispatch Order is received from all agents in the morning for the evening and in the evening for the morning. Route trucks in returning from the market are collecting order forms. Computer staff checks the order form, have to ensure that the agents have received the exact milk crates mentioned in the dispatch note and also know any specific information from the agents. Order is taken on telephone also up to 11:00 a.m. for the evening dispatch and 10:00 for morning dispatch. Based on the order, dispatch note prepared, accordingly demand is given to plant the crates to each route truck. Route trucks contacts by dairy staff for vigilance. Full Time Agent Time Morning 6:00 a.m. Evening 2:00 p.m. Late Evening 5:00 p.m.

S.P.B. Collage of Business Administration

96

Dispatch supervisor will count filled trucks and then a gate-pass will be issued and this will be checked finally at the main gate by the security staff and then only the truck will be allowed to go outside. Truckers distribute milk crates to each agent of his route and bring empty crates from the market. Dispatch supervisor will count the empty crates and if any crates are less or more, it will be mentioned in the registers. At the end of month, if contractors/truckers fail to submit crates of his account it will be billed in the name of truckers. In the event of any break down of vehicles, drivers informs either by Phone or self. Extra vehicles will be arranged on priority to carry on the dispatch. 0 The bill is prepared accordingly and sent to the finished product department for dispatch to concern party. Security person will checked the dispatch goods at the main gate. The one copy of bill will be sent to the account department.

S.P.B. Collage of Business Administration

97

Cash collection Cashier will take cash from agents and enter related data in the register and issue a counter slip to the agent 0 Recovery dept. keep watch on cash flow for every agent and in Cash of credits more than the deposit of agent, milk supply will be stopped immediately with information. A detailed statement of account for the milk supply and cash deposits with Trade discount is being issued at the end of the month. Any query regarding this statement is entertained within 8 days.

S.P.B. Collage of Business Administration

98

We would like to conclude that SURAT DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD.(SURAT) is having a good reputation. During our visit we observe that the company enjoys good production time. Having a detail study of marketing department, we can say that under the guidance of very experienced mangers. Today company is one of the most and leading company in the market. With the help of deep network of distribution and wide infrastructure company remain in constantly in touch with the customers. They give more and more stress on marketing management. The company efficiency and smooth going personnel department and along with this company has found financial position it is maintaining good relationship with the bank, debtors, creditors, officers and others. The effective management of the company has very much performance us. The overall performance of SUMUL is really good and sound position in the mark wish the company a delight and bright future.

S.P.B. Collage of Business Administration

99

S-ar putea să vă placă și