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A BUSINESS MANAGEMENT SIMULATION

Helping to learn management strategy to keep your company ahead of competitors

WHAT IS MANAGEMENT SIMULATION ?

Management Games is a simulation of real business environment. You get to face the pains and gains of running the company. Participants are confronted with business issues such as to develop a strategy, execute tactics, analyze competitors, and see the business effect of such decisions.

WHY MANAGEMENT SIMULATION?

The philosophy behind the management simulations is "learning by doing" i.e. if you want to learn dance or play an instrument, or fly an airplane, you must practice. Airline pilots practice on flight simulators likewise the business simulator assists the managers to hone up their skills for making smarter business decisions.

CHANAKYA: A BUSINESS GAME

Chankaya is a computer simulated business management game based on specifically created scenarios that focus on developing the business acumen and hone up the decision making skills of people. Conflicting situations induce the Student/Manager Participant to take decisions under extreme pressure, as in real life situations. These situations/scenarios closely resemble business events and are similar to what one encounter in life of the organisation.

HOW CHANAKYA IS PLAYED?

l l l l l Two days' game is spread over five rounds and will be played by 3-4 member teams. Fuctional heads are appointed by team, like CEO, CFO, COO, and CMO. Each team represents an enterprise. Case will be presented to each team with financial reports. The winning criteria will be pre-determined and participants take decisions every round to maximise winning criteria.

TRACK RECORD
The simulation Game is recognized to be the fastest and most cost-effective technique to train and test large number of learners, simultaneously. AIMA has now conducted the Game for over 10,000 participants in 500 corporates and 200 Business Schools across the country in the last 12 years. Some of the most recent beneficiaries from the India Inc. are :
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Every team will have to work on production, marketing and pricing strategies, cost management and product development to reach the goal before others. The decision of every round is fed into a sophisticated computer algorithm that models real world.

Indian Oil Corporation Aditya Birla Group Reliance Industries NTPC Tata Steel ONGC Maruti Udyog Philips Tata Power SAIL Eicher Motors L&T MICO Bharti Enterprises Hero Honda Siemens & many more...

WHAT WILL BE THE LEARNINGS?

You will have a realistic and enjoyable learning experience, where you actually manage a muti-million company and benefit with:
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Understanding the cross-functional relationships among various management functions. Exposure of running a company in a simulated environment without causing damage to a live company. Honing operative and strategic decision making skills under constraints of time, finances and information. Understanding the financial implications of the decisions taken. Helping in finding and employing the available information for the data analysis of their own and competitors business. Understanding the importance of team work under trying business situations and above all, Gets a synoptic view of a companys operations and experience the thrill of running a company in a competitive environment.

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Beneficiaries from Management Institutes are :

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IIT- Kanpur IIM- Lucknow XLRI, Jamshedpur FMS- Delhi ICFAI Symbiosis - Pune NMIMS-Bombay Xavier Vignana Jyothi - Hyderabad Birla Institute of Mgmt Technology Sri Krishna College, Coimbatore. & many more...

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LEARNING VALUES
For executives and managers, the game is more effective than other forms of learning such as conventional class teaching, a case study, role play, OJT(On Job Training) or assignment, because of its wide coverage, unique delivery and swift learning capability. For participants, the Game is 2 year MBA compressed into 2 days.

ABOUT AIMA
In 1957, the All India Management Association (AIMA) was created as an apex body with active support of the Government of India. AIMA was intended as a cause group a body to pool management thought in the country, a forum to develop a national managerial ethos, an organisation to facilitate the furtherance of the profession and its contribution to the society. Today, over five decades later, AIMA is recognised for its national stature, upheld by a broad base of 58 Local Management Associations including two Cooperating Associations abroad, over 30,000 professionals as Individual Members and over 3,000 corporates as Institutional Members. AIMA's activities include Distance Management Education, Management Development Programmes, National Events, Competitions, Research, Publications & Testing services. AIMA is represented on a number of policy making committees of the Government of India, the Indian Institutes of Management, All India Council of Technical Education (AICTE) and some other professional bodies, besides being an active member of the Asian Association of Management Organisations (AAMO), which is the Asia-Pacific regional body of the World Management Council. AIMA currently holds the Presidency of AAMO till 2007, having taken over from New Zealand in October, 2004. The Association maintains close links with a number of overseas professional bodies and institutions like the American Management Association, Chartered Management Institute (UK), all the National Management Organisations in the Asia Pacific Region and St Gallen University of Switzerland etc.

WHAT THEY SAID

We were able to see the organization from top management Perspective Siemens Ltd. The intricacies of the games emphasized the need for coordinated effort BHEL C h a n a k y a s o f t w a re t e s t s t h e participants managerial skills Business Standard We were virtually leaders of a company down to our veins Aditya Birla

For further details just visit our Website or write to us at

Games Administrator / Games Manager ALL INDIA MANAGEMENT ASSOCIATION Management House, 14 Institutional Area, Lodhi Road, New Delhi-110003 24608513 Tel.: 011-24617354 Fax.: 011-24626689 E-mail: managementgames@aima-ind.org Website : http:/www.aima-ind.org