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Project study on:- TOSHIBAS Sustainable Environment

Under the guidance of:- Dr. RAJUL SINGH

Submitted by:SOUDIP GHOSH PGD-IB SEC- C (348)


Sustainable Development is a pattern of growth in which resource use aims to meet human needs while preserving the environment, so that these meet can be met not only in the present but also for generation to come. It contains two key concepts within it: the concept of 'needs', in particular the essential needs of the world's poor, and the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs.

The field of sustainable development can be conceptually broken into three constituent parts:

Environmental sustainability:- Environmental sustainability is the process of making

sure current processes of interaction with the environment are pursued with the idea of keeping the environment as pristine as naturally possible based on ideal-seeking behaviour.

Economic Sustainability:- It calls for using resources so that the business continues to
function over a number of years, while consistently returning a profit. Economic sustainability is the term used to identify various strategies that make it possible to utilize available resources to best advantage.

Socio-political Sustainability:- social-political sphere can be thought of as

representative of the more purely human element in the equation. Social development and social-political sustainability are intimately related concepts but they are not in fact entirely interchangeable. Social-political sustainability too is very much concerned with physical and material standing of people, Social-political sustainability thus seeks pathways to durable social enrichment and development via the vibrancy and health of a societys political processes.

Importance/ Need of Sustainable Development

The main reason people are concerned with sustainable development is because of the fact that the world is a place of finite materials. Sustainable development aims to establish a system of resource consumption that both meets the needs of human life and leaves the environment healthy enough to continue to produce the resources future generations will need. The scope of sustainable development is massive. The following are some of the most important issues to sustainable development:

Fresh Water: This is one of the most essential issues facing the species since humans have
walked on the earth. Of the planet's water, 97.5 percent of it is salt water and of the 2.5 percent that is fresh. All of the humans and animals on the world survive on less the 1 percent of the planet's total water supply. The problem is that the population is increasing the demand for water while the supply is decreasing due to issues like pollution. In order to become more sustainable, humans need to take action.

Finance: One of the main issues of sustainable development is figuring out how to best
distribute the world's wealth. In a free society, disparities are always going to exist, but the problem confronting the future is that these numbers are trending towards the wealthy owning more and more. A truly sustainable society would be interested in increasing all its citizens' access to resources.

Health: Health is very much to sustainable development, in areas where poverty is rampant
and resources are not provided equally to all members of society. Nutritious food is limited in these areas as well as access to adequate medicine and medical health professionals.

Climate change: Nowadays Climate change is a worrying factor for every one or it
should be. Pollution is increasing day by day because of society and business which directly affecting on climate and natural resource is also decreasing, so climate getting threat from different aspects. So here comes the role of sustainable development, we can prevent all the problems by going through a sustainable way.


Toshiba, a world leader in high technology, is a diversified manufacturer and marketer of advanced electronic and electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and materials, power systems, industrial and social infrastructure systems, and household appliances. Under its mid term business plan, Toshiba is working for enhanced recognition as a highly profitable group of companies, active in both high growth and stable growth businesses.

Basic Corporate data

Industry Founded Founder Headquarters Area served Employees Total assets Stock exchange listings IT, Electronics, Electrical 1875 Hisashige Tanaka Tokyo, Japan Worldwide 202638 (Mar 31, 2011) $64811mn (Mar 31, 2011) Tokyo, Osaka, Nagoya

Reason for selecting the company: Toshiba as the leading innovator in the IT sector
of the world, it is obvious that Toshiba can get the first priority to choose for the case study of our project as it is the leading stakeholder of the sustainability work ground as well as one of the initiators to keep this earth clean and green; Unique commitment to environment by using different sustainable technology, Leading excellence towards making green products, Corporate ideology towards societies well being.

Company Values and Core Ideology

Ethics: Ethically execute accountability at all times. Voice of Customers: Contribute to customers success and satisfaction based
on the voice of the customers.

Quality: Pursue high quality and high speed through innovative processes. Performance: Learn the worlds best practices and perform them. Openness: Practice open communication and boundary less action. Capability: Cultivate communication capabilities and high expertise.

Toshibas corporate Ideology emphasizes on Respect for people Creation of new value Contribution to society

They recognize that it is the corporate social responsibility (CSR) to put our philosophy and slogan into practice in our day-to-day business activities. In doing so, they accord the highest priority to human life and safety and to compliance. Basic commitment of the Toshiba group:

Commitment to people: We endeavour to serve the needs of all people,

especially our customers, shareholders, and employees, by carrying out responsible and responsive business activities.

Commitment to future: we strive to create products and services that enhance

human life, and which lead to a thriving, healthy society. We constantly seek new approaches that help realize the goals of the world community, including ways to improve the global environment.

Sustainable Framework Greening of product:

Toshiba is trying to reduce environmental impacts by making production processes more efficient from these perspectives: Use of Renewable Energy: Toshiba is continuously striving to use renewable energy for a wider range of its operations. In FY2010, the group used 29249 MWhs renewable energy. Toshiba Television Central Europe (Poland) reduced CO2 emissions by 1850 tons annually by switching to electricity from hydroelectric power, a form of a renewable energy, and optimizing power system energy. Reducing greenhouse gas emissions: From 1995 to 2000, Toshiba Group reduced green house gas emissions to less than one-third of the previous level by energetically taking such measures as the collection and reuse of greenhouse gases other than CO2. Toshiba Group's greenhouse gas emissions have decreased since FY2007. Such emissions in FY2007, the most recent year when they peaked, were 40% lower than those in FY1990. Toshiba Group expects that in FY2012 greenhouse gas emissions will be reduced by 25%.

Recycling end of life products globally: Toshiba Group is recycling of products that customers have discontinued to use. In order to minimize collection and recycling costs as it complies with each country's recycling scheme, the Group aims to increase the volume of end-of-life products recycled by 180% compared to the 2001 level by 2012. In Japan, it has established a unique scheme to collect medical equipment, elevators, MFP/POS systems, and other products. Toshiba Group also responds appropriately to the Directive on Waste Electrical and Electronic Equipment (WEEE) in Europe and state laws in the United States. In FY2010, in Japan and abroad, Toshiba Group collected about 166,000 tons of end-of-life

products, of which it recycled about 130,000 tons. The Group increased the weight of end-oflife products recycled by 283%, exceeding the goal substantially for FY2010.

Efficient use of water resources: Toshiba Group is striving to reduce the volume of
water it uses for its business operations. The goal of the Group is to reduce the volume of water received per unit real production by 10% compared to the FY2000 level in FY2012. The amount of water received per unit real production in FY2010 was reduced to 71% of the FY2000 level, a 29% reduction, far exceeding the goal of 9%. Specific measures include reusing water resources by introducing wastewater treatment and collection systems into semiconductor production sites that consume much water and using a dry exhaust gas treatment process.

Greening of Process:
The Greening of Products refers to our initiatives aimed at promoting the development of Environmentally Conscious Products (ECPs). To promote the Greening of Products, we operate in accordance with the following procedures.

Aiming to increase product eco-efficiency by 2.55 times in 2012 Toshiba Group is promoting activities to create ECPs. Their goal is to increase the product eco-efficiency by 2.55 times by FY2012 compared to the level of FY2000. By the end of FY2010, it has calculated that the Factor values (degree of improvement in eco-efficiency) for 90% of all Toshiba Group products.

Toshiba Group aimed at providing a stable power supply and mitigating climate change through its low-carbon energy technologies. In order to contribute to mitigating climate change through the use of renewable energy, we are also working to develop and promote various power generation technology, some of the technologies are as follows: Photovoltaic Power Generation: It will contribute to reducing CO2 emission, achieve high levels of efficiency and long-term stability to a wide range of facilities, including power plants, factories and homes. Hydroelectric Power Generation: It produces electricity without CO2 emissions by using the gravitational force of falling water, provides clean and renewable energy, the effective utilization of which is being reviewed by countries around the world. Wind Power Generation: It is attracting widespread attention as a method of power generation that provides clean energy without emitting CO2 by converting natural wind energy into electricity. Geothermal and Solar Thermal Power Generation: By utilizing steam turbine and generator technologies developed through its experience in thermal power generation, Toshiba Group is also working to develop applications for renewable energy use, including geothermal and solar thermal power generation. Thermal Power Generation: Toshiba Group is working to develop various technologies designed to achieve zero CO2 emission thermal power generation. Nuclear Power Generation: Toshiba Group will contribute to reducing CO2 emissions through the provision of truly safe and secure nuclear power generation. Fuel Cell: It is a system for residential is a micro power plant that supply electricity and heat for home. There are no power transmission losses with the fuel cell system and the heat generated by their chemical reactions can also be used to produce hot water.

Sustainable Vision 2050

Toshiba has developed Environmental Vision 2050, a corporate vision that envisages affluent lifestyles in harmony with the Earth as an ideal situation of mankind in 2050, and will work to realize this vision. Toshiba will strive to provide safer and more comfortable lifestyles for customers. They will also strive for harmony with the Earth by working to mitigate climate change, using resources efficiently, and managing chemicals properly in order to reduce environmental impact.

TOSHIBA eco style: In order to further accelerate its initiatives for environmental
management through the three Green concepts -Greening of Process, Greening of Products, and Greening by Technology -as it aims to become one of the worlds foremost eco-companies and emphasize its approach to environmental issues in the wide spectrum of society, Toshiba has established Toshiba eco style as its unified global brand for environmental initiatives. It will work to achieve two eco styles on a global scale: For individuals, our eco-conscious products create value and help to realize richer, more diverse lifestyles while reducing impacts on the global environment, For society, our advances in power systems, sophisticated transmission networks, and essential infrastructure systems secure new levels of convenience, safety, an security, while contributing to the realization of a greener planet Earth.


Stakeholders Benefits: Toshiba has approximately 459,000 shareholders. 38.1% of the

voting rights are held by financial institutions, 31.3% by individuals and others, and 24.7% by foreign corporations (as of March 31), Company giving benefits to stakeholder are as follows Responding to the needs of SRI organizations. Maintaining and enhancing corporate value. Providing an appropriate return to profits. Disclosing information in a timely and appropriate way.

Companys Benefits: Energy efficiency, Supply chain efficiency, Increasing Brand image by sustainability Reporting and green products, Low cost of production, achieving economies of scale. Competitive Advantage.

Societys Benefits: People or Society is directly and indirectly benefiting from the
company: Income equality Water availability for agriculture Getting Green products Low polluted environment, Employment facility Adequate Natural resource availability

It is concluded that now a day most of the IT companies moving towards Sustainable Business and Toshiba is one of them. It has initiated so many things and taken various strategies for making business to be sustainable. After the study I have found that there are very few companies who taken sustainability matter seriously like Toshiba and that is the Another reason company is sustaining it positions among worlds Top 10 IT companies for a long time.

I am surprised for not only their sustainable strategy, success story also.Vision2050 is very impressive, over all I can say that it has made a successful business environment through last 20 years. Company is growing very fast and soon it will create its vast reputation on sustainable business environment around the world.