QUESTIONNAIRE

We are students of IBS Hyderabad and persuing MBA. We are conducting a survey assess the success of Mc Donalds(McD) in positioning its brand rightly in the minds of the customers. Kindly answer the following questions: Have you ever been to McD ?
Yes No

What source has helped you maximum to gain knowledge about McD? Television Hoardings Rate McD on the following aspects: Sr Question No. 1. Quality of food 2. Quality of service 3. Responsiveness of staff 4. Ambience of the outlet 5. Value for money 6. Image 7. Technology 8. Order delivery time 9. Location of outlets 10. Value added services 11. Nutritious content in the food 12. Cleanliness maintained 13. Variety of the meals 14. Unhealthy content of the food 15. Service promptness Very high High Neutral Low Very low Newspaper Magazines Word of mouth Internet

In thinking about the quality of service you have received from McD recently, how did they fare? Extremely unsatisfactory Unsatisfactory Average Very satisfactory First class If you had cause to complain, how was the situation resolved? Extremely unsatisfactory Unsatisfactory Average Very satisfactory First class Overall, when you deal with our company, whats most important to you? (Tick just one box please.) The total image of your business. The way Im spoken to by your staff. The way I feel Im treated. When we introduce new products or services, how would you prefer us to let you know about them? (Tick just one box please.) Show you what they are through a brochure, mailer or your website. Tell you about them through a telephone call or visit by a representative. Getting a sample for hands-on experience.

When I meet with people from your company, the most important thing to me is: (Tick just one box please.) How they look What they say to me How they make me feel What four (4) words from the following list would you use to describe McD ? Sincere Competent Sophisticated Open Conscientious Agreeable Reliable Innovative Successful Co-operative Organised Systematic Creative

Effective Efficient Punctual Friendly

What is the most important thing about McD the thing that causes you to use McD over any other company for its product/service?

Personal Information:
Name: Age: Gender: Occupation: Annual Income:-

Below 3 Lacs

3-5 Lacs

Above 3 Lacs

Thank you for your precious time!