A SUMMER TRAINING REPORT ON BRAND AWARENESS AND PREFERENCE REGARDING GREEN CFL AT

Havells India Ltd. Submitted in partial fulfillment for the Award of degree of

BACHELOR Of Business Administration

Session: 2010-11 Submitted by:Devesh Dubey BBA Part-III

University of Rajasthan Submitted To:

2J22

Acknowledgement

At the outset I wish to thank the respected HOD, Mrs Mahima Rai of the APEX College, JAIPUR, for their useful guidance, encouragement and needed support to take the project up titled as

I would like to thank Mr.R.N.Rohila for providing me enough facility and inspiration for the fulfillment of this project at his Company. Here I have prepared my Project on Brand Awareness and Preference regarding Green CFL
It was most difficult project which I have taken for the first time in my still career. I express thanks to my guide Company members at Havells Pvt. Ltd. for their valuable guidance and suggestions and also providing me with essential facilities for completing and presenting this project to carry out this project successfully. Wish to not only get the blessings of the above seniors but also the grace of Almighty God to do more projects and learn more and more.
DEVE SH DUBEY

(signature)

Declaration

This is to declare that the 45 days Training work on Brand Awareness and Preference regarding Green CFL, during the period 10 May to 25 June 2010 is done by me, being submitted for BUSINESS ADMINISTRATION. (B.B.A.).

Mr.Devesh dubey B.B.A. IIIyear Apex Collge,Jaipur

CONTENTS
1. PREFACE 2. ACKNOWLEDGEMENT

3. INTRODUCTION 4. HISTORY 5. MISSION AND VISION;6. OBJECTIVE OF STUDY 7. VALUES 8. RESEARCH AND DEVELOPMENT 9. CORPORATE GOVERNANCE 10.PREFERENCE REGARDING GREEN CFL Objectives of study. Research methodology

11. LIMITATIONS OF THE STUDY 12. DATA ANALYSIS AND INTERPRETATION 13. CONCLUSION OF THE STUDY 14. BIBILIOGRAPHY 15. ANNEXURE

Officers and directors Qimat Rai Gupta Executive Non-Independent Chairman of the Board, Managing Director Rajesh Gupta Sanjay Gupta Anil Gupta Joint Managing Director, Non-Independent Executive Director Age: 40 Non-Executive Non-Independent Director Non-Executive Non-Independent Director Kumar Director Finance, Non-Independent Executive Director Company Secretary, Compliance Officer

Surjit Gupta Niten Malhan

Abid Hussain Avinash Gandhi Prakash

Representative of Warburg Pincus Age: 38 Non-Executive Independent Director Non-Executive Independent Director

INTRODUCTION

Company profile Havells India Ltd. is a billion-dollar-plus organization, and is one of the largest & India's fastest growing electrical and power distribution equipment manufacturer with products ranging from Industrial & Domestic Circuit Protection Switchgear, Cables & Wires, Motors, Fans, Power Capacitors, CFL Lamps, Luminaires for Domestic, Commercial & Industrial applications, Modular Switches, & Bathfittings covering the entire gamut of household, commercial and industrial electrical needs. Havells owns some of the prestigious global brands like Crabtree, Sylvania, Concord, Luminance, Linolite, & SLI Lighting. over 50 countries across the globe, the group has achieved rapid success in the With 91 branches / representative offices and over 8000 professionals in past few years. Its 8 stateof-the-art manufacturing plants in India located at Haridwar, Baddi, Noida, Sahibabad, Faridabad, Bhiwadi, Alwar, Neemrana, and 7 state-of-the-art manufacturing plants located across Europe, Latin America & Africa churn out globally acclaimed products. Havells is a name synonymous with excellence and expertise in the electrical industry. Its 20000 strong global distribution network is prompt to service customers.

The company has acquired a number of International certifications, like BASEC, CSA, KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various products. Today, Havells and its brands have emerged as the preferred choice of electrical products for discerning individuals and industrial consumers both in India and abroad. In an attempt to transform itself from an industrial product company to a consumer products company, Havells launched consumer electrical products such as CFLs, Fans, Modular Switches & Luminaires. The company has been consistent in its brand promotion with sponsorship of Cricket events like T20 World Cup, India-Australia Series and IPL Season 1 and 2. The company has also taken the initiative to reach directly to the consumers through "Havells Galaxy" a one stop shop for all electrical and lighting needs. Social and environmental responsibility has been at the forefront of Havells operating philosophy and as a result the company consistently contributes to socially responsible activities. For instance, the company is providing mid-day meal in government schools in Alwar district, covering 15000 students per day. Besides this company has acquired land for constructing a larger kitchen with all the modern facilities to serve freshly cooked food to 50000 students in the area. Havells runs a mobile Medical Van, equipped with a trained doctor and necessary medicines in the rural areas of Delhi & NCR for the very poor and needy villagers. We also set up free medical check-up camps. In the past also, the company has generously contributed to the society during various national calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc.

Havells is a part of the Indian business group- QRG group. Established in 1958 as a trading company , Havells came into existence in 1983. The company is now a Rs 1600 crore company with presence in all major electricalcategories. Havells business is primarily focused on four key verticals.Switch Gear Lighting and Fixtures Cables and Electrical consumer deliverable. What is interesting about Havells is their penchant for advertising. The company had been making major investments in promotions and has been using the recent IPL for brand building. Havells shot into limelight with their campaign for Mini Circuit Breakers (MCB) which are used to prevent short circuits . Most of the new homes/offices have it butthese products were never advertised. Havells came out with a clutter breaking humorous ad for their MCB which caught the consumer's attention. The product ad had the famous tagline"Shock Laga Kya".The ad was a hit because of the creative execution. I think the positive response from the consumers prompted Havells to in vest heavily in brand promotions.Another classic ad was for Havells CFL bulbs. The Rimpoche ad too was a highly interesting ad for a dull product. Havells followed its ad campaigns with a touchy mother son campaign for its cableproduc trange.I like this ad very much because it conveyed the " heat resistant " feature of the product very smartly and touchingly.For its fan range, Havells came out with another funny campaign. Recently Havells made use of the Recession to come out with another creative one for its MCB range : Havells also has been using the recent IPL for brand promotion. Whenever some batsman gets out or when he scores a six, the two second message ad comes on the scree Shock Laga Kya".These clutter breaking ads has significantly increased the brand familiarity and liking of Havells brand. The brand is fighting very well established players like Crompton Greaves, Usha,Anchor , Legrand etc. Havells

scored

over

these rather

brands than

through building

its

higher its

share corporate

of

voice. brand.

Regarding the branding campaign, Havells has been focusing more on product advertising There is an interesting piece written about this in hindu : read here If you see all these ads of Havells, the ads does not have a common thread . The cable ad and the MCB ad and CFL ads are all very different. Although it all comes from Havells, one cannot find a common thread. This is a problem for Havells as a corporate brand. The company has so far not tried to bring in a corporate brand theme. Havells does not even have at agline. Now everyone associates Havells with the Shock Laga Kya tagline which is a specific tagline for its MCB range. I am not sure whether this is a planned strategy where the company tries to develop its corporate brand through product ads . There is no doubt that these product ads are well crafted and has served the purpose. But when we analyse the branding , Havells as a corporate brand has built strong familiarity but no brand depth. If you ask me what Havells stands for, I would say that it stands for " Shock Proof MCB". So Havells stands to be identified for a single product rather than as an umbrella brand. One disadvantage of developing a common corporate brand theme is that every Havells ad should then have to align with that common thread which may constrain creative thinking. But a brand should own a distinct place in the consumer's mind. Havells corporate brand right now does not have than distinct space for it . The logic of the current strategy is that through the product ads , Havells will gain familiarity and thus brand equity. There is now flaw in this logic. But the issue is abou the brand personality.A brand should have some core brand values and manthra which makes it unique and distinct. This mathra has to be created by the brand and communicated to the consumers.It is in this context that the current strategy of product ads driving a corporate brand becomes ineffective.

Havells need not stop its product based advertising, what it can do is to develop a brand manthra and a corporate tagline and when show the tagline in the product advertisements. The individual product ads can retain their taglines like " Shock Laga " . Thus Havells will be able to create a distinct corporate brand image which will be highly beneficial in future.Labels: Business products, consumer durable brands, corporate brand, electrical product QRG Group, a billion-dollar-plus group which ranks among the top electric product conglomerates in the world and is a major domestic and global player in the production and sales of an impressive range of electrical products. The group comprises of 4 companies Havells India Ltd. (the flagship company with Havells and Crabtree Brands), Standard Electricals Ltd., Havells-Sylvania and QRG Healthcare. With 19 state-of-the-art manufacturing plants, 91 branch offices and a strong backing of over 8000 professionals across the globe, the group has achieved rapid success in the past few years. The flagship company, Havells is acknowledged as a manufacturer & supplier of the widest range of low voltage electrical equipment and has become a name synonymous with excellence and expertise in the industry. Driven by a philosophy of dreaming big, empowering team members, a culture based on transparency, honesty, a high focus on ethical values and entrepreneurship at every level, the QRG Group of today is literally a dream come true - a world class company which is one of most admired organizations in India. With a number of strategic alliances in place, QRG Group has shown phenomenal growth rate with the help of various joint ventures, acquisitions, mergers and takeovers. The group, catering to the needs of residential and industrial market globally, has 10 manufacturing units in India.

History YEAR 1983 - The Company was originally incorporatd as Havell's India Private Limited on 8th August, under the Companies Act, 1956 and subsequetly the name was changed to Havell's India Limitd vide certificate dated 31st March, 1989 - The company undertook addition to its tool room facilities by going in for manufacturing of sheet metal and moulding tools in-house. 1991 - The company amalgamated with itself Elymer Havbell's Pvt. Ltd. which had facilities for manufacture of HRC fuses with an installed capacity of 2,50,000 pcs. 1992 - For the manufacture of ELCBs, the Company signed another Technical Collaboration with M/s Schiele Industrieworke, Germany. 1994 - The company successfully launched the latest IEC design contractors, relays, and motor starters for the first time India which have been well received in the market. The company has finalized tie-ups in UAE, Oman, Kuwait and Egypt for marketing its vast range of products in these countries. 1995 -The Company has introduced Product Managers and Industrial Teams to emphasize the product mix and to strengthen its presence in all market segments.

1996 - Schiele industriwerke, Germany, who have been our collaborators for ELCBs, have entered into a new technical collaboration with the company for quality upgradation for its products in the controlgear division. The company decided to enter into the manufacture of Three Phase Energy Meters for industrial applications. Keeping in view business synergy's with the Cable Industry, the Company has entered into the manufacture of low tension power cables. Havell's group signed a Joint Venture Agreement with Hanson Electrical, a group company of the UK Pound 11 Billion Anglo-American conglomerate, Hanson Plc., one of the top ten Companies of UK. 1997 - One of the biggest achievements during the year is that the JV partners have tested the MCBs and have entered into an agreemen with the Company to exclusively market the MCBs in the world wide markets. Havell's Dorman Smith Pvt. Ltd., U.K. JV company, wherein Havell's India Ltd is a 25% shareholder, with Electrium Ltd. UK with the introduction of state-of-the-art `DORMAN SMITH' brand Moulded Case Circuit Breakers in India.Havell's group, has signed a new JV agreement with Ampy Automation Digilog Ltd., UK. 1998 - Cable division at Alwar is now ISO-9001 certified. Havell's group has signed a new JV agreement with the Deutsche Zahiergesellschaft (DZG), Germany.The 50:50 JV company Havell's Dorman Smith Ltd. in which Havell's India Ltd. is a 25% shareholder had launched Moulded Case Circuit Breakers last year in the Indian market.

1999 - Electrical switchgear makers Havell's India has entered into a strategic partnership with Cambridge Technology Partners India for implementing ERP on a fast-track. The company has a 50:50 joint venture with DZG of Germany for manufacture of high-end electromechanical and electronic energy meters. 2000 - Havell's entered into a technical collaboration with Geyer in 1998 to manufacture miniature circuit-breakers. For MCBs, the company has a technical collaboration with Geye AG of Germany, with Schiele Industriewerke of Germany for RCCBs and with Peterriens Schaltechik Gmbh for changeover switches. The Company has entered into a joint venture agreement with Standard Electricals Ltd., an unlisted company wherein the company hold 60% shareholding.Havell's India Ltd has acquired a 60 per cent stake in Hyderabadbased Duke Arnics Electronics Ltd. 2001 - The Company has been awarded the highest revenue payer award for the year 2000 in the organised sector category Havell`s India Ltd has informed BSE that the company had earlie acquired 60% shareholding of Standard Electricals Ltd., Jalandhar, an unlisted company. The company has acquired the entire 100% shareholding of Standard Electricals Ltd., by purchasing balance 40% shareholding of the company. The Standard Electricals Ltd., has thus become a 100% subsidiary of company w.e.f. December 31,2001.

2004 -Forays into the luxury bathroom fittings and accessories segmen under the Crabtree Frattini brand name Havells India Limited has sold out its entire shareholding of Standard Electricals Limited, an un-listed public limited company which was a 100% subsidiary of the Company. Consequently, with effect from such transfer, Standard Electricals Limited is no longer a subsidiary of the Company. 2006 -Havells India Ltd has informed that Ms Sabina Geyer has resigned from the Directorship of the Company with immediate effect. 2007 -Havells India Limited has appointed Mr.N Balasubramanian as additional director of the Company who shall hold office upto the date of next Annual General Meeting

VISION;To be a globally recognized corporation that provides best electrical & lighting solutions, delivered by best in class people.

MISSION To achieve our vision through fairness, business ethics, global reach, technological expertise, building long term relationships with all our associates, customers, partners, and employees

VALUES

Customer Delight :A commitment to surpassing our customer expectations. Leadership by example;A commitment to set standards in our business and transactions based on mutual trust. Integrity and Transparency :A commitment to be ethical, sincere and open in our dealings. Pursuit of Excellence :A commitment to strive relentlessly, to constantly improve ourselves

Havells India Ltd Share Price

Share Price : Rs.320.10 52 eek high/low : Rs.352.70 / Rs.100 53 PE Ratio:12.28

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MILESTONES 2009 : Set up of fully automatic 2nd unit for switchgear manufacturing at Baddi.

Global consolidation of CFL manufacturing plant at Neemrana for domestic and export purposes.

Launch of India's 1st HPF CFL

Launch of India's 1st BEE 5* Rated Fan 2008 : First Indian CFL manufacturers to have adopted RoHS, European norms on Restriction of Hazardous Substances in CFLs.

Set up of Global Corporate office, QRG Towers at Expressway Noida

Investment of Rs.50 Crores in Global Center for Research and Innovation (CRI)

Set up of fully automatic plant for Havells Lafert Motors at Neemrana

Change in Corporate BRAND identity

2007 :

Set-up of Capacitor manufacturing plant in Noida, UP with the capacity of 6, 00,000 kVAr per month. Acquired the Lighting business of a Frankfurt based company "Sylvania", a global leader in lighting business and now the company's turnover crosses US$ 1 Billion. Warburg Pincus, a global private equity firm and one of the largest investors in India, invested US $110 million in Havells India Ltd. Havells issued fresh shares to Warburg Pincus, representing approximately 11.2% of the fully diluted share capital of the company. QRG Group entered healthcare business by acquiring a majority stake in Central Hospital and Research Centre, Faridabad.

2006 :

Crabtree India merged with Havells India. Added CFL production unit in Haridwar manufacturing plant. Expansion at Alwar manufacturing plant for increase of production capacity. Expansion at Baddi manufacturing plant and set-up of an Export Oriented Unit. First Company to get the ISI Certification for complete range of CFLs. Started mid-day meal program at Alwar, Rajasthan caters to 10,000 students from 77 schools.

2005 :

Set up manufacturing plant in Haridwar, Uttaranchal for manufacturing Fans. Awarded the KEMA certification by The Dutch Council for Accreditation, making QRG the only group to attain this certification.

Set up of R&D Center in Noida H.O. 2004 : Set up manufacturing plant at Baddi , HP for manufacturing of Domestic Switchgear. Set up a manufacturing plant for manufacturing of CFL at existing mnufacturing plant in Faridabad, Haryan.

Research and Development

Innovation is the hallmark of every vital development at QRG Group. New ideas, inventions deepen scientific knowledge and give its work force a new impetus towards technical progress. QRGs technological strengths and its endeavor towards continuous research & development have allowed it to fulfill its responsibilities towards its customers. The responsibility of providing its customers the best products and zero defect services to enable them to be comfortable and secure in usage of electricity. Havells has recently invested 50 crores in the QRG Center for Research and Innovation, set-up at the company's Head Office premises in Noida, U.P.

The objective of this centre is to provide the theoretical & experimental foundations for all segments of electrical engineering. The centre closely cooperates with the various departments so as to provide the best and the latest in terms of technology and design. Quality Control The essence of quality is closely wrapped in the way we think, plan and work. It finds its true expression when we extend beyond ourselves to exceed our customers expectations. To deliver products those are safer, faster and simply better.Each time, every time. Building customer confidence through teamwork is a top priority to provide a wide variety of products and services. Realising and respecting the basic needs of customers to feel more secure, we've committed ourselves to make our products better, safer and smarter than what he or she is looking for. That's a passion that began 30 years ago and that's how it continues to be even today. Our customers rely on us and it is our responsibility to give them the very best. All our products are as per IEC standards. QRG has a simple rule on quality. If it doesn't exceed customer expectation, it's not quality performance.

Certifications:

Corporate Governance The QRG Group defines corporate governance strategically, which encompasses not only what we do as a company with our profits, but also how we make them. It goes beyond philanthropy and compliance and addresses how our company manages its economic, social, and environmental impacts, as well as its relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm. We as a company have been in lead in offering a portfolio of eco responsible products and services that deliver powerful, sustainable, energy-efficient solutions that don't compromise on capacity and security. Our eco responsibility initiative also focuses on how we run our business, and includes efforts to develop an alternative-energy strategy, and thus reduce the environmental impact of our operations. We strive to bring corporate responsibility to every aspect of our business. We're committed to managing a responsible and diverse supply chain that's consistent with our high standards for environmental and business practices.

Breaking down the barriers that constrain innovation is a challenge; we have readily embraced right from the start. Our ability to build communities and promote the exchange of ideas through assistive technologies, participation programs, and standardization is transforming the way people experience our products. We offer our customers holistic energy-efficient solutions, enabling them to not only save money and protect their capital investment, but also lower their energy usage and protect the environment, thus fulfilling our CSR responsibility of sustenance of depleting environmental resources. Corporate Governance and Ethics An implicit sense of ethical business conduct has been the cornerstone of the QRG way on corporate governance. On issues ranging from customer care and business excellence to financial propriety and more, explicit rules and regulations supplement the traditional values on which our group companies have been shaped. This is what we have endeavored to do in the 50 years of our existence. Our values of understanding, trust, integrity and ethics have served us in good stead. Corporate governance as practiced by our Group translates into being fair and civic-minded, fulfilling our duties to the entire spectrum of stakeholders, and, most importantly, making integrity an article of faith across all our operations. The group's adherence to ethical business conduct is rooted in the vision of its Founder Mr Qimat Rai Gupta. We started on sound and straightforward business principles, considering the interests of our shareholders and welfare of our employees as foundation of our long term success.

The 'leadership with trust' philosophy that has come to play such a vital role in how our customers perceive us is all the more remarkable given the climate of unparalleled public distrust of people in positions of authority today both in business and politics. Employee Relations Our people are the key to our success. Their skills, knowledge, ideas and enthusiasm drive our business. We have high-quality, diverse workforce and employees who fulfill their potential. We have achieved this by giving them development and advancement opportunities along with competitive compensation and benefits that appropriately reward performance We communicate widely with employees to demonstrate how their efforts contribute to our success and to listen to their concerns. We also encourage them to align with our vision. We are committed to open communications and a workplace where everyone's voice is heard. We use several channels to communicate with employees, including an internal web portal and company website along with communication sessions with the top management of the company. These sessions provide assessment of employee satisfaction and are inputs for business planning, management decision-making and company strategy development. They also help employees implement company policies, meet high standards of conduct and ensure their behavior reflects company values and policies. We seek to meet leading health, safety and wellness standards to enhance our business performance while optimizing employee health. Our facility policies are designed to continually reduce the risk of occupational injury and illness while

promoting employee health and well-being. We wish to be a company that is known for its leadership in corporate ethics and responsibility. A company where employees are proud to work, and customers, partners and suppliers want to do business with.

Breaking down the barriers that constrain innovation is a challenge; we have readily embraced right from the start. Our ability to build communities and promote the exchange of ideas through assistive technologies, participation programs, and standardization is transforming the way people experience our products. We offer our customers holistic energy-efficient solutions, enabling them to not only save money and protect their capital investment, but also lower their energy usage and protect the environment, thus fulfilling our CSR responsibility of sustenance of depleting environmental resources.

CSR INITIATIVES;While it acquires companies and builds internally, QRG Group never loses sight of its responsibility as a good corporate citizen. QRG believes that serving people with meager or no means is the duty of every well-to-do person. It consistently puts that philosophy into action and has initiated several projects for social causes. This has greatly increased the number of children attending school regularly and also alleviates hunger. Corporate Social Responsibility (CSR) at QRG portrays the deep symbiotic relationship that the group enjoys with the communities it is engaged with. As a responsible corporate citizen, we try to contribute for social and environmental causes on a regular basis.

QRG Foundation's Video

Kitchen With Modern Facilities

The company has acquired land for constructing a large kitchen with all the modern facilities to serve the meal to around 40000 to 50000 students. Mid Day Meal

Being a responsible and concerned corporate citizen, QRG also undertakes other welfare activities in and around its plant locations, In Alwar region, the company is providing mid-day meal close to 15000 students of primary schools. Medical Check-up Camps

Blood Donation Camps

Contribution Towards Tsunami and Kargil National Relief Fund

Work Culture

QRG Group is continuously applying modern management techniques such as Kaizen to enable employees to improve their day to day functioning in small steps, one at a time. QRG has also implemented Japanese version of 5S which stands for "a place for everything and everything in its place". The company has introduced these techniques as it firmly believes that small changes add up to large results and the only way for a corporation to grow, is to make its people grow. The Group is driven by qualified and experienced professionals backed by a work force of over 8000 employees. All branches and manufacturing facilities are computerized and networked with each other. An open door policy at all levels

encourages employees to be participative, innovative and creative. Empowering employees helps the organization in harnessing individual talents to the fullest. Emphasis is laid on building team spirit which helps employees to realize collective potential.

Brands;-

Building Circuit Protection Havells India Ltd has emerged as preferred choice for discerning range of individual and industrial consumers. Havells is the largest manufacturer of MCBs in the country and 30% of the MCBs sold in UK are Havells manufactured. Our products are approved by international quality bodies such as KEMA, UL,CE,CSA and VDE and are as per IEC standards.

Miniature Circuit Breaker

Changeover Switch

Residual Current Circuit Breaker

Fans Havells entered fan business in mid-2003 and has emerged as one of the fastest growing fan brand in the Indian market. Havells has captured the customer's fancy with innovative designs and excellent finishes. From premium fans in exquisite antique finishes to fans specially designed for kids to dual color fans and super speed fans. Havells offers a complete range to meet varied individual needs.

Ceiling Fans Premium Underlight Fans,Special Finish Fans,Decorative Fans,Energy Saving Fans,Standard Fans,High-Speed Fans Table Fans

Pedestal Fans

Air Circulator Fans

Ventilating Fan

Lighting Lighting is important and the quality of light affects every walk of modern life. A better understanding of light will enable you to use it more effectively. LED Lighting

LED Lighting

Consumer Lighting

Commercial Lighting

Landscape-Bunker Lighting

Foot Mounting Havells is manufacturing three phase LV Motors at Neemrana (Rajasthan). The motors are manufactured in technical collaboration with Lafert (one of the largest motor manufacturer in Europe) who are now the owners of AEG Electric Motors. All the motors are being manufactured conforming to the relevant Indian and international Standards and are robust in electrical and mechanical design to, cater under severe environmental conditions for every application such as

Pumps Conveyors Fans Compressors Cranes Blowers Hoists Vibrators

The plant has a capacity to manufacture over 250000 nos. energy efficient motors per year ranging from 0.12HP to 300HP extendible to 500HP in near future. The complete range of motors from frame 56~315 are manufactured in-house and the plant and machinery has been procured from AEG Electric Motors.

The motor manufacturing plant comprises of :

Fully automatic winding lines Automatic impregnation plant Ultra-Violet impregnation plant Fully automated temperature controlled paint stations Fully equipped Mechanical Test Lab Modern Type Test Plant having 9 test beds with Power Analyzers

Service Centers Motor Efficiency Calculator Simple Payback (years) Simple Payback Period = 987 7 = 6 Months = Annual savings 3390 Price Premium

Life Cycle Cost Saving = Rs 1,30,500/Considering life of 15 Years

Cables and Wires

Set up in the year 1996, Havells Cables plant (an ISO: 9001-2000 certified unit) is located in Alwar, in the state of Rajasthan, India. Since inception, Havells has invested heavily in the manufacturing infrastructure, which has today become one of the largest in India. All wires & cables are manufactured on most modern laser controlled automatic machines, using best raw material from primary manufacturers ensuring perfect quality. Power Cables - Aluminium

Havells Galaxy

On 11th of January, 2010 Havells launched their 2nd Havells Galaxy in Mumbai and 33rd in India!

The uniquely tailored space has been created to perfectly suit the style, culture and wide portfolio of Havells. The Interior design has been crafted to include all their products which include fans, lighting, motors, bath fittings, switches, and many more.

This time again, Havells has won my heart. Earlier it was their Go green initiatives and now their one stop shop galaxy. Truly, Havells have led the wayAfter going through the prior days sales figures, I walk through the store greeting employees and pointing out problems, if any. I do a regular check if there is possibly any unnecessary use of electricity. I remind my employees that The consumer is looking for value and is looking for service. Greet customers, assist with sales and handle the phones. Mornings may bring fewer customers so this is a good time to receive merchandise, check in vendors. This is also an ideal time to complete as many items on my daily task sheet as possible.

At mid-day walks in our regular visitor, Mr. Rajeesh, the local builder. Today he is not alone, looks like his client has accompanied him. While his client walks to our Bath fitting section, he comes up to me and starts chatting up about how customers are these days. They want to know everything. Its so much easier now to get them to one shop for it all. Previously, I had to take them with me to so many places on the one day that they had time. Its always nice to hear a customer say that we make their life easier. With the urban culture rising, people like to buy from specialized stores and Havells Galaxy caters to this rising need of the customers by providing a one-stop-shop for their entire electrical needs. These days, its good to be careful about everything from the cables to the MCB you use. Leaving it to the local electrician is not the best idea. The products we are offering combine the attributes of elegance, technological advancement and convenience in one. The concept of Havells Galaxy, a One Stop Shop is dynamic and differently positioned from the retail format existing in the country and we are glad to serve end-users directly through this store. Havells plans to open many such galaxies. Currently, there are 31 such display centers spread across the country including cities i.e. New Delhi, Noida, Faridabad, Mumbai, Surat, Lucknow, Kanpur, Chennai, Kolkata, Baroda, Jaipur, Bangalore, Udaipur, Sri Ganganagar, Aligarh, Himmatnagar, Kolhapur, Udaipur, Bhuvneshwar, Ernakulum, Madurai, Kuch, Karur, Raipur and Bokaro. You can find the Galaxy in your city here. A store that has all your electrical needs from Fans, which are not only amazing but also energy-efficient and decorative, to Lights and CFLs, Capacitators, Modular plate switches, Circuit protection and more.

There are just a few simple ways you can do the same!

Use a pressure cooker to cook food instead of a microwave oven. It is more efficient and saves on energy considerably. Use CFLs in your kitchen as it gives brighter light than a Tube light and consumes lesser energy. Avoid grinding dry items in your grinder or mixer as it takes longer time than liquid grinding and hence consumes more energy. After using your blender/mixer/oven, make sure you unplug the device as while plugged it still consumes little energy. Clean your gas stovetop after cooking so as to ensure that your gas jets will work efficiently. That also heats food evenly and in a timely manner. Use moderate flame settings in order to conserve LPG while cooking on a gas burner. Use small burners for small vessels as a higher flame will cause waste. Do not leave the refrigerator door open for longer time as the cold air will escape and then it will use more energy to develop cold air again. Do not let the water run while washing dishes by hand as it leads to waste. Avoid it by using sink stoppers and dishpans. Water that is used to wash vegetables can be re-used to water plants. Do not heat the food immediately after taking it out of the refrigerator as it requires more time to get heated, which wastes a lot of gas. Keep it out for some time and then place it on the stove. When cooking food, make sure that you use a lid. Circulation of the heated air helps cook food faster. This helps to save LPG. Replace a leaking tap immediately and ensure that it is fully turned off, as it wastes a lot of water in the entire day.

Our range of fans that will give you the Ultimate Aaram :

Ceiling Fans Table Fans Wall Mounting Fans Pedestal Fans Air Circulator Fans Ventilating Fans

Havells is one of the leading players in the Indian electrical products industry. The company is known for its safety electrical appliances, award winning products and clutter-breaking advertising campaigns like Shock Laga Kya? and about how not to be a Bulb. Havells is a name synonymous with excellence and expertise in the electrical industry. Its 20000 strong global distribution network is prompt to service customers. Havells is a part of the Indian business group QRG Enterprises. Established in 1958 as a trading company, Havells came into existence in 1983. The company is now a US$1bn plus company with presence in all major electrical categories. With 91 branches / representative offices and over 8000 professionals in over 50 countries across the globe, the group has achieved rapid success in the past few years. Its 8 state-of-the-art manufacturing plants in India located at Haridwar, Baddi, Noida, Sahibabad, Faridabad, Bhiwadi, Alwar, Neemrana, and 7 state-ofthe-art manufacturing plants located across Europe, Latin America & Africa churn out globally acclaimed products.

Havells business is primarily focused on 10 business verticals:

Industrial & Domestic Switchgear Lighting and Fixtures Cables & Wires Fans CFL Motors Capacitors Modular Plate Switches Digital Dimming & Energy Management Bathfittings

Social and environmental responsibility has been at the forefront of Havells operating philosophy and as a result the company consistently contributes to socially responsible activities. For instance, the company is providing mid-day meal in government schools in Alwar district, covering 15000 students per day. Besides this company has acquired land for constructing a larger kitchen with all the modern facilities to serve freshly cooked food to 50000 students in the area. Havells runs a mobile Medical Van, equipped with a trained doctor and necessary medicines in the rural areas of Delhi & NCR for the very poor and needy villagers. They also set up free medical check-up camps. In the past also, the company has generously contributed to the society during various national calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc.

If you stop for more than 30 seconds turn off your car engine because restarting uses less petrol.

When buying a new vehicle, buy an energy-efficient one by comparing the energy requirement/consumption of various models.

Plan and combine your errands such that they are accomplished on the same trip.

Keep your car windows open instead of the air conditioner in more moderate weather.

Driving fast wastes precious fossil fuel as well as time and money at the petrol pump. So reducing your speed is one of the simplest ways to save energy on the road.

Ensure your vehicles air conditioner is serviced by a certified technician who recaptures the CFC and recycles it instead of letting it loose into the air as CFCs (chlorofluorocarbons) are mainly responsible for ozone layer depletion.

Park the car in a shady spot in hot weather so as to keep the air conditioner cool.

Accelerate and apply the brakes of your vehicle gently as quick starts and stops can decrease mileage up to 12 percent.

Use alternative forms of transportation like public transportation, bike or walk.

Old, dirty oil and clogged filters rob your engine of energy efficiency and increase air pollution. So ensure that your car is properly tuned, spark plugs are firing right and the oil and air filters are clean.

I hope after going through these tips you will make conscious efforts to conserve our precious energy by not only implementing them but also spreading the message among others and help them to avoid being a Bulb.

Williams, George Alfred (1916). "Robert Havell, Junior, Engraver of Audubon's The Birds of America". The Print-Collector's Quarterly VI (2): 226257. Wood, Christopher (1995). Victorian Painters. Antique Collectors' Club. ISBN 1-85149-171-6.

Havell's India Limited

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Valuation 517354 532351 523539 526027 517564 500077 590028 504920 522281 IRC Havell's India Limited... Company name Havell's India Limited Aksh Optifibre Limited Precision Wires India ... Cubex Tubings Ltd. GR Cables Ltd(NDA) Cable Corp. of India Ltd Nicco Corporation Ltd. Jhagadia Copper Ltd Ram Ratna Wires Limited IRCE S.p.A. Havell's India Ltd. (P... Price Change 515.35 17.30 70.10 17.70 2.17 19.90 5.07 4.60 37.60 1.41 -13.25 0.00 +0.95 +0.50 -0.08 +0.25 -0.12 -0.05 -1.60 +0.01 Chg % -2.51% 0.00% 1.37% 2.91% -3.56% 1.27% -2.31% -1.08% -4.08% 0.71% %

Havell's India Limited discussions Description Havells India Ltd. (Havells) is an electrical and power distribution equipment manufacturer. The Companys products include industrial and domestic circuit protection switchgear, cables and wires, motors, fans, power capacitors, compact fluorescent lamps (CFLs), luminaries for domestic, commercial and industrial application, modular switches and bath fittings covering the entire gamut of household, commercial and industrial electrical needs. Its brands include Crabtree, Sylvania, Concord, Luminance, Linolite and SLI Lighting. Its manufacturing plants are located in Haridwar, Baddi, Noida, Faridabad, Bhiwadi, Alwar and Neemrana. The Companys subsidiaries include HavellsCyprus Limited, HavellsHoldings Limited, HavellsMalta Limited, HavellsNetherlands Holding B.V., HavellsNetherlands B.V., SLI Europe B.V., Havells SylvaniaHoldings BV1 Limited, Havells SLI Lighting Products Inc., Flowil International Lighting (Holding) B.V. and Sylvania Lighting International B.V.

LIMITATIONS OF THE STUDY Responsible managers & personals in the HR department of Havells india Ltd. provide necessary assistance to me Finance Straitegy of Havells. They discussed different aspects & functions of marketing as practical Havells India Ltd . Almost all the necessary information was provided to me in the support of this project report. However there are some problems, which cannot escape from. The limitation faced, felt or expressed by me are as follows Due to lack of time (i.e., Two & half month) it is not

possible to reach all respondents. The lack of availability of time on the respondents part. Some respondents was biased. I tried to overcome on these limitations.

CONCLUSION OF THE STUDY

I have studied and analyzed the Havells india Ltd on different aspects of the , Finance, outlets, distribution & consumers. The survey was conducted in various areas of Alwar city with great enthusiasm. This project report Concludes that Havells india Ltd brands are easily available in various parts of Agra because of that the local distribution channel of the Havells india Ltd is much

strong and 100% is tough job & the most important thing, which I feel to improve is the availability to retailers & consumers. The retailers & consumers both promotes either HAVELLS or any other of its brands (eg. Mountain Dew) for could be with

regard to order processing, warehousing, inventory management & transportation; besides that shop covering, time of enter & exit from the market by the salesmen, cooling appliances, glow shine board, schemes, incentives, prizes, gifts , discount, proper billing , returning of defective goods, proper supply should be improved. My job was to make HR managers aware of all the problems so that a proper course of action be required to be undertaken . The only competitor of Havells Havells. is no local brands can bea

BIBILIOGRAPHY BOOKS:

Khan M.Y. and jain P.K., FINANCIAL MANAGEMENT, 4th Ed., New delhi: Tata Mc Graw hill publishing company limited,2005. Pandey I.M., financial management,9th Ed., new delhi:vikas publishing house pvt.ltd. Chandra prasanna, financial management,6th Ed.new delhi: Tata Mcgraw hill publishing company ltd.2005

WEBSITE www.google.com www.havells .com ANNUAL REPORT OF HAVELLS INDIA LTD.

References

Bryan, Michael (192634) [190304]. Bryan's Dictionary of Painters and Engravers. Bell. Hunnisett, Basil (1980). A Dictionary of British Steel Engravers. F. Lewis. ISBN 0-85317-067-3. Goddu, Joseph (Nov 2002). "The making of Audubon's The Birds of America". Magazine Antiques. Mallalieu, H. L. (1986). The Dictionary of British Watercolour Artists up to 1920. Antique Collectors' Club. ISBN 1-85149-036-1.

Turner, Jane (editor) (1996). The Dictionary Of Art. Grove. ISBN 1-88444600-0.