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INTRODUCTION
:
FEEL COOL FRESH HEALTHY IN HOT SUMMERS We are planning to open a chain of juice bar in partnership inside the campus of colleges universities of Noida and at IT sectors and MNC at Noida . Served fresh chilled icy pulpy from the fruit extract. Serving healthy and refreshing natural juice provide an alternative for todays ever more health conscious consumer as well as to every consumers. in summers.
The main scope of this business is the way more and more people are becoming health conscious and todays youth is more health conscious about themselves so thats why there is more opportunity of opening this kind of business. 1 Taking health benefits of consumers 2 hygiene and trendy factor 3 Branding and come after chain like C.C.D
TECHNICAL FEASIBILITY
A)
The following service is given from the counter or by through the telecommunication which is the platform for the customer for placing the orders to their desk. In people daily busy schedule and work load of their office they cant manage to take a good food and diet So they can use our telecommunication service through which we will place there order and give them to their desk. Through which our service will make their life like smoothie and healthy.
B)
Service Specification
The primary element of the service is on the counter which is the right platform to place the order The service is also connected with calling they can dial our no to place their order Customer will have a range of choice of juice to choose from our menu
Juice by them how and what fruit they want in it adding by their taste We will be providing a better an other healthy snacks with the juice Placing an order, by telecommunication we will give them a fast service To place an order you just have to give us a call or come to the counter Our tele servicer will be given within the 3 km of the area
C)
Mechanical Chemical And Physical Properties Of the Service Mechanical: in mechanical property we
will be using juicers ,refrigerator crushers, ice crushers etc Chemical: we will not be using any form of chemical product or add any flavors so to keep our juice pure and healthy Physical properties: we will have a small piece of land in college campus in which we will construct a hut with the help of bamboos and wood with small counter we will have
D)
As the life has become very advanced nowadays people are seeking for instant deliveries. So, our aim is to fulfill their priorities which is also our priority. We will provide them good and instance service which help them to have a good health Choice : Customer are not limited to one single offering, they can pick their favorite Juice in any season According to their demand Convenience : Our menus are constantly updated, and instantly informed the customer with their price for the convenience to seek there best order Service : As soon as the order is placed he will confirmed about their order with time of reach, and we try to make our order before the given time
E)
Service Process Customer Will Call And Order Or Come At The Counter
As Soon As We Received The Order Delivery Will Be Done soon And Payment Will Be Done On Delivery
F)
Juice counter doesnt require a huge space it can be set up in a small are , we need 700 square feet area to set up our counter
Plant Size
1.
2.
will be of one computers which will be kept for billing n stock purpose Telephone: 1 telephone will be require to complete the counters. This will be add on to the counters which will help in receiving calls from the customers Vice-Versa. Inverter : an inverter is a backup power which helps in keeping the work going
G)
Service location
H)
I)
The work force required to cater to the fulfillment of the business consist of 4 people. They will be assigned work in different department. One person will be managing the counter as well as receiving the calls from the customers. Two people for the secretion of juice and other one people will be looking after the maintenance and delivery.
K)
Power Requirement
This business require electricity as well as water but with it we are using manual equipments also
Over all production cost depend upon the order which we receive from the customer the average production cost will be.
Uses of raw material fruits 7,000 Sweetener 500 Milk 300 Crushed Dry fruits 300 Employee charges on per day 200 Electricity according to unit used 200 miscellaneous expenses 300 Total 8,800
Method of Transportation Transportation facility is required during the urgency of goods or delivery to the customer
b)
c)
Rate of Transport
For home delivery to customers and for transportation of goods we be using our
own vehicle so it will be going to cost 3000 per month which include fuel for the vehicle.
d)
Channel of Distribution
Channel of distribution Comprises of order, the order taken on the counters and then forwarding to the customers through home delivery our menu with there orders.
Juices may come on large and medium packs of mugs with variety of fruit, vegetable juices in decorative way with different prices of juices and smoothies.
The major chunk of users of our service would comprise of office goers, student and health conscious people, and also with the people who usually miss there meal due to work etc.
The competitor we will face mainly with road side vendors and with packed juices of different brands like Real Fruit Juice (Dabur India), Pulpy Orange (Coca Cola), Tropicana juices, etc. with their prices and trust.
FINANCIAL FEASIBILITY
a) Fixed capital:
S.N o. 1 2 Particulars Counter and basic structure set up Computers, printer and billing machine, Telephone Connection Furniture Juicers equipment refrigerators Power backup(gen set/invertors)electricity Total Amount (in Rs.) 20,000 35,000
3 4 5
1,620,00
b) Working capital:
(For the 1st month)
S.N o. 1 2
3 4 5
6 7 8
S.N o. 1 2 3 4
Sweeper Salary
1,000
6 7 8
S.N o. 1 2 3 4 5
Particulars Electricity Rent Employees salary 4 Menu card , delivery card , Sweeper Salary
6 7 8
2 3 4 5 6
furnitures Telephone connection Power Backup Juicers refrigerator equipment Working capital for 3 months Total
Depreciation juicers 14,00 refrigerators equipment 0 20% Depreciation on furnitures 1,00 10% 0 Depreciation on Genset 10% 2,50 0 Depreciation computer 20% 7,00 0 Recurring expense 5,00 0
Total
29,50
2,595
23,27
Sushant Rana Susil Gogoi Satpal Yadav SUBMITTED TO: Mrs Sandhya Agarwal
ASIAN BUSINESS SCHOOL MARWAH STUDIOS COMPLEX II PLOT A2 , SECTOR 125 NOIDA - 201303 DELHI NCR , INDIA
ACKNOWLEDGEMENT Through this acknowledgement I express my sincere gratitude towards all those people who helped me in this project, which I have been learning and experience about this project. It was the light of there knowledge under the guidance which my dissertation has been successfully completed. I owe everything in this life to my parents who are a constant source of inspiration and pillars of support.
TABLE OF CONTENTS
1 .Introduction 2 .Objective of the project 2.1) Rational and Scope Of the project 2.2) Review of related firms in the industry 3. Technical Feasibility 3.1) Description of the service 3.2) Service Specification 3.3) Mechanical, Chemical and Physical Properties of the service 3.4) USES of the product (*) Choice (* ) Convenience (*)Service (*)Speed, Comfort & Reliability 3.5) Service Process 3.6) Alternative Service Process 3.7) Justification for the adoption of selected process
3.8) Plant Size (*) Service Schedule 3.9) Selection of equipments 3.2.1) Service location 3.2.2) Production Layout Design 3.2.3) Cost of development of website 3.2.4) Estimate of the Workforce Required
3.2.4) Type of waste to be disposed 3.2.5) Power requirement 3.2.6) Estimate of production cost of product 4) Market Feasibility 4.1) Market description 4.2) Method of transportation 4.3) Rates of transportation 4.4) Channels of distribution 4.5) General trade practices 4.6) Analysis of past and present demand 4.7) Quantity value of consumption 4.8) Major users of the service
4.9) Quantity and marketing practices of competition 5) Financial Feasibility 5.1) Fixed Capital 5.2) Working Capital (for 1st month) (for 2nd month) ( for 3rd month) 5.3) Statement of total project cost 5.4) initial capital requirement 5.5) cost of running per year 5.6) Total investment with breakeven point 6) Conclusion & summary
SUMMARY
The project is about bringing a new chain of business juice stalls along with providing the customers with fresh and healthy juice. We have targeted the college students, office employees, and crowd in hospitals. So at first we are going to setup our stalls near those places. As Noida-NCR falls under a zone where there is extreme temperatures so there is no question against the success of the product. We will provide them with fresh juice in a hygienic environment.
CONCLUSION
After finding out the various technical, market and financial feasibilities for setting up juice bar it is evident that the concept is feasible and can be implemented in real world. The technical feasibility shows that less amount of initial set up is required for the business, however a wide advertisement program throughout the first year . need to maintain
If our project did well and we got good response from the customers, the business can be extended to other cities also.