ASSIGNMENT OF RESEARCH METHDOLOGY

TOPIC- QUESTIONNAIRE

Consumer Behaviour towards Online Advertising

SUBMITTED TO Dr. ARVIND AGGARWAL

SUBMITTED BY NITISH ARORA CUHP11MBA48(B)

QUESTIONAIRE

Dear Sir/Madam I am a student of MBA 2nd semester (CUHP). I am doing my A Study on Consumer Behaviour towards Online Advertising Sir/Madam I need to get a questionnaire filled by you .All the data and information you provide will be kept confidential and will be used only for the academics purpose. NAME: _______________________________________ CONTACT NO.: _______________________________ GENDER: Male Female

PROFESSION/ OCCUPATION: HouseWife Private job Business Engg. Doctor Teacher

Govt. employee any other

MONTHLY INCOME: - Below 10000 10000-30000 30000 above

Q1. How many times do you use the internet in a week? A. B. C. D. Daily user Dont use 1-3 days 3-6 days

Q2. What is your objective behind using the internet? A. B. C. D. E. Personal use Search Official work Fun purpose Online shopping

Q3. Do you see or observe the online advertisement shown on the Websites? A. Yes B. No Q4. Which online advertisement would you prefer watching the most? A. Matrimonial B. Tourism C. Hospitality D. Healthcare E. Music F. Books G. Apparels and accessories H. Gifts I. Gadgets J. Banking k. Any other (_______)

Q5. Do online advertising fulfill your security requirements? A. Yes B. No Q6. Which products would you prefer to buy by watching online advertisement? A. Books B. CDS OR DVDS C. Hospitality and tourism services D. Healthcare and beauty products E. Electronic gadgets G. Any other (________)

Q7. Have you purchased anything online? A. Yes B. No

Q8. How do you make your payments on internet? A. Credit card/ debit card B. Pay pal C. Cash on delivery

Q9. Have you face any problems while shopping online? A. Yes B. No C. Specify _________________________

Q10. How was the experience? A. Satisfied B. Not satisfied C. Average Q11. If you are a habitual online customer then how many times would you shop online in a month? (FILL IF APPLICABLE) A. B. C. D. 1-5 6-10 11-15 More than 15

Q12. What motivates to buy products online? A. Easy payment B. No hidden cost C. Not travel cost

Q13.Do you feel that the online marketers are providing competitive prices? A. Yes B. No

Q14. What factors help you to decide which site to use for online shopping? A. B. C. D. E. Search Personal recommendation Special offers on website Online advertisements Others

Q15. Do these online advertisements drive your mind towards purchasing a product? A. Yes B. No Q16. Which factor drives you towards online advertising? A. Convenience B. Faster and Time saving C. Trustworthy Q17. Do you personally think that online advertising is a good promotional and online shopping tool? A. Yes B. No Q18. Should Online Advertising enhanced and more promoted? A. Yes B. No

Q19. How would you rate the following factor related to online advertisement on scale of 1-5?

FACTOR

1 Strongly agree

2 Agree

3 Cant say

4 Disagree

5 Strongly disagree

I am familiar with the usage of internet I feel positive towards online advertisement I feel it can be converted to online shopping I trust the online advertisement I feel it is time saving I feel it is a good promotional tool I feel online advertisement should be promoted I feel it is secure to do online transaction I have never felt cheated or deceive while online shopping I feel online advertisement aware me about the global brand. I feel that online advertisement provide anytime anywhere shopping I feel that online advertisement provide me 24*7 shopping. I feel that online advertisement effects my purchase decision I feel that online advertisement covers promotion of all the products and services. I feel that online advertisement covers all the details about that specific product or services.

20.Any other suggestions ________________________________________________________________________

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