Middle East Food Magazine - 2012 - Issue 5

www.mefmag.
com
May 2012 / Vol. XXVIII Issue 5
The Importance of
Being Flexible
(P.14)
How Can a Can Survive?

(P. 30)
Iranian Snacks Increasing Popularity

(P. 48)
How to Make Delicious Chocolate Milk

(P. 22)
Middle East Food

May 2012 / Vol. XXVIII Issue 5 INTRODUCTION
Issue Content........................................................................01
Serving the Food Processing, Ingredients, Packaging & Catering Sectors in MENA - Since 1985
May 2012
www.mefmag.com
MENA Food Digest.............................................................. 04
Opening Letter & CPH Team...................................... 02
INGREDIENTS & ADDITIVES FOCUS

Juice Concentrates Cooling a Cruel Summer 07
PACKAGING
Wrapping The Importance of Being Flexible
CATERING & HOSPITALITY

Cafs & Coffee Shops Diversification Key to Cafs Success 14 18
12
16
19
FEATURE
Dairy How to Make Delicious Chocolate Milk 22
INDUSTRY SPOTLIGHTS
Canned Food How Can a Can Survive? Halal Food Halal Food The Ever Expanding Market Refrigeration Supermarkets Advocate Sustainable Refrigeration 30
COUNTRY/REGIONAL REPORTS
Algeria Wheat & Barley Markets Riding High France Holding All Aces: Playing the French Way Iran Iranian Snacks Increasing Popularity Taiwan Taiwans Food Industry: Souping up
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32
42 48 50
34
28
33
46
DEPARTMENTS
Interviews & Profiles........................................................54 Products & Services.........................................................58 Corporate Happenings..................................................56
COVER STORY
The USD3.5 billion market for converted flexible The Importance of packaging in the Middle Being Flexible East and Africa accounts for around 5% of the total global converted flexible packaging market of USD65 billion. Although, serving a population of 1.2 billion people, this still equates to a per capita consumption of less than Cover photo courtesy of: USD3 per year. Oystar
www.mefmag.com
EVENTS
Events Preview........................................................................ 62
(P.14)
SERVICES
Agents & Distributors...................................................65 Buyers Guide...................................................................67 Coming Events.........................................................................66
INFO

(P. 22)
(P. 30)
(P. 48)
Advertisers Index...........................................................68 Closing Letter........................................................................... 70

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Published by CPH World Media s.a.r.l.
General Information..............................................................69
Helping Advance MENA & Beyond! Since 1977
1977 !
www.cphworldmedia.com
Opening Letter
Food Security Threats Revisited

. 8 . . . . 08 . . . () 7 . . 41 .content@cphworldmedia.com
. Honorary Editorial Consultants (HEC)
Dr. Abdullah Ahmad Abdulla - Chief - Food Control Kingdom of Bahrain J. Peter Clark Ph.D - Consultant to the Process Industries Illinois - USA Sharaf Dabbagh - President Taaheel FZ. L.L.C. David Edwards - Managing Director, IMES International - Ireland Dr. Omid Gilanpour - Assistant Professor & Director of Foreign Trade & Marketing Research Department - APERI- Iran M. Karim Hammoud - Managing director, Vitech consulting Youssef H. Habbal, M.Sc. CFSA, Hospitality Management Dept. AUST - Lebanon Dr. Beate Hubber, International Cooperation Division - Research Institute of Organic Agriculture (FIBL) Jane Stamiforth - Head of Food Business Development - Reading Scientiific Services Limited (RSSL)
fter four consecutive months of decline, food prices have entered what seems to be a new era of growth. Global food cost has risen by 8 percent during the last four months according to the World Bank; news described as disturbing by specialists, unless food production starts increasing soon. The main reasons behind this price surge include higher oil prices, adverse weather conditions and strong demand for food imports in Asia. Only rice avoided a price bump thanks to plentiful supply and fierce competition among exporters.
Countries depending on imports to cover their food consumption needs are most affected by this development due to their strong vulnerability. Lebanon is one of these countries, importing almost 80 percent of its annual wheat consumption. The influence of grain prices is immense since cereals are considered major constituents of animal feed. Dealing with food price volatility must be a high priority and local authorities are urged to deploy agricultural policies to encourage farmers to increase production. The May issue of the Middle East Food magazine monitors regional and international market trends, with juice and juice concentrates production global deficit being covered by regional production on page 07. The role of developing Middle East & North African flexible packaging market is also highlighted on page 14, in light with maturing developed markets. Other up to date stories and relevant subjects are also discussed in this issue, so enjoy reading it and send us your comments to content@cphworldmedia.com.
Rodrigue J. El Balaa Managing Editor & Researcher
CPH Team
(Email domain is @cphworldmedia.com) Founders Mr. Fathi Chatila Mrs. Mona Chatila (1944 - 2006) Management President Fathi Chatila / f.chatila@ General Manager Rabih Chatila (B.Arch) / r.chatila@ Administrative Manager Abdul Rahman Hallak / ar.hallak@ Editorial & Research Editor-in-Chief Rola Hamdan Ghutmi / content@ Managing Editor & Researcher Rodrigue El Balaa / r.elbalaa@ Senior Editor & Researcher Dina Fawaz / d.fawaz@ Editor & Researcher Rasha Reslan / r.reslan@ Assistant Editor & Researcher Rawand Fakih/ r.fakih@ Circulation & Marketing Circulation & Marketing Manager Jad L. Aboulhosn / j.aboulhosn@ Information Technology IT Operation & Support Officers Ali Zaraket / a.zaraket@ Mazen Bou Diab / m.boudiab@ Accounting & Finance Assistant Accountant Hala Nizam / h.nizam@ Mail & Services Mail & Service Manager Abdul Rahman Hallak / ar.hallak@ Mail & Service Officer Ali Zaraket / a.zaraket@ Graphic Design design@
MENA Food Digest

Algeria
Algeria Grain Harvest to Hike
Algeria expects its grain harvest to reach 5.5 million tons this season due to better weather conditions, a 31 percent rise on the previous campaign. Furthermore, the head of the statistics department, Hocine Abdelghafour, said the harvest would be good thanks to sufficient rainfall in the past weeks and new equipment provided to farmers. Moreover, agriculture minister Rachid Benaissa also added that durum output would be very good this season. The campaign will be very good in terms of durum wheat production, good for soft wheat and average for barley, the minister added. Some USD15 billion is to be invested in the agriculture sector during the current Iranian year (to end March 2013) to make a significant change, said Alireza Orangi, deputy Agricultural Jihad minister and the head of Forests, Rangelands & Watershed Management Organization. Furthermore, the measure seeks to pursue the goals set by the Leader of the Islamic Revolution Ayatollah Seyyed Ali Khamenei for the countrys growth with a focus on domestic productions, he pointed out. Over USD6.6 billion of the fund will be distributed among provinces in the first stage, he added. food security, investments and agriculture with his Filipino counterpart Gregory Domingo. Furthermore, Domingo voiced optimism over keenness shown by the Kuwaiti government to extend aid to the Philippines on various levels. The meetings come as part of His Highness the Amir of Kuwait Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabahs official visit to the Southeast Asian country.The Kuwaiti government is interested in well-studied agricultural and infrastructural investments, yet, food security was clearly of Kuwaits primary interests. Naturally, our main concern would be alternative energy sources, he
Egypt
Egypt to Develop Food Security
Egypt is one of the largest recipients of International Fund for Agricultural Development (IFAD) assistance in the region where the United Nations agency specialized in rural development works. With its projects, IFAD supports smallholder farmers to leverage the countrys comparative advantage in the production and export of high value horticulture and livestock products, herbs and medicinal plants. The government of Egypt and IFAD recently signed an agreement for a USD70 million loan and a USD1 million grant for the Promotion of Rural Incomes through the Market Enhancement Project to help reduce rural poverty and enhance food security. The new project will build the capacity of smallholder farmers to access markets and create opportunities to improve their livelihoods as rural producers.
Iraq
Iraq to Purchase 30,000 Tons of Rice
Iraq has issued a tender to buy a minimum of 30,000 tons of basmati rice from India and Pakistan origin, the Iraqi trade ministry has recently said in a statement. Meanwhile, volumes in Iraqs grain tenders are regarded as nominal and the country frequently buys more than the tender volumes. pointed out. Joint meeting to discuss bilateral economic affairs have been taking place since 2009, he noted, saying that another meeting is expected to be held anytime this year, in order to pave the way for more agreements between the two countries.
Kuwait
Kuwaits Developing Food Security
Kuwaiti Minister of Commerce and Industry Anas Al-Saleh has recently discussed
Morocco
Moroccos Cereals Crop to Drop in 2012
Moroccos cereals harvest in 2012 may fall to as low as 3 million tons due to the effects of drought. According to forecasts from the agriculture ministry, the cereals harvest (this year) should
Iran
Iran Eyes USD15 Billion Development Plan
Middle East Food (MEF)
04
stand at between 3 and 4 million tons. Last month, the head of the countrys agricultural research institute said that the cereals harvest would not reach half of last years 8.4 million tons, while cereals demand stands at some 7 million tons. Furthermore, the US Department of
at a sensitive time for the North African countrys USD100-billion economy, which relies on agriculture for 14 percent of its output. Agriculture employs 40 percent of the 11-million workforce in Morocco, one of the worlds 10 biggest cereal importers.
decided to allow bakeries and other outlets to use food grade plastic with effect from June 1. Last July, health authorities introduced new rules on food packaging after having found that hot items cause chemical components in plastics to leach into food whose consumption may lead to health problems. Furthermore, the committee decided to allow concerned outlets to continue using plastic, but only the approved food graded one, said SCH public health department director, Dr Mohamed al-Thani. Food graded plastic is already in use in Europe, but we dont want to import anything since we have the raw materials to produce this kind of plastic locally, so that is why we have sent those samples to Saudi Arabia for checking and approval, said Dr al-Thani.
Saudi Arabia
Food Tops Brazilian Exports to Saudi Arabia
Brazilian exports have surpassed USD3 billion while imports have increased by 18 percent in relation to previous year. Saudi Arabia received USD701 million worth of Brazilian exports in first three months of 2012. Moreover, Brazils accumulated exports to the Arab countries jumped to USD3.2 billion in the period JanuaryMarch 2012, representing an increase of 3.33 percent when compared to the corresponding period in 2011. Imports from the Arab countries have also registered a significant increase, reaching USD2 billion in the period, accounting for an increase of 18 percent in relation to the previous year. Furthermore, the Arab-Brazilian Chamber of Commerce said the instability observed last year in some Arab countries has not affected the results. From Brazilian accumulated total exports of USD3.2 billion registered in the first quarter of this year, Saudi Arabia tops the list as the main destination, reaching USD701 million. Among the exported products, the highlights were sugar, beef and poultry, mineral ores, cereals and vegetable oils.
Agriculture later projected Moroccos wheat import needs to exceed 5 million tons this year from 3.2 million tons for the previous campaign. Barley imports are projected to almost double to 1 million tons. Last years harvest included 4.17 million tons of soft wheat, 1.85 million tons of durum wheat and 2.34 million tons of barley. Meanwhile, the shortage comes
Qatar
Qatar to Reduce Ban on Bakeries
The National Food Control Joint Committee at Qatars Supreme Council has
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Ingredients & Additives Focus

Juice Concentrates
Cooling a Cruel Summer................................................................P.07 Enzymes for Use in Fruit Processing..........................................P.08 Certified Organic Annatto Powder Launched........................P.09 POM Wonderful's Healthy Offerings..........................................P.10 BV potato protein Isolates Accredited......................................P.12 Quali-Blends by DSM.....................................................................P.12 Doehler Advanced Juice Concentrates.....................................P.13 Tipco Excels in Quality and Innovation.....................................P.13 TARGID Offers Years of Experience.............................................P.13
Packaging
Wrapping
The Importance of Being Flexible...............................................P.14 MULTIVAC Displays Latest Packaging Innovations...............P.16 Fruit for Schools Packed in Compostable Film.......................P.16
Catering & Hospitality

Cafes & Coffee Shops
Diversification Key to Cafs Success..........................................P.18 Filicori Zecchini Coffee Eyes Expansion....................................P.19 New Intelligent Vending System Introduced.........................P.20 Galleries Goes Gourmet.................................................................P.20
Photo courtesy of Doehler
Cooling a Cruel Summer

rice increases are predicted for orange juice and orange concentrates during 2012 due to Brazilian production drop. On the other hand, Turkish production is slowly filling the gap with increasing exports. In the meantime, the vast Middle Eastern market is witnessing the launch of new products while local and international companies continue their expansion plans. Global orange production is down, while trade remains steady Global production is forecast by the United States Department of Agriculture) USDA (at 51 million metric tons) MMT ,(down 4 percent primarily due to a12 percent drop in Brazil and a 22 percent drop in Mexico, both caused by dry conditions. Production is forecast higher for all other top producers. Continued weak demand in the EU is offset by strong demand in Russia .U.S .exports are forecast down due to reduced production in California and Texas.
Global production is forecast down 8 percent to 2.2 MMT because of Brazils sharp decline in fruit for processing
Global orange juice production drops Global production is forecast down 8 percent to2.2 MMT because of Brazils sharp decline in fruit for processing .However ,their exports are forecast up based on a draw down in stocks. U.S .production is forecast up slightly as more Florida oranges are forecast to be available for processing. However ,U.S .exportable supplies will be down because of tight stocks .Due to the uncertainty regarding the outcome of FDA inspections for carbendazim in orange juice ,the January forecast assumed no impact on world trade. Global lemon/lime production down ,while trade remains strong World production is forecast at 6.3 MMT ,down 5 percent ,caused mostly by a freeze in Argentina and dry conditions in Mexico .Lower production in these countries was partially offset by significant production improvement in the EU and Turkey due to good weather conditions .Global trade is forecast up slightly with stronger demand from the United States. Global grapefruit production and trade up slightly Global production is forecast at 5.4 MMT with growth in China and Turkey countering declines in the United States and Mexico .Good weather conditions and improved varieties in Turkey continue to enhance production and exports .Global trade is forecast up slightly with stronger demand from Russia. Global tangerine/mandarin production up Global production is forecast at 21.5 MMT ,with increases in Japan and Morocco more than offsetting a decline in China .Global import demand is forecast higher for all major buyers.
The Middle Easts moving market The Middle East presents many opportunities for fruit juices and fruit concentrates and during ,2011 many projects were launched and more remain in the planning phase ,as reported by the International Trade Center. In the beginning of ,2011 Saudi firm Menafea Holding planned to invest USD125 million in a 5 000 hectare farm in north-western Zambia during 2011, where it would grow pineapples and build a factory to produce juice. The company would also build 2000 housing units in the Zambian capital Lusaka under the same agreement, signed with Zambia's investment promotion agency.
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Chart 1: Global Carotenoids Market Value by Product Type, 2010 And 2018 (USD Millions)
JUICE CONCENTRATES
fruit pieces. The contract was worth about EUR6.1 million (USD8.0 million). The lines will enable the unloading of citrus pulp cells; the dosing and mixing of both intact pulp cells and juice at constant ratios; the pasteurization of the pulpy fruit beverage; and filling into retail packs. The new equipment is scheduled to be operational in the third quarter of this year. Del Monte began production of its 100% Freshly Squeezed Gold Pineapple juice in Saudi Arabia, and has unveiled a new look for its Freshly Squeezed range. The launch tapped the growing awareness of the fruit's health benefits. The company has production sites in the (UAE), Saudi Arabia and Jordan. Its two Saudi facilities, in Jeddah and Riyadh, are to begin production of Gold Pineapple. Pineapple juice's growing prominence has also been fuelled by advances in sourcing and farming, so the fruit is available all year round in a consistent quality for fresh juices. Gold Pineapple is accompanied by four other Freshly Squeezed varieties, Orange, Grapefruit, Lemonade and Orange/Pineapple. Prepared by:
Rodrigue El Balaa Managing Editor & Researcher
0.6 0.5 0.4 0.3 0.2 0.1 0
06/07
07/08
08/09
09/10
10/11
11/12
Source: USDA
Later on, Tropicana Frutz was launched in Saudi Arabia, a carbonated fruit drink, in Apple Cocktail, Pomegranate Cocktail and Blackcurrant Cocktail varieties. On another note, JBT Corporation's Foodtech business has won a major juice bottling contract in the Middle East. Aujan Industries bought two of its highspeed bottling lines for Aujan's smooth juice with real
The Middle East presents many opportunities for fruit juices and fruit concentrates
Million Metric Tons
2102 . . Menafea . .521 0002
Enzymes for Use in Fruit Processing

The juices from a wide variety of fruits and vegetables such as apples, pears, carrots, mango and berries can be extracted to produce natural beverages. Furthermore, the processes used vary considerably depending on the type of fruit / vegetable, its age and maturity. In general, extraction of fruit juice involves maceration followed by pressing or decanting to separate the juice from the solids. Enzymes can play a key role in these processes improving yield, clarity and stability of the juice. Cellulase 13L can aid the complete liquefaction of fruits when added to the crusher/pulper. Meanwhile, Macer8 FJ gives improved performance in fruit juice extraction processes and can be successfully used with cranberries, strawberries and grapes. The controlled disintegration of the fruit results in improved juice yield and full flavor recovery. Besides, Pectinase 444L promotes improved juice yield, full flavor recovery and rapid clarification of the juice. It can be added either to the pulp or juice to provide controlled disintegration and rapid reduction Middle East Food (MEF)
Extraction of fruit juice involves maceration
in viscosity. Pectinase 62L is used to improve the yield from pressed fruit pulp by breaking down pectins and can be used to clarify juice. It demonstrates excellent stability at low pH and is particularly suited for processing high-acidity fruit. Moreover, Depol 692L is the most aggressive enzyme for macerating plant tissues. It was developed to specifically aid carrot juice extraction.
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a carotenoid, is extracted from the seeds of Bixa orellana trees grown in tropical regions on several continents. Quality Assurance International (QAI), an agent for USDAs National Organic Program (NOP), has certified D.D. Williamsons processing facility in Port Washington, Wisconsin. Besides, DDWs mission is to enhance the visual appeal of food and beverages. The Color House is a place where creativity blends with advanced technical capability to bring color ideas to life for customers. DDWs wide array of natural coloring, along with its sought after caramel color and burnt sugar, helps sell two billion servings every day.
Certified Organic Annatto Powder Launched
D.D. Williamson has recently announced the development of certified organic annatto extract in powdered form. The water soluble food coloring provides a yellow-orange shade in dry mixes. Food companies can label it organic annatto extract on U.S. ingredient statements. Furthermore, the new product is a portfolio extension to DDWs certified organic annatto extracts available in liquid form water soluble, oil soluble, and oil soluble suspension. Beginning in June, U.S. certified organic ingredients may be marketed as organic in the European Union thanks to a trade agreement inked in February. The dry coloring form gives food product developers an addition to their organic ingredient toolkit, said Jody RennerNantz, Applications Scientist. Organic applications include natural cheese, dairy beverage mix, snacks, seasoning, baking mix and confections, added Renner-Nantz. Moreover, Annatto,
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JUICE CONCENTRATES
POM Woderfuls Healthy Offerings

n an exclusinve interview with Mr. Lieven Plets, Industrial Sales Director for Europe, Middle East & Africa, for Paramount Farms (Wonderful Brands), the Middle East Food magazine unravels the mystery behind the success of its pomegranate juice concentrates in the Middle East & North African region. Q: What can you tell us about POM Wonderful and POM Wonderful 100% Pomegranate Juice Concentrate in particular? A: POM Wonderful is part of Roll Global, headquartered in Los Angeles, California. Roll Global is a privately held, international company focused on healthy brands for healthy lifestyles, and with a commitment to quality on all levels. Its companies include the Paramount Agricultural Companies (Paramount Farming Company, Paramount Citrus, Paramount Farms and POM Wonderful), dient of many dishes. Consumers are familiar with the Teleflora, FIJI Water, Justin Vineyards and Winery, Suterra, multiple health benefits of pomegranates, like being a Neptune Shipping Lines and Springfresh Water. good source of antioxidants and lowering both cholesSince January 2012 the Wonderful branded business- terol and blood pressure, as they have been used in traes of Paramount Farms and POM Wonderful for the ditional remedies for thousands of years. Today we EMEA (Europe, Middle East & Africa) region have been have over merged under the Wonderful Brands umbrella. Wonder- Q: What are the advantages of POM Wonderful 100% of 7.000 hect- ful Brands EMEA, a division theRoll Global, is located in Pomegranate Juice Concentrate versus the competiBelgium and serves Europe, Middle East and Africa. tion? ares with In 1987, POM Wonderful started with a 40 hectares A: It already starts with what we plant: Wonderful variety orchard San Calijuciest variety. more than pomegranate we haveinover Joaquin Valley Centralmore pomegranates, the biggest, sweetest and and packed at fornia. Today 7.000 hectares with The fruits are handpicked, manufactured 3,4 millions than 3,4 millions trees. We are the largest grower and our own facility, where they undergo extensive quality trees producer of Wonderful variety pomegranates in the control from our own and third-party laboratories. Our US. careful concentration and pasteurization processes enWe manage the entire process from our orchards to our able us to provide our customers with all natural pomecustomers facilities. The fruits are grown in our orchards, granate juice concentrate of premium quality, fresh and hand picked and pressed, using proprietary pressing ready for production on a year-round basis. Thus we equipment. Once we press our pomegranates to liberate help them to create high quality products, giving them the juice, our POM Wonderful 100% Pomegranate Juice the competitive advantage. Concentrate is made by rapidly and precisely heating the On top we also provide a dedicated customer service juice to flash off much of the juices water content. Our team, competitive pricing, forecasting, product developpomegranate juice is naturally rich and hearty in flavor ment, regulatory assistance, as well as material analysis from the beginning as its extracted from the fruit, our and standardization. concentration and pasteurization processes are carefully designed to enhance these bold and intense flavours. Q: What opportunities does your pomegranate conWe then immediately move the pomegranate concen- centrate offer for new product launches? trate to deep freeze storage, where the flavor, color, and A: Our high quality pomegranate juice concentrate is antioxidants are locked in and naturally preserved. suited for a variety of applications. Its available in liquid form. We only remove water in our process to naturally Q: Why do you offer POM Wonderful 100% Pome- retain the beneficial polyphenols and other nutritious granate Juice Concentrate in the MENA region? attributes from the pomegranate. This ensures our juice A: We see a large potential for our product here as pome- concentrate is pure and loaded with the unique nutrigranates have always been closely connected with this tional attributes and the exquisite taste of the wonderful region and been part of its culture for many centuries. variety of pomegranates. Over 4,000 years ago, the pomegranate became one The potential for pomegranate products is large as more of the first cultivated fruits. Middle Eastern civilizations and more quality- and health-conscious consumers and chose it for nutrition and sustenance during long-dis- people following a balanced diet are looking for pleasurtance journeys. Today pomegranates still play a deci- able and easy ways to get more fruit into their and their sive role in the regions diet. In this traditionally high familys lives. They are especially interested in products juice consumption region pomegranate juice is a very with no added sugar and no additives, which are rich popular drink and pomegranates are an integral ingre- in vitamins and minerals.
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JUICE CONCENTRATES
BV Potato Protein Isolates Accredited

Solanic BV - an AVEBE Group Company confirms it has recently achieved Self Affirmed Generally Recognized as Safe (SA GRAS) status. Solanas natural potato proteins isolates are legally permitted for sale in the United States under the proposed conditions for use in foods and beverages. Furthermore, the SA GRAS status applies to the use of two of its potato protein isolates, in finished food and beverage products and covers multiple food and beverage categories at usage levels between 0.01 to 10 percent. The SA GRAS Expert Panel said the Expert Panel unanimously concludes that the proposed uses of Solanics potato protein isolates, meeting appropriate food-grade specifications and manufactured consistent with current Good Manufacturing Practice (cGMP), are GRAS based on scientific procedures. Solanics clean-label potato proteins demonstrate excellent functionality e.g. solubility, foaming, emulsification and gelling and deliver excellent nutritional value. Both potato protein isolates (either high or low iso-electric point), may be used in a wide range of food applications for which Solanic has the appropriate sub-brand and ingredient specification: e.g. bakery products (gluten free); confectionery (meringue); beverages (instant powdered sports nutrition or recovery drinks); (frozen) dairy and non-dairy dessert products (coffee creamer; sorbet, and ice cream ); sauces and dressings (egg-free); processed meat and poultry products; vegetarian food products / meat analogues; and grain products including pasta and nutritional bars.
Quali-Blends by DSM
Healthy nutrition is increasingly in the focus of a growing number of consumers. But it is not always easy to choose a well-balanced diet. Foods and drinks fortified with vitamins, minerals and other nutrients, or dietary supplements, may help to close nutritional gaps in micronutrients. But for food companies the approach to develop and manufacture innovative products with defined benefits can be quite complex. First, the target population and the needed health benefit must be defined. Then the relevant ingredients need to be evaluated on their feasibility regarding production process, stability, sensory profiles, and multiple other criteria. Finally an efficient and safe way of production and quality control has to be established. Furthermore, DSM can provide valuable support all along this approach. Seventeen Health Benefit Solutions created on the basis of deep consumer insights and latest scientific evidence are offered, tailored to specific consumer groups and the benefit to be provided. Quali-Blends by DSM provide the defined components in the best suitable forms homogeneously mixed, either as dry powders or as liquids. Moreover, a wide range of standard blends is available per segment, e.g. beverages, dairy, cereals or supplements. But of course individually customized premixes play a major role in the supply. Quali-Blends Middle East Food (MEF)
Quali-Blends by DSM
by DSM meet highest quality requirements even of the most demanding segments, such as infant food. As the worlds nutritional ingredient manufacturer, DSM Nutritional Products has its own definition of quality.
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Doehler Advanced Juice Concentrates

Doehler has recently developed a range of crystal clear Advanced Juice Concentrates. These open up the development of completely new fruit juice-based beverages with an innovative, clear, lighter and more refreshing product appearance without sedimentation. Besides mango, Doehler offers many other clarified fruit juice concentrates. The range includes for example cherry, strawberry, apple, dragon fruit, passion fruit, guava, orange and pineapple. Not every clarified juice concentrate can be used for every beverage application. Carbonated soft drinks have completely different technical requirements compared to still drinks. When opening the bottle, an ordinary juice concentrate could churn due to the CO2 content of the beverage. Based on state-of-the-art fining and stabilization technologies Doehler has developed clarified juices for both still and carbonated drinks. Besides, the Doehler Group is a global producer, marketer and provider of technology-based natural ingredients, ingredient systems and integrated solutions for the food and beverage industry. Doehlers integrated approach and the broad product portfolio ranging from flavors and emulsions, natural colors and health
Quali-Blends by DSM
ingredients, compounds, fruit preparations, dairy bases, malt and cereal bases, sweetening systems to fruit and vegetable juices, purees, concentrates and blends is the optimal basis for innovative and safe food and beverage applications. Headquartered in Darmstadt, Germany, Doehler has 19 production and 21 application centers, 50 sales offices and sales activities in over 130 countries.
Tipco Excels in Quality and Innovation

Tipco Foods Public Company Limited is one of the global manufacturers in Thailand for processed fruits and beverages. The company exports its products to countries all over the world. Furthermore, the companys product quality can be ensured by several international standard e.g. ISO9001. ISO22000, GMP, HACCP, BRC, IFS, SGF, Halal, etc. Apart from product quality, the company is acknowledged for the reliability of its services which has been recognized by customers all over the world for more than three decades. The companys product list consists of processed fruits for importers /retailers, preparation house, and manufacturers. Moreover, it also contains pineapple in canned and pouch packed. Canned tropical fruit is also on the list with pineapple, red and yellow papaya, guava, banana as its main ingredient. Pineapple juice concentrates in aseptic bag and frozen form (member of SGF), Aloe Vera in canned, pouch packed and aseptic bag are also manufactured by Tipco.
TARGID Offers Years of Experience

TARGID is supplying and manufacturing fruit juice concentrates, purees and puree concentrates and FTNF aromas for the fruit juice, baby TARGIDs headquarter in Mersin food, jam and bakery industries. Four managing partners have put their agricultural and industrial knowledge and experience together and established TARGID Ltd in Kayseri in 1993. With the experience and industrial knowledge of the founders and their engineers, the company grew rapidly in a short time. TARGID succeeded as producer and a supplier for important customers in both domestic and foreign markets. The revenues were reinvested into the company to develop the equipment. In 2003, the company moved to Mersin, where it bought the existing plant. Mr. Alaaddin G, the CEO, is also currently the president of MEYED, Fruit Processors Union of Turkey.
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PACKAGING
WRAPPING
The Importance of
Being Flexible
rom USD58.3 billion in 2011 to a forecast of USD71.3 billion by 2016, global flexible packaging continues its growth driven by the replacement of traditional packaging types such as metal cans, glass, plastic bottles, etc. Although flexible packaging has reached market maturity in developed countries; however, it would witness stronger growth in developing countries. One example of this expansion is the Middle East and Africa region which accounts for around 5% of the total global converted flexible packaging market. Although, serving a population of 1.2 billion people, this still equates to a per capita consumption of less than USD3 per year. Global consumer flexible packaging market to reach USD71.3 billion by 2016 The global consumer flexible packaging market was worth USD58.3 billion in 2011 and is forecast to grow at a CAGR of 4.1% to reach USD71.3 billion by 2016, according to the latest research from Smithers Pira. A new study from Smithers Pira - The Future of Global Flexible Packaging to 2016 - shows how flexible packaging market growth has been driven by the replacement of traditional pack types such as metal cans, glass and plastic bottles, and liquid cartons across a wide range of end-use sectors. The tonnage for the global consumer flexible packaging market is projected at 18.1 million in 2011 and is forecast to reach 22.5 million tons by 2016. Flexible packaging has also benefited from a wider range of new products being developed by brand owners in an increasingly competitive consumer marketplace. Barrier flexible packaging will continue to grow in importance as the major retail chains demand greater product protection and longer shelf life.
The tonnage for the global consumer flexible packaging market is projected is forecast to reach 22.5 million tons by 2016
Flexible packaging has reached market maturity in the developed nations of North America and Western Europe and future growth will be modest. However,
Chart 1: Global consumer flexible packaging consumption by region, 2011 (% share by volume)
Rest of the World 12.3% Asia 29.1%
Western Europe 27.0%
Central and Eastern Europe 6.7% South and Central America 4.2%
Source : Smithers Pira - The Future of Global Flexible Packaging to 2016
North America 20.7%
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Smithers Pira expects flexible packaging to see stronger growth in developing countries. Asia is the largest regional market with 29.1% of global market volume in 2011, followed by Western Europe and North America. Asia is also the fastest-growing market for consumer flexible packaging, with a forecast CAGR for 2011-16 of 7.9%. The region is forecast to represent 55.0% of total world flexible packaging consumption growth during the period 201116. India and China are the fastest-growing national markets for consumer flexible packaging according to Smithers Pira, together accounting for 44.0% of world flexible packaging consumption growth during the forecast period. Food accounts for almost three-quarters of global consumer flexible packaging markets and consumption in 2011. Meat, fish and poultry is the largest food sector for flexible forecasts packaging, followed by confectionery and baked goods. Flexible food packaging grows in the Middle East and Africa In a new report from PCI Films Consulting, the USD3.5 billion market for converted flexible packaging in the Middle East and Africa is analyzed in-depth and at length. The region accounts for around 5% of the total global converted flexible packaging market of USD65 billion, although, serving a population of 1.2 billion people, this still equates to a per capita consumption of less than USD3 per year. The largest national markets are South Africa, Iran, Nigeria, Egypt and Saudi Arabia, which together account for in excess of 50% of the regional total. With increasing food production comes increasing sophistication in distribution, logistics and packaging, and flexible packaging demand grew on average by 5% per annum between 2007 and 2010, with 7% growth in 2010.There are, nevertheless, substantial national variation in growth trends. The new report demonstrates that Nigeria, Egypt and Kenya have grown substantially above the average trend while South Africa. Morocco and Syria have seen growth significantly below the regional average. The question is, who is serving the market, with the major multi-national converters having virtually no local manufacturing presence? The region continues to be a net importer of flexible packaging especially into Africa, much being sourced from Europe and increasingly from India and China. There is also substantial intra-regional trade, with converters in Saudi Arabia and UAE making use of the films produced as part of downstream petrochemical diversification within those countries. The other substantial success story has been the influx of Indian entrepreneurs, who have established thriving converting operations in Nigeria and the UAE. In terms of end-use markets, food and food security
The region accounts for around 5% of the total global converted flexible packaging market of USD65 billion
is of increasing significance as populations rise. Major multinationals are making land investments and food production both to feed indigenous populations and for export, and to address the increasing urbanization of the population as economies grow. At present, only a small percentage of the food eaten is pre-packaged. As urban populations increase so the demand for better food preservation, logistics and packaging will follow. There are also end-use flexible packaging segments that appear particularly significant within individual countries, for example dairy products in Tunisia, juice sachets in Iran, fresh dates packaging and ice cream cone wrappers in Saudi Arabia, and flexo printed diaper over-wraps in Syria. Prepared by:
3,85 1102 3,17 6102 . . 1,2 5% . . 3
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PACKAGING
WRAPPING
MULTIVAC Displays Latest Packaging Innovations

MULTIVAC, global packaging specialist from the Allgu, had attracted a lot of the Anuga Foodtec visitors to its stand with among other things its sandwiches and muffins baked in MYLAR COOK film. Beside the innovative packaging concept, MULTIVAC also presented other new developments, among them the high-end traysealer line as well as the patented HPP technology. The company has recently exhibited its high-end T700 traysealer in an integrated packaging line. In front of many visitors' eyes the twin lane machine automatically matched its speed and travel movements to the desired output. It worked efficiently and reliably in all its processes. The denesting of the trays was performed by a Carsoe tray denester and the line was equipped with the H 130 handling module with 4-axis robot for placing the finished tray packs into outer cartons. Besides, MULTIVAC's HPP technology (High Pressure Processing) also aroused great interest as expected. The company has further developed high pressure processing in some crucial areas and for this it was awarded the International FoodTec Award 2012 at Anuga. Furthermore, MULTIVAC holds several
Multivac stand at Anuga 2012
patents in the area of high pressure processing. For example, the packaging specialist's innovations enabled MAP packaged foods to be high pressure processed reliably for the first time. The company has also set up a HPP test plant at its headquarters in Wolfertschwenden for the high pressure processing of packaged food.
Fruit for Schools Packed in Compostable Film

Innovia Films compostable, cellulose-based material, NatureFlex NVS, is helping to spread the healthy eating message in Italian schools. The EU funded Frutta nelle Scuole (School Fruit Scheme) ensures children aged 6-11 years old are given individually wrapped portions of fresh organic fruit to enjoy during the school day. The transparent NatureFlex NVS film used in this application is converted and sold to packers by Italian company, CORAPACK Srl, founded by Massimo Radice. Corapack has many years experience in perforating and printing various flexible films. Fabrizio Radice, Sales Manager, Corapack, explained NatureFlex NVS was the ideal choice to flow wrap the fruit as it not only protects the product inside, due to its semi-permeability to moisture, but also provides good machinability and printability, ensuring a nice pack appearance. In addition the film has excellent environmental attributes such as being compostable and made from renewable resources. Beginning life as a natural product, wood (from managed plantations operating on good forestry principals, FSC or equivalent), NatureFlex is certified compostable in both home and industrial composting environments and is also suitable for anaerobic digestion. Besides, NatureFlex offers advantages for packing and converting such as inherent dead fold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide heat-seal range.
NatureFlex NVS film, converted by Corapack
16
CAFES & COFFEE SHOPS
Diversification Key to Cafs Success
ooming businesses, increasing income and steady adoption of western lifestyle have all led to an increasing activity of cafes and coffee shops in the Middle Eastern region. In fact, the healthy market is expanding and the list of investors and franchises includes the widest range of companies from the most luxurious to the most casual. Luxury cafes like Butlers Chocolates are increasing their regional presence through a series of franchises while globally successful franchises like Costa Coffee are moving faster their expansion timeline. Launch of the C house coffee franchise MEFranchising, a leading franchise consultant with operations in London, Kuwait, Riyadh and Morocco entered an agreement to help launch C House, a Milanbased coffee franchise, in the UAE in late 2011. With stores in Morocco, Greece, Spain, India and the UK, C House operates nearly 50 locations and is recognized for its spectacular interior design and the signature perfect espresso. The franchise has carved out a niche in the restaurant and lounge category. MEFranchising is thrilled to help establish a truly Italian brand experience in the UAE. More than just a coffee shop, C House has revolutionized the European coffee drinking experience through award winning design and spectacular coffee, says Mohammed Alnassar, Managing Director of MEFranchising. UCECC (The United Company for Engineering), a company headquartered in Syria, is the master franchisee for C House in UAE and oversaw the launch in Abu Dhabi. We are delighted to bring an emerging leader in coffee to the Middle East. The C House brand shares the same values and principles as UCECC, with a commitment to quality and value-added service, says Eyad Husan, Chairman of UCECC. Luxury chocolate cafs operator opens UAE outlet Prime Hospitality announced the signing of a franchise agreement with Butlers Chocolates, the luxury chocolate manufacturer that owns and operates Butlers Chocolate Cafs in Ireland and England, to open outlets in the UAE. Under the agreement, Prime Hospitality is set to open many Butlers Chocolate Cafs in the region with the first two outlets to open by 3rd quarter of 2012. Owen Sorensen of Butlers Chocolates said, "The UAE has always been a market of immense interest to us. We have been carefully looking for a local partner with a successful track record and high reputation to represent our brand. Prime Hospitality was the ideal choice for us with their expertise, quality, and network to maximize the success of Butlers Chocolate Cafs in the UAE, and potentially the region. Our common vision of how the market should be developed was a key factor in our decision to partner with Prime Hospitality."
Costa Coffee, which operates 80 stores in the Gulf state, has seen a 15 percent increase in like-for-like sales
Nawwaf Ghobash, Managing Partner of Prime Hospitality, said, "With the rapid growth in the food and beverage industry globally and regionally, consumers became more selective as more options have become available. This has made it important to find reputable food connoisseurs of the caliber of Butlers Chocolates to partner with. We are very proud to represent pioneers in the confectionery - based concepts to establish their presence in the UAE through us. This milestone comes as part of our strategy to expand the portfolio of Prime Hospitality, and we are looking forward to the launch of the first Butlers Chocolate Caf in the region." UAE boosts Costa Coffees plans Costa Coffee, Britains largest coffee shop chain, plans to hit its goal of 100 coffee shops in the UAE two years ahead of schedule and may boost its number of stores by a further 50 by 2014, according to official sources. Whitbread-owned Costa Coffee, which operates 80 stores in the Gulf state, has seen a 15 percent increase in like-for-like sales the bulk of which is being driven by Arab clientele. The coffee brand has largely bucked the global downturn, seen as affordable luxury by cash-strapped consumers. Total sales across the chain increased 9.2 percent to June 2 while sales in new coffee shops had increased four percent. Prepared by:
. Butlers Chocolates . . Costa Co

18
Filicori Zecchini Coffee Eyes Expansion

Since 1919, Filicori Zecchini has remained loyal to a philosophy which merges artisans passion and technological innovation. The Companys mission has been to spread the quality of the Authentic Italian Espresso worldwide and, for this reason; Filicori Zecchini is already cooperating with a selected network of local distributors in Europe and in Middle East. During Gulfood 2012, a selection of new interesting coffee recipes, created for this occasion by the professional baristas of Filicori Zecchini training center, and an amazing range of teas and fruit infusions has been presented. Moreover Filicori Zecchinis new line of pods and cartridges is now available. Besides, the four certified blends, in easy-to-use single sachets, packed in boxes of 50 units each, are perfect for home and office consumption. The result in the cup is really surprising and the requested investment for the equipment is absolutely feasible. Not to mention that the cartridges, which can be used on several equipments with standard capsule system, are biodegradable certified. Such cartridges do not require any special treatment and they do not contain heavy metals maintaining the same technical features and the same shelf life of the traditional capsules, being 100 percent environmental friendly.
Filicori Zecchinis Cappuccino
Besides, Filicori Zecchini main blends and products are currently available in the main theme parks and finest restaurants and cafeterias in the UAE, Qatar and Saudi Arabia.
CPH World Media magazines
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Tel: +961 1 748333 - Fax: +961 1 352419 - Email: info@cphworldmedia.com - Web: www.cphworldmedia.com
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CAFES & COFFEE SHOPS
New Intelligent Vending System Introduced

UAE-headquartered Coffee Planet, the global coffee company is expanding its reach across the region with the introduction of a new stand alone state-of-theart intelligent vending system designed to bring the brands signature fresh bean-to-cup experience to an even-wider audience of coffee lovers. Furthermore, the hi-tech German-developed machines have been recently launched in the region. The machines deliver high quality coffee with a 100 percent freshly brewed coffee, guaranteed in just 44 seconds, dispelling the myth that it is not possible to get a great coffee from a vending machine. But the real advantages for Coffee Planet and its franchisees lie in the way that these state-of-the-art machines use wireless GSM technology. Machines can be remotely monitored from Coffee Planets Dubai head office, with the ability to adjust the settings of each individual unit. This technology also enables us to receive and review up-to-the-minute data on usage from the total number of coffees sold over a certain period to actual milk consumption, plus it can issue refill alerts as well as flag maintenance issues. Theoretically, these machines should never run out, maximizing its return on investment, said Robert Jones, Business Development Director, Coffee Planet. The Coffee Planet machines can pour 100 cups of premium coffee each and every hour, using a built-in easy-to-use payment system. This is ideal for locations, such as transport, leisure and business hubs with high consumer footfall, including international airport terminals, metro stations, public parks and business towers, as well as university campuses, added Jones.
Robert Jones and Richard Jones Presetning Coffee Planet's New Products
Galleries Goes Gourmet

Gourmet eatery 1762 Deli is now open at The Galleries at Downtown Jebel Ali, bringing more food and beverage options to Limitless flagship mixed use
1762 Deli at the Galleries
project. 1762 Deli occupies nearly 2,000 sq ft at The Galleries Building 3, including a 500 sq ft outdoor seating area in the developments huge landscaped plaza grounds. 1762 Deli, which also has an outlet at DIFC, serves a diverse range of hot, cold, sweet and savory snacks and meals, and a wide selection of drinks. 1762 at The Galleries is open from 8am to 6pm Sunday to Thursday for dine-in, takeaway and deliveries within The Galleries and surrounding neighborhoods. Bahaa Abouhatab, Head of Projects for Limitless in the UAE, said: We are delighted to welcome one of Dubais most talked about eateries to Dubais most rapidly expanding community. The opening of 1762 Deli means more choice for our 3,000 Galleries tenants, visitors and those who live and work nearby.Suzi Croft, Managing Partner, of 1762 Deli, added: 1762 has entered a new phase in its growth and our Galleries outlet, serving the area known as New Dubai, looks set to be every bit as popular as its DIFC-based elder sister. Other eateries at The Galleries include Oregano Italian restaurant, Subway, Click and Caf Arabicca/ Fresh Plus. A new coffee shop Lounge Caf is also undergoing fit out ahead of its planned opening in Q2 2012.
20
Feature
Dairy
How to Make Delicious Chocolate Milk..........................................P.22 Biocatalysts Fights Lactose Intolerance..........................................P.25 Hurdling the Challenges for Pizza Cheese.....................................P.26 UND Ayran Products Hits Saudi Arabia..........................................P.26 Duponts Campaign Beats Recession..............................................P.28 Health, Quality and Commitment....................................................P.28
Photo courtesy of: DuPont Nutrition & Health
FEATURE
DAIRY
How to Make
Delicious Chocolate Milk
By: Hanne K. Ludvigsen*
hocolate milk is a well-known and popular product around the world. Except for a few products where a visible sedimentation is desired, chocolate milk is expected to be a homogeneous product without visible sedimentation and creaming. Most of the cocoa powder is insoluble in milk and water meaning that if no precautions are taken, the cocoa particles settle at the bottom and the text shake before use will have to be written clearly on the packaging. This labeling has a negative impact on the consumer. Further, for long shelf life products creaming occurs over time - a process which can also be delayed by taking appropriate action. homogenization and ageing of the chocolate milk. The Forming the thixotropic system Chocolate milk usually contains up to 2% cocoa pow- mono- and diglycerides form complex with the whey der. In order to make a homogeneous suspension of proteins, making the fat globule membrane more rethe cocoa particles in the milk, a three-dimensional sistant towards coalescence. Hence they reduce fat network has to be formed. The cocoa particles are en- separation in the product. However, they also reduce trapped herein. When shear is applied to the chocolate the net charge of the fat globule membrane and thereMono-and milk the network is broken and the viscosity decreases. by increase the flocculation of the fat globules formdiglycerides When the shear is removed the three-dimensional net- ing a three-dimensional network, which increases the work is restored. It is a so-called thixotropic system. The creaminess in the milk. are ingredients used to form this thixotropic system are emulsifiers generally mono- and diglycerides carrageenan and mi- The effect of carrageenan in chocolate milk crocrystalline cellulose. Monofar produced have an important function in and diglycerides further Carrageenan is bymilk.the most commonly used stabipreventing creaming in lizer in chocolate Carrageenan is extracted from by reaction the product. seaweed. In Europe, carrageenans are divided in 2 groups, refined carrageenan (E-407) and semirefined of edible The effect of emulsifiers in chocolate milk carrageenan (E-407a). Both types are applicable in vegetable Mono-and diglycerides are emulsifiers produced by chocolate milk. fats/oils and reaction of edible vegetable fats/oils and glycerol. The Carrageenans are further grouped in Kappa-, Lambdaresult is a molecule with a hydrophilic and a lipophilic and Iota carrageenan according to their chemical comglycerol part and consequently it is placed at the interface be- position. It is especially Kappa carrageenan, which has tween the fat/protein and water. This happens during found use in chocolate milk due to its ability to react
22

with the milk proteins and form a three-dimensional network. The carrageenan forms a helix with negatively charged sulphate groups turning outwards. This helix interacts with the positively charged casein micelle. When carrageenan is used as stabilizer, the chocolate milk must be cooled down below 25C before filling, or cooled down below 25C during constant rotation if in can/in bottle sterilization is used. This is necessary for formation of the carrageenan network. Figure 1 shows how the network is formed in a carrageenan stabilized chocolate milk. Further storage of the chocolate milk should be below 30C as the formed network breaks down at higher temperature.
Figure 1: Chocolate milk with and without sedimentation

Figure 2: Representation of network formation of MCC/CMC
The dosage of the stabilizer is very crucial
The effect of the MCC/CMC complex Microcrystalline cellulose (MCC), or rather a MCC/CMC complex, also finds application in chocolate milk, however, often in combination with carrageenan. MCC is derived from plant fibers from which the crystalline part of the cellulose is extracted. When in dispersion the MCC forms a three-dimensional network due to formation of hydrogen bonds. Below 80C a change in temperature only has limited effect on the functional properties of MCC, meaning that cooling and storage temperature is less critical when MCC is used. Consequently, MCC based products are recommended when cooling below 25C is not applicable or if the storage temperature is higher than 30C which is often the case in eg. South East Asia and the Middle East. MCC based products often gives more
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FEATURE
DAIRY
The effect of the cocoa particles The cocoa particles also strengthen the network formation, as casein is adsorbed to cocoa particles. This adsorption takes place almost immediately when milk and cocoa powder are mixed. The strength of the network is depending on the degree of alkalization of the cocoa powder. Cocoa powder contains polyhydroxyphenols, which during alkalization polymerize to tannins known for its protein binding properties. In general the heat stability of chocolate milk is lower than that of milk, however, the closer the pH of the cocoa powder is to the pH of the milk the less impact it has on the stability in the milk. It is important to consider the particle size of the cocoa powder, as the formed network cannot keep too heavy particles. It is recommended that less than 0.5% of the particles are larger than 75 micrometer. Palsgaards range of emulsifiers and stabilizers Palsgaards products for chocolate milk ensure uniform products with good creaminess and mouth feel and high storage stability. An example of a carrageenan based product for chocolate milk is Palsgaard ChoMilk 150 composed of mono- and diglycerides, carrageenan and guar gum. Palsgaard ChoMilk 150 results in a uniform chocolate milk with a pleasant creaminess and mouth feel. If it is difficult to cool down the product below 25C after the production or if the storage temperature of the product is above 30C, Palsgaard ChoMilk 170 is applicable. Palsgaard ChoMilk 170 is declared MCC, monoand diglycerides, carrageenan and CMC. This product is also applicable in chocolate milk drinks with low protein content either due to the protein content in the milk or due to dilution with water to form a chocolate milk drink. Another product for low prote-in chocolate milk drinks is Palsgaard ChoMilk 159 compo-sed of mono- and diglycerides, carrageenan and locust bean gum. As this product is carrageenan based like Palsgaard ChoMilk 150 attention should be paid to filling and storage temperature. Due to its total composition Palsgaard Chomilk 170 is a dry mixed product and the suspension of the product in the milk is facilitated by dry mixing the product with sugar before addition. Source:
Hanne K. Ludvigsen Product Manager Dairy & Ice cream group Palsgaard A/S Email: hkl@palsgaard.dk
The cocoa particles also strengthen the network formation, as casein is adsorbed to cocoa particles
body and creaminess to the milk drink, which could be another reason for recommending a MCC based solution. Figure 2 below illustrates the network formation of MCC/CMC in which the cocoa particles are kept in suspension. Finding the right stabilizer dosage The dosage of the stabilizer is very crucial. Underdosing means sedimentation in the chocolate milk and overdosing results in heavy body and gelation. When working with carrageenan one has to be very careful as the margin between underdosing and overdosing is very narrow. The use of mono- and diglycerides together with carrageenan increases the dosage margin of carrageenan and at the same time reduces the amount of carrageenan needed for formation of a stable product. This is due to the fact that the mono- and diglycerides form a network between the fat globules and the whey proteins. Further the dosage of the carrageenan depends on The fat content of the milk. Higher fat demands less stabilizer The cocoa content. Higher dosage less stabilizer The heat treatment. Sterilization demands less stabilizer than UHT treatment which again demands less stabilizer than a pasteurized product The dependence of stabilizer dosage to the heat treatment can be explained as follows: During heating to sterilizing or UHT-temperatures the whey proteins denaturate and become less soluble. This causes further agglomeration of the proteins with the cocoa powder and fat. The extent of agglomeration depends on e.g. the type and time of heating, the homogenization, the type and amount of cocoa powder and stabilizer, the milk quality including the protein quality and pH of the milk. As MCC doesnt react with the milk proteins in the same way as carrageenan the risk of separation due to overdosing is less. However overdosing results in heavy body and high viscosity.
. . " " . . . 2% .
24
Biocatalysts Fights Lactose Intolerance
Biocatalysts new product Lactase 849MDP is a fungal enzyme that helps fighting lactose intolerance
Biocatalysts new product Lactase 849MDP is a fungal enzyme making it suitable for use in both Kosher and Halal applications. This feature opens the door to many new opportunities previously unavailable to both the Dietetic and Dairy sectors. Lactase 849MDP can be used in the removal of lactose in dairy food products such as yoghurt, acid whey and sweet whey. It can also be used in dietetic preparations for people who suffer from lactose intolerance as it is convenient for tableting and encapsulation. Lactose intolerance is the inability to properly digest lactose and can be a very uncomfortable condition. Lactose is the primary sugar found in milk and its digestion requires the presence of lactase (produced in the small intestine) to break down lactose. If lactose is not absorbed properly, it ferments and this can result in abdominal pain, a bloated stomach and diarrhoea. Biocatalysts close relationship with their customers highlighted the need for a Lactase enzyme which is suitable for both Kosher and Halal applications. The launch of Lactase 849MDP has subsequently filled this need. This endorses the importance of companies working closely and being in tune with their customers.
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FEATURE
DAIRY
Hurdling the Challenges for Pizza Cheese

CHOOZIT SWIFT is DuPont innovation enabling the rotation of cultures without unwanted variability. A concentrated blend of highly active Streptococcus thermophilus cultures, CHOOZIT SWIFT is available in three to six phage-robust, isofunctional starters, designed for direct inoculation in the cheese vat. Due to their identical functionality, the starters enable easy rotation without altering the recipe or process, allowing a consistent quality of cheese from vat to vat. CHOOZIT SWIFT allows manufacturers to gain maximum protection against phage virus attacks, which are a constant risk during acidification and can ruin an entire cheese batch.Achieving consistency and reliability is a major hurdle for pizza cheese manufacturers. Every gram of fat or protein and every minute lost during processing have an impact on performance, said Annie Mornet, global business director for CHOOZIT, DuPont Nutrition & Health. CHOOZIT SWIFT is designed to help plants under productivity pressure. By optimising phage control and acidification, manufacturers will experience a positive effect on yield and shelf life, Mornet added. Besides, the culture range marks the first commercial use of CRISPR (Clustered Regularly Interspaced Short Palindromic Repeats) technology in the cheese industry. A recognised pio-
DuPont is Taking Care of the Pizza Cheese Industry
neer behind the technology, DuPont uses CRISPR to develop cultures with a natural, built-in immunity to the phages that commonly attack during cheese production. Unlike the cultures used for conventional rotations in fermented dairy plants, CHOOZIT SWIFT are characterised by their identical functionality allowing each member of the rotation to perform in exactly the same way.
UND Ayran Products Hit Saudi Arabia

For centuries Laban Ayran or Ayran, as it is popularly known, occupies an important part of daily Mediterranean and Middle-eastern diet. Ayran is a dairy drink, traditionally made in house-holds from fresh milk, diluted with water; salt is then added to the desired taste. United National Dairy (Rayan) produces and markets Ayran for more than twenty years. Made from 100 percent fresh cow milk, it is sold in Plain, Mint and Cumin flavors under Koolplus brand. Furthermore, consumers find the chilled Koolplus Ayran, an excellent refreshing drink during the hot summer months. It not only tastes great with meals but also compensates loss of salt in human body. It helps digestion due to friendly bacterial culture used in its making. It is an excellent milk substitute for people having lactose intolerance. Moreover, it provides essential protein, calcium and vitamins (Vitamin A & D). Koolplus is low in milk fat (1.5 percent). Moreover, several dairy companies in the Middle East, mostly powder re-combiners produce Ayran in short-life and long-life (aseptic packaging) with varying taste profiles. Although the taste and aroma of fresh milk Ayran is best appealing to the consumers, these properties can also be preserved to a great extent even when it is sterilized (UHT treated). Besides, United National Dairy is now introducing Long-life Laban drinks Ayran in 200ml Combi aseptic packs for the first time in the kingdom of Saudi Arabia.
All UND ayran products are made of fresh milk
26
FEATURE
DAIRY
Duponts Campaign Beats Recession

DuPont Nutrition & Health is reaching out to dairy manufacturers in Europe and the Middle East with a campaign designed to counteract the impact of ongoing recession and the increasing price pressures largely brought to bear by discount supermarkets. Do more with dairy is a targeted initiative that offers solutions in many of the areas where manufacturers eye opportunities to optimize their costs, whether reducing or replacing expensive ingredients, improving production yield or reducing waste. Most importantly, the campaign emphasizes ways to combine cost reduction with enhanced product quality and even a new point of difference. For example, recipes that cut down on expensive dairy fat also raise the healthy profile of the final product. Furthermore, the campaigns five inspirational concepts highlight innovative possibilities within dairy desserts, processed cheese, semi-hard cheese and yoghurts. Cost optimization is enormously important for the dairy industry. Many of our customers have expressed enthusiasm because our campaign includes really good products combined with significant cost
Do More with Dairy Offers Cost Optimization with a Point of Difference
savings, said Linda Friis, senior application specialist at DuPont Nutrition & Health. Following the onslaught of the financial crisis in 2008, dairy manufacturers have lived with continuous instability on financial markets. Prices of raw materials, such as milk, milk-based ingredients and sugar, continue to rise. At the same time, the growth of discount supermarket chains has subjected manufacturers to increasing price pressures. We put ourselves in the customers shoes and look not just at our solutions but at the customers whole dairy formulation, added Friis.
Health, Quality and Commitment

Al Rabie Saudi Foods started in 1980 and became one of the largest Saudi companies in the field of dairy and juice industry in the Kingdom of Saudi Arabia and the Middle East. It operates a large factory with 100 percent Saudi capital. Since the opening of the factory, it operates with the latest and the highest levels of advanced technology in production and distribution. A company based on fundamental and core principles, where the commitment is providing the best customer service and high quality that are subject to strict examination and monitoring of all its products. This made the company one of the most important trade brands in the region and occupied a prominent place earned by trust. Furthermore, Al Rabie always cares and chooses the best raw materials, plus the latest technology in production and packaging processes with the highest international standards. Al Rabie Company provides a variety of long life juices, nectars, milk, fresh juices and premium food products. They are all packed in different sizes, 1 liter, 330 ml, 200 ml, 1.75 ml, 400g which are distinguished by long validity duration due to the processor system (UHT), High Temperature Technology. Recently, Al Rabie launched 120 vitamins fortified range for kids and Awal Qatfa range which contains a wide variety of ready- to- eat foods packaged in carton packaging by "Tetra Pak. Awal Qatfa range contains, Fava Beans with its different recipes, Red Kidney Beans, Peas, Corn and Tomato Paste.
Al Rabie Company provides a variety of long life products
28
Industry Spotlights
Canned Food Halal Food
How Can a Can Survive?......................................................................................P.30 ORBITTM Closure Gets Seal of Approval...........................................................P.31
Halal Food: The Ever Expanding Market.......................................................P. 32 Halal Air Chilled Organic Chicken Now in Dubai.......................................P. 33
Refrigeration
Supermarkets Advocate Sustainable Refrigeration...................................P.34 ShowMaster: The Multitasked Salad Bar........................................................P.35 New GEA Maxi-Stack Spiral Freezer Model...................................................P.38 Viessmann Offers Technological & Hygienic Excellence...........................P38
Photo Courtesy of ShowMaster
INDUSTRY SPOTLIGHTS
CANNED FOOD

The food canning industry is slowly losing ground to other forms of packaging such as PET and HDPE, due to fluctuating raw material prices and threat of substitution from plastics. The global market for food and beverage metal cans was estimated at 329,357 million cans in 2010 and is expected to reach 385,547 million cans in 2016, growing at a CAGR of 2.83% from 2011 to 2016. In the Middle East and Africa, the market increased at a compound annual growth rate of 4.4% between 2004 and 2009. Stiff competition influences canned food market Metal can market is facing serious competition from other packaging forms which is causing a gradual loss of its market share to PET) Polyethylene Terephthalate( bottles and HDPE) High Density Polyethylene ,(especially in food and beverages .According to the report "Global Food and Beverage Metal Cans Market by Raw Materials ,Sizes and Shapes ,Applications ,Price Trends and Forecast "2011-2016 ,by MarketsandMarkets )M&M ,(Europe is the most dominant market for biodegradable plastics while Asia-Pacific ,owing to significant domestic demand ,is expected to be the fastest growing market in the next five years .Fluctuating raw material prices and threat of substitution from plastics are key challenges faced by the industry participants. Also ,cost incompetency compared to paper and plastic packaging ;along with lack of microwave capability is a critical road-block for metal cans. The report also notes that the global market for food and beverage metal cans was estimated at329,357 million cans in 2010 and is expected to reach385,547 million cans in ,2016 growing at a CAGR of 2.83% from 2011to .2016 North America and Europe are the leading consumers of food and beverage metal cans .However ,both these markets are saturated and expected to grow at meager CAGR of 1.96% and 2.08% from2011 to ,2016 in terms of volumes respectively .Asia-Pacific, which accounted for 24.0% of the market in ,2010 is expected to be the fastest growing market and estimated to grow at a CAGR of 4.35% from 2011 to ,2016 in terms of volumes. According to the same source ,food and beverage metal cans market is dominated by beverages which accounted for 74.0% of the market in .2010 New drinks such as energy and sports drinks ,fruit and vegetable juices coupled with innovative shapes such as the bottle-can and convenient sizes for the consumer are critical factors for the growth in the beverage cans market. Canned foods market generates total revenues of USD20.4 billion The value of canned foods market are analyzed in MarketLines latest report which shows that the global canned food market generated total revenues of
"Global market for food and beverage metal cans is expected to reach 385,547 million cans in 2016
USD80.7 billion in 2010, representing a compound annual growth rate (CAGR) of 2.7% for the period spanning 2006-2010. Moreover, canned meat products sales proved the most lucrative for the global canned food market in 2010, generating total revenues of USD20.4 billion, equivalent to 25.3% of the market's overall value. In the future, the performance of the market is forecast to accelerate, with an anticipated CAGR of 2.8% for the five-year period 2010-2015, which is expected to drive the market to a value of USD92.7 billion by the end of 2015. Seafood leads Middle Eastern canned food market Datamonitor noted that the market for canned food in Middle East and Africa increased at a compound annual growth rate of 4.4% between 2004 and 2009. The canned fish/seafood category led the canned food market in Middle East and Africa, accounting for a share of 42.5% and the leading players in the Middle East and African canned food market include H.J. Heinz Company, Tiger Brands Ltd and Danish Crown Group. Prepared by:
HDPE PET . 753,923 6102 .2009 38,2% 0002 6102. 4,4% 4002
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ORBIT Closure Gets Seal of Approval
The Starpack award won by Orbit Closure
The easy-open capabilities of the revolutionary Orbit Closure, which is growing in popularity across Europe amongst both consumers and brand owners, have been recognized by the industry with a string of prestigious awards, including five in the UK, two in France, two in Germany and one global award. Developed for use by CROWN Food Europe Cans and Closures, a business unit of Crown Holdings, Inc., the closure was designed to offer consumers enhanced openability and convenience for products in glass jars. The ORBIT Closures unique two-piece system reduces the torque needed to twist the closure and break the seal, making it significantly easier for consumers to open compared to traditional closures. Among the string of accolades won in 2011, the Orbit Closure was honored with Gold in the Starpack Consumer Products category and Supreme Gold in the MPMA Best in Metal Awards, the first metal cap ever to be nominated for the prestigious prize. The Orbit Closure was also recognized at The Canmaker Can of the Year Awards 2011 with Gold in the Ends, Caps and Closures category, where judges were impressed with the closures easy-open capabilities. Following this, three awards were also given at the UK Packaging Awards for Innovation of the Year, Metal Pack of the Year and Consumer Convenience Pack of the Year. In addition, the closure won first prize in the Sales Packaging category of the German Packaging Award 2011. Overall, 21 products received commendations across the programs seven categories, with Crown winning the competitions most coveted prize.
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INDUSTRY SPOTLIGHTS
HALAL FOOD
Halal Food
The Ever Expanding Market
alal markets growth brought it to a USD632 million per year, with major multinationals controlling over 90% of the global halal market. This market was not affected by the global financial crisis and has witnessed a 12.6% increase between 2004 and 2010. Moreover, regional food events are giving larger attention to Halal food to cater for the need of an expanding market. Halal food market has been growing constantly during the last decade and is now estimated at over USD632 million annually ,representing over 17% of global food industry .Several multinationals ,such as Tesco, McDonalds and Nestl, have recognized this, and have expanded their halal approved product lines. It is estimated that these multinationals control 90% of the global halal market. The global financial crisis did not affect halal food market size, for it was in 2010 larger than originally projected, with the total halal market valued at USD661 billion. This marked a 4.2% increase from the 2009 value. The global halal food market has grown substantially since 2004, seeing a 12.6% increase between 2004 and 2010. Changing lifestyles in Asia and increasing incomes have been major factors behind the markets Asian expansion, especially in Indonesia, China, India, Malaysia and the Gulf Cooperation Council (GCC). These countries have all seen substantial growth in the halal food industry that is unlikely to be curbed in the near future. There is also a strong potential for halal certified products in western markets. The increasing popularity of the halal market in Europe is driven by Russia, France and the United Kingdom.
Chart 1: Global Halal food market size by region (Billion USD)
Total halal market valued at USD661 billion
In the Middle East, halal food market reached around USD45 billion in 2010 according to the International Halal Integrity Alliance (IHIA), the Arab world is considered a premier market for halal products. This market relies overwhelmingly on imports of halal commodities, with the UAE alone importing USD150 million worth of halal food products per annum. The re-export trade from the country to markets around the region is currently valued at between USD30 million - USD50 million. Major regional exhibitions such as Gulfood are showing high interest in Halal market; the event even presents the best new Halal food award for innovating halal companies. On the other hand, Expo Centre Sharjah (ECS) has tied up with the Morocco-based Islamic Centre for Development of Trade (ICDT) to launch the inaugural edition of Halal Food Middle East. As per the agreement, ICDT, which is the trade and investment promotion wing of the Organisation of Islamic Cooperation (OIC), will play a key role in assisting member states in participating in Halal Food Middle East and disseminating information regarding the fair and the opportunities it offers.
700 600 500 400 300 200 100 0 150.6 155.9 400 418.1
634.5
661.6
66.6 69.3
1.2 1.6
16.1 16.7
2009
Source: World Halal Forum
2010
32

The show will help OIC members and observers share their economic experiences, strengthen trade, business and cultural relations among the members and with other major countries who are key players in the industry, he added. Non-muslim countries are also showing interest in the Asian halal market, like the Philippines which presented their first contingent to the 9th Malaysia International Halal Showcase (MIHAS), the world's largest congregation of Halal industry players. As worldwide demand for Halal products grows, this initiative puts the Philippines on the map as an attractive source of high-quality and globally accepted Halal food, said Rosvi C. Gaetos, Executive Director of the Center for International Trade Expositions and Missions (CITEM), an attached agency of the Department of Trade and Industry (DTI). Prepared by:
Rodrigue El Balaa Editorial & Research Manager
Major regional exhibitions such as Gulfood are showing high interest in Halal market
236 09% . . 6,21% 4002 0102.
Halal Air Chilled Organic Chicken Now in Dubai

Air Chilled Halal Organic Chicken is another pioneering first by Midamar Halal Foods. Midamar has recently introduced the first USDA Certified, Halal, Air Chilled, Antibiotic Free and Organic chicken out on the market. It won the highly coveted Gulfood Award for Best New Halal Food. The chickens are humanely raised and processed in Iowa, USA and are now available at Organic Foods and Caf in the United Arab Emirates the first and most established Organic Foods retail grocer in the Arabian Gulf. Gerwin Friedrichs, Commercial Director of Organic Foods & Caf in Dubai, said, I have tried the Midamar Halal Air Chilled Organic Chicken. It is very tasty, has a solid texture and is juicy nevertheless. Customers will find Midamar Halal Air Chilled Organic Chicken in the Organic Foods and Caf in the Greens and in Dubai Mall, Dubai UAE. The products will be available soon in the Organic Foods and Caf in Abu Dhabis Masdar City, the first carbon free community in the world. Midamar Organic Chicken will also be available for health conscious consumers in Bahrain, Qatar, and Kuwait stores in the near future. The combination of healthy chickens, humane slaughter process, and state of the art environmentally sustainable cooling technology has resulted in award winning, top quality Halal organic chicken.
8 piece air chilled chicken
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INDUSTRY SPOTLIGHTS
REFRIGERATION
Supermarkets Advocate
Sustainable Refrigeration
or a long time now, consumers not only look at quality and price when making purchases. In the results of a study conducted throughout Germany by IBH Retail Consultants published in December 2010, 60% of those interviewed indicated that their purchase decisions have also recently started to take account of the extent to which companies implement the meanwhile increasing demands in society at large for a sustainable approach to everyday business practice. Supermarket chains are also increasingly opting for environment-friendly shop concepts with lower emission stores to reduce their carbon footprint. The refrigeration systems account for a large share of energy consumption in the food retailing sector. Possibilities for taking a sustainable approach include among others the choice of particular refrigerant. "Depending on the local conditions, today it is possible to develop an individual solution with natural refrigerants for every supermarket", confirms Mark Bulmer, member of the Board at eurammon, the European initiative for natural refrigerants. "Natural refrigerants such as ammonia and CO2 are used for supermarket refrigeration all over the world. In fact, there are two good reasons in their favour: firstly, they have no or only negligible global warming potential. And secondly, supermarket refrigerating systems with natural refrigerants are energy-efficient in operation." The type of system suitable for a certain supermarket depends among others on the geographic location and the prevailing climatic conditions on site. Outside temperatures warmer than 26C prevent liquefaction of carbon dioxide because the refrigerant temperature on the high-pressure side is above the critical temperature. Such trans-critical CO2 solutions therefore tend to be used in moderate climate zones such as Canada, Scandinavia or Central Europe", Bulmer explains. "Ammonia-CO2 cascade systems on the other hand constitute a suitable possibility for environment-friendly, efficient refrigeration in warmer regions. Ammonia is deemed to be the most energy-efficient refrigerant of them all." Sustainable freezing and chilling with carbon dioxide In 2010, SSP Klteplaner AG developed a completely new refrigerating system for the Migros supermarket in the Tivoli shopping centre in Spreitenbach, Switzerland. The modern refrigerating solution covers all the requirements made of supermarket refrigeration while taking optimum consideration of the general local conditions with regard to capital expenditure and energy demand. The new system consists of two 150 kilowatt combined units for chilling and a 53 kilowatt booster combined unit for freezing. Altogether, eight Bitzer reciprocating compressors are used for chilling with another four BitzMiddle East Food (MEF)
"Operators no longer have to revert to fluorinated greenhouse gases for supermarket refrigeration
er reciprocating compressors in the booster combined unit. Direct evaporation of the environment-friendly natural refrigerant CO2 is responsible for refrigeration distribution in chilling and freezing. Both systems operate in the sub-critical range whenever possible. Under high outside temperatures or when waste heat is called for, the combined chilling units operate in the supercritical range with a working pressure of up to 92 bar. Additional energy savings are achieved by heat recovery. A heat pump uses the waste heat of the system to provide hot process water and heat for the supermarket and for an adjoining restaurant. The remaining residual heat is discharged to the outside via a gas cooler/condenser on the roof. Changeover to natural refrigerants in South Africa with ammonia and carbon dioxide At the moment, many supermarket refrigeration sysMay 2012 / Vol. XXVIII Issue 5
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tems in South Africa still use refrigerants with a high global warming potential (GWP) and in some cases even a high ozone depletion potential (ODP). The use of natural refrigerants in supermarkets is still relatively unknown in South Africa and has therefore hardly been tested. In view of the constant increase in energy costs of more than 20% p.a. in some cases, a number of South African supermarkets have decided to change over to natural refrigerants. In 2009, for instance, the GEA Group provided various supermarkets in South Africa with compressors for NH3-CO2 cascade systems. Ammonia and a glycol solution are used in the chilling range to keep the dairy and delicatessen cabinets and the refrigerated warehouses at temperatures between 0 and +2C. The deep-freeze circuit operates on the basis of direct CO2 evaporation for the frozen food and ice cream displays. In addition, the waste heat from the ammonia system is recovered to save energy in heating process water for the supermarket. Various Grasso compressors generate the refrigerating capacity of the ammonia circuits in the various super-

markets, reaching levels between 285 and 860 kilowatt. Furthermore, one supermarket uses part of the compressors to feed a cold water storage tank for air-conditioning of the premises. To this end, a glycol loop freezes water balls in a storage tank. Outside peak times, all compressors work with the same suction capacity so that free capacities from the supermarket's refrigerating circuit can be fed to the air-conditioning system. "Operators no longer have to revert to fluorinated greenhouse gases for supermarket refrigeration", says Mark Bulmer. "Applications with natural refrigerants offer a good alternative. Thanks to intensive research and development in recent years, natural refrigerants permit energy-efficient operation today in many areas. Depending on the service life, the partly higher investment in the systems can be recuperated by lower overheads, thanks to reduced energy costs and less expenditure on refrigerants." Source:
Dr. Karin Jahn eurammon E-mail: karin.jahn@eurammon.com
The refrigeration systems account for a large share of energy consumption in the food retailing sector
IBH . () 0102 06 % . .
Showmaster: The Multitasked Salad Bar

The ShowMaster is a salad bar, breakfast buffet, dessert showcase and much more. It can be used as a refrigerated display case for food products that preserve their appetizingly fresh appearance and taste, even after hours on display. When closed, the display case provides refrigeration. When opened, the acrylic glass hood serves as an effective, hygienic barrier. Furthermore, ShowMaster refrigerated display cases are available in two diameters 111 cm and 147 cm (with different surfaces). Besides, the ShowMaster is a mobile refrigerated display case in a sleek design with smooth edges. Moreover, it is used worldwide in hotels, restaurants, airline lounges, on cruise liners and at exhibitions for exceptionally attractive food presentations. When closed, the ShowMaster provides refrigerator temperature. When opened, the acrylic hood serves as an effective hygienic barrier for salad bars, breakfast buffets, dessert buffets or for the presentation of food at fairs and exhibitions. In addition, the ShowMaster is suitable for all food products. It also guarantees a long-lasting delicious freshness. Moreover, it is accessible from all sides, which makes it an attractive center point. The ShowMaster offers various colors, wood veneer, laminate, and metal surfaces choices with contact cooling and air circulation cooling. Furthermore, it also provides extensive accessories for food presentation with LED-lighting. Moreover, the ShowMaster has an acrylic dome which functions as a cover along with a hygienic barrier which can be moved by electric lifting device.
The ShowMaster can be used as a refrigerated display case
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Middle East Food (MEF) Serving the Food Processing, Ingredients, Packaging & Catering Sectors in MENA - Since 1985 e-mail: info@cphworldmedia.com - http: www.mefmag.com
Configured for on machine seasoning, the tna intelli-flav OMS 3cs unique spray capability allows for the application of liquids, liquid flavors and slurries, in addition to dry powders, and can also be used as a standalone seasoning system for small snack lines.
INDUSTRY SPOTLIGHTS
REFRIGERATION
New GEA Maxi-Stack Spiral Freezer Model

With its GEA Maxi-Stack, GEA Refrigeration Technologies presents its new spiral freezer model which is highly convincing owing to its great freezing capacity on a small footprint. These new freezers are available for freezing output up to 3,500 kg/h. Its compact size is possible as a result of its self-stacking, patented GEA Q-belt conveyor belt, which makes unnecessary the slide rails that are used with low-tension spiral freezers. This means more conveyor belt surface area with the same external dimensions. GEA Maxi-Stack is available in various numbers of tiers, thereby enabling the user to adapt his freezers to the product being processed. The GEA Q-belt system outperforms conventionally designed self-stacking conveyor belts as a result of its rugged construction. For example, the belts stacked one over the other interlock on a large surface area and employ enhanced interlocking, which enables stable stacking. This structural design also positively influences the durability of the conveyor belts. The other components are likewise designed for ruggedness. GEA Maxi-Stack offers special benefits when a greater throughput of frozen products is desired on a given equipment footprint or when compact building di-
GEA introduces an extremely compact spiral freezer for freezer output up to 3,500 kg/h
mensions are being planned as criteria for the production floor. The option of a snow-removal system allows extended operating time between interruptions for defrosting.
Viessmann Offers Technological & Hygienic Excellence

With the Viessmann refrigeration technology product range, almost any application or industrial sector has innovative and high-quality solutions at its disposal. Safe cooling or freezing is an essential component of the companys modern everyday life and the key to success in the catering industry, trade and industry. No matter whether meat and sausage products, dairy products, fish, bakery products, drinks or pharmaceutical products: for decades Viessmann coldrooms and deep-freezing rooms have been demonstrating their excellence worldwide as a result of their multi-functional cooling and exceptional quality characteristics. Coldrooms, deep-freezing rooms or chiller rooms in Tecto Standard, Tecto Special or in individual custombuilt design for its wide product range with all the corresponding system components, Viessmann uses exclusively high-quality materials and works with innovative processing systems, such as the unique, antimicrobial SilverProtec powder coating, which redefines the standard of hygiene in the refrigeration technology sector. The Viessmann SilverProtec powder coating for cold storage cells and refrigeration units provides active, permanent protection against Middle East Food (MEF)
For decades Viessmann coldrooms & deep-freezing rooms have been demonstrating their excellence worldwide
micro-organisms, even up into the joint areas that are difficult to reach for common cleaning processes. By means of the subsidiary Viessmann Cold Rooms Middle East, which was founded 2008 and is located in Dubai, you can be sure that you will always be advised quickly and competently by specialists for refrigeration technology, and will receive the best service just as can be expected from a market leader.
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Country / Regional Report

Algeria
Wheat & Barley Markets Riding High..............................................P.40 Seven Brazilian Companies at Djazagro.........................................P.41
France
Holding All Aces: Playing the French Way.....................................P.42 A Colorful Splash by Naturex.............................................................P.44 The French Touch...................................................................................P.44 All Purpose Butter from Elle et Vire..................................................P.45 Mane: A Wide Portfolio.........................................................................P.45 Robot-Coupe Meets Food Requirements......................................P.46 Freshness and Quality...........................................................................P.46 U-Food: Representing Creativity.......................................................P.46
Iran
Iranian Snacks Increasing Popularity..............................................P.48 T. A. C. Meets all Consultant Needs..................................................P.49 Exporting Quality Fruit Juice and Concentrate...........................P.49
Taiwan
Taiwans Food Industry: Souping up...............................................P.50 Chia Ming: The Molding Expert.........................................................P.52 KWT-700 Series Roll - Fed Labeless...................................................P.52
Photo courtesy of Elle & Vire
COUNTRY / REGIONAL REPORTS
ALGERIA
Wheat & Barley Markets Riding High

ith annual food imports amounting to an estimated USD3.3 billion, or 15% of the countrys overall import bill, Algeria is one of the largest importers of agricultural goods in Africa. Besides traditional sources such as European suppliers, Algeria is increasingly expanding trading links with countries such as Brazil and India for products like dairy and beef. Forecasts for barley and wheat productions are clearly positive as an increase of 20 percent at least is expected for both markets. The consumption of wheat and barley is no less different as it is estimated to witness a real growth in the coming years. Nevertheless, Algeria will continue to expand its global trading routes to hedge against geography-specific risks such as poor weather.
Government estimates indicate that 3.3 million ha of grain were planted this year
Overview Government estimates indicate that 3.3 million ha of grain were planted this year and a reported 1.66 million quintals of seeds were used for this year while 1.3 million quintals of seeds were used last year, according to report published by USDA Foreign Agricultural Service. Durum continues to account for the biggest portion of the planted area followed by barley and bread wheat. The Ministry reports that farmers are becoming more favorable to certified seeds and fertilizers. In order to improve quality and yields, GOA provided again this year certified seeds, fertilizers as well as technical assistance and access to credits for acquisition of inputs. To recall, 2011 grain production reached 4.245 million MT down 7 percent from 2009/2010 harvest according to the Ministry of Agriculture final statement due to weather conditions that affected some areas in Western Algeria. This production was good in the Eastern region and the South but below average in the WestMiddle East Food (MEF)
ern region due to the drought that affected this area, added USDAs report. However, some wilaya (states) from this region achieved good yields (over 5.0 MT per hectare) despite drought through supplemental irrigation that farmers have done. Production on the rise The growth in barley production is estimated to increase at a rate of 24.9% to reach 1.88 million tons by 2016, according to BMI. Although these forecasts are positive but it errs on the side of caution due to the fact that large changes to the size of the harvested area from one year to the next are a fairly regular occurrence in Algeria, reflecting the limited availability of water and irrigation. However, this increase will also be seen in the wheat sector as the growth in wheat production is estimated to increase at a rate of 21.3% to reach 3.54 million tons by 2015/16. Strong demand for wheat over the forecast period will contribute to a persistent supply shortfall. As a result, wheat imports are set to conMay 2012 / Vol. XXVIII Issue 5
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The growth in barley production is estimated to increase at a rate of 24.9% to reach 1.88 million tons by 2016
tinue on their strong growth trajectory for the duration of our forecast, according to BMI. Consumption increase boosted by production Wheat consumption is expected to increase relatively after wheat supplied to mills was increased. The level of wheat supplied to mills was brought progressively to 70 percent of the mills capacities, for both durum and bread wheat in 2011. Algerian mills have been operating at 50 percent of their capacities due to mandated supply restrictions by the government grain buying agency (OAIC). In January 2011, OAIC decided to increase quotas supplied to mills from 50 to 60 percent as part of new measures to control consumer level prices and added another 10 percent increase on the eve of the holy month of Ramadan, knowing that during this month, food consumption increases significantly. Barley is usually used for animal feed. Small quantities of the barley production are used for human consumption. However, feed barley consumption is expected to increase as demand increased because of the small har-

vest and below average barley crop collected in 2010 due to drought that affected the pastoral areas in the Western region. This necessarily generated also an increase in imports in CY2011 because of a high demand for this product. Barley stocks from the record production in 2009 provided animal breeders with feed stock availability and covered pasture shortages and local consumption needs for the last two years. In conclusion, despite the special emphasis on increasing domestic food production and reducing imports in the new agricultural strategy, wheat imports for 2011 were up by close to 42 percent to just over 7 million MT. Algeria remained one of the worlds largest importers of wheat in 2011, according to USDA. Cereal products always account for an important part of Algerian food imports, representing about 37 percent of total food imports bill in CY2011. Prepared by:
Dina Fawaz Senior Editor & Researcher
3,3 51 . . . .
Seven Brazilian Companies at Djazagro
Seven Brazilian companies were taken by the ArabBrazilian Chamber of Commerce, in partnership with the Trade and Investment Promotion Department of the Ministry of External Relations of Brazil and the Brazilian Embassy in Algeria to Djazagro the International Food Industry Exhibition that was held in Algiers, the Algerian capital, from April 23 to 26. The trade fair exhibited agricultural equipment and machinery, general foodstuff and services related to the food chain. In 2011, Algeria was the fourth greatest purchaser of Brazilian products among the Arab countries. Brazilian exports to the region summed up to USD 1.5 billion, an increase by 78% comparing to 2010. Among the ten most imported products, eight are within the agriculture and food sectors, such as sugar, cereals, coffee,
mechanical shovels, machinery for planting, tobacco and processed fruits. The companies are Minerva, of meats and its products (with affiliated companies throughout Brazil); Baldan Implementos Agrcolas, from So Paulo, of agricultural machinery and equipment; Kepler Weber (in the states of Mato Grosso do Sul and Rio Grande do Sul) of cereal and grain storage warehouses and silos; Pankommerz Representao Comercial (So Paulo) of live cattle and grain and soluble coffee; Columbia Trading, (So Paulo) of meats, powder milk, soy grains and oil, and the Association of Brazilian Beef Exporters (Abiec). On the other hand, studies point out that Brazilian import of Algerian products reached USD 3.1 billion in 2011, an increase by 32 per cent in relation to the previous year.
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FRANCE
Holding All Aces:
Playing the French Way

he French food sector has been seeing a lot of changes in the past few years, especially after fears of the drought. Despite doubts, the French grains harvest has been better than expected. This enabled the country to stay competitive on export markets (especially to the UAE) even after the end of wheat export bans from the Black Sea Region. However, the dairy and livestock sector are both on the mend, with domestic prices still at very high levels on tight supply. A Quick Glance at the Growth A report by Research and Markets titled France Agribusiness Report Q2 2012 expects export demand for French wheat to pick up more significantly in the coming months as Ukrainian and Russian export prices rise. In fact, French wheat is now trading at USD 27.3/ton above Ukrainian wheat and USD 51.5/ton above Russian wheat. As for poultry, its perception as a healthy alternative to red meat, as well as its affordability in a sluggish economic environment, will encourage expansion. Moreover, cheese production growth will see a global economy recovery which should boost domestic demand as well as export demand for French cheeses, encouraging farmers to produce more. However, fears for the French grains harvest, which was hit by drought in spring last year, have been partially relieved by rains later in the summer. Business Monitor International (BMI) expects to see a drop in production on the previous year, though it has revised its forecasts up from the previous quarter. The dairy sector is also on the mend, with prices rising impressively in the middle of year. A lack of industrial action by farmers is also a reliable indicator of a brightening outlook. Prospects are less bright for meat farmers, with new EU Directives expected to result in industry exits as 2013 approaches. A French Mark in UAE In its moves towards growth, France is also stepping ahead with its presence in the Middle East. According to UBIFRANCE The French Trade Commission in the UAE, French agrifood exports to the United Arab Emirates increased significantly in 2011 (January-November), with a USD 270 million turnover and a 31% rise compare to the same period in 2010. France is the 15th food supplier of the U.A.E. Historically French exports to the Middle East were essentially made up of poultry and dairy products. Since a few years, French producers are offering a diversity of products, with also significant exports of apples, biscuits and chocolates, fine products like foie gras, oysters, caviar, tapenades,
Countrys strength is its presence on all major food industry markets
dips, condiments, mineral water and other beverages According to the previous source, agriculture and food industries in France account for about 13% of the value-added of French industry as a whole. This industry generates a value-added of USD 41.7 billion. The agrifood sector in France is the leading industrial sector with a USD 195 billion turnover. It accounts for 1.7% of French GDP and 7.1% of total French exports. In addition, France is the 5th largest exporter of equipment for the food industry, and is therefore among the leading global providers. The countrys strength is its presence on all major food industry markets, especially with French companies exporting machines and equipment for bakeries, milk and meat industries. Prepared by:
Rawand Fakih Assistant Editor & Researcher
. ( ) . .
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FRANCE
A Colorful Splash by Naturex

Naturex is adding the new VegeBrite palette of vibrant shades to its NAT color offering. This ground breaking sub-line complements the existing range of natural color additives, now named E-Color. VegeBrite includes a wide choice of brilliant shades that are made from concentrates of fruits, vegetables, edible flowers and algae. These ingredients are obtained without extraction or isolation, and perform superbly in a wide range of applications, providing preservative free colors thanks to an aseptic packaging line. Extracted and isolated from natural raw materials, EColor is a complete range of high performing color additives that achieve exact color targets. The group is putting a great deal of emphasis on technologies and methods to develop the stability and the shelf life of formulations. A line of carotenoid emulsions has been specifically developed for the beverage industry. All fruit and vegetable concentrates providing red shades contain anthocyanins that are very sensitive to pH: if pH is increasing, they become less and less stable in the finished product and hues will vary from red in acidic conditions through to blue-grey in basic medium. The group is continually researching new anthocyanin sources and blends with better stability properties targeted at the dairy product industry (including intra- and extra-molecular co-pigmentation). Several fruits and flowers are being studied for their hue properties and their response to pH. For example, between pH 4 and 6 (ideal for ice-cream and yogurts) azo colorants could easily be replaced by carmine.
Wide choice of brilliant shades
The French Touch

LUTETIA is a French food equipment manufacturer established near Paris. The company designs and produces equipment for many applications throughout the global meat, poultry and seafood industries. Lutetia systems integrate perfectly with factories producing marinated, formed, coated, cooked, smoked, dried or sliced products. Lutetia massagers are extremely robust and reliable. Very flexible, they are capable of a wide range of operations - alone or in combination including defrosting, marinading and brining. With the specifically designed helicoidal baffle and fully-programmable microprocessors, the massagers are the worldwide reference. Dynamic vacuum-steam defrosting (LUTETIA Patent) time is reduced to 4 to 8 hours with up to 6% yield gain. The massagers are supported by process control and data capture systems to supervise the equipment and maintain optimal process and hygiene conditions. The companys new injectors are versatile and can be adapted to whole products injection. The ergonomics, hygienic design and performance are class leading. Tenderizing and/ or a rotating-knife lacerator, makes the LUTETIA injector ideal for use in meat and poultry products manufacture. Cookers are designed for defrosting, cooking, pasteurizing (cook-in-final-pack), roasting, drying and Middle East Food (MEF)
LUTETIA production site (Plailly, France)
smoking (traditionally saw dust, wood chips, logs - or with liquid smoke) all products. We have developed a new surface temperature regulation system especially designed for defrosting microbiologically sensible and structurally fragile products. Capacity, yield, quality, productivity and reliability are key factors in producing added value foods effectively.
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44
All Purpose Butter from Elle et Vire

Elle & Vire completes its range of Professional Butters with the All Purpose Butter. Made by churning selected creams from France, the All Purpose Butter offers consistent quality all year-long and brings its authentic, rich buttery taste to all chefs preparations. This 2.5kg block is practical and hygienic to use. The use-by date marked on the aluminum wrapper enables you to respect HACCP standards (cardboard is not permitted in cold storage). Its size makes it simple to handle (compared to 25kg butter cubes, which are too heavy to carry, particularly in a profession which counts more and more females). 250 g graduations make it easy to measure out. The individual packaging guarantees product hygiene (compared to 25kg butter cubes, which are often stored at room temperature and are used by different people). All Purpose Butter can be used in cooking and pastry, though its 2.5 kg block size makes it most suited to pastry. In pastry, it is easy to blend and incorporate. It is suitable for use in all kinds of preparations (dough, buttercream, biscuits, etc.). It gives a homogenous texture to dough and mixtures. It also transforms readily into browned butter, revealing its intense flavor. It can be used to make caramels. In cooking, it gives homogenous and spatter-free cooking. The butter does not burn too quickly. It is excellent for thickening and emulsifying sauces.
The assurance of using the best products
Mane: A Wide Portfolio

Mane achieved a 16% sales growth in 2011 to reach a consolidated turnover of USD 738 million. The group is now ranked amongst the top six companies in the Aromatic Industry. The companys presence in 30 countries worldwide in addition to its 21 production facilities and 27 R&D centers make it an excellent service provider to its international markets. The group has reinforced its presence in Africa and the Middle-East with several operational units. Mane has its own subsidiaries in Turkey, Algeria, South Africa and Ghana. In addition, there are manufacturing facilities in Saudi Arabia, South Africa and Turkey, to better service the local markets and satisfy consumer taste preferences in these regions. MANE Flavor solutions are designed for all food and drink applications (including soft drinks and hot beverages as well as dairy, confectionery, bakery, savory, pharmaceutical and nutritional products). Mane masters the whole scope of extraction technologies, from traditional distillation to leading-edge super critical extraction and biotechnology. Moreover, it offers one of the widest encapsulation portfolios of the flavor industry for all types of applications (tea, confectionery, oral care, savory, bakery, instant beverage, instant dessert etc.). In 2012 Mane continues its investment program in flavor solutions for complex applications. Food and drink manufacturers design more and more complex product formulations while seeking flavor solutions to address efficiently the sensory challenges of those complex formulations.
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FRANCE
Robot-Coupe Meets Food Requirements

Created in the beginning of the sixties, Robot-Coupe, manufacturer specialized in the foodservice industry, offers a wide range of products for restaurants, hotels, chains, delicatessens, bakeries, confectioners etc. Back in the early sixties, Robot-Coupe had the idea of devising a simple machine that could do a variety of tasks (grinding, chopping, kneading, Wide range of products shredding etc.) which were norfrom Robot-Coupe mally performed by separate appliances. Since then, the company has continued to be the global manufacturer in the development and innovation of food processors and has expanded its line of products both in terms of functions and sizes to appeal to every place where food preparation is made. Robot-Coupe offers a wide range of products for a variety of professional needs: food processors, vegetable preparation machines, table-top models, vertical cutter mixers, stick blenders, Blixers, automatic sieves, and juice extractorsAll these models allow professional to express their creativity and talent. In just over 40 years, Robot-Coupe has grown into a company with worldwide distribution and service centers dedicated to better serve customers.
Freshness and Quality

In the World of Premium Snacks, Kreeks is considered one of the well-known firms specializes in this domain. The company was founded in 1983 and it is specialized Kreeks products are showcased in in the roasting various types of packaging and processing of nuts; the preparation of mixes (salty and sweet), pop-corn, dried fruits, exotic fruits and caramelized fruits. The company offers wide ranges of premium snacks (conventional, organic, and Halal) mainly dedicated to specific markets such as Luxury and Quality hotels; Airlines caterers; Gourmet shops and Cruise lines. Kreeks directly imports top quality materials (selecting the best varieties from the most recent crops) and process them in its premises. The whole roasting and processing operations are performed under HACCP Quality Assurance requirements, guaranteeing Freshness and Quality of premium snacks. All the delicacy of Kreeks nuts is showcased in various types of packaging so as to stick to the customers requirements and needs (glass or PET jars, packs, vacuum bags)
U-Food: Representing Creativity

Established in 1994 to import fresh products from France to Lebanon, U-Food grew to become a global company in the specialty products segment. Through its purchasing office U-Group in Paris/Rungis established in 1991, or by direct shipments from its suppliers, the company has weekly air shipments, and regular chilled containers. Today, U-Food imports products from more than 20 countries, represents around 50 companies, and looks forward to keep its global status among other companies, and increase its market share through intensive marketing activities, developing new ways of consumption, and introducing innovative products from suppliers on regular basis. U-Food is the representative of many well-known brands such as Boursin, Soignon, Westland, Dodoni, Singletons, Cambozola, Reverend, Rians and Bongrain. Some of the main products of Bongrain are: Coeur de Lion, Coraya, Tartare, Fol Epi, Le vieux Pane, Saint Albray, Chaumes, Rambol, Chavroux, Caprice des Dieux, Rustique, Papillon Roquefort, Saint Agur, Bresse Bleu and many other brands.
Boursin is one of U-Foods well-known brands
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IRAN
everal key new launches along with their massive advertisement campaigns are driving growth for Iranian Sweet and savory snacks market. Fruit snacks are expected to be the most dynamic category, recording current value growth of 38% in 2011. Moreover, an average unit price increase of 7% is expected for 2011, and a constant value CAGR of 7% is expected for the forecast period. Sweet and savory snacks are expected to benefit from the young consumer base of Iran between 2011 and 2016. Key suppliers will continue to offer more sophisticated products with different unique selling points which will boost sales in the coming years. Severe competition in the market means that rapid and effective awareness will be made by contribution of the key suppliers, which also increase the demand for products in this category. Overall, sweet and savory snacks will see a 6% retail volume CAGR growth during the forecast period which will be better than review period volume CAGR of 4%. Currently, Iranian consumers have limited awareness about different flavors and shapes of snacks and usually enjoy simple products like chips, but this trend is expected to change in the coming years. Launches of new shapes and flavors of snacks due to the severe competition will make many consumers eager to ask for something better than basic products. These new launches always have higher unit price in comparison to the basic offers and thus contribute to better value growth.
Table 1: Sales of sweet and savory snacks by category (tons)
Overall, sweet and savory snacks will see a 6% retail volume CAGR
but it will have to give its permission for prices to increase over the forecast period so that manufacturers can see some profit, as they will not be able to subsume the price increases themselves. It is predicted that supermarkets/hypermarkets will continue to grow its retail value share during the forecast period, at the expense of independent small grocers. By 2016, they are expected to account for over a 28% share of retail value sales. Furthermore, the increasing number of these large retailers in Iran could initiate discounting and price competition within Irans packaged food industry, including sweet and savory snacks. With no major changes predicted in terms of company shares, domestic players are expected to continue to dominate sweet and savory snacks over the forecast period. Dina Food Industries is likely to remain the leading player through its major, most popular Cheetos brand. Domestic companies are expected to continue to invest in research and marketing in order to enhance the position of their products in the domestic and international markets. New product developments and a
2007 2008 25,705.63 19,775.00 259.2 8,565.05 3,777.40 840 58,922.28 2009 26,785.27 20,368.25 339.55 8,995.86 4,004.04 875.28 61,368.25 2010 28,124.53 20,990.00 380.3 9,590.00 4,224.27 914.67 64,223.76 2011 29,812.00 21,724.65 475.37 10,309.25 4,477.72 960.4 67,759.40
2006 Chips/Crisps Extruded Snacks Fruit Snacks Nuts Popcorn Pretzels Tortilla/Corn Chips Other Sweet and Savoury Snacks Sweet and Savoury Snacks 23,655.00 18,725.00 163.2 7,943.55 3,444.10 780 54,710.85
24,615.00 19,300.00 200 8,201.65 3,666.30 810 56,792.95
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources.
Forecasting the future outlook in terms of price is very hard, considering major changes in the Iranian economy after the elimination of subsidies. However, a general trend of price increases is expected to happen due to the major rise in the inflation rate. Iranian government will try to manage and control this price increase
strong focus on quality and innovation will drive sales of sweet and savory snacks between 2011 and 2016. Source:
Euromonitor International Tel: +971 4 372 4363 EXT: 4364 Fax: +971 4 372 4370 Web: www.euromonitor.com
. 83% 1102. 7% 1102 . 7%

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T. A. C. Meets all Consultant Needs

Taabeshe Ardehal Co. Ltd (T. A. C); was established in 1991 as an International Trade, Consultancy and Marketing company. The company is the main seller of European equipment in the fields of food, pharmaceutical and Cosmetic, on the basis of a holding agency. The company is also active in the international market, selling Iranian products both raw and finished; it is a well-known company which sells raw and packaging material to this market from other countries. Within the last years, Taabeshe Ardehal has proved its capabilities in sales activities with a positive record in cooperating with International, well known, old, and reputable European Companies from Germany, Denmark and Italy. The company is known as a sales consultant for other sales firms, which assists in the planning of sale procedures in different aspects, from the initiation of market requirements to the termination of goods shipments. T. A. C is also considered as a sales consultant for the Iran Chamber of Commerce.
T. A. C. sells raw and packaging material
Exporting Quality Fruit Juice and Concentrate

Sarouneh P.J.S Co., a producing & commercial company, was established in 1984 in the heart of fruit growing region of Iran, Urmiah, producing high quality fruit juice and concentrate, using the most modern equipment. The fruit juice concentrate is exported to Italy, Germany, Russia, Saudi Arabia, Holland, Poland, Austria, Turkey, Japan and South Korea. The research and development department of the company is continuously seeking to enhance quality and innovation, as well as taking part in scientific seminars and courses both abroad and within the country. The company holds many standard certificates for production of fruit juice and fruit juice concentrate such as HACCP, ISO 10004:2010. Sarouneh Company, with high potentials to compete with companies producing and exporting Organic productions around the world, is the first company in Iran which managed to produce Organic Pomegranate Juice Concentrate since 2004. The farms and facilities are monitored by Soil Association Ltd. in UK and have Organic Certificate from this organization to export to Europe and Canada. Sister company of Sarouneh, Orum narin Company was founded in 2000 on the principle of retaining the nourishment value of fruits with their original aroma while processing. Located at approx. 10 km out of Urmiah city, the company has the capacity of producing
Producing high quality fruit juice using the most modern equipment
200, 000 liters of juices in tetrapak under the name of Shadlee. Products of Orum Narin Co. consist of Shadlee Pomegranate juice with high antioxidants; a juice considered healthy.
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TAIWAN
Taiwans Food Industry:

Souping up
aiwan has one of the highest per capita food spends in the Asia-Pacific region, with relatively high disposable incomes and a strong preference for convenient, healthy, quality and premium food and beverage products. However, Taiwan is heavily reliant on the import of a wide range of agricultural and food and beverage products from different countries, due to the lack of nature resources and limited land. Besides, the future of Taiwans retail sector still seems bright, despite of the repercussions of the global economic recession. Packaged Food Market Retail sales in the packaged food market in Taiwan had been estimated to reach USD6.7 billion in 2009. Historic high growth categories included ready meals, meal replacement products, chilled and frozen processed food, oils and fats, soup and pasta. The forecast for growth in this market is also promising. By the year 2014, the retail sales in the packaged food market in Taiwan is expected to reach USD7.4 billion, a growth rate of nearly 11 percent, or USD709 million, according to a recent report published by Euromonitor. Forecast high growth products include the same as the historic rates but also include sweet and savory snacks and noodles. The same report moves on to say that Taiwan has a very global retail sector, and the economic recession has affected growth of the retailing sector. This is causing retailers to develop private label brands. Major hypermarket chains like Carrefour, RT Mart and Gant have introduced low cost brands. Convenience stores followed that trend, and 7-Eleven, Family Mart and Hi-Life all have private label brands of bakery products. Furthermore, convenience stores have still been expanding quickly and experienced good growth despite the depressed economy. Sales over the next five years are expected to grow 29 percent for hypermarkets and 5 percent for supermarkets. There is also a significant amount of high-income consumers that purchase premium products and brands. Some retailers like Sogo and Mitsukoshi have premium supermarkets targeting these consumers. Dependent on exports The local food manufacturing industry is well established in Taiwan, yet the country is still heavily reliant on imports, according to Austrade. Furthermore, Australian food and agricultural exports to Taiwan are significant. Australia is one of the major source for agricultural and food imports. In addition, the liberalization of Taiwans food and agricultural goods trade will create considerable potential for Australia to increase its market share, taking advantage of Australias counter-seasonal supply, appealing varieties and reputation for clean, quality food. Furthermore, major export items include meat,
By the year 2014, the retail sales in the packaged food market in Taiwan is expected to reach USD7.4 billion
grain and dairy products. Taiwan buyers remain extremely price-conscious, and have a preference for stable and well-proven products, turn-key solutions, and a strong reliance and expectation on the supplier to provide after-sales service support. Moreover, it is also important to be aware of significant cultural differences in Taiwan. Organic Taiwan The organic farming sector is expected to reach an annual output value of USD74 billion by 2012, according to Taiwanese Council of Agriculture (COA). With LOHAS (Lifestyles of Health and Sustainability) becoming a trend in Taiwan, consumers want to establish safe and healthy eating habits and have grown more concerned about their foods safety. Safe, healthy and high-quality products, toxin-free products to organic agricultural produces, surely will create huge business opportunities. To safeguard consumers rights and safety, the Council of Agriculture has implemented agricultural product certification systems such as Good Agricultural Practice (GAP) fruits and vegetables, Certified Agricultural Standards (CAS) products, traceability product, as well as organic Awards. The COA has also estimated that Taiwans GAP, organic and traceability product sectors will attain an annual output value of USD74 billion by 2010. The Council of Agriculture, in cooperation with farmers and consumers, is confident that Taiwan can be transformed into a toxin-free island in the future. Prepared by:
Rasha Reslan Editor and Researcher
. . . .
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TAIWAN
Chia Ming: The Molding Expert

Chia Ming Machinery Co., Ltd. is the global manufacturer of blow molding machinery in Taiwan. The company is completely committed to producing the highest quality of blow molding machinery and making sure customers know that they come first. Research and development is constant at Chia Ming, improving existing blow molding machines and creating new products as markets demand. Strict quality controls are in place to ensure the highest quality throughout the manufacturing process, and fulfill customer expectations. CM blow molding machines are extremely popular among users, and recognized throughout the world as innovative and profitable machineries. Further plans for the productions of fully automatic blow molding machines are currently being vigorously pursued. These newest PET stretch blow molding machines will achieve breakthrough levels of transparency, and make history in the development of blow molding. Taiwans blow molding machinery production is a mature industry. To meet the special challenges of doing business in this atmosphere, Chia Ming takes advantage of our technological superiority, tradition of quality, outstanding human resources, and solid financial status. Moving into the future, Chia Ming is striving for further blow molding developments in full automation and other advanced concepts for environmental protection. CMs latest generation PET automatic stretch blow molding machines are fully automatic and highly versatile machines for mass production of PET bottles and jars with approximately 200-6000ml volumes.
Fulfilling customer expectations
KWT-700 Series Roll-Fed Labeler

The first impression should remain the best when consumers stand face to face with bottles on the shelf. Quality labeling and flawless implementation of the marketing concept are a prerequisite. KWT-700 is predestined above for PET bottles. The machine includes modern technology and not just a fad applying roll-fed wrap-around labels to bottles. Today, not only paper labels are used, but attractive plastic film labels as well. KWT-700 is suitable for mineral water, milk, soymilk, yogurts PET, PVC, PE bottle wrap-around labeling with OPP web. Its features include the following: The machine meets CE standards The main construction frame is made by iron on the inside and stainless steel on the outside, including water-proof protection Modular design means quick, easy parts replacement Recipe function recalls repeating applications. Double reel holder high performance based on virtually continuous operation Allen-Bradley programmable controller combined with HMI LCD touch screen controller. Labeling head driven by Allen-Bradley servo motor and drive Middle East Food (MEF)
The KWT-700 Series Roll-Fed Labeler from KWT
VFDs for blower, conveyor and bottle feeding wheel all handled by Allen-Bradley drives via EtherNet/IP Label feeding synchronized with line speed No Product / No Labeling feature Nordson brand hotmelter (Optional)
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Departments
Interviews & Profiles
Paramount Farms Looking for Further Growth in MENA...................P.54 Nutritional Bars: Functional & Indulgent..................................................P.55
Corporate Happenings Products & Services
ADFCA Participates in Earth Hour...............................................................P.56 Al Semman Farm to Expand Production by 25%..................................P.56
A Novelty Developed in Dubai....................................................................P.58 High-Speed Data Transfer from Tharo.......................................................P.58 Total Seasoning Solutions with tna Intelli-Flav Oms 3c....................P.59 Alphamalt Fresh Keeps Bread Fresh Longer............................................P.59 New Tray Sealer Delivers Increased Flexibility........................................P.60 ANTOX Offers Outstanding Quality & Reliability...................................P.60
Events
Events Preview
Global Launch for Halal Food Expo............................................................P. 62 Bringing Key Global Players to Region......................................................P. 62 Propac Arabia Reflects Saudi Growth........................................................P. 66
Photo courtesy of VSI
DEPARTMENTS
INTERVIEWS & PROFILES
Paramount Farms Looking for Further Growth in MENA

aramount Farms, the worlds largest vertically integrated supplier of pistachios and almonds, offers food manufacturers a full line of in-shell and shelled pistachio products and a complete line of almond products, grown in San Joaquin Valley, Californias agricultural heartland. Middle East Food (MEF) has conducted an interview with Mr. Sherif Deif, Sales Manager MEA Industrial Sales at Paramount Farms in order to shed the lights on the companys products, its presence in the Middle East & North Africa (MENA) region, and its future plans for this region. Q:What can you tell us about the history of Paramount Farms presence in MENA (Middle East & North Africa)? A: Since entering the Middle East and North Africa markets in 2008 Paramount Farms, the largest single grower and processorof pistachios and almonds in California, has been able to grow sales double digit year after year and gain wider distribution in this region. We are currently present in all the major markets including the Kingdom of Saudi Arabia, Algeria, Egypt, United Arabic Emirates, Kuwait and Iraq. We are also seeing growing opportunities in other countries like Tunisia, Lebanon, Libya and Bahrain. Traditionally Iranian pistachios have been the only sourceof pistachiosknown by the local trade in MENA region for decades, as the geographical proximity gave Iran a competitive advantage overCalifornian pistachios. In recent years California has become the worlds largest producer of pistachios with a total harvested volume of +203.000 tons in 2011. California shipped 6,248 tons pistachios to MENA in crop year 2010 (between Sep10-Aug11) and during the first 6 months of the current crop year shipments totalled 4,322 tons (source: APC Administrative Committee for Pistachios). We see a tremendous opportunity to further grow the market share for Californian pistachios as there is a growing demand for big size pistachios and consistent and premiumquality. Q: What is the range of your products and which ones are experiencing most success in the MENA region? A: As already mentioned before our large size inshell pistachios (18/20) are very popular in countries like the Kingdom of Saudi Arabia and Kuwait. Other countries like Egypt, Algeria and Libya prefer our standard size 21/25 for the better price point. We also offer whole pistachio kernels which are used in the production of Arabic sweets. In the retail industrywe are present with the Wonderful Pistachios brand, which offers only the largest available pistachios, sun-ripened, 100% naturally opened and available in four unique flavours: Roasted No Salt, Roasted & Salted, Salt & Pepper and especially for the Middle East: Lemon. Wonderful Pistachios are
Mr. Sherif Deif, Sales Manager MEA Industrial Sales at Paramount Farms
available in different package sizes at retail outlets and grocery stores Pan Arab; including Carrefour, Union Cooperatives, Lulu, Panda, Othaim, and other key retailers in the Middle East. Currently Roasted Salted is the top-selling flavour in the region. Q: In a highly competitive food market, what is your edge compared to other competitors? Next to the great taste of our nuts we provide unmatched quality control, consistency and oversight of the entire supply chain from our trees to the final product. We control every step in the supply chain. Being the largest grower and processor of Californian pistachios we can guarantee our industrial and retail customers consistently superior quality, food safety and service including uninterrupted supply, stable pricing and technical &marketing support while controlling all business aspects including growing, harvesting, processing and packaging. Our nuts owe their characteristic taste and crunchy texture to Californias sunny climate and fertile soil, but their rich, distinctive flavour is due to a processing approach that is unrivalled in the industry. Leading roaster brands recognize the benefits of using Californian
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pistachios because of very homogeneous and superior quality allowing optimal roasting with minimal yield losses. We have roasting instructions available in English and Arabic to guarantee the perfect roasted nuts and we also help and give specific advice if needed. Our stocks in Jebel-Ali help reduce the delivery time to max. 2-3 days from the time of the order. Q: Safety and Hygiene are of utmost importance in the food sector, how do you guarantee these characteristics to your clients? At Paramount Farms, we pride ourselves on a processing approach that is one of our most important points of difference. Our pistachios go from tree to silo in less than 24 hours, and our unique ability to safely store these nuts in silos and cold storage creates a steady supply of pistachios throughout the year and from one growing season to the next. We process all our almonds and pistachios in separate facilities, eliminating the possibility of allergen cross-contamination. Dedicated to quality we have pioneered advances in orchard management and state-of-the-art processing, packaging and delivery technologies and are the first nut supplier in the U.S. to receive ISO 9000 certification. We have built the industrys most modern pre-processing and manufacturing plant and employ full-time, separate and dedicated Food Safety, Quality Assurance
and Quality Control teams focused on maintaining the highest-quality nuts, to meet the most stringent food safety regulations. As part of our food safety and quality assurance programs, we have long employed Good Manufacturing Practices (GMP). Q: What are you future plans for the region? We are keen to continue our aggressive growth and marketing support plans that have helped to maintain our remarkable success to date and will enable further growth. To further develop the category of Californian pistachios as well as our brandand increase distribution in the region, there will be continuous investments in promotions, in-store tastings and event sampling, especially during key consumption moments like Ramadan. We will continue to educate our partners and consumers about the health benefits of pistachios which are proven to be a weight-wise snack and one of the lowest-calorie, lowest fat, and among the highest-fibre nuts (10% or more of the daily value of dietary fibre). As part of a healthy diet, pistachios may even reduce the risk of heart disease. Concerning Wonderful Pistachios: if we experience another successful Ramadan sales period in 2012 then this year we are hopeful to double our volume compared to last years sales. Our ambition is to become the leading pistachio brand in the region.
Nutritional Bars: Functional & Indulgent

At Vitafoods Europe in Geneva, booth 3030, leading bar manufacturer VSI presents its innovative range, including slimming and meal replacement bars, sports bars, beauty bars and other functional variants. All bars are composed with scientifically backed functional ingredients and offer a truly indulgent experience, be it sweet or savory. Combining current market trends and innovative ingredients, VSI has recently developed a savory meal replacement bar a breakthrough that embraces the trend towards hearty snacks. Currently, wasabi, bacon, pizza and chili samples are available with crispy textures. With an eye on the desires of sweet-toothed consumers too, VSI has created bars with delicious jelly layers for pure indulgence. The Dutch company is also formulating a recipe for a thick jelly layer made exclusively from natural syrups. The VSI range comprises bars that are high in proteins, low in carbohydrates, low in sugar, or which contain innovative slimming ingredients: Pinnothin, derived from the seeds of the Korean pine nut tree, promotes a feeling of satiety; L-Carnitine aids fat burning; caffeine provides a natural boost, while antioxidants support the immune system, to mention just a few. Serving as meal replacements for dieters, performance supporters for athletes or simply as pocket-sized snacks, VSIs bars have a convenient, nutritious and above all tasty appeal which meets the demands of both customers and consumers completely.
VSI showcases groundbreaking bars with bespoke functionalities at Vitafoods
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DEPARTMENTS
CORPORATE HAPPENINGS
ADFCA Participates in Earth Hour

Abu Dhabi Food Control Authority (ADFCA) had participated in Earth Hour, a global annual event which aims to protect the environment, reduce global warming and regularize electricity consumption by switching off ADFCAs electricity outlets on Saturday 31st March 2012. Commenting on this occasion Mohamed Jalal Al Reyaysa, Director of Communication and Community Service in Abu Dhabi Food Control Authority, said: ADFCAs participation comes from its eagerness to interact with the global community to reduce the excessive consumption of energy, reduce global warming and the environmental problems in the world. The participation in Earth Hour by many of the government and private agencies in the emirate emphasizes and confirms our wise leaderships thoughts and initiatives aimed at preserving the environment through the development of plans that will protect our nature, He added. The Abu Dhabi Food Control Authority turned off all unnecessary lights, as well as all electrical appliances for one hour, in order to strengthen the values of positive environmental practices and emphasize on the importance of energy conservation in the region, which is one of the best measures to address climate change in the world. The United Arab Emirates was one of the first Arab countries to participate in the Earth Hour initiative in 2009. ADFCA embodies the Abu Dhabi Governments commitment to protecting its consumers, particularly by ensuring the safety and quality of food served throughout the public.
ADFCAs headquarter
Al Semman Farm to Expand Production by 25%

Al Semman Farm, a major quail producer based in Al Ain and a member of UAE-based Liberty Group, is set to expand its production capacity by 25 percent from 200,000 to 250,000 quails per month, by the end of 2012. The announcement comes in the wake of Al Semman Farm winning the Best Poultry Farm award at the 2nd Agricultural Exhibition organized by Abu Dhabi Food Control Authority (ADFCA), in recognition of high standards in breeding and farming of live quails. Al Semman Farm was the only one to receive this award in the Poultry Farm category. Al Semman Farm has set in motion a series of measures to attain Grade A certification in hatchery and processing plant in the next ADFCA assessment due in December 2012. By early 2013, our target is to cross the production capacity of 300,000 quails per month, which will bring us close to our current full installed capacity, said Peter DSouza, General Manager, Al Semman Farm DSouza. The demand for good quality quail and quail eggs in the UAE has been increasing year after year, because of the growing awareness of their nutritional benefits, especially among more health-conscious people. As local demand exceeds supply, Al Semman Farm has Middle East Food (MEF)
Pierre de Villers (right), Senior Supervisor, Al Semman Farm, received the Best Poultry Farm award at the 2nd Agricultural Exhibition, from Mubarak Al Mansouri, Executive Director, ADFCA and Mohammed Jalal Al Reyaysa, Director, Communications and Community Service, ADFCA
decided to focus on meeting local market demand before considering export inquiries from the region.
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DEPARTMENTS
PRODUCTS & SERVICES
A Novelty Developed in Dubai

Arab beverages have introduced a novelty by launching its NEW range of vitamin waters; Recharge and Rehydrate in a Transparent, BPA Free, Shelf stable pouch, a mile stone in marketing and pouch technology. It is the first time that a product can be kept fresh over a long period of time in a transparent pouch. This is all thanks to the revolutionary new and also BPA (Bisphenol A) free films that give the pouch the oxygen barrier to keep products fresh for long periods. This is a global first that this has succeeded. Taking advantage of the recent trend in functional beverages, Rehydrate is the clients electrolyte replenisher with the taste of Grapefruit and Lime. Recharge is his daily vitamins, with a taste of Blueberry and Raspberry will put the zing back in when he is drained by mid-day, especially after an active night. Nils El Accad, CEO, Arab Beverages says It takes time, patience and money to develop such a revolutionary product in line with latest trends, designed attractively but also addressing the issues we face in todays society. He added, Recharge and Rehydrate are therefore ideal for naturally combating the effects of indoor and outdoor climates in the region, and optimizing athletes physical performance.
High-Speed Data Transfer from Tharo

Tharo Systems, Inc.s H-Series Printers have multiple interfaces for every application. Blazing fast USB 2.0 is standard on the THARO H-400 and H-600E Series printers for high-speed data transfer from the clients Windows PC, Apple Mac, Linux or Unix system to an H-Series Printer. With a high data transfer rate, he can transfer his data faster to the THARO H-400 and H-600E printers in cases where graphics or TrueType fonts will be used, or where each label is different. The higher the data transfer rate, the greater his throughput. Parallel and RS232 Serial are also included, or use the standard Ethernet Adaptor to print to any H400E/H-600E from anywhere in the world. The H-400/H-600E Series printers are extremely versatile. No PC is necessary. The client has only to download the label formats to the Printers Flash Memory (or a CompactFlash Card), unplug the printer from the PC, plug in a standard PC keyboard, and take the printer to another location. In addition, these printers have an elegant design, are extremely compact and are robust enough for commercial use. They feature a durable, all metal construction with a cast Aluminum center wall and a large media window for easy viewing and monitoring of supplies. It is available in 4 inch (H-400) or 6 inch (H-600E) print widths.
Blazing fast USB 2.0 is standard on the THARO H-400 and H-600E Series printers
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Total Seasoning Solutions with tna Intelli-Flav Oms 3c

Global food packaging solutions specialist tna presents the latest innovation in its leading seasoning range - the new tna intelli-flav OMS 3c. A complete, one-piece solution for both wet and dry seasoning and flavoring, its exceptional performance provides even coverage at throughput rates of 100 500 kg per hour for a wide variety of applications. Configured for on machine seasoning, the tna intelliflav OMS 3cs unique spray capability allows for the application of liquids, liquid flavors and slurries, in addition to dry powders, and can also be used as a standalone seasoning system for small snack lines. The innovative design consists of two high-precision continuous spray guns, with a wide variety of nozzles for tailored seasoning, while the liquid itself is delivered by a closed loop spray system which ensures accuracy. The new tna intelli-flav OMS 3c allows optimal control, ensuring every part of the seasoning process is independent, and can be easily repeated and customized for each product. David Woollard, group sales, spraying & seasoning solutions, tna, comments, The new tna intelli-flav OMS
Optimal control with the new tna intelli-flav OMS 3c
3c really is an exciting new addition to our range of seasoning and flavouring solutions, offering recipedriven seasoning for every application. Weve introduced a number of key technical innovations on the tna intelli-flav OMS 3c, ensuring we continue to deliver the best seasoning solutions for our customers packaging lines.
Alphamalt Fresh Keeps Bread Fresh Longer

Consumers want food to be fresh, and the trade endeavors to meet this demand by ensuring a long shelf-life at consistent quality. In the case of bakery products the decisive attributes are appearance, taste, smell and crispness of the crust, but a further important aspect of quality is the elasticity and softness of the crumb. Since the structure of baked goods changes over time, it becomes harder during transportation and storage. The main reason for this is recrystallization of the amylopectin content of the starch that has gelatinized in the baking process. Whereas the smaller amylose molecules migrate out of the starch grain into its surroundings and re-crystallize soon after baking, the larger amylopectin molecules initially remain in their non-crystalline form. At low temperatures, especially, the amylopectin crystallizes; above all, the coiled parts of the molecule tighten up again. The subsequent hardening of the crumb is ascribed to the firm binding of water by the crystallized amylopectin. The flour treatment specialist Mhlenchemie has developed a new enzyme preparation capable of prolonging the shelf-life of industrially produced bread by up to 15 days. Alphamalt Fresh prevents recrystallization of the starch which has gelatinized during baking and thus keeps the crumb soft for a longer period. This reduces the amount of bread that becomes stale.
The cure for tired bread: Alphamalt Fresh prolongs the shelf-life
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DEPARTMENTS
PRODUCTS & SERVICES
New Tray Sealer Delivers Increased Flexibility

Ishida Europe has launched a brand new state of the art version of its market-leading QX-775 tray sealer. The new QX-775-Flex combines a compact design with high speeds for MAP (Modified Atmosphere Packaging) trays of up to 15 cycles per minute, along with maximum hygiene and high quality pack- and product presentation. The new upgraded model is suitable for any product type including ready meals, meat, poultry, fish and salads. The system is also compatible with a variety of packaging applications including standard MAP, skinpack and shrink film applications. The machine has been designed for quick and easy changeovers. Operators can simply change films and tools using automatic and quick release features. This is particularly useful and efficient for ready meal applications where product range and production volumes can fluctuate. The tray sealers intelligent control system includes auto-set features for integrated film coding, gas mixing and analyzing, allowing one button product changeovers. Its servo-driven motion delivers accurate and
The QX-775-Flexs open design allows easy access for cleaning and maintenance
consistent tray handling at high speeds in order to maximize product throughput. The servo-controlled film drive ensures smooth handling of the film and accurate printing for integrated coding systems. Product quality features include the ability to disable a sealing head in the event of a sealing head error. This allows the traysealer to continue running and automatically adjusts the tray feed to suit.
ANTOX Offers Outstanding Quality & Reliability

Camlin Fine Sciences is an integrated manufacturer and marketer of the most widely used synthetic antioxidants. Its brand name, ANTOX, gained worldwide recognition in the Food Industry for its outstanding quality and reliability. ANTOX is the effective choice for the clients shelf life needs as it guarantees excellence in shelf life performance. ANTOX - The most effective choice of antioxidant for highly unsaturated vegetable oils and animal fats because it offers many advantages: It minimizes the nutritional losses in edible oils, maintains freshness and quality of crude oils during long distance transportation, broadens the range of oils in food processing, facilitates use of saturated oils, thus preventing excess level of cholesterol in oils & fats and is excellent carry through properties provide excellent stability to finished foods. ANTOX ANTIOXIDANT CUSTOMISED SOLUTIONS Antox formulations are made from combinations of either TBHQ, BHA, BHT, and Propyl gallate with Chelating agent and edible solvents or oil. Antox Blends are easy to handle and give better performance in certain food products. Antox Blends can be used optimally for their synergistic effects to give maximum efficiency and benefits to the end product. ANTOX ASCORBYL PALMITATE is a fat-soluble form of ascorbic acid, or vitamin C with specific application as an antioxidant in infant formula, margarine, chocolate, edible oils & fats, milk fat / butter oil and cosmetics.
60
EVENTS
Events Preview
Global Launch for Halal Food Expo

Aiming to tap into the USD 2.77 trillion international Halal food industry, Expo Centre Sharjah launched its new trade fair at the global hub of Halal food trade Malaysia. The inaugural Halal Food Middle East will be held at Expo Centre Sharjah, United Arab Emirates from December 10 to 12, 2012. The show was launched at 8th Malaysia International Halal Showcase (MIHAS) 2012 on April 4 in Kuala Lumpur by Saeed Obaid Al Jarwan, Second Vice-Chairman of Sharjah Chamber of Commerce & Industry (SCCI), and Saif Mohammed Al Midfa, Director General of Expo Centre Sharjah. The Sharjah team was also expected to meet the Malaysian International Trade and Industry Minister, Datuk Seri Mustapa Mohamed, to discuss trade ties as well as share expertise for the show. The Middle East Halal market holds high potential for Malaysian food exporters. Nearly one-third of the 1.6 billion global Muslim population live in the Middle East and North Africa, prompting the global Halal food industry to look at the region earnestly to capture a major slice of the market share. The show is positioned as the largest and the most comprehensive show of its kind in the region, featuring Shariah-compliant food and beverages, bakery and confectionaries, broth prod-
Saeed Obaid Al Jarwan (Left), and Saif Mohammed Al Midfa at the press conference in Kuala Lumpur
ucts, food ingredients, frozen food It aims to attract exporters & importers, traders & wholesalers, supermarkets
Bringing Key Global Players to Region

The Hotel Show, the largest full spectrum hospitality supplies event for the MENA region, is set to deliver its most international show to date, with more than 45 countries, 13 international pavilions and over 420 global suppliers and consultants participating in this key regional industry event. Running from 15th 17th May at the Dubai International Convention and Exhibition Centre, the show celebrates its 13th edition this year. With home markets delivering little or no growth for many of the worlds hospitality sector suppliers, the fast growing Middle East and North Africa region provides excellent business growth opportunities. According to the February 2012 STR Global Construction Pipeline Report, more than 498 hotels, totaling 134,893 hotel rooms are forecast for completion in the Middle East by the year end, a clear indication of the market potential. A well-established platform for all sectors of the hospitality industry to showcase and source products and services, the show is expected to welcome more than 15,000 industry professionals from more than 93 countries to Dubai for the three day event. The Hotel Show is now internationally recognized as one of the key supply and sourcing platforms for the regions hospitality industry. This is a position that we continue to expand on through the showcasing of the broadest range of products, services and technologies for the hospitality sector, said Frederique Maurell, Event Director of The Hotel Show.
More than 15,000 industry professionals are expected to be at the show
62
EVENTS
Events Preview
Propac Arabia Reflects Saudi Growth

its 17th successful edition, the commercial and leisure center is the Kingdoms national showcase and the regions international forum for worldwide suppliers to present their products and services to the broadest spectrum of high profile trade visitors from throughout the Kingdom and neighboring Gulf States. Jeddahs food, hotel & hospitality Arabia exhibition is an important ingredient in any marketing mix for the Kingdoms lucrative food industry. Attracting participation from around the globe, both individual and national pavilions, the exhibition has a truly international flavor. Fuelled by escalating oil prices the Kingdom of Saudi Arabia is seeing strong economic growth and attracting huge investments. The Kingdoms food processing and packaging sector is particularly capitalizing on the strength of the economy, investment and rapidly increasing population. With the highest number of food processing and beverage manufacturing companies in the Middle East, Saudi Arabia is the largest and fastest growing packaging market in the region. Increasing investment in the sector is generating particularly strong demand in state-of-the-art and innovative packaging technology with a trend towards aseptic, environmentally friendly minimal packaging technology. As Saudi companies continue to diversify their products there
Propac Arabias entrance in 2011
With the leap in the Saudi population, currently at 28 million and estimated to grow to 50 million over the next decade, demand will increase significantly, providing opportunities to a host of businesses in the food, catering, hotel and hospitality industry. With the Kingdoms resources capable of meeting nearly half of its dietary needs, Saudi Arabia imported last year food worth USD 18 billion from more than 200 countries. Saudi Arabias tourism revenue, which stands at USD 15 billion annually, is expected to jump to a whopping USD 65 billion by 2019. That means more rooms, facilities, and services to be provided. Hotel and catering related services are set to undergo similar growth. Propac Arabia is a beneficial show for the packaging and processing sectors. This event aims to bring in variations in the packaging sectors as in todays market the wrap up of the products play a vital role. The exhibitors tend to demonstrate and give detailed information about the packaging tools and materials displayed in the show. The visitors can completely rely on the exhibited products as the products exhibited come from the leading vendor companies of the world. Propac Arabia is being held for the past 17 years; this years show will be taking place at Jeddah Centre for Forums & Events located in the city of Jeddah. The professionals coming from the packaging sector are pleased by the range the events offers. It is the International Exhibition on Processing & Packaging in Saudi Arabia. The main emphasis of the event will be to address the needs of the post-harvest and food technology, processing and packaging industries. In Middle East Food (MEF)
are increased opportunities for foreign companies for joint venture and technology licensing. A growing domestic manufacturing base and the rising population ensures that Saudi Arabias need for packaging material, machinery and equipment will continue to increase in the future.
64

Dairy
Almarai Company P.O. Box 8524, Riyadh 11492, Saudi Arabia Tel: +966 1 470 0005 Fax: +966 1 4701555 Http: www.almarai.com E-mail: info@almarai.com Founded in 1977, Almarai Company is the worlds largest vertically integrated dairy company and the regions largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the number one FMCG brand in the MENA region and is market leader in all its categories across the GCC. B.-d. Farm Paris Creek Pty Ltd P.O. Box 22, 365 Paris Creek Rd, Paris Creek, Adelaide, 5201 Meadows SA, Australia Tel: +61 8 8388 3339 Fax: +61 8 8388 3810 Http: www.bdfarmpariscreek.com.au Contact Person: Ms. Sue Crothers Administration Manager E-mail: admin@bdfarmpariscreek.com.au B.-d. Farm Paris Creek has an outstanding reputation as one of Australias finest producers of award winning dairy products. Our range of milks, yogurts, quark, butter and handcrafted French soft cheeses and European hard cheeses are made from the highest quality milk from grass fed cows on biodynamic farms. Our products are totally natural, cheeses are animal rennet free, and our yogurts are pure and natural. CRISTAL Sarl 21 Rue De Lusine Charguia 2, Ariana Aeroport, Tunis 2080, Tunisia Tel: +216 71941400 Fax: +216 71941114 Contact Person: Mr. ILYES AYED - SALES MANAGER E-mail: ilyes.ayed@planet.tn CRISTAL is a leader in Tunisian market for food ingredients our target is to give our clients a complete solution. Doehler Group Riedstrasse, 64295 Darmstadt, Germany Tel: +49 6151 306 0 Fax: +49 6151 306 278 Http: www.doehler.com E-mail: mailbox@doehler.com Doehler is a producer, marketer and provider of natural ingredients, ingredient systems and integrated solutions for the Food & Beveragage Industry. Agents and Distributors: Doehler Middle East Ltd. P.O. Box 262766, South Zone Jebel Ali, Dubai, UAE Tel: +971 48036333 E-mail: mailbox.ae@doehler.com Quantum Oestre Alle 6, Stoevring 9530, Denmark Tel: +45 98393435 Fax: +45 98393436 Http: www.quantum.eu Contact Person: Ms. Esben Nielsen Managing Director E-mail: esben@quantum.eu Quantum is producer of White Cheese, Mozzarella etc. at our own dairies in Germany and Denmark. Therefore we supply main-dairy products at high quality and competitive prices. Krones AG Boehmerwaldstrasse 5, Neutraubling 93073, Germany Tel: +49 9401 70 0 Fax: +49 9401 70 2488 Http: www.krones.com The Krones Group, headquartered in Neutraubling, Germany, plans, develops and manufactures machines and complete lines for the fields of process, filling and packaging technology and intralogistics. The companys product portfolio is rounded off by corporate capabilities in information technology and factory planning. Every day, millions of bottles, cans, and special-shaped containers are handled on lines from Krones, particularly in breweries, the soft-drinks sector and at producers of still or sparkling wines and
spirits, but also in the food and luxurygoods industries, plus the chemical, cosmetics and pharmaceutical industries. Agents and Distributors: Krones Dubai P.O. Box 54337, Dubai, UAE Tel: +971 4 2996662 Fax: +971 4 2996322 E-Mail: dubai@ipsdubai.com U-FOOD S.A.L Hazmieh, Al Sayad Rond Point, Boustany Building, Beirut, Lebanon Tel: +961 5 952939 Fax: +960 5 952940 Http: www.u-foodsal.com Contact Person: Ms. Abir Khalil Agha Marketing Manager E-mail: abir.agha@u-foodsal.com U-Food S.A.L is one of the leading distributors of multinational brands operating in Lebanon. Established in 1994 to import fresh products from France to Lebanon, U-Food grew to become one of the major players in the specialty cheese market. Over the years, U-food has evolved to include a large and innovative assortment of quality food products. United National Dairy Company P.O. Box 55138, Al Ahsa 31982, Saudi Arabia Tel: +966 3 5816700 Fax: +966 3 5816634 Http: www.und-ksa.com Contact Person: Mr. Munaf Ahmed - Chief Sales & Marketing Officer E-mail: Munaf.ahmed@und-ksa.com Fresh Dairy Farm and Plant. Activities: Production and marketing of fresh short life and long life dairy products and reconstituted fruit juice beverages under Rayan and Kool brands. Agents and Distributors: United National Dairy Co. P.O. Box: 31642, Budaiya, Bahrain Tel: +973 17 594964 Fax: +973 17 594561
5 () 2102 / 82 -
65
SERVICES
COMING EVENTS
September
Pakistan 4-6 iftech Food + Bev Tec Pakistan The 9th International Food, Beverage & Packaging Technology Trade Fair Karachi Expo Center Karachi - Pakistan Info: fairtade GmbH & Co. KG Kurfrsten-Anlage 36 D-69115 Heidelberg Germany Tel: +496221456519 Email: D.Rzepka@fairtrade-messe.de Web: www.fairtrade-messe.de Saudi Arabia 15 17 Saudi Horeca 2012 The Saudi International Exhibition for Food, Beverages & Hospitality Riyadh International Convention & Exhibition Center Info: Saudi Event Management & Marketing Company (Semrak) Tel : +966 1 2752972/3 Fax : +966 1 4508688 E-mail: info@saudihoreca.com Web: www.saudihoreca.com Pakistan 4-6 Food+Hospitality Pakistan The 1st International Food, Beverage & Hospitality Trade Fair Karachi Expo Center Karachi - Pakistan Info: fairtade GmbH & Co. KG Kurfrsten-Anlage 36 D-69115 Heidelberg Germany Tel: +496221456519 Email: D.Rzepka@fairtrade-messe.de Web: www.fairtrade-messe.de Saudi Arabia 23 26 Saudi Agro-Food Industries International Trade Show for Food Products, Processing and Packaging Technologies Riyadh International Exhibition Centre Riyadh Saudi Arabia Info: Riyadh Exhibitions Co. Ltd Tel: + 966 1 454 1448 Fax: + 966 1 454 4846 Email: esales@recexpo.com Web: www.recexpo.com
2012
May
UAE 15 17 The Hotel Show 2012 International Exhibition of the Hospitality Industry Dubai World Trade Centre Info: dmg : events Middle East 5th Floor, The Palladium Cluster C Jumeirah Lakes Towers P.O. Box 33817 Dubai UAE - United Arab Emirates Tel : +971 4 4380355 Fax : +971 4 4380361 E-mail: info@dmginfo.com Web: www.dmgeventsme.com Saudi Arabia 20 - 23 Saudi food hotel & hospitality Saudi Arabias 17th International Event for Food, Beverages and Catering, Hotel Equipment, Supplies and Services Jeddah Centre for Forums & Events Info: Al Harithy Company for Exhibitions (ACE) P.O.Box: 40740 Prince Sultan Bin Salman Street, Professionals Institute Building Jeddah 21511 Saudi Arabia Tel: +966 2 654 6384 Fax: +966 2 654 6853 E-mail: ace@acexpos.com Web: www.acexpos.com
October
Qatar 16 18 Diyafa 2012 International Hospitality & Food Exhibition for Qatar Doha Exhibition Center Info: IFP Qatar P.O. Box: 3082 Doha Qatar Tel: +974 4329900 Fax : +974 4432891 Web: www.ifpexpo.com E-mail: info@ifpqatar.com Italy 18 - 21 CibusTec Technologies & Solutions for the Food Industry Fiere di Parma Info: Fiere di Parma S.p.A. Viale delle esposizioni 393A 43126 Parma Tel: 0521/996326-221-265 Fax: 0521/996235 E-mail: cibustec@fiereparma.it Web: www.fiereparma.it France 21 25 SIAL 2012 The Global Food Marketplace Paris Nord Villepinte Info: SIAL Comexposium 70 avenue du Gnral de Gaulle 92058 Paris - La - Dfense France Tel: +33 1 7677 1464 Fax: + 33 1 53 30 95 62 E-mail: info@sialparis.com Web: www.sialparis.com
July
South Africa 15 - 17 SAITEX & Africas Big 7 Non food/beverage retail ready products & Food & Beverage retail trade event Gallagher Convention Centre Johannesburg - South Africa Info: Exhibition Management Services Tel: +27 0 11 78 37 250 Fax: +27 0 11 78 37 269 Email: admin@exhibitionsafrica.com Web: www.exhibitionsafrica.com
December
UAE 10 12 International Halal Food exhibition Expo Centre Sharjah Info: Expo Centre Sharjah P.O.Box: 3222, Sharjah United Arab Emirates Tel: +971-6-5770000 Fax: +971-6-5770111 E-mail: info@expo-centre.ae Web: www.expo-centre.ae
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76
INFO
ADVERTISERS INDEX
Advertisers
Air Control Industries Ltd. ALTA Publishing Company CAMA 1 SpA DIS Company Ltd. Doehler GmbH Exhibition Management Services (Pty) (Africa's Big 7 & SAITEX 2012) Fairtrade GmbH & Co. KG. (Pakistan Food + Hospitality and Pakistan Food + Bev Tech 2012) GEA Refrigeration Technologies GNT Golden Falcon Chemicals & Ingredients ISHIDA KRONES AG KWT Machinery Systems Co. Ltd. Maskem Gulf NATUREX Palsgaard Paramount Farms - California Pistachios Paramount Farms - Pomegranate Concentrate SALTEK S.A.L. SEMARK - (HORECA Saudi Arabia 2012) SIDEL TNA Troostwijk
Websites
www.aircontrolindustries.com www.alta.com.tw www.camagroup.com www.dolchem.com www.doehler.com www.exhibitionsafrica.com www.foodtechpakistan.com www.gearefrigeration.com www.gnt-group.com www.qualityforlife.com www.ishidaeurope.com www.krones.com www.kwt.com.tw www.maskem.com www.natcolor.com www.palsgaard.com www.paramountfarms.com www.paramountfarms.com www.saltek.com.lb www.saudihoreca.com www.sidel.com www.tnasolutions.com www.TroostwijkAuctions.com
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68

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Mr. C.H.Park Far East Marketing Inc. Tel: +82 2 730 1234 Fax: +82 2 732 8899 E mail: femads@unitel.co.kr or chpark@unitel.co.kr
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69
CLOSING LETTER
MENA Governments Urged To Address Food Scarcity Issues

. 53 : . 4 2 . () . . : . : . .
John Lawton, General Manager of the Agricultural Technology Company in Saudi Arabia said that food scarcity has become a crucial issue in the MENA region and delay in addressing this could result in food insecurity, very high costs of food and potentially, starvation. Food is set to become one of the major world problems and unless these issues are addressed now, millions of people in future decades could face low nutrition levels or starvation, said Lawton, who has more than 35 years of experience in the agricultural sector. He spoke about the use of undeveloped arid areas for intensive food production at the Agribusiness Outlook Forum a feature of AGRA Middle East, which took place from 2 - 4 April at the Dubai International Exhibition Centre. Only about two per cent of land in the GCC region is currently arable, and this coupled with severe water scarcity presents a significant challenge for the region to become wholly self-sufficient in producing its own food. Lawton contends however that with the right management, research and knowledge sharing, arid countries can become more self-sufficient, and ensure higher food production efficiency. The main barrier to cultivating arid zones such as those in the MENA region is the lack of adequate water resources, coupled with the inefficient and wasteful use of much of the already limited resource, he added. According to him, Proper management skills and training at all levels is vital so that the return of this limited resource is maximized. Additionally, proper studies and full knowledge of the available water resources and proper management of these at all levels, from the Government to the individual who applies the water can help to overcome the water scarcity issue.
John Lawton General Manager Agricultural Technology Company Saudi Arabia
70
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Middle East Food Magazine - 2012 - Issue 5

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www.mefmag.

May 2012 / Vol. XXVIII Issue 5

How Can a Can Survive?

Iranian Snacks Increasing Popularity

How to Make Delicious Chocolate Milk

Middle East Food

Opening Letter & CPH Team...................................... 02

INGREDIENTS & ADDITIVES FOCUS

CATERING & HOSPITALITY

How Can a Can Survive?

Iranian Snacks Increasing Popularity

How to Make Delicious Chocolate Milk

Advertisers Index...........................................................68 Closing Letter........................................................................... 70

Food Security Threats Revisited

Rodrigue J. El Balaa Managing Editor & Researcher

MENA Food Digest

Ingredients & Additives Focus

Catering & Hospitality

Photo courtesy of Doehler

Cooling a Cruel Summer

INGREDIENTS & ADDITIVES FOCUS

0.6 0.5 0.4 0.3 0.2 0.1 0

Million Metric Tons

2102 . . Menafea . .521 0002

Enzymes for Use in Fruit Processing

Extraction of fruit juice involves maceration

May 2012 / Vol. XXVIII Issue 5

Certified Organic Annatto Powder Launched

INGREDIENTS & ADDITIVES FOCUS

POM Woderfuls Healthy Offerings

Middle East Food (MEF)

May 2012 / Vol. XXVIII Issue 5

INGREDIENTS & ADDITIVES FOCUS

BV Potato Protein Isolates Accredited

Doehler Advanced Juice Concentrates

Tipco Excels in Quality and Innovation

TARGID Offers Years of Experience

Rest of the World 12.3% Asia 29.1%

Western Europe 27.0%

North America 20.7%

Middle East Food (MEF)

May 2012 / Vol. XXVIII Issue 5

3,85 1102 3,17 6102 . . 1,2 5% . . 3

MULTIVAC Displays Latest Packaging Innovations

Multivac stand at Anuga 2012

Fruit for Schools Packed in Compostable Film

NatureFlex NVS film, converted by Corapack

Middle East Food (MEF)

May 2012 / Vol. XXVIII Issue 5

CATERING & HOSPITALITY

CAFES & COFFEE SHOPS

Diversification Key to Cafs Success

. Butlers Chocolates . . Costa Co

May 2012 / Vol. XXVIII Issue 5

Filicori Zecchini Coffee Eyes Expansion

Filicori Zecchinis Cappuccino

CPH World Media magazines

MENA Health World (MHW)

CATERING & HOSPITALITY

CAFES & COFFEE SHOPS

New Intelligent Vending System Introduced

Galleries Goes Gourmet

1762 Deli at the Galleries