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In August 2011 alone, riots erupted in London after Facebook and Twitter messages fueled youth to gather for a protest. The San Francisco regional train system BART was struck by multiple protestors using text messages to coordinate attacks aimed at disrupting train service at peak travel times. A flash mob, orchestrated via social media, gathered to collectively rob a Maryland 7-Eleven.
Its clear that criminals are using social media as a tool to help them carry out crime and disorder. Police need to become just as savvy too, both in reactive and predictive responses to criminal situations. Public safety organizations can use social media as a new ally in combating crime and protecting citizens. Proactive, predictive policing The best way to fight crime is to prevent it. By identifying emerging trends or issues in real time, police forces can deploy staff on the spot to mitigate crises or alert citizens of pending danger. The rapid response enabled through social media can help police forces improve outcomes and reduce crime. Furthermore they can cut costs by being more efficient and productive. Reactive policing Just as social media leaves a breadcrumb trail to identify looming criminal behavior, it also leaves a trail of evidence after a crime has been committed. Police can identify which social media accounts were used to identify a target and a time, and check which users forwarded, retweeted or acknowledged the information. In cases when photos were taken at the actual crime scene, police can disseminate these images via a digital wanted poster to engage the public in identifying the perpetrators(s). Public outreach and connecting with the community Social media enables word of mouth at scale. Its a new channel by which to share prevention advice, build trust and connect with the youth market and people who may
otherwise be difficult to reach. Public safety organizations can also gather insights about negative sentiments that are developing, and quickly engage the public to reverse any adverse publicity or opinions.
so that, ultimately, there is one single view of the customer. This golden record allows for better collaboration and information sharing across the enterprise.
Policing entities all over the world can take advantage of such tools to power more informed policing. For more information on how to use social media to drive better outcomes in policing, contact: Ger Daly Managing Director Accenture Defense & Public Safety ger.daly@accenture.com +353 1 646 2171 Jennifer Pratt jennifer.a.pratt@accenture.com +1 703 947 1018
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