With millions of wealthy readers but no travel editors, dailies and weeklies around the country are eager

to receive travel releases. Youll make 100 to 400 placements with each national release. 1.You pick the story. 2.Well either suggest changes in your release or write one based on your material (no cost or obligation) so you get more results. 3.Well send your camera-ready release to 1,600 dailies and 8,400 weeklies that use these releases.

4.Editors receive releases specifically tailored to their needs: repro proofs (camera ready), CDs, diskettes, Internet (computer ready), wide and narrow column widths. 5.We send you your clippings. NAPS has an inhouse clipping bureau so you get more than just tracking service. NAPS provides you with actual clips of your stories. You get even more than clipping services alone deliver. 6.We guarantee your complete satisfaction with results or another release free.

Four Seasons Resort Nevis

Alpine Tourist Commission

Wyndham Resorts

Carnival Cruise Line

National Trust Historic Hotels of America

A TV releaseVideo Feature Release (VFR)will get you pick up on 100 to 150 stations, many in the top 100 markets, going into millions of homes. Station quality is excellent, even top stationswith little or no time or inclination to run a VNRwill gladly use a 30 to 60 second VFR on news and talk shows. If you already have a VNR, b-roll or color stills, you can create millions in additional audience for your creative work by giving Americas TV stations a chance to use it. If you have no pictures, our TV department can supply photos or artwork. Send information from which NAPS can write a script for your approval. Your release goes out on 3/4 tape, Betacam VHS and S-VHS or Beta SP tape. We prepare the script based on your information and we select the footage that will get you the most coverage. We address your release to the TV broadcasters most likely to be interested in what you have (Our computer keeps track of who wants what.) You will receive a NAPS usage map and user stations printouts based on Nielsen Reports, faxes from stations and post cards. NAPS guarantees your 100 percent satisfaction with results or another release free. The scripts shown here are from the National Oceanic and Atmospheric Administration and Kampgrounds of America.

Kampgrounds of America

National Oceanic and Atmospheric Administration

Radio releases, like these from Wyndham Hotels and Pleasant Mexican Holidays, are distributed to about 6,500 stations in the form of scripts, somewhat like PSAs, that a broadcaster can deliver as a quick item between songs or as part of a newscast or talk show. We also produce a monthly compilation CD with a voiceover artist reading each script. This announcer is provided by NAPS or you can supply a pre-recorded release. Using the CD lets a station have a new voice on the air, giving the illusion of a larger air staff. Typical results are between 400 and 500 stations for radio releases.

Pleasant Mexican Holidays

Wyndham Hotels

One trade objective is to stimulate American investment by increasing media coverage on the opportunities. The other main trade promotion objective is to stimulate American purchases of goods from abroad or made in the USA. The stories NAPS distributes come from countries from Austria to Australia, airlines such as Swissair-Sabena and Spiritair, hotel chains including Hilton and Red Roof Inns, the United States Tour Operators Association and other associations, 21 of the 25 largest PR firms and over 100 smaller firms.
Qantas Airways

Hilton Hotels

Swissair-Sabena

Red Roof Inns

Valley Forge Convention and Visitors Bureau

United Technology Corporation Spirit Air

Because we tend to buy travel and products from people we like, many countries publicize not only what they have to see, but what their countries and America have in common. Three basic approaches are shown here: 1. Great Britain points out how strong the ties between our two countries have been over the yearsand lures visitors to its tourist sights and its Web site with descriptions of its great gardens 2. The People's Republic Of China (Mainland China) offers career opportunities to American students 3. Taiwan shows how its government helps assure peace and prosperity, not only for its own people but for workers and investors from the U.S. as well.

Other countries realize they have to do more than extol the beauty of their atolls and antiquities. For example, a couple of years ago, the Bahamas were hitand hit hardby a hurricane. Tourists were reluctant to visit. The travel-savvy folks at the Bahamas Ministry of Tourism put out a release loaded with pretty pictures and headlined: The Bahamas Bounces Back The Good News from the Austrian Press and Information Service is that Austria is already compensating people who suffered financial losses when that country was under Nazi rule in the 1930s and '40s.

British Tourist Authority

Council Exchanges

Bahama Ministry of Tourism

Kenya

Taiwan

Austria

Perhaps more than ever, Americans are traveling within the country. Cities and states can make the most of scarce budgets by going for tourist dollars with enticing releases like these: New York offers travelers leisurely European-style vacations on its system of canals. Pigeon Forge, Tennessee stresses relaxation for the whole family and Wisconsin even gets people to travel there in the winter, promoting its opportunities for fun-filled outings with friends. People who prefer their weather warm may be attracted by the releases from Florida or Houston. Note these articles offer phone numbers and Web sites for further details, so readers can get the facts they need to act promptly and get going.

Floridas Gulf Islands

The Greater Houston Convention and Visitors Bureau

Pigeon Forge

New York State Canal System

To serve the public interest, the U.S. Centers for Disease Control and Prevention write about their Epidemic Intelligence Service tracking down the causes of diseases around the world. AmeriCorps shows young people a great way to help others while helping themselves.

U.S. Centers for Disease Control and Prevention

AmeriCorps

Offering a leaflet and giving the Web site through print and broadcast can get you a large response. Pleasant Hawaiian Holidays, Floridas Lee Island Coast and the Wisconsin Department of Tourism received brochure requests from all over.

Wisconsin Department of Tourism

Pleasant Hawaiian Holidays

Lee Island Coast Visitor and Convention Bureau

To maximize media coverage, most of our over 700 accounts send us information and ask what types of releases are likely to get the most pick-up. Your story will also be put on the Internet. Our computers tabulate the results on thousands of releasesand we carefully study which releases get in the top ten percent, so our suggestions are based on this computer-tracked result information. Theres no obligation. If youre willing to listen, were glad to make suggestions. If you approve what we propose, youll be swamped with results.

New Emphasis: Reduce Peak Load Problems. Long on story possibilities but short
of cash, many travel experts are emphasizing demand for off season business and tours to places outside central citiessites where many rooms are available even during the high season. The French Government Tourist Office issues releases on the joys of seeing the palace of Fontainbleu, the monastery at Mont St. Michel, and French cities in the South. Intourist has enthused with abundant results on The Caucasus: Vacation Paradise, and on Trans-Siberian Adventure.

with stories to editors. A set of 18 releases produced more than 4,000 newspaper articles.

New Priority: Consumer Service. Youll

love it is still the number one story theme in travel publicity. But now, higher priority is being given to heres how stories. American Hotel and Motel Association found that the industry was losing a lot of business because many Americans were unaware of how to register in a hotel and what to do so as not to look silly. To avoid embarrassment, these potential customers were staying away. AH&MA got out more than a dozen stories which explained the basics of registering, tipping, and departing. They also encouraged parents to introduce their kids to hotels by using a hotel weekend as a gift or reward. Holiday Inns, which issued a first rate set of releases for editors every spring and fall, invariably included stories like Budget Stretching Ideas, Money Saving Tips for Travelers, Have a Healthy Vacation, and more. The message: No matter where you want to go, or what you want to spend, there is logic in calling Holiday Inns now to make a reservation. Canada gets out positive stories to avoid negative situations. A heres how approach is used, not a warning. A typical release to newspapers beneath the logo Tips on Trips: Ideas to Make Travel Easier and More Fun lists six things to remember, Gray Line offered free travel folders in coded releases so the firm can tell which approaches pull best. The most important new reality may be the recurrence of an old one: There is no longer plenty of business for everyone, but the business is there. Some will get it and some will not.

New Appeal: Unexpected Economy. Does

Turkey seem far away and expensive to reach? The Turkish Government Tourist Office counters this by emphasizing the economy you will find when you get there. Yet they do this without losing sight of why people travel, so a typical headline will say: Turkey: Economical and Exquisite. Denmark makes the unexpected economy appeal in a release that begins: If youre like most people, some of your fondest memories are of those days when you just took it easy strolling, observing people and places, shopping, dropping in at small cafes, relaxing, enjoying being alive. Denmark goes on to make a persuasive case for doing all this in Copenhagen.

New Media: Suburban Newspapers. While

the news hole for travel has stayed the same in many dailies or even gotten smaller, newspapers in the affluent suburbs have substantially increased the coverage given to vacation possibilities.

New Economies: Getting Extra Mileage from Pictures. Hilton International really liked
many of the cover photos for its hotel brochures, and sent black-and-white screened prints together

Newspaper Coverage
NAPS distributes repro proofs, diskettes and CD-ROMs to 1,600 dailies with 58 million circulation and 8,400 weeklies with 79 million circulation. Your story will also be put on the Internet. You get 100 to 400 placements per release. Usually, you can expect 1,000+ placements for four releases. You will receive clippings, usage maps, printouts with circulation data, plus charts to show your success in major markets. Nearly 90 percent of adults in the US read newspapers. The audience you want to reach is already there. While they read the paper, they read your message. You can cover feature and special section editors on major dailies and 8,400 weeklies in the wealthy suburbs; with releases on timesaving CDs, repro proofs and diskettes. You receive reports including your clips, usage maps, printouts with circulation data, bar charts and pie charts. NAPS guarantees your 100% satisfaction with results or another release free.

TV Coverage
NAPS distributes to stations, mostly network affiliates, that reach nearly all Americans. The stations will receive a one-minute segment on 3/4 tape, Beta Normal or Beta SP. You get 150 to 200 placements per release. You will receive a NAPS usage map and printouts based on Nielsen Reports, faxes from stations and postcards. NAPS guarantees your 100% satisfaction with results or another release free.

Multimedia Coverage
To do the best job, hit all 17,500 NAPS media contacts by doing a multimedia release covering radio, TV and all 10,000 newspapers. You will bring in 400 to 800 placements. NAPS will send your release on diskettes, repro proofs and CD-ROMs to 10,000 newspapers, 1,000 TV contacts will receive 3/4 tape, Beta Normal or Beta SP, and 6,500 radio contacts will receive scripts and CDs. You will receive clippings and usage maps with bar charts and pie charts. NAPS guarantees your 100% satisfaction with results or another release free.

Radio Coverage
Radio is heard by 150 million Americans on an average day. NAPS distributes scripts on paper and CDs to 6,500 radio stations. Stations get scripts and a CD so each station can have a talent do the spot or use the professionally narrated CD. You get 400+ placements per release. Radio is so hungry for material that many stations use the script several times on the same day. Your script will mainly be on daytime news and talk shows and drive-time shows. You will receive a NAPS usage map and user stations printouts. NAPS guarantees your 100% satisfaction with results or another release free.

Internet
You go on the Internet free with each story you have NAPS send to newspapersnot just somewhere on the net but on the NAPS Web site, trusted by the worlds editors because NAPS offers releases from more than 700 accounts.

Spanish
Your story is professionally translated into Spanish for the rapidly-growing Hispanic market, then rechecked by another professional translator for whom Spanish is a native tongue.

If your nature is that youre willing to listen, well offer you suggestions. Either send us a release so we can suggest changes that will add to pick-up, or send us information so we can write a proposed release that will pull marvelously. No cost, no obligation. If you approve what we suggest, youll be swamped with results. See for yourself why so many use us. See how much more you produce by covering these additional media. NAPS counts among our clients over 700 accounts, including most Fortune 500 companies, nearly all of the 100 largest, all top-12 PR firms (and 21 of the largest 25), the US and foreign governments, as well as 100 of the largest national associations, dozens of prestigious computer, high technology companies and many others. NAPS provides an easy, cost-effective method of getting your travel story out to nearly every newspaper in the country. Instead of just covering the same 500 newspapers everyone else in America is trying to get into, you give your top story to practically all of

Americas mass media outlets, in a format editors and broadcasters can immediately use. We cover Americas 10,000 newspapers with over 140 million in cumulative circulation, about 80 million of which is in weekly community newspapers. Our media list consists of 1,600 dailies and 8,400 weeklies. Most of these are not on the wires or typical press mailing lists. We cover 6,500 radio stations and 1,000 TV stations. You extend the reach of your travel publicity to millions of additional readers, listeners and viewers when your information is placed in 100 to 400 newspapers, 150 to 200 TV stations and 400+ radio stations. This creates greater awareness of the merits of your travel site. The price for distributing an article to all 10,000 newspapers across the US includes writing, art, production, mailing, postage, clippings, repro proofs, tracking and a computerized usage report showing the circulation and major market area of each clip as well as audience data for broadcast. You save time and money because with NAPS, you get fast, efficient delivery at low cost. Guarantee: Youll love the results of each release or you get another one free.
Address Correction Requested North American Precis Syndicate, Inc. 415 Madison Avenue New York, NY 10017

North American Precis Syndicate, Inc.

New York Washington Chicago Los Angeles San Francisco Atlanta 415 Madison Ave., New York, NY 10017 1819 L St., NW, Washington, DC 20036 303 East Wacker Dr., Chicago, IL 60601 1801 Ave. of the Stars, Los Angeles, CA 90067 235 Montgomery St., San Francisco, CA 94104 1031 Burton, NE, Atlanta, GA 30329 (212)867-9000 (202)347-5000 (312)856-9000 (310)552-8000 (415)837-0500 (404)888-0400

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NORTH AMERICAN PRECIS SYNDICATE, INC.

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