Documente Academic
Documente Profesional
Documente Cultură
A Platform in Transition
Lets
take
a
look
at
Androids
market
opportunity.
Last
year,
smartphone
sales
overtook
PC
sales
for
the
rst
time.
A(%2'()B&."#&".)C"D@E")/'("$)
)4655565556555))
)>5565556555))
)=5565556555))
1'2(".$)
)<5565556555))
);5565556555))
?&@.$) ):5565556555))
/+'#.,0%&"$)
)95565556555))
)85565556555))
)75565556555))
!"#$%&'()*%+,-."#$)
)45565556555))
)3))))
7555)
7554)
7557)
7558)
7559)
755:)
!"#$%&'()*$+,&$-(./0-(!+$*+&12(3,*425%6-(%"78*,2(94:,16-(;.(.,+&44:1&,%&(&657*+&6(
755;)
755<)
755=)
755>)
7545)
7544)
And
soon
it
will
dwarf
them.
By
2016,
smartphone
sales
will
triple
PC
sales.
Mobile
will
soon
be
the
dominant
mode
of
computing.
B(%2'()C&."#&".)D"EAF")/'("$)
)9655565556555))
)8645565556555))
1'2(".$)
)8655565556555))
@&A.$) )7645565556555))
We are here
)7655565556555))
/+'#.,0%&"$)
)45565556555))
!"#$%&'()*%+,-."#$)
)3))))
8555)
8557)
8558)
8559)
855:)
8554)
855;)
855<)
!"#$%&'()*$+,&$-(./0-(!+$*+&12(3,*425%6-(%"78*,2(94:,16-(;.(.,+&44:1&,%&(&657*+&6(
855=)
855>)
8575)
The
conversion
cycle
for
smartphones
is
just
getting
started.
Global
smartphone
penetration
is
only
~10
percent.
!"#$%"&'(%)*+,#-.&/01&23($+,#-.&'3$04)5+6#-07&89&:;<<&
&'($)$
!"#$%%$
*+,-./0123$
!"#$%&'()*+"$,-.(/"$0-*(!1-*2&3(4&5&-$%6.(/-$3(/&&7&$(
45+6/0123$
The
U.S.
is
more
than
halfway
through
the
conversion
cycle:
smartphones
now
outnumber
feature
phones
!"#$%&'()$(*+#,-."/$&(01$&,'"2.3(456674564(89:*:;(
)+#$
"+#$
%)#$
%&#$
%'#$
%+#$
!"#$
!+#$
*+#$
'(#$
'*#$
'+#$
+#$
,-./012345$
65.07/5$82345$
<.=>''$
65?>'*$
93$:5;;$82345$
Last
year
was
a
turning
point
for
smartphone
sales.
Smartphone
penetration
jumped
10
percentage
points
or
more
in
the
most
developed
mobile
markets.
Smartphone
penetration
in
China,
the
largest
market
by
volume,
is
only
~15
percent.
!1#$02"'3%&4%3%0$#5'36&7%89&:;<;&=.9&7%89&:;<<&
)+#$
(*#$
(*#$
(+#$
&&#$
&!#$
&+#$
&+#$
%'#$
!"#$%&'(&&
)'*+,%&-.%$.& %+#$
/+0"&!1#$02"'3%&
%"#$
%(#$
%&#$
!"#$
!)#$
!(#$
!+#$
*+#$
+#$
,-.-$
,/$
.0123$
>;:?*+$ >;:?**$
Source:
comScore
MobiLens,
3
mon.
avg.
ending
Dec-2011
vs.
Dec-2010
45167$
8913:;$
<;9=137$
All
of
which
is
to
say:
Androids
market
opportunity
is
huge.
Smartphone
sales
are
just
starting
to
make
a
signicant
impact
as
a
percentage
of
global
mobile
phone
sales.
?-*@#-',/#&$0)*+"'("+"$&#E*+'!*&"F#.$'
'65233''
We are here
'65333''
'45233''
!"#$%&"'()*+"',#-".'
?-*@#-'A*@B-"'
()*+"',#-".'
C/B--B*+.D'
'45333''
'233''
,/#&$0)*+"',#-".'
'1''''
63378'
63398'
633:8'
633;8'
63438'
63448'
6346<'
634=<'
634><'
6342<'
6347<'
Android
is
winning
the
race
globally,
accounting
for
more
than
50
percent
of
the
market
as
of
Q1
2012.
Android
is
especially
strong
internationally
because
many
market
do
not
have
carrier
subsidies
like
the
U.S.
The
range
and
diversity
of
Android
devices
make
them
an
attractive
alternative
to
pricey
iPhones.
+-/$4(5%"*'6/$2*4'+5/$*'0,'3+'<:)%./)='
$!!"#
6&1$%7%8'
345*$'
,!"#
0)/12.*$$,'
+!"#
*!"#
+,-.&/"'
)!"#
+5/$*'%9'
:)%./)';"&4' (!"#
+/)*7'
!(()*'
'!"#
&!"#
%!"#
!"#$%&#'
$!"#
!"#
-&#%!!,#
-'#%!!,#
!"#$%&'()*$+,&$(
-$#%!$!#
-%#%!$!#
-&#%!$!#
-'#%!$!#
-$#%!$$#
-%#%!$$#
-&#%!$$#
-'#%!$$#
-$#%!$%#
But
Androids
market
share
has
attened
in
the
U.S.
and
Apple
has
picked
up
momentum.
7898'9:,$5(6%"*'1,$.*5'96,$*'+0'49'
$!!"#
456*$'
,!"#
1&-$%2%3'
+!"#
*!"#
+),-./*$$0'
)!"#
(!"#
!(()*'
'!"#
&!"#
%!"#
!"#$%&#'
$!"#
!"#
-./#$!#
012#$!#
!"#$%&'(%")!%"$&(
-34#$!#
567#$!#
-./#$$#
012#$$#
-34#$$#
567#$$#
-./#$%#
012#$%#
Android
isnt
only
a
smartphone
platform.
Its
also
a
tablet
operating
system.
Tablets
will
blow
past
desktop
PCs
in
a
few
years,
and
will
probably
come
close
to
sales
of
portable
(laptop
or
notebook)
computers,
too.
)*(90:(3,-."%(;<5'="0%#(>?@@(1(>?@A(/B&+"C,#%2(
*!!"
)!!"
45..5&0#(67(805%#(
(!!"
3,-."%#(
'!!"
&!!"
)&+%,-."()*#(
/0&01%,-."%2(
%!!"
$!!"
#!!"
!"#$%&'()*#(
!"
$!##"
!"#$%&'()*+(
$!#$"
$!#%"
$!#&"
$!#'"
$!#("
PC
growth
has
stalled
since
the
iPad
was
rst
released
in
2010.
Overall
PC
shipments
grew
2
percent
last
year,
down
from
14
percent
in
2010.
2*'34*#"5#617.8%&09#:;#<4&=>4,0=-%-#
#!!$!!!"
./01"23430531"
,!$!!!"
+!$!!!"
*!$!!!"
/01%-#
)!$!!!"
(!$!!!"
+..*%#
'!$!!!"
+,%-#
&!$!!!"
)%**#
%!$!!!"
$%&'('#
#!$!!!"
!"#
!"
#-!+" %-!+" &-!+" '-!+" #-!," %-!," &-!," '-!," #-#!" %-#!" &-#!" '-#!" #-##" %-##" &-##" '-##" #-#%"
!"#$%&'()*$+,&$-(./0(
But
Android
tablets
havent
fared
so
well.
Apples
iPad
dominates
the
market.
(Note
that
Amazons
Kindle
Fire
and
Barnes
&
Nobles
Nook
Tablet
both
run
highly
customized
(forked)
versions
of
Android,
but
dont
include
any
links
to
Google
services,
so
dont
make
any
money
for
Google.)
4(-0#(%/#0()1%56!78)'13%%
!)#$%%%$%%%!!
!)%$%%%$%%%!!
,--.%/#0()1%
,--.%
!(#$%%%$%%%!!
&!'$()%*!+)%
!(%$%%%$%%%!!
!'#$%%%$%%%!!
;(#<.0)++=%
2'!13%
!'%$%%%$%%%!!
916)+%:'$+-!$%/#0()13%
!&#$%%%$%%%!!
&!'$()%%
!&%$%%%$%%%!!
!"#$%
!#$%%%$%%%!!
!"!!!!
*&!'%%+!
*'!'%%+!
*(!'%%+!
*)!'%%+!
*&!'%&%!
*'!'%&%!
*(!'%&%!
!"#$%&'()*+,-.&*(/-*&0("1(213"$,-+"1(3$",(4567(!.$-.&89(:1-;9+%*7(-10(%",<-19(=;218*(
*)!'%&%!
*&!'%&&!
*'!'%&&!
*(!'%&&!
*)!'%&&!
*&!'%&'!
Apples
market
share
is
~65
percent.
Android
tablets
only
have
a
~15
percent
market
share.
513#$6%71+/$6%(81+$%04%'(%
$!!"#
0#12/3$++4%
.,,/%
,!"#
-&)*#$%
+!"#
*!"#
!)*+,&*%
)!"#
(!"#
'!"#
&!"#
!""#$%&'(%
%!"#
$!"#
!"#
-%#%!$!#
-&#%!$!#
-'#%!$!#
-$#%!$$#
-%#%!$$#
!"#$%&'()*+,-.&*(/-*&0("1(213"$,-+"1(3$",(4567(!.$-.&89(:1-;9+%*7(-10(%",<-19(=;218*#
-&#%!$$#
-'#%!$$#
-$#%!$%#
Google
just
announced
its
rst
Nexus
tablet,
the
Nexus
7,
made
by
Asus.
Like
the
Nexus
phones,
it
represents
the
best
possible
Android
experiences
on
a
tablet,
and
gives
other
hardware
makers
something
to
aim
for.
But
its
7-inch
screen,
low
price
(starting
at
$199),
and
focus
on
reading
content
make
it
more
of
a
competitor
to
the
Kindle
Fire
than
the
iPad.
Meanwhile,
the
market
for
tablets
is
evolving
fast.
Last
week,
Microsoft
announced
it
would
break
with
30
years
of
tradition
and
ship
its
own
tablet-PC
hybrid
called
Surface.
It
runs
Windows
8not
a
mobile
operating
system,
but
the
full
desktop
version
of
Windows,
redesigned
to
work
better
on
touch
screens.
Surface
will
come
in
two
versions,
and
will
go
on
sale
later
this
year
for
a
starting
price
around
$500.
Microsoft
doesnt
really
want
to
be
in
the
hardware
business.
The
margins
are
just
too
great
on
Windows
software(see
chart).
But
if
the
PC
vendors
cant
or
wont
step
up
with
competitive
2-in-1
tablet-PC
hybrids,
Microsoft
will
go
to
the
mat
with
Surface
to
keep
Windows
relevant.
*#+,%'%-).#&/%0')1232&42)5&/)672,89&:);&+%"2)<=)>48,?2,)
!,%"""#
!+%"""#
!*%"""#
!(%"""#
!'%"""#
!&%"""#
!$%"""#
!"#
-$
."
-& )#
."
-' )#
."
-( )#
."
-$ )#
."
-& *#
."
-' *#
."
-( *#
."
-$ *#
."
-& +#
."
-' +#
."
-( +#
."
-$ +#
."
-& ,#
."
-' ,#
."
-( ,#
."
-$ ,#
."
-& /#
."
-' /#
."
-( /#
."
-$ /#
.$
-& "#
.$
-' "#
.$
-( "#
.$
-$ "#
.$
-& $#
.$
-' $#
.$
-( $#
.$
-$ $#
.$
-& &#
.$
-' &#
.$
&#
!"#$$#%&'()
!)%"""#
H,%0-,'IJ-$7K)%"*'-"#'8-0,*7'I-,*4'
';E>=>>>=>>>''
(,-10%%/'
';A<=>>>=>>>''
9%%/'
';<>=>>>=>>>''
';?<=>>>=>>>''
67)*$'!"#$%&#'8-0,*74'
';D>=>>>=>>>''
5&"#,*''
';><=>>>=>>>''
&(-#'
G"&74' 'C>=>>>=>>>''
2&"#%34''
'B<=>>>=>>>''
+,-./0*$$1'
'A>=>>>=>>>''
&()%"*'
'@<=>>>=>>>''
'?>=>>>=>>>''
!"#$%&#'
';<=>>>=>>>''
':''''
F;'D>>C'
FD'D>>C'
F?'D>>C'
F@'D>>C'
F;'D>;>'
FD'D>;>'
F?'D>;>'
F@'D>;>'
!"#$%&'()*+,-.&*(/-*&0("1(213"$,-+"1(3$",(4-$.1&$5(6785(!.$-.&9:(;1-<:+%*5(-10(%",=-1:(><219*(
F;'D>;;'
FD'D>;;'
F?'D>;;'
F@'D>;;'
F;'D>;D'
For
instance,
app
developers
make
less
money
on
Android.
For
every
dollar
a
developer
earns
from
an
iOS
app,
they
only
earn
24
cents
from
the
same
app
on
Android.
!"#$$%&'()#"*+,-.-/0-+!#*1("2$#/3+245+.$6+7/8"#28+
245+
!"#$%&#'
()*'
!"#$%&'()*#$$+(,-.*+/%01(2#-&(3453(
And
theres
a
new
kid
in
town
who
does
pay
them.
The
Amazon
Appstores
revenue
per
active
user
almost
matches
the
iTunes
App
Store.
While
Amazon
only
runs
a
tablet
platform,
it
sets
a
dangerous
precedent
for
other
OEMs
who
may
be
tempted
to
fork
Android
and
go
it
on
their
own.
!"#"$%"&'"(&)*+#"&,-"(&
./%$"-&)00&123("&
!"#$%&'!(()*%+,'
-./'
!""#$%&'$()&
*+,&
!"#$%&'()*#$$+(,-.*+/%01(2.-3)&4(5675(
Evernote,
with
34
million
users,
exemplies
the
problem.
Android
delivers
the
least
revenue
per
user
of
any
platform.
Blackberry
is
probably
so
high
because
its
still
used
by
many
businesspeople.
!"#$%&'#()"#$*+#(,#"#%-#(.#$(/0#$(
!*#"+&
!*#$"&
!"#()&
!"#''&
!"#$%&
,-./01.&
21-.034&560-7&
!"#$%&'()*&$+",&-(.#+&(/01/(
1560-7&
89:;<=7//>&
15:.&
Heres
another
view
of
the
problem.
Overall,
the
app
economy
for
Apple
is
far
bigger
than
it
is
for
Android.
3,4&#$%!""%5$6$)7$%89%:#;<,+0%
!)&"""#
!(&$""#
'-.$+%
!(&"""#
/0&##&,)12%
!)*+,&*%%
!'&$""#
!'&"""#
!%&$""#
!%&"""#
!""#$%&'(%
!$""#
!"#
'""*#
'""+#
'"%"#
!"#$%&'()!#**+),(-"$$&./&$(0&.&1$%2,(%"3*145($&+&1.&.,(677(&.831/&.(
'"%%#
Developers
want
to
get
paid
and
will
follow
the
money.
As
a
result,
developer
interest
in
Android
has
waned.
The
percentage
of
developers
who
say
they
are
very
interested
in
working
on
Android
has
fallen
almost
10
points
in
the
past
year.
;&<&.$=&*'>%/&*&2/'>%'".+?$*@2'
$!!"#
!"#$%&'
,!"#
!"+)'
+!"#
(%)*$!)'"#$%&'
(%)*$!)',+-.&/'
*!"#
7,89:'
)!"#
(!"#
'!"#
0!%)$12'"#$%&'
&!"#
%!"#
3.+45-&**6'
$!"#
!"#
$-%!$$#
!"#$%&'()**%&+&$,-"$(
%-%!$$#
&-%!$$#
'-%!$$#
$-%!$%#
iOS
takes
the
lions
share
of
developers
new
project
starts
despite
Androids
substantially
larger
market
share.
Apple
has
a
developer
network
eect,
which
is
ultimately
what
really
matters
in
the
mobile
platform
wars.
Developers
create
the
popular
apps
that
draw
customers
to
their
phones.
'()&*+",(-#&.#$+#/6&78.&9/:&;34+"74&
(*$
),$
)!$
")#$
)+$
(&#$
(%#$
)($
!"#$%&'()&
*+",(-#&.#$+#/& )*$
0#1"2/$34/5&
,$
(%#$
"%#$
!$
%"#$
"-))$
+-))$
!'#$
%"#$
+$
($
%&#$
!"#$
*$
)-))$
(-))$
./0$
!"#$%&'()*#$$+(,-.*+/%01(2.-#.$+(345567.$%8(3453(
12345.3$
)-)($
Consequently, Apple has been able to maintain its edge in total apps available
!"#$%#&%'(!))*+(!))(,-./'("*0(!12/.$2(3#/4'-(5-6.7*#12*8(
'%#"
'##"
%##"
)!%"
)##"
&%#"
!%#"
!%#"
!##"
('#"
$#"
!"
!$"
*+,"#-"
!#"
./0"#-"
123"(#"
*+4"(("
19:,;<:"*+,=/8"
!"#$%&'()**+&,(-"".+&,(/+#$$0,(1&23($&*"$43"
526"(("
<>29/?"1@@"A8;,/"
708"(("
529"(!"
Android
also
has
a
fragmentation
problem.
Its
users
are
spread
across
7
dierent
versions
of
the
software,
with
the
majority
concentrated
on
four.
They
are
then
further
subdivided
into
dierent
updates
of
the
software.
With
every
subsequent
software
update,
the
platform
becomes
more
fragmented.
!"#$%&#'()*+%$,'-&./$&012%"'
!"#$%&#'()*'
!"#$%&#'1)+' +,'
!"#$%&#'0).'
.,'
!"#$%&#'0)('
(,'
!"#$%&#'()-'
(,'
+,'
!"#$%&#'1)+)1'
2,'
!"#$%&#'
.)('
*,'
!"#$%&#'.).'
(/,'
!"#$%&#'.)0'
+,'
!"#$%&#'.)0)0'
-*,'
!"#$%&'()&*&+",&$-./)$"0)-%"12(3#/&(4564'
Only
7
percent
of
users
run
Ice
Cream
Sandwich,
the
latest
version
of
the
software.
The
majority
use
Gingerbread,
released
in
late
2010.
Developers
are
reluctant
to
embrace
the
latest
version
of
Android
because
they
wont
reach
a
large
audience
with
the
platforms
most
advanced
features.
?"EA&"'@F/#*GH*IE%&E*7%EE"/#E*J0*K#)&/")*."&68(&%*
=/#%04/6'*?/#@A*
,B>-*
>-*
5@C4(D%*
,B>-*
:4;("&*
<-*
34%*5&%(6*
7(#)8"49*
+-*
.&/0/*
12-*
!"#$%&'&%()*
+,-*
!"#$%&'()*#$$+(,-.*+/%01(2.+(3453!
A
new
update,
Android
4.1
(Jelly
Bean),
which
was
unveiled
this
weeks
at
Googles
I/O
conference,
wont
help
matters
Android
has
not
only
platform
fragmentation,
but
device
fragmentation
too.
While
Samsung
is
the
largest
manufacturer
by
far,
Android
devices
are
made
by
20+
OEMs
(with
the
majority
made
by
7).
,-./0-12345$67$8.90$:9..-45.$;<$=4>$+?$@5A04-A$,9B-C9.$
!"#$%&'()"*"+,(!(--(
*#$
*#$
!"#$%&'()"*"+,(./0(
*#$ +#$
123242*"(506,(
!"#$
789(:;<(=)(
*#$
!"#$%&'()"*"+,(>230(
*#$
!"#$%&'()"*"+,(!(
*#$
789(50$?40(85(
!"#$%&'()"*"+,(8"@(
*#$
%#$
123242*"(542?A(B"C4(
!"#$%&'()"*"+,(1?&?(
)#$
.#"C2&(D?&A*0(E?40(
)#$
!"#$%&'()"*"+,(!(--(
&#$
)#$
123242*"(542?A(F(G(!H"A2I(
!"#$%&'()"*"+,(!(J*%$(
)#$
'#$
(#$
(#$
'#$
'#$
!"#$%&'()"*"+,(!K(
789(L?*AM40(
!"#$%&'()"*"+,(>0+%$(
!"#$%&'(E"$/?&"30(
!"#$%&'(>0+%$(!(
789(50$?40(!(
!"#$%&'()*#$$+(,-.*+/%01(2.+(3453(
Android
is
slightly
modied
for
every
manufacturer,
and
then
again
for
every
device
they
produce.
These
numerous
little
iterations
can
make
developing
on
Android
a
headache
for
developers.
Each
of
these
little
dierences
can
make
an
app
buggy
or
incompatible.
It
also
makes
it
expensive
for
carriers
and
manufacturers
to
test
versions
of
Android
on
all
these
dierent
devices.
!"#$%&#'()$**"'(&+*'!"#',*"-&./',&-.$&012%"'
5#067%&%"()*%
+,%
5#067%&%'()*%
8,%
!"#$$%&%'()*% !"#$$%&%-()*%
+,%
+,%
./0"#$%&%'()*%
1,%
9$#067%&%"()*%
4,%
./0"#$%&%"()*%
+2,%
./0"#$%&%-()*%
34,%
!"#$%&'()&*&+",&$-./)$"0)-%"12(3.4(5675%
Which is why you get this: slow adoption of new versions of Android.
!"#$%&#'()*+%$,'-&./$&012%"'
!"#$%&#'()*'
!"#$%&#'1)+' +,'
!"#$%&#'0).'
.,'
!"#$%&#'0)('
(,'
!"#$%&#'()-'
(,'
+,'
!"#$%&#'1)+)1'
2,'
!"#$%&#'
.)('
*,'
!"#$%&#'.).'
(/,'
!"#$%&#'.)0'
+,'
!"#$%&#'.)0)0'
-*,'
!"#$%&'()&*&+",&$-./)$"0)-%"12(3#/&(4564'
iOS
users,
on
the
other
hand,
migrate
to
the
latest
software
updates
rapidly.
This
chart
is
from
David
Smiths
data.
It
tracks
user
migration
to
the
latest
iOS
updates
on
his
Audiobooks
app,
which
has
100
thousand
weekly
downloads,
and
gives
a
window
into
iOS
user
behavior.
&'()*+,(*-.)$.&/$012)34($56.2.76($8()9.:;9$
$!!"#
,!"#
+!"#
!"%"#$
*!"#
)!"#
(!"#
'!"#
&!"#
!"#"%$
%!"#
$!"#
!"#"#$
!"#
-./#)# -./#*# -./#+# -./#,# -./#$!#-./#$$#-./#$%#-./#$&#-./#$'#-./#$(#-./#$)#-./#$*#-./#$+#-./#$,#-./#%!#-./#%$#
!"#$%&'()*+,-(!.,/01(2223-*+,-45.,/03"$6(
0567.218,3"01-253,./"
(#$!!!$!!!"
(!$!!!$!!!"
'#$!!!$!!!"
'!$!!!$!!!"
+,-./""
01-2234"
&#$!!!$!!!"
&!$!!!$!!!"
%#$!!!$!!!"
%!$!!!$!!!"
#$!!!$!!!"
!"
)%"&!!*" )&"&!!*" )'"&!!*" )("&!!*" )%"&!%!" )&"&!%!" )'"&!%!" )("&!%!" )%"&!%%" )&"&!%%" )'"&!%%" )("&!%%" )%"&!%&"
-918,3"
065/:,;"
<=6>?@377A"
B8.878=6"
C8?-6"D-,48E/"918,3"
!"#$%&'()*$+,&$-(!+$*+&./(0,*1/2%3-(4"56*,/(7325*+&3-(894-(:#3;,&33(8,3;<&$(8,+&11;.&,%&(7325*+&3(
FGH"
But
Motorola
users
are
relatively
active
on
their
phones,
according
to
Millennial
Medias
measurement
of
ad
impressions.
This
gives
Google
a
good
chance
to
display
new
services
and
ads
to
these
users,
and
to
upsell
them
to
new
devices.
!"#$%&'()"#%'*+',-'./0#%112341'5%627%#%-8'9:';<:;'
(#*&%
&#"+%
&#'!%
+#*)%
,--./%
!#&*%
!"#$!%
)#*!%
0123456%
789%
:;<;=;.1%
>?:%
@A%
&(#&)%
741B/C%
D8E%
,21F;5%
&(#)%
&"#!'%
G;HC1%
,..%I<J/=3%
&&#$%
!"#$%&'()*++&,,*-+()&.*-(
Plus,
Motorola
gives
Google
a
test
bed
for
hardware
innovations,
either
developed
in-house
or
acquired.
For
instance,
Motorola
would
have
been
a
great
way
for
Google
to
seed
the
market
for
NFC-enabled
devices
and
its
Google
Wallet
service.
If
new
hardware
feature
prove
popular
on
Motorola
devices,
other
Android
hardware
makers
may
be
forced
to
follow.
The
big
question
is
whether
Google
can
keep
its
current
partners
on
board
while
it
makes
the
transition.
Right
now,
their
options
arent
so
great.
Windows
Phone
is
in
the
middle
of
a
platform
transition
and
hasnt
proven
popular
with
users
at
all.
WebOS
is
on
life
support
as
an
open
source
project.
Some
handset
makers
and
carriers
are
expressing
interest
in
Mozillas
Boot
to
Gecko
mobile
platform
(shown
here),
which
is
built
on
HTML5
and
other
web
standards,
but
its
still
in
very
early
days.
Samsung
is
big
enough
that
it
may
decide
to
go
it
alone
with
its
Bada
platform.
To
sum
up:
Android
faces
a
lot
of
challenges.
But
while
its
easy
to
get
caught
up
in
the
monthly
and
quarterly
market
share
numbers,
its
important
not
to
lose
sight
of
the
big
picture.
Over
100
million
Americans,
and
billions
of
people
around
the
world,
do
not
own
smartphones.
The
smartphone
race
is
just
getting
started.
'*1(.$&'/%0$"&9#/%$&-2&!9&=<?9?>&
%#!"
%!!"
;*"/.&
'*1(.$&
<+$%+&
=:(..(*5+>&
7*589:/%"&
$#!"
$!!"
356%*(6&
#!"
344.$&
-./)01$%%2&
!"
&'"%!!("
!"#$%&
&$"%!$!"
!"#$%&'(%")!%"$&(
&%"%!$!"
&)"%!$!"
'()%*+*,&
&'"%!$!"
&$"%!$$"
&%"%!$$"
&)"%!$$"
&'"%!$$"
&$"%!$%"
Whatever
happens,
the
opportunity
is
huge.
And
right
now
Google
is
clearly
ahead
of
every
other
player
except
Apple.
Its
Androids
opportunity
to
blow.
:/%,-/')+-$;<=%"2')=&<+2";3'.*'()'
(&!$!!!$!!!"
6&0$%3%7'8&"#%93''
(%!$!!!$!!!"
)-+34"5'.-#-'
(#!$!!!$!!!"
(!!$!!!$!!!"
./-01,2$$*'
'!$!!!$!!!"
)*+,&-"'
&!$!!!$!!!"
&()'
%!$!!!$!!!"
!"#$%&#'
#!$!!!$!!!"
!"
)("#!!*"
)#"#!!*"
!"#$%&'()*$+,&$(
)+"#!!*"
)%"#!!*"
)("#!(!"
)#"#!(!"
)+"#!(!"
)%"#!(!"
)("#!(("
)#"#!(("
)+"#!(("
)%"#!(("
)("#!(#"