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EBS Postgraduate Management Programmes In FINANCE, Marketing, HRM and Strategic Planning
PROSPECTUS INFORMATION PROSPECTUS MARCH MARCH 2011
Quality Recognition and marketability Convenience and flexibility Personalized support Multiple exit-routes Guided discussions Experience in graduate education Classes structured to enhance learning experience
Inside this prospectus
About B&B and EBS 2 EBS/HWU Titbits Programmes On Offer Class Schedules Course Overviews Course Material Fees
3 4 5 6 11 11
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Indies;
The Association of Ac-
counting Technicians
The Association of Busi-
ness Executives
Heriot-Watt University The Society for Human
Resources Management Programmes mainly take the form of review sessions preparing candidates for qualifications from leading international institutions.
EBS Courses have been carefully constructed by teams of leading faculty from HWU and other academics from universities around the world, including:
Professor Keith Lumsden
is the Director of EBS. Professor Lumsden was for 15 years a member of faculty of the Graduate School of Business, Stanford University, USA. In 1994, he was awarded the Economics America Henry H. Villard Award in
Kenneth Boudreaux is Professor of Economics and Finance at Tulane University was Professor of Management at Drake University.
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and solutions
Practice final examinations
and solutions
Profiler, an online self as-
sessment tool
Simulations and videos.
#3 university in Scotland
EBS ranked in 2009 as the
second largest MBA programme in the world and the largest in Europe
Over 40% of Fortune 500
US Dept of Education
EBS has over 7,000 active
students and over 12,000 alumni in 150 countries HWU is inspected periodically by the UK Quality Assurance Agency (QAA) to ensure it satisfies UK standards for higher education. The QAA conducted an ELIR (Enhancement Led Institutional Review) at
Heriot-Watt University in January/February 2006. On the basis of its findings the QAA confirmed that broad confidence can be placed in the Universitys current, and likely future, management of the quality of its provision and the academic standards of its awards. This it the highest outcome possible under the ELIR review system. Full details are available on the QAA website at: http:// www.qaa.ac.uk/reviews/ reports/institutional/ HeriotWatt06/contents.asp
the UK in the 2004 Learning to Earning guide, the authoritative guide to what employers think of University graduates
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core and 4 electives from a designated list. Students can achieve interim awards as they progress through their chosen study route. They may plan their study towards achieving a Postgraduate Certificate (requirement: completion of three courses including one core for that pathway) or P o s t g ra d u a t e D i p l o m a (requirement: completion of six courses including one core for that pathway) as their preferred exit award. For example, students studying on the MBA pathway may be eligible for the general awards of Postgraduate Certificate in Business Administration (passes in 3 courses including a core course for the MBA pathway) or a Postgraduate Diploma in Business Administration (passes in 6 courses, including a core course for the MBA pathway) as interim or exit awards. With the above in mind, persons with graduate or postgraduate qualifications in other disciplines have the
ministration (General)
MBA with Specialism in
Financial Management
MBA with Specialism in
Strategic Planning
MBA with Specialism in
Marketing
MBA with Specialism in
Human Resource Mngmnt The courses leading to the award of these degrees are designated as core (compulsory) or elective. The same course may be designated core for one award and elective for another. The award of an MBA requires students to complete 7 core and 2 elective courses, a specialist MBA requires 7
option of gaining exposure to the various areas covered without having to do a full MBA. Thus, persons with a science degree who desire exposure to management concepts to advance their career (or persons with an MBA in Human Resources Management who want exposure to finance concepts) can choose the courses that best suits their needs.
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Class Schedule
Students can register for classes either on Saturdays or Sundays (the holding of classes on Sunday will depend on the number of registrations). Classes on both days will run between the hours of 9:00 A.M to 4:00 P.M. The class will focus on a particular course for the entire day, while courses will be rotated in threeweek cycles. Accordingly, each subject will only be addressed once every three weeks. The focus of the allocated timeslots is seen in the table to the right: Tim e
9:00 to 12:00 12:00 to 1:00 1:00 to 4:00
Format of Classes
Discussion of Core Concepts: Discussion workshops, tutorial sessions, etc LUNCH BREAK
Practice Analysis: Review of multiple choice questions, past exam questions, assigned essays, etc
The classes will focus on the review, discussion and practical application of key concepts and material. This teaching style is designed to deepen the knowledge of an area by encouraging a critical-thinking approach revolving around an understanding of the material, rather than a detailed rote-learning regurgitation of the syllabus. The courses are arranged around the examination diets of June and December, and the programme is structured so that students will only handle between two and three subjects at any one time (barring re-sits). The total delivery period will span 24 months, and students may enter the programme twice per year (July and January). The relevant class schedule follows:
Time
Week I
Based on your prior studies, you may obtain Exemptions or Credit Transfers from individual courses. A maximum of 2 Exemptions and 2 Credit Transfers may be awarded. Further information on exemptions, credit transfer and the relevant fees is available at the EBS web-site at www.ebsglobal.net.
July - November Year I Year II
Finance Financial Risk Management or Making Strategies Work Mergers & Acquisitions or Marketing Channels or Employee Relations
Ex em pt f red or pr ions g uce ior ran s s im time tudie ted pli ca t a n d s ion cos t s!
Year I
Economics
Year III
Personalised support...
...B&B puts an emphasis on ensuring personal care and attention. Registration with EBS gives you access through the EBS web portal to invaluable learning resources and a global network of alumni, academics and fellow students...
Week II
Accounting
Project Management
Strategic Risk Management or Credit Risk Management Competitive Strategy or Derivatives or International Marketing or Performance Management
Marketing
Week III
Organisational Behaviour
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Course Overview
Course
Accounting
Content
This course provides a thorough understanding of the preparation and interpretation of financial accounts and reporting. This will provide skills and techniques for analysing the financial strength of companies. This elective looks at alternative strategic choices (e.g. vertical moves, new markets and technologies, international expansion). It develops a set of analytical approaches and tools to help formulate and evaluate these strategic topics. This course provides an understanding of the credit process and the management of financial distress. The course will examine credit risk modelling, the assessment of credit risk, and managing credit risk, through to the problems that companies face in financial distress and bankruptcy. This course introduces the derivative product set of forwards, futures, swaps, and options. The features of each are examined and the pricing of each derivative is developed. The practical use of derivatives is also explored. This course examines the factors affecting business performance. If you ignore economic principles, you will be unable to figure out likely changes in market conditions, competitive forces and efficient allocation of resources. The employment relationship is subject to a wide range of influences. These influences and their implications for employee relations are examined in depth. The conflicts inherent to that relationship and the processes used to resolve these conflicts and manage the relationship are also examined Employee Resourcing is concerned with the range of methods involved in filling resource needs such as staffing (recruitment, selection, retention and dismissal), performance (appraisal and management of performance), administration (policy development, procedural development, documentation) and change management. This course teaches key finance principles and gives a thorough understanding of time value of money, valuation, capital budgeting and net present value, the choice between debt and equity funding, through to international finance. Successful risk management involves identifying, measuring and controlling risk exposure. Key financial risks of interest rate, currency, commodity and equity risks are analysed, and risk management techniques are presented A shift is taking place from training (an instructor-led, content-based intervention) to learning (a self-directed, work-based process), leading to increased adaptive capacity. This course teaches the essentials of that shift This course provides an approach and framework for identifying and analysing the important cultural and environmental uniqueness of any country or global region. It raises the students consciousness about the importance of viewing international marketing management strategies from a global perspective This course explores the key challenges facing senior managers seeking to execute strategy. It introduces a practical and rigorous process to drive from conceptual plans through to the concrete actions that deliver results.
Competitive Strategy
Derivatives
Economics
Employee Relations
Employee Resourcing
Finance
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Content
The course will enable you to analyze and critically evaluate marketing problems and opportunities. It will also help you develop and implement marketing strategies and programmes which take best advantage of your firm's situation. Channel relationships are increasingly important in creating market value and sustainable competitive advantage. This elective looks at the relationships among marketing channels using the channel relationship model (CRM). The concept of marketing communications is examined from a strategic perspective. The ideas explored include: the blend of internal and external communications; how audiences frame and interpret marketing messages This course looks at the strategy, identification, valuation and implementation of mergers and acquisitions. Reasons for the failure of bids to create wealth for bidders is examined, and a framework for successful M&A strategy is laid out. An organisation continually has to adapt to changes in the competitive environment. Its effectiveness depends on the motivation and behaviour of the workforce. . This course develops an understanding of the principles of key organisational dynamics Performance management systems are key tools to transform people's talent and motivation into a strategic organizational advantage. This course addresses the topic of performance management, a continuous process of identifying, measuring and developing the performance of individuals and teams and aligning performance with the strategic goals of the organisation. Implementing organisational change can be visualised as a project with time, cost and quality trade-offs. Project management tools and techniques are essential in keeping change processes on track. If you don't realise that organisational processes are actually projects, you may get nasty surprises when things turn out unexpectedly. Rigorous project management techniques will not solve all problems but they do clarify the process of achieving the project's goals. This course develops an appreciation of how service marketing systems operate, addresses service-related issues such as service design, capacity management and customer relationship management. It is intended to increase managers capability for innovative development and implementation of marketing strategy in the service environment. This course covers the essential concepts of strategic planning and acting strategically. The complexity of real life can be structured as a process involving objective setting, analysing competitive positioning, choosing a strategy, implementing it and adapting to feedback over time. The Strategic planning module introduces the processes that foster effective planning. Corporate risk is typically regarded as equivalent to financial risk. This is a major error because financial risk is only one element of an organisation's risk profile. Other risks include change risk, operational risk and unforeseeable risk. This course provides a unique tool kit for all managers who have to confront risk issues.
Marketing Channels
Organisational Behaviour
Performance Management
Project Management
Services Marketing
Strategic Planning
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Year I
Economics
Year III
Week II
Accounting
Project Management
Strategic Risk Management or Credit Risk Management Competitive Strategy or Derivatives or International Marketing or Performance Management Services Marketing or Human Resource Development
Marketing
Week III
Organisational Behaviour
Year I
Economics
Year III
Marketing
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Year I
Economics Accounting Organisational Behaviour
Year II
Strategic Planning Project Management
Year I
Finance Marketing
Year II
Employee Relations Human Resource Management
Year I
Economics
Year III
Marketing
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Year I
Economics
Year III
Marketing
Examinations
Each course is assessed by a three hour final examination in June and December. There is no choice in the selection of questions to be answered and students may be examined in any aspect of the course. There are, however, many types of questions to enable students to demonstrate their comprehension in different ways. All examinations are subject to rigorous scrutiny by both Heriot-Watt University examiners and by external examiners from other leading UK universities. The pass mark is 50%. A student who fails a course at the first examination attempt will be permitted one further examination attempt in that subject. If a student marginally fails a course (i.e. attains a mark of between 45% and 49%) s/he may be eligible for the award of a compensatory pass. If students wish to defer their examination for any reason, they may apply for deferrals, without charge, provided that this is done in advance of the deferral deadline date. The students entry will be transferred automatically to the next major diet unless they notify EBS otherwise.
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Course Material
Each course comprises course materials containing all of the required course content. The course materials include, for each course, the course text, course website and, in some cases, CD-Roms. These are provided to students as part of the course cost. The course texts contain all of the required content together with self-assessment exercises. The course texts knowledge learnt in previous modules of the course. The materials assume a zero-base knowledge of the subject. There is no formal requirement for additional reading; however, some of the courses do contain a reading list, which may be useful to students wishing to deepen their understanding of the subject. The course texts form the core resource for students and the teaching programme should be built
have been designed to provide a progressive learning experience through sequential modules which build upon the information and
Course Website
Students have access to the course websites for all courses available providing online learning resources developed by EBS. These include:
interactive questions that
Fees
Course material, access to
the EBS website and other EBS student services This fee is payable in three instalments, one for $80,000.00 within two weeks before the start of a course, another for $40,000.00 within four weeks after the start of the course and the final $30,000.00 is due eight weeks after the start of the course. All drafts should be made payable to B&B Institute.
Students should note that payment of the first instalment is required for the delivery of the course material. Examinations cost 100 per subject, and registration is done on-line at the EBS Student Services site. All exam re-sits attract a charge of 100.00 payable to EBS. Financing support is available through the Students Loan Bureau.
Call NOW for group discounts!
As at September 15 2011, the cost per course is $150,000.00. This fee is subject to change and covers:
Attendance at tuition
understanding
of the material, rather than a detailed rote -learning regurgitation of the syllabus..
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Student Testimonials
Jason Julien, Trinidad & Tobago The EBS MBA experience far exceeded my expectations. The quality of the teaching materials was first-class, as they were well written and effectively communicated the complex concepts. In addition to presenting theory and practice, the authors fostered critical thinking with their narrative and encouraged independent thought. Further, the attractive selection of elective choices available allowed for a broader academic encounter. The range of electives truly enabled both specialization and an deep understanding of the functional areas of management. I highly recommend EBS for anyone seeking to further equip themselves for the challenges of todays dynamic and competitive world. It truly provides a competitive advantage. Natalie Jones, Barbados I chose this MBA programme based on three criteria: flexibility, popularity and range of programmes available. The specialism in HRM was perfect for me, and I liked that this programme did not require me to submit periodic assignments, only selfstudy and examinations as frequently as my work schedule would permit. Good programme, great flexibility, with online and electronic study resources to help me along the way Alfred Okot Okidi, Uganda I have found the EBS MBA to be unique, practical, relevant and so enriching. The programme was quite taxing, as I had to blend my reading with a demanding work schedule. The beauty of the programme to me was in the flexibility of the course and concise course materials presented in stimulating language. I can only say thank you EBS ... for the excellent responses and
February
February 15: Deadline for receipt of 2nd fee installment
March
March 1: Deadline for on-line exam registrations for June exam diet
April
April 30: Deadline for receipt of new applications
May
May 1: Deadline for on-line registration of exam deferrals
June
First full week in June: Examinations June 15: Deadline for receipt of 1st fee
nd
July
2 Saturday in July: Classes begin in new courses
August
August 25: Deadline for receipt of 2nd fee installment
September
Sep 1: Deadline for on -line exam registrations for Dec exam diet
October
October 31: Deadline for receipt of new applications
November
Nov 1: Deadline for on -line registration of exam deferrals
December
First full week in December: Exams Dec 15: Deadline for receipt of 1st fee
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