Dear Applicant, We would like to take this opportunity to thank you for the interest taken in posting your

applications on www.bdjobs.com. Before, we call in the prospective applicants for individual interviews, we request you to fill in the following questionnaire & resend it to our email (careers@nmk.lk). 1. What do you know about our organization and products that are on offer? Actually I have no idea about your organization and products but recently I become familiar with your products

2. How would you market our products in your country? Suggested proposal. test marketing

3. How would be competitive to sell products, such as Hair Oil, Refined Coconut Oil, Bakery, Margarine & Fat range ? There are lots of domestic and foreign competitors in oil market, among them Marico is the biggest one. This Company control about 46% of hair oil market share. So in order enter Bangladesh market you have to face more challenge.

4. If you are the selected candidate to represent our Company in Bangladesh, what would be your approach on brand penetration? To promote our brand in the market. In order to enter new market the best approach is by gaining competitors customers and attracting non users. Three strategies for Brand penetration are 1. Diversification 2. Market Development 3. Product Development

5. How will you acquire the customer and Market information?

You can get to know your customers and segment the market any number of ways including by: Demographics -- statistical data on a population including income levels, age, etc. Psychographics -- the attitudes and tastes of a certain demographic. Ethnographic -- examination of particular cultures.

Buying habits -- how, what and where customers purchase products and services.

6. What will be your main focus in terms of target customers & Market segment? Thank you. Cherubium (Pvt) Ltd

in order to develop a marketing plan to reach new customers, you need to better understand who you're already selling to. "If I'm trying to expand sales, I have to find out who my existing customers are. What are their demographics? What do they look like?" says Jerry Osteryoung, director of outreach for the Jim Moran Institute for Global Entrepreneurship at Florida State University. "That means doing market research." Market research runs the gamut from very simple qualitative research to in-depth quantitative analysis. It can be done very quickly and inexpensively by sending surveys to your existing customers using one of the many online survey tools, such asSurveyMonkey or Zoomerang. You can also get to know the target audience by looking at existing sources of information -- from the U.S. Census Bureau or other government agencies, from trade associations, or from third-party research firms. But depending on the questions you are trying to answer and your research budget, your market research can involve more extensive interviews with customers and qualitative studies on how target customers feel about your business, its products and services. Certain products and services may appeal to one audience but not to another, so understanding the strengths, weaknesses, opportunities and threats in your target market is critical. You can get to know your customers and segment the market any number of ways including by:

Demographics -- statistical data on a population including income levels, age, etc. Psychographics -- the attitudes and tastes of a certain demographic. Ethnographics -- examination of particular cultures. Buying habits -- how, what and where customers purchase products and services.

The best way to achieve this is by gaining competitors' customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc.). Ansoff developed the Product-Market Growth Matrix to help firms recognize if there was any advantage of entering a market. The other three growth strategies in the Product-Market Growth Matrix are: Product development (existing markets, new products): McDonalds is always within the fast-food industry, but frequently markets new burgers. Market development (new markets, existing products): Lucozade was first marketed for sick children and then rebranded to target athletes. Diversification (new markets, new products): Mohen A.S, Bion Products, Selectron Ltd, bk

"Penetration is a measure of brand or category popularity. It is defined as the number of people who buy a specific brand or a category of goods at least once in a given period, divided by the size of the relevant [1] market population."

In order to enter new market the best approach is by gaining competitors customers and attracting non users. Three strategies for Brand penetration are Diversification Market Development Product Development CHERUBIUM currently operates Margarine and Shortening manufacturing in automated Plants producing high quilty products with consisting quality parameters in a highly hygenic environment to meet the International Standards for customers' satisfaction, either with Manufacturer's brand names and the buyers' brand names.

Our Vision is to serve customers with quality products by understanding customer needs. CHERUBIUM strategy has always been directed towards differentiating itself from others, by concept innovation, product quality, packing and supply. Our efforts are always customer focused for high quality products and is service oriented.