PCS Securities Limited

D&B D-U-N-S: 91-557-1652 Address: 3-1-336, Esamia Bazar, Hyderabad - 500027, AP Phone: 91-40-24656587 Fax: 91-40-24651079 Email: helpdesk@pcssecurities.co.in Website: www.pcssecurities.co.in Registration Number: NSE - INB/INF230771137; BSE - INB/INF010771138 Introduction PCS Securities Ltd (PCS Securities) is a fourth generation stock broking and wealth management firm. PCS was born out of the aspirations of Late K C Shrimal - founder member of Hyderabad Stock Exchange (HSE) - and nurtured through generations by Late S C Shrimal and his son P C Shrimal, Promoter and Chairman of PCS Securities Ltd., twice President of HSE, who has also served as the Chairman of the FISE - Federation of Indian Stock Exchanges. He is currently assisted by his son, Prashant Shrimal, along with Whole-time Director Paresh Shah and Director Jagdish Ahuja (Ex-President, Bangalore Stock Exchange Ltd.). Markets & Network PCS Securities caters to the financial needs of its clients through memberships across all the premium stock exchanges in the country. The company has membership in both cash and derivative segments of NSE and BSE. It also facilitates trading in NSE currency futures segment. The company is ranked amongst the top CDSL participants in South India. PCS Securities has established a national footprint through its network of over 260 offices and is headquartered in Hyderabad with regional offices across Hyderabad, Mumbai, Chennai and Bangalore. Major Offerings PCS Securities offers a comprehensive range of investment products and services catering to the investment needs of retail and corporate clients: Trading in Equities & Derivatives PCS Securities is registered as a trading and clearing member of BSE and NSE on equity and derivatives segments. This revenue stream alone contributes more than 90% of its total revenue. Its online portal www.pcssecurities.co.in provides real time updates on current price and trading volumes on a regular basis. Other related information pertaining to news analysis, corporate actions, turnover and open interest information is also presented. Also, through PCS, one can trade in Futures & Options. Though derivatives contribute a major portion of its turnover, the strength of the company lies in its retail participation in the cash market thanks to its unique focus on the retail investor. Trading in Commodities PCS Securities facilitates commodity trading through its wholly-owned subsidiary, PCS Commodities Pvt. Ltd. It is a trading cum clearing member of NCDEX and MCX. POWER Comm enables seamless trading in commodity futures. Online Trading PCS Securities facilitates online trading through POWER Trade. The online trading portal www.pcssecurities.co.in is user friendly and offers intra-day trading, portfolio tracking and enables fast execution of transactions in a cost effective manner. Other Financial Products Besides trading in equities and derivatives, PCS Securities also offers an opportunity to invest in other tradable financial instruments like mutual funds and IPOs. Its comprehensive website offers information on daily NAVs, new fund offers, IPO news, current issues, prospectus and other analytics on these investment products. POWER Funds enables online application in mutual funds and IPOs.
NUMBER OF TERMINALS Sep 08 TOTAL 630 MAJOR CITIES Sep 08 Mumbai Delhi Kolkata Ahmedabad Hyderabad Bengaluru Chennai Jaipur REACH & ACCESS No. of Employees: No. of Offices: No. of Cities: No. of Sub-brokers: MARKET SEGMENTS Equity Cash Equity Derivatives Commodities Currency Futures MANAGEMENT Chairman P C Shrimal Chief Executive Officer Paresh Shah Directors Prashant Shrimal Jagdish Ahuja Chief Compliance Officer Paresh Shah PRODUCTS & SERVICES Trading (Equities, Derivatives, Commodities, Currency Futures) Demat Services Portfolio & Wealth Management 50 14 164 102 40 7 171 249 10 124 Mar 09 50 14 218 118 69 7 185 266 10 168 262 Mar 09 780

Sep 08 Mar 09

Sub-brokers Terminals: 218

Technology & Research PCS uses cutting edge technologies to provide latest information to its clients through its proprietary Instant Messaging services, Market on mobile and Online real-time updates. PCS has a dedicated & experienced team of expert Researchers to offer high quality research information to its clients to help them make well-informed investment decisions. PCS clients also receive a comprehensive research report every month called POWER MORE Monthly Overview & Research on Economy, apart from its daily newsletter called POWER Breakfast. Through POWER News, the company provides live news updates and this is broadcast instantly through the PCS Messenger. The company organized four investor awareness workshops recently in its endeavour to educate existing as well as prospective clients. Other Products POWER Money: Investors can buy and sell currency futures instantly or use the currency to hedge forex risks. POWER Wealth: Professionals from the company offers its wealth management expertise towards maximizing returns on investments. POWER Alerts: Clients can opt for this value add-on and get regular market updates and recommendations on their mobiles POWER Access: This facility enables the clients to have direct access to accounts, ledgers, and holdings via internet throughout the day. Performance During the first nine months of CY08, the company added 6,182 new accounts and 552 e-broking accounts. For the same time period, the company added 204 terminals to its existing infrastructure. Future Plans In the near future, the company plans to enhance its FII and Institutional client base through its network and spearhead growth and acquisition to establish presence across all major cities in India, both organically and inorganically. It also plans to focus on its mutual funds and currency futures business, and thereby truly empower its customers through a complete range of financial services.

P C Shrimal - Chairman
Chairman Speak The broking industry today is inextricably linked to the stock markets & the fate of the broking industry sways with ebb & fall of the tide like indices. This varying nature of the markets puts the broking industry into a highly vulnerable & erratic state with the fortunes swaying to the sentiments echoed in the markets as investor participation turns unpredictable. We feel that all the 3 facets ie falling volumes, prolonged dull phase & extreme volatility are issues which need to be understood & tackled appropriately. The first 2 situations usually occur together where equity indices take a beating, which then manifests in lower investor participation & consequent shrinkage in volumes. Today, survival dictates that brokerage houses must move into multiple profit centers which have diversified offerings be it commodities, or currency futures or mutual funds advisory & insurance. This apart banking services need to be included in that area if possible, as is evident from the fact that 2 of the top 5 brokerage houses are banks giving them the credibility, reach & liquidity. Small market cap companies are more prone to manipulation. In fact, no company below 2000 cr market cap should be allowed in F&O segment. The broking industry is likely to witness vast improvement in the next 23 years with a stable government, not depending on political alliances. The government could move forward with reforms that could bring huge FII money and also funds from mutual funds, institutions and pension funds. The sustainability of the flow of funds will largely depend on our GDP growth track (being 7% plus), good governance, corporate performance and government outlook towards infrastructure growth. However the constraints will be our fiscal deficit situation. We are quite confident of the improvement in the brokerage activity. P C Shrimal - Chairman

Head Office of PCS Securities