Brand 2020 issue 64

NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing1 min read
NZ Marketing
Editor David Nothling-Demmer david.nothling-demmer@icg.co.nz Staff writers Courtney Devereux courtney.devereux@icg.co.nz Mollie Edwards mollie.edwards@icg.co.nz Commercial Manager Vernene Medcalf vernene.medcalf@icg.co.nz 09 966 0998 or 021 628 200 D
NZ Marketing2 min read
On-brand
I’ve gone and done what I said to myself I wouldn’t do in our new Covid-19 world. Use the word pivot. But my hand was forced. In what has been a year of forced realities, Auckland was thrown back into a lite lockdown in August, weeks before the TVNZ-
NZ Marketing1 min read
New Zealand Marketing Online
NZ MARKETING GOES DIGITAL! The strong opinion and insight into the core disciplines of marketing and communication that you have become accustomed to in our print publication is expanding to a new digital platform, nzmarketingmag.co.nz. Targeted spec
NZ Marketing1 min read
StopPressNZ SHORTS
Our sister site, StopPress.co.nz remains your daily source of news from across the industry. From analysis of advertising campaigns, moving and shakings and investigative reporting on the latest developments from around adlandia, it’s your premier in
NZ Marketing3 min readPsychology
A Decade Of Brand Wins
Each agency has had to deal with different challenges or setbacks during Covid-2020. We’ll have all been reminded how important it is to be close to our clients and their businesses. How volatile our industry can be. And, how easy it is for consumers
NZ Marketing2 min read
Industry Insights
The Comms Council have taken its existing “Brands Need Building” campaign and updated it to reflect the latest thinking and evidence about marketing in a recession. “At the Comms Council we believe strongly that Brands Need Building. Afterall, a bran
NZ Marketing3 min readTechnology & Engineering
The Time For AR Is Now
With the recent Covid-19 pandemic forcing us to change the way we think about shopping, the eCommerce industry is booming. Traditional retailers are also realising a need to think outside the box. One of the biggest players in this retail shake-up is
NZ Marketing1 min read
A Lesson In Brand Synergy
We asked Whittaker’s Marketing Manager, Jasmine Currie why she feels it was a good brand exercise for these two companies to collaborate. She told NZ Marketing that the two brands’ equally strong focus on quality was important to both in deciding to
NZ Marketing2 min readTechnology & Engineering
Next-gen Online Advertising
Interactive Connected TV advertising is joining TVNZ’s commercial line-up – with KFC the first brand to debut this format in New Zealand. New Zealand audiences are increasingly turning to the biggest screen in the home to stream their favourite conte
NZ Marketing2 min readTechnology & Engineering
More Than Meets The Eye
As opposed to just being design-led, Auckland agency Onfire focuses on enhancing digital marketing wherever possible, and a good example is the new website developed for its client Haines Hunter. As you would expect, it has all the bells and whistles
NZ Marketing5 min readPsychology
MATTHEW DAVISON of Google New Zealand
It’s my job as Head of Sales at Google New Zealand to run a globally-orientated sales and operations team with a purpose of developing best in class, scalable solutions that support our biggest Kiwi clients. I put a lot of time into exploring how new
NZ Marketing1 min read
CELEBRATE NEXT LEVEL MARKETING… …Just At A Later Date
The TVNZ-NZ Marketing Awards, now in its 29th year, is a celebration of everything that makes marketing great in New Zealand and beyond. It’s the only awards programme in the country which focuses solely on the business benefits of strong marketing s
NZ Marketing2 min readTechnology & Engineering
WHAT’S ON AT THE Marketing Association
MA is thrilled to have initiated the Emerging Marketers Group (EMG) of New Zealand. Focused on students and run by students, the goal of the group is to gain the engagement of all marketing students in New Zealand. Starting at the University of Auckl
NZ Marketing2 min readCrime & Violence
NAVIGATING THE NEW Privacy Act
IT’S HARD TO BELIEVE that New Zealand’s Privacy Act became law 27 years ago, and its core founding principles have not changed since then – this despite advancements in technology and our ability to collect and store an infinite amount of information
NZ Marketing4 min read
LOYALTY NZ: Revamping The Flybuys Brand For A New Age Of Consumers
With 1.7 million members Flybuys is the best known loyalty card programme in New Zealand. However, according to Loyalty NZ’s CEO Lizzy Ryley, this familiarity was starting to erode brand relevance, which they knew they needed to adapt to beat. “Feedb
NZ Marketing6 min read
Behind The Scenes
What do you get when you ask a whole bunch of proud Kiwis to share their little slice of paradise with the rest of the world, every day for 365 days? A genuinely warm ‘Good Morning World’, a feeling of being part of the whānau and a Global Effie. As
NZ Marketing11 min read
Turning Inwards
On June 8, 2020 New Zealand moved to Alert Level 1 and companies breathed a sigh of relief as business headed into a new normal, one that had border closures, resulting in marketers turning inwards to see where the local market could make up for the
NZ Marketing4 min read
JCDecaux Street Furniture: The Heart Of Design And Urban Beautification
A family business spanning three generations, JCDecaux is the world’s number one name in Out-of-Home, the only international company solely focused on street furniture, transport and billboard advertising. Today, JCDecaux is part of the Euronext 100
NZ Marketing4 min read
Live Streaming The Next Best Thing (to Being There)
With Olympic-quality content creation and broadcast technologies, the expert team at The Stream Shop produce live viewing experiences worth watching. So much so, that it feels like you’re in the stands at the game, or on the red carpet at the launch
NZ Marketing9 min read
The FUTURE of EVENTS
It’s tough to be in business in 2020. As Covid-19 causes disruption on a global scale, economies are in turmoil. For marketers, the pandemic’s assault on certainty is serious, and while most industries have suffered losses, the event industry has bee
NZ Marketing2 min readTechnology & Engineering
The Future Of Events Is Hybrid and It Looks A Lot Like A Live TV Show
A recent hybrid event we produced for our friends at New Zealand Trade and Enterprise (NZTE) is a great example of why this format works so well. It was the first in a series called “Digitally Speaking”, launched at Techweek2020. NZTE’s goal with thi
NZ Marketing5 min read
Becoming an Authentic Brand
I’m no yogi. But, I did spend a few years living on the Kapiti Coast where I embraced a slightly more ‘hippy’ lifestyle and took to yoga and kale smoothies like a pro. Yoga hasn’t stuck with me as much as I’d have liked it to. I found F45 which appea
NZ Marketing2 min readPsychology
Design for Good.
What makes McCarthy different? We encourage designers to lead their own projects, working directly with clients in order to better understand them and their audience. Doing this enables trust to be built quickly, ultimately leading to a better outcom
NZ Marketing9 min read
Design-led Marketing in the DIGITAL AGE
According to popular understanding, there is a Chinese curse which goes something along the lines of this: ‘May you live in interesting times’. Well, 2020 is certainly that. In addition to the great upheaval caused by Covid-19, we’re also at a moment
NZ Marketing3 min readPsychology
Bringing Better Ux To Life
It’s said that most great user experiences go without mention. They simply make life easier and interaction with a brand more seamless. Take for instance, when a passenger needing the bathroom interrupts your movie on an Air New Zealand flight, you s
NZ Marketing2 min readPsychology
The Superpower EVERY MARKETER NEEDS…
IT’S AN UPSIDE-DOWN WORLD WE LIVE IN, where many of our problems are caused not by a lack of good ideas but by a surfeit of average ones. And in this world, the ability for a marketer to cut through the crap and think critically has never been more i
NZ Marketing3 min read
Southern Love
IT WAS DURING THE HEIGHT of the Covid-19 Lockdown when the idea to support our struggling small business sector first came to Marketing for Business Good originator, and MA Southern Chair Michael Durie. In 2019, the southern branch of the MA trialled
NZ Marketing3 min readTechnology & Engineering
When Mobile Advertising Met Letterbox A Love Story…
Not unlike lots of New Zealand companies right now we’ve got multiple projects on the go. Rather than a big bang transformation project, we’re delivering at pace through a constant evolution – far preceding Covid-19. Our strategy is to develop the Re
NZ Marketing5 min read
VOTE FOR ME! But why?
You’ve recently launched into campaign marketing, what is your plan of attack to get people involved? CHRIS & JAMES: Engagement is everything, but kissing babies and shaking hands is out this year. So, instead we’d run a campaign that lets voters cha
NZ Marketing3 min readTechnology & Engineering
On The Right Frequency: The Radio Bureau
First created by NZ Radio Sales and P.R.I.S.M (Private Radio Industry Sales and Marketing) in 1993, TRB began its journey as a national sales house for all commercial stations. Initially owned by TRN (now NZME), this changed to today’s joint venture
NZ Marketing3 min readTechnology & Engineering
HOW SMART Is Your Data?
AT THE MARKETING ASSOCIATION Smarter Data Conference we heard from some of New Zealand’s top thought leaders about how they solve customer problems using data. They shared with us practical advice and insight into how they solve gaps in their data se
NZ Marketing8 min read
Breaking Down The Silos
In our current business environment – the flexibility and digital connectiveness of Covid-19 aside – successful organisations are finding unique ways to champion internal communications, shared departmental responsibilities, and ultimately better col
NZ Marketing1 min readTechnology & Engineering
Ingredients Of Integration
1 Joined up thinking: a single strategic spine that runs from marketing and brand strategy down through every element of the customer journey. I believe full funnel communication planning is the critical glue for modern marketing. Historically this t
NZ Marketing3 min read
Branding for Good
To borrow from F. Scott Fitzgerald’s assertion that the “the test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time”, I’ve long held the belief that humanity is defined by its inherent gift to believe whol
NZ Marketing3 min read
NO Carbon COPY
Ellen Fromm discovered she had a calling for marketing during her time spent in the artsy city of Melbourne, surrounded by like-minded creatives. Now thriving as a senior copywriter at Colenso BBDO NZ, she says the beauty of her role is that no day i

NZ Marketing

More Issues From NZ Marketing