September 28, 2020

Radio Ink Magazine

Radio Ink Magazine: The premier radio management and marketing magazine.

Radio Ink Magazine1 min cititeLeadership
Radio Ink Magazine
EVP/PUBLISHER Deborah Parenti dparenti@streamlinepublishing.com EDITOR-IN-CHIEF Ed Ryan edryantheeditor@gmail.com MANAGING EDITOR Brida Connolly bconnolly@streamlinepublishing.com ASSOCIATE EDITOR Rob Dumke rdumke@streamlinepublishing.com DES
Radio Ink Magazine3 min citite
Cardinal Rules
EVP/PUBLISHER STREAMLINE PUBLISHING DPARENTI@STREAMLINEPUBLISHING.COM Watching a cardinal outside my window the other day, I was struck by how free it was to fly about, especially compared to our current human circumstances, when the phone rang. I
Radio Ink Magazine3 min citite
Last Touch Data
There is a famous quote from John Wanamaker: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Wanamaker sent us on a quest to determine “what is working.” It is a worthy quest. Enter the Yellow Pages. They f
Radio Ink Magazine3 min citite
Radio: The Ultimate Game Show
As we all know, we really don’t sell anything. We just provide enough information for people to make an informed decision to buy, right? That said, in order to succeed, we need to understand, with enough depth, the strength of our offering, the depth
Radio Ink Magazine3 min cititePsychology
All Great Leaders Are Curious
BUZZ KNIGHT VP OF PROGRAMMING FOR BEASLEY MEDIA GROUP HE CAN BE REACHED AT BUZZ@BBGI.COM Leaders come in all shapes and sizes, but no matter what business sector they come from, they face similar challenges. As collaboration becomes more crucial t
Radio Ink Magazine4 min cititePsychology
How To Manage Multiple Salespeople And Multiple Clusters
It’s been the call of duty for many years now: managing teams of salespeople that span many stations. The job of a director of sales and general sales manager is to get everyone on the team to feel like every product they sell is a great product and
Radio Ink Magazine9 min cititeSecurity
A Manager's Guide To Avoiding A Cyber Attack
Most broadcast managers come from backgrounds in programming, sales, finance, or law. Traffic and billing systems, e-mail, document storage, program automation, and web functions are mostly thought of as utilities. You turn on the tap and expect wate
Radio Ink Magazine15 min citite
iHEART’S LEAD MAN AT THE PODCAST MIC
When the brain trust at iHeartMedia decided they wanted to make a big-time competitive run at podcasting, Conal Byrne’s company, Stuff Media, fit right into their game plan. With many of radio’s big brands already producing radio-centric podcasts,
Radio Ink Magazine20 min citite
Podcasting Secrets Revealed
While the COVID-19 pandemic has done serious damage to so many industries across the United States and throughout the world, podcasting has remained strong. Executives in both the radio industry and the podcasting industry have heaped praise on podca
Radio Ink Magazine1 min citite
Close Quarters
Back in the 1920s, it wasn’t unusual for small (and occasionally large) orchestras to pile into a radio studio to play live on the air. These elbow-to-elbow musicians are playing into a “recording horn,” a technology used before electric microphones.

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