Join Ralph as he examines the most impactful Perpetual Traffic episodes of 2017. He breaks down 10 core concepts that will help you master paid traffic campaigns and the Facebook Advertising platform. Whether you’re a beginner, a business owner, or a consultant, listen to this episode to learn how to scale your ad campaigns in 2018. IN THIS EPISODE YOU’LL LEARN: Hear why the CEO of Social Media Examiner says organic social is dead and learn the social media tactics they’re using to reach their audience. The two types of Facebook Messenger ads and how you can leverage them to make your marketing campaigns more personalized for your customer avatar. Learn what you need to optimize to generate more revenue (« Hint: It’s not your ads and traffic campaigns). Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!