What do you do when you’re generating leads and customers with Facebook campaigns, but the volume isn’t where you’d like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has, whether they’re just starting to advertise on Facebook or are spending thousands of dollars a day.   There are four ways to fix the high conversion cost, low conversion volume problem. This is the process the experts use when they run into this problem, and how they fix it.   IN THIS EPISODE YOU’LL LEARN: What to check for if you’re getting the dreaded goose egg on a Facebook ad campaign (<< and the free, critical tool we use verify our Facebook Pixel). The approach to optimize a campaign with a CTR low, and a high CPC. What to do when everything looks good on the traffic end, but you’re still not getting any conversions.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Power Editor FB Pixel Helper Customer Value Optimization Episode 12: The Perfect Cold Traffic Ad: “Ad Scent,” the One-Two Punch, and the Guard Down Trick Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)   Press and hold link to visit the page Show Page Notes   Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!