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SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing: On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year. In this episode you'll learn: 1. How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product. 2. How they bootstrapped a inventory-heavy business without any significant outside investments. 3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.

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On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year.
In this episode you'll learn:


How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product.


How they bootstrapped a inventory-heavy business without any significant outside investments.


3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.

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