As quickly as Facebook changes, there are some things that are as true today as they were a few years ago: Facebook cares more about its users vs. the marketers. Likes, comments, shares, views, and clicks are gold—the more, the better. The more personal you are and the more you do to generate real and valuable interaction, the more your fans will engage (by liking, sharing, etc.). Now, HOW you accomplish those three points has changed A LOT. Why? Well, there are few reasons. You’ve heard me talk about the infamous Facebook algorithm, and while I’m not going to nerd out on all of its particulars (there are hundreds), it does have everything to do with how many of your fans are actually seeing your posts. If you start to understand just a little bit about how it works, you can get smarter about the kind of content you’re creating. Feel me? I’m going to tell you how to do that by sharing my: Three truths about what’s working on Facebook TODAY (including why your post has to perform well from the minute it goes live) Five new rules of Facebook marketing (and the one thing you should STOP doing right now) Three words to live by as you experiment with and test these new ways of driving engagement (and they actually apply to all parts of your business!) Along the way, you’ll hear me talk about how I’m implementing some of these new rules in real time, like video. Creating more video is a HUGE priority for me this year (so much so that I’m even building a studio in my house—pics to come on Facebook and Instagram soon!). Starting this week I’m doing weekly Facebook Live videos (go to facebook.com/amyporterfield to find out when) where we’ll talk about some of the content on the podcast and more. And I’m going to be incorporating more video into my posts. You already know that video is huge with Facebook. What kind of video to create is also critical—and an important part of this episode—because the more you make viewers stop, watch and unmute your video, the more Facebook will reward you by pushing your videos out to larger segments of your community. For examples of what types of videos to model, make sure to download my 2017 Ultimate Guide to What’s Working Now on Facebook. It’s loaded with examples of video you can use to start reimagining your Facebook engagement strategy right NOW.