Technology won't disintermediate realtors---its realtors with technology that will disintermediate realtors---will that be you?
Todays guest is a former software technologist-----he built software prior to getting into real estate---we spend a ton of time talking about how a technologist like him uses tech---we talk about how he went paperless and how he leverages technology to make everything easier from creating ads to video
This one is a little techy and we get into the weeds a bit but, stick with it
One key takeaway is how he is uses SEO to drive organic search in his market--he shares how when people start searching they start very broad----"I want a new SUV" but, as they learn more they start to get more specfic---Honda SUV with 4x4.  He explains how he uses long tail keywords to drive traffic
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