15 min listen
#371: Master Your Messaging
ratings:
Length:
22 minutes
Released:
Mar 24, 2016
Format:
Podcast episode
Description
Storytelling isn’t a new idea. But have you truly mastered your messaging? In today's episode, veteran sales trainers Bill Caskey and Bryan Neale help you learn to blend your company’s story with your own to create your personal messaging.
How do you know what things to say and not say when sharing your story?
What elements of your story will help your customer better understand what you do?
In this episode of The Advanced Selling Podcast, Bill and Bryan walk you through how to improve your messaging around the edges by using their storytelling formula. Your story and your messaging can work for you or against you— listen in today to learn how mastering your messaging will allow you to stand out and differentiate yourself against your competition.
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Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.
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Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057;10.
How do you know what things to say and not say when sharing your story?
What elements of your story will help your customer better understand what you do?
In this episode of The Advanced Selling Podcast, Bill and Bryan walk you through how to improve your messaging around the edges by using their storytelling formula. Your story and your messaging can work for you or against you— listen in today to learn how mastering your messaging will allow you to stand out and differentiate yourself against your competition.
==================================
Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.
==================================
Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057;10.
Released:
Mar 24, 2016
Format:
Podcast episode
Titles in the series (100)
The Economic Buyer: In this week's episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss how to appeal to the economic buyer. In their consulting practice, it never fails that one of the biggest challenges for sales people is "selling to... by The Advanced Selling Podcast