"Growth isn't the byproduct of success," Paul Jarvis told me. "Or at least it shouldn't be. The byproduct of success should be freedom." Paul is a talented writer and designer who’s made a living--and a name for himself--by often taking the counterpoint to the conventional wisdom, especially when it comes to entrepreneurship and business growth. His latest book, Company of One, caught my attention. It’s about why building a better business doesn’t necessarily mean building a bigger business. In this episode Paul talks me through: The decision-making frameworks he uses in his business and how you can apply them to yours How he’s intentionally set up his own operation to maximize time leverage and freedom How he’s built a list of 33k+ email subscribers over the 8 years and how this list drives his business today