Last fall, Chris Deardorff had a passion for startups and entrepreneurship, but wasn't sure which direction to go. He had -- and still has -- a good job doing product marketing. But as he studied the local startup scene, he noticed a common problem. Many startups struggled to gain traction for the products and services; a problem an experienced product marketer could solve. In this episode, you'll hear how Chris landed his first clients, the suite of services he decided to offer, and how he's delivering the work in addition to his full-time job.