Is certainly something that's not easy to do inside a family agency that has other ideas in mind. As the insurance world continues to get more specialized (see niche), it becomes a bigger challenge to properly balance everything you do. The best part about the whole experience is the level of expertise you can build with a very specific group of people. Especially when that newly found proficiency starts to continually build momentum that easily starts a sales conversation. That's what I talk to Kelsey Alcorn, of Alcorn Insurance, about how she's handling the challenge inside her family agency.