We are already dealing with a flow that would put most industries out of business. Because nine times out of 10 customers demand to be provided with the best experience. Up until now, we've been able to get away with one that nearly does the exact opposite. The real test will be to see if we can all get on the same page before it's too late. That's what I talk to Billie Jo Galle, of TRICore Insurance, about as they try and do their part.