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TEI 181: Managing a product during the Maturity phase of the product life cycle
Currently unavailable
TEI 181: Managing a product during the Maturity phase of the product life cycle
ratings:
Length:
37 minutes
Released:
Jun 19, 2018
Format:
Podcast episode
Description
Global Product Management Talk is pleased to bring you the next episode of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
In this discussion, we bring some mature thinking to the topic of maturity. The product life cycle consists of five phases — introduction, growth, maturity, decline, and retire. Successful products make it to maturity, and if properly managed, can generate profit for your organization for a long time. However, managing maturity comes with many challenges that are not present in the earlier stages of the product life cycle.
My guest helps us understand the issues and how to avoid them. She is Janna Bastow, co-founder of ProdPad, and co-founder of Mind the Product including MindTheProduct.com, ProductTank, and ProductCamp London. ProdPad creates tools for product managers for road mapping, backlog management, and customer feedback.
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
In this discussion, we bring some mature thinking to the topic of maturity. The product life cycle consists of five phases — introduction, growth, maturity, decline, and retire. Successful products make it to maturity, and if properly managed, can generate profit for your organization for a long time. However, managing maturity comes with many challenges that are not present in the earlier stages of the product life cycle.
My guest helps us understand the issues and how to avoid them. She is Janna Bastow, co-founder of ProdPad, and co-founder of Mind the Product including MindTheProduct.com, ProductTank, and ProductCamp London. ProdPad creates tools for product managers for road mapping, backlog management, and customer feedback.
Released:
Jun 19, 2018
Format:
Podcast episode
Titles in the series (100)
TEI 185: Creating product love: Combining innovation and data to delight customers. by Global Product Management Talk