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NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas

NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas

FromThe Digiday Podcast


NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas

FromThe Digiday Podcast

ratings:
Length:
38 minutes
Released:
Jun 27, 2018
Format:
Podcast episode

Description

In which NYT's global head of advertising Sebastian Tomich argues that publishers will change direction on their agency businesses. Native is not going to save publishers. Instead, agency services are sitting alongside subscriptions, display, commerce, licensing and other business lines. 
Released:
Jun 27, 2018
Format:
Podcast episode

Titles in the series (100)

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.