35 min listen
Lilly Pulitzer's Michelle Kelly: 'The customers are in charge'
Lilly Pulitzer's Michelle Kelly: 'The customers are in charge'
ratings:
Length:
30 minutes
Released:
Nov 6, 2018
Format:
Podcast episode
Description
When she first joined Lilly Pulitzer over a decade ago, Michelle Kelly was a huge fan of the brand and in search of the best way to get to know the fashion industry. Her mentors suggested she get her start in sales, which Kelly said taught her one of the most important lessons of her career. Now, as President and CEP, Kelly never forgets what she learned in those first few years-- the customers are in charge. In this episode of The Glossy Podcast, Kelly discusses what it’s like to have a truly loyal following, how Lilly Pulitzer approaches capsule collections and how influencer marketing is a natural extension of the brand.
Released:
Nov 6, 2018
Format:
Podcast episode
Titles in the series (100)
InStyle founding editor Hal Rubenstein: 'If you want to be everything to everybody, you are nothing to nobody': Hal Rubenstein, one of the founding editors of InStyle magazine, joined the Glossy Podcast to discuss retail's "too much stuff" problem, the crime of athleisure and why he's skeptical of all influencers, except maybe Selena Gomez. by The Glossy Podcast