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Future of Agriculture 089: Farmer and Rancher Perspectives on Data, Blockchain and the Consumer with Jerod McDaniel

Future of Agriculture 089: Farmer and Rancher Perspectives on Data, Blockchain and the Consumer with Jerod McDaniel

FromFuture of Agriculture


Future of Agriculture 089: Farmer and Rancher Perspectives on Data, Blockchain and the Consumer with Jerod McDaniel

FromFuture of Agriculture

ratings:
Length:
38 minutes
Released:
Feb 21, 2018
Format:
Podcast episode

Description

Jerod McDaniel is a farmer and cattleman from Texhoma, Oklahoma. He is progressive when it comes to farm-related data, and new technology and practices. He is quite open and excited about the idea behind blockchain and how it would impact farmers like him. Jerod took over his grandfather’s farm in 1995 when he was just 18 years old which has enabled him to acquire the necessary skills for traditional farming as well as learn and integrate new ways to make the different processes involved much more efficient. He is considered one of the agriculture industry’s top Twitter influencers.   In this episode, Jerod discusses what farmers like him expect from blockchain technology. He shares some of the issues farmers and ranchers currently face and their current solutions, and how blockchain technology can elevate the systems they already have in place. He also describes the importance of having the right data when it comes to breeding with the right genetics and how it can make an otherwise slow year profitable.     “The best thing about blockchain technology is it would unify the platform people use.”– Jerod McDaniel     This Week on The Future of Agriculture Podcast:    How much do farmers value data? Why, even with data, it would be difficult to remove the farmer from farming. What data is he collecting now that he didn't previously? Data points regarding cows he is more interested in. How will blockchain help ranchers? When it comes to data, what makes the beef industry different from the poultry and swine industries? His opinion on the cryptocurrency trend?   Connect with Jerod McDaniel:   Twitter We Are a Part of a Bigger Family!  The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today.      Share the Ag-Love!  Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots!    Learn more about AgGrad by visiting:  Future of Agriculture Website AgGrad Website AgGrad on Twitter  AgGrad on Facebook  AgGrad on LinkedIn  AgGrad on Instagram   
Released:
Feb 21, 2018
Format:
Podcast episode

Titles in the series (100)

Welcome to the Future of Agriculture Podcast with Tim Hammerich. This show explores the people, companies, and ideas shaping the future of agribusiness. If you are curious about innovations in AgTech, rural entrepreneurship, agricultural sustainability, and food security, this is the show for you! For more details on the guests featured on this show, visit the blog at www.FutureOfAg.com. Or, to learn more about career opportunities in agriculture, visit www.AgGrad.com Make sure you’re subscribed so you can catch another fascinating ag innovator next week!